Kulture Konnect Blog

Marisa Soliz

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Recent Posts

Top 3 DIY Sites For Graphic Design Inspiration and Creation

Posted by Marisa Soliz on Jul 11, 2017 8:30:00 AM

In a world where social media is the way of life now. It leads companies wether start-up or already existing ones, are trying to get with the times of marketing their companies. While the logical task would be to have a design team on hand to create your graphics, that might not always be feasible due to the economy. This is causing 57% of B2B marketers in 2016 to priortize the use of visual content over text only content.  

Professional designers are using programs like Adobe CC Illustrator, InDesign and Photoshop. These programs, however, require a subscription fee that some companies might not have the funds for. Luckily, there are multiple types of cloud design services that don't need a download to use.

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Topics: Print & Web Design

Best Innovative Designs: 3 Inspiring Award-Winning Logos

Posted by Marisa Soliz on Jun 13, 2017 8:30:00 AM

The art of logo design is always changing, since the evolution of design is always changing. We can now reach our consumers through digital medias rather then just through print. This pushes us to design logos to not only represent well through print, but also through the digital aspect of advertising.

Let’s take a look at a couple innovative designs and logos that are well done.

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Topics: Print & Web Design, Branding & Marketing

Quick Tips for Powerful Email Marketing Campaigns

Posted by Marisa Soliz on May 11, 2017 8:30:00 AM

Have you sent out e-blasts to your customers and noticed you are not getting much return from doing so? Maybe it's the way you're going about in designing your e-blasts. You have to go about the design and sell point, as if you were the target audience. How would you want the information to be presented? Do you want an email that's all over the place? Or just straight to the point? In this blog, we will help you figure out what to include and how to design your e-blast for more success! 

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Topics: Print & Web Design, Branding & Marketing, Restaurants

7 Industry Leaders Share Insights on Innovative Design

Posted by Marisa Soliz on Apr 18, 2017 8:30:00 AM

When asking a designer what innovative design is you won't receive just one answer that everyone agrees on. Each creative mind is different, therefore, all of our opinions on what innovative design is can vary. At Kulture Konnect, we asked the people that influence us the most what they believe is innovative. 

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Topics: Print & Web Design

The 5 Worst Logos Ever

Posted by Marisa Soliz on Mar 21, 2017 8:30:00 AM

When you think of a company, the first thing you might notice is their branding. When you think of Nike, the swish logo pops into your mind along with the slogan, "Just do it!" With  Calvin Klein you see the CK. Logo design is really a key component to uniquely identify a company. It's the recognition that your customers and competition will have to associate your brand with. Below, you will see brand marks that are dreadfully the worst logos ever! These examples will give you an idea why research and really understanding what you're doing is a key component to logo design. Let's begin with number one.

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Topics: Branding & Marketing, Business

7 Important Tips For Creating Your Next Restaurant Snap Chat Filter

Posted by Marisa Soliz on Feb 23, 2017 8:30:00 AM

We are living in a time where selfies and documenting your every moment on video has become a phenomenon. The popular social media application known as Snap Chat has exploded through the years with users sharing photos from snapping buffalo wings from Buffalo Wild Wings or taking a selfie drinking their morning coffee using a Starbucks filter to complete their snap shot. Snap Chat filters have become a popular trend among users and restaurants find it as an opportunity to gain exposure. So, why not make your customers' experience a little more interesting? With Snap Chat reaching over 150 million users, your filter can potentially be seen by thousands.

If you are interested in purchasing a spot to feature your filter on Snap Chat, here are several important tips you'll want to examine when designing your restaurant filter.

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Topics: Restaurants, Social Media, ProTips

Do’s and Don'ts 
When Designing Your Restaurant Facebook Covers

Posted by Marisa Soliz on Jan 12, 2017 8:30:00 AM

Are you new to Facebook? Or are you just trying to get your restaurant more up-to-date with the social media times that we are in? Whatever the case may be, you may have the question of "what can a Facebook Cover do for me?" These covers can do quite a few things in terms of helping people interact or visit your restaurant.

When creating your Facebook cover you have to have a couple things in mind. What is it that you want to convey to your customers? Are you running a special on a certain entree that you would like them to know about? Is there a big event happening like a restaurant milestone, or would you simply like to give thanks? Or would you just like to showcase a high resolution photo of one of your mouth-watering dishes to get them craving your food?

Take a look at the following for great ways on how to take advantage of your Facebook Covers. Here are several examples of do's and don'ts for your restaurant's Facebook profile.

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Topics: Branding & Marketing, Restaurants, Social Media, Business, ProTips

Innovative Design: Stay on Top of Current Trends

Posted by Marisa Soliz on Nov 29, 2016 8:30:00 AM

Believe it or not, design trends play a huge role in how a business goes about marketing and advertising to reach clients. Take a second to think about how companies advertise. For instance, when you assess companies such as Apple, what comes to mind? Is it safe to say the majority think of the iPhone? Or how about their silhouette commercials? Have you taken notice of their sleek commercials? Let's take a look at another example of a fun advertisement. What about the Kia Soul commercials with their use of cute hamsters as a tactic to lure consumers?

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Topics: Print & Web Design, Branding & Marketing, ProTips

What Makes a Good or Bad Typeface?

Posted by Marisa Soliz on Sep 29, 2016 8:30:00 AM

As I listened to Jason Santa Maria’s discussion on typography, one of his specific observations stood out to me the most. He wasn't afraid to admit that typography is difficult. You might be asking yourself why this statement caught my full undivided atttention. For one, my personal experience in college and two, every designer I’ve ever spoken to, agrees. When putting typography into the context of design we have to take into consideration the  style  of the typeface and really choose one that goes with the style of the design.

So, what makes a good or bad typeface? To a non-designer, type blends together. Coming from a graphic designer's stand point I can't help but notice even the simple things. For example, have you ever noticed when driving on Ball Road to Disneyland half of the buildings are using the papyrus font? Call me crazy, but designers understand that papyrus just isn't the proper font to be used for signage.

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Topics: Print & Web Design, ProTips

ProTip: A Quick Tutorial to Learn Adobe Illustrator Asset Export

Posted by Marisa Soliz on Aug 23, 2016 9:30:00 AM

When given the task on Adobe Illustrator CC to release new logos as black, white, color in pdf format, jpg format and png format for 21 different restaurants, you can assume this  would be time consuming. I know I did! Not only did I have to do this with three different colors, the jpegs and pngs had to be rendered in three different resolutions. It struck me that this would entail exporting 210 DIFFERENT files (10 files X 21 restaurants!) 

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Topics: Print & Web Design, ProTips


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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