Some marketers may argue that stats and trends are not as important as knowing your target audience; however, knowing what social channel your audience is on and the information they are looking for can affect the outcome of your online marketing efforts. By monitoring and using the most current social media statistics, you can achieve or improve your social media strategy. We found 25 interesting social media facts and statistics every marketer should know. Below are several statistics and facts regarding the most popular platforms and their strength as a marketing channel.
71% of consumers who have had a positive social media customer service experience with a brand are likely to recommend it to others.
Visual content is more than 40 times more likely to get shared on social media than any other content.
Close to 80% of time spent on social media platforms happens on your mobile device.
59% of Americanswho contact brands through social media for customer service related issues believe social media has made it convenient to get questions answered and issues resolved.
Instagram usage has doubled in the last two years with 600 million active monthly users.
Instagram Stories has 150 million daily active users.
Engagement with brands on Instagram is said to be 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.
Instagram posts that include another user handle gain 56% more engagement.
Top brands post 4.9 times per week on Instagram, an increase of more than 50% over 2015.
75% of Instagram users visit a website, after looking at an advertisement post.
Snap Chat has over 158 million daily active users.
With a 72% adoption rate, Snap Chat is the most-used social media platform among 12 to 24-years-olds.
A Geofilter delivered to a national audience will typically be seen by 40% to 60% of daily Snapchatters.
58 percent of college students would be likely to purchase a brand’s product or service if they received a coupon through Snap Chat.
While you can create a branded Geofilter for as little as $5, the higher-level business features are priced accordingly.
There are over 1.86 billion monthly active Facebook users worldwide. This is a 17 percent increase year over year.
The best times to post on Facebook: 3:00 p.m. on Wednesday. 12:00 p.m. – 1:00 p.m. on Saturdays and Sundays. 1:00 p.m. – 4:00 p.m. on Thursdays and Fridays.
29.7% of Facebook users are ages 25 to 34.
Facebook users are 76% female and 66% male.
On Thursdays and Fridays, engagement is 18% higher on Facebook.
30% of online Americans earning $75k+ use Twitter.
Twitter has 313 million active monthly users.
There’s no statistical difference between the number of male and female users, with 24 percent of American online men using the service, and 25 percent of women.
Eighty-four percent of shoppers on Twitter use the platform to search for deals, product reviews, and gift ideas.
In a recent survey, 63.5 percent of social media managers listed Twitter as one of their top social media platforms in terms of Return on Investment (ROI), second only to Facebook.
With social media being a major marketing channel for brands to connect and communicate with consumers, it is a great idea to take these facts into consideration when planning your social media strategy.
Tell us which facts and statistics you found interesting in the comments below.
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