Kulture Konnect Blog

Niki Pacheco

From the very beginning, Niki has been very creative, writing and illustrating and binding with packing tape her very own children's book at the ripe age of 8! She began her professional creative studies in Santiago, Chile... and went on to graduate from The Art Institute of California - Orange County in 2004. After a year of working in the corporate world, she opened the doors to Kulture Konnect. Niki is a go-getter and will go the extra mile for her clients.
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Recent Posts

Kulture Konnect Giving Back to the Community in a Creative Way

Posted by Niki Pacheco on Nov 14, 2017 8:23:00 AM

A little over a year ago, fate introduced us to a nonprofit that was called Santa's Elves at the time. They were going through a rebrand and a name change when our paths crossed and their mission intrigued us. Based out of Denver, Colorado, the KidsGiving365 mission since 2010 has been to inspire life-long giving in children of all ages. What sets them apart from organizations such as Angel Tree, Make a Wish Foundation or Toys for Tots is that their primary focus is on kids giving directly to kids. Toys are not dropped off into a barrel, never to be seen again. These toys are given directly from one family to the other. With their family matching program and recreation center meeting locations, the giving families and the receiving families get the rare opportunity of meeting each other and really experience the joy of giving and receiving.

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Topics: Branding & Marketing

7 Myths About Restaurant Menu Design You Need to Leave in the Past

Posted by Niki Pacheco on Oct 26, 2017 8:30:00 AM

In the 12 years of business... we have designed quite a few different menus in our time. Lots of clients come to us with ideas from the past that are no longer useful in today's restaurant consumer economy! Consumers these days have less patience, less time and they need immediate satisfaction. It's a tough crowd out there!

In the interest of education, we have outlined the below some of the most common restaurant menu design MYTHS! Please folks, do not try these at home!

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Topics: Restaurants

Kulture Konnect President Gives Back to Aspiring Restaurateurs: Becomes CRAF ProStart Culinary Competition Mentor

Posted by Niki Pacheco on Oct 24, 2017 8:30:00 AM

The restaurant industry is one of the most competitive industries I have ever known. With a measly estimated 2470 head chef positions opening up each year (according to this Culinary Career infographic), aspiring chef's really need to do all in their power to begin to get training under their belt. Even just starting a restaurant has bleak prospects with 59% of start-up restaurants closing after just 3 years. In an effort to give students an opportunity to get their foot in the door, the California Restaurant Association Foundation started multiple educational programs to, in their words, "promote the health and prosperity of the foodservice industry by investing in our youth and our workforce."

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Topics: Restaurants, Giving Back

What Your Marketing Firm Isn't Telling You About Your Rebrand

Posted by Niki Pacheco on Oct 5, 2017 8:30:00 AM

Thinking about a rebrand? Here are some things to look out for while looking for your perfect brand partner. The most important factor when looking for that perfect partner? Trust. It’s everything when it comes to hiring a marketing firm to do a rebrand. Why is trust such an important factor? Because you’re handing over the business you spent hours on end building from the ground up. So, now you want to hand it over to a complete stranger and see all your hardwork go to waste?

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Topics: Branding & Marketing

How Engaged Employees Impacts Your Social Media Restaurant Marketing

Posted by Niki Pacheco on Sep 14, 2017 8:30:00 AM

You are the boss. You have all the digital answers. You KNOW what the social media secret sauce is…the perfect strategy to get your restaurant to the next level. But, how strong is your strategy if your employees couldn't care less?

The millennial generation who are working at your restaurant know what they want when it comes to food and they want to tell their friends about it. So why don’t you simply sit back and let them do the work?  For them, posting to social media isn’t work, it’s simply…being.

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Topics: Restaurants, Social Media

Winning Marketing Strategies for Your Food Truck Start Up

Posted by Niki Pacheco on Sep 12, 2017 8:30:00 AM

So, you've made the leap into the food truck business and you have your brand-spanking-new-shiny food truck and you are ready to hit the road and sell your amazing food to the public. According to IBIS World data, the food truck industry had 870 million dollars in revenue in 2016. So, kudos to you for making the leap!

As successful as it has become, it is also very stressful. Trucks break down, regulations get tougher and people are unpredictable. This is why you must have some solid marketing strategies to pull out when the going gets tough. Below, you will find 5 marketing strategies that can get you through a pinch for your food truck start up. The common thread through all of these is basic... Be Creative.

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Topics: Branding & Marketing, Restaurants

4 Restaurant Menu Design Myths Debunked

Posted by Niki Pacheco on Aug 29, 2017 8:30:00 AM

 

If you own a restaurant, you will already know that there are so many elements involved in running it smoothly and successfully. Restaurant ownership is like no other type of business ownership. You have to be pro at juggling hundreds of tasks all in different managerial categories! Just to name a few of a restaurant owner's task list: hiring & firing, training, HR disputes, marketing, food purchasing, operations, etc! The list goes on and on! Basically, the restaurant business is all consuming. According to 2017 state of the Industry from National Restaurant Associationthere are plenty of people willing to take on the challenge with over 799 billion dollars in sales!

Now, with all of the stress of thinking in every single little detail of your restaurant, we wanted to take some time to go over the most common myths related to menu design. Often times, the menu design is the least of your worries in a long list of to-dos... but without the proper attention it can be a cause of great grief.

Here are the 4 most common restaurant menu design myths:

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Topics: Restaurants

6 Really Good Restaurant Menu Design Tips That Maximize Profits

Posted by Niki Pacheco on Jul 4, 2017 8:30:00 AM

 

If you’re in the restaurant industry, you know the first rule of success: you’re not throwing a dinner party; you’re running a business that makes money.

Just consider the immense overhead and labor that goes into running a successful restaurant. You need to be strategic if you want to survive, much less thrive. Costs and Operations are critical to maximize profits. The first and best place to start maximizing profit is with the tactical design of your menu.

Here are six tips on good restaurant menu design:

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Topics: Restaurants

10 Best Restaurant Email Marketing Tips that Convince and Convert

Posted by Niki Pacheco on May 23, 2017 8:30:00 AM

The dreaded email newsletter: both loved and loathed, it has come to symbolize the yin and yang of  restaurant email marketing. If you want to stay in the light and avoid the darkness, we suggest these ten tips to keep those open rates high and your subscriber list growing.

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Topics: Branding & Marketing, Restaurants, ProTips

The 5 Biggest DON'TS on Your Restaurant Rebranding Checklist

Posted by Niki Pacheco on May 2, 2017 8:30:00 AM

Its been 6 months leading up to this big day! You couldn't sleep all night thinking about today and what would happen if your giant rebrand project launched into the eyes of the public.  You have crossed your "t"s and dotted your "i"s  and it is time to soak in all the praise and accolades!  But wait,  you think to yourself, did I make sure all 300 employees have been fully onboarded into the new rebranding program? *GASP!*...  turn-on-panic-mode NOW!

We have been through quite a few rebrand projects over the years and these are the top 5 things that most business executives struggle with during the painful tides of change. So, weare hoping that if you become aware of these BIG No-No's ahead of time, there will be a better chance  of a smooth  transition in your near future.

 

1. Do not get nostalgic

Change is difficult for everyone, but it will be counter productive if you fight change during the rebranding process. According to google, Nostalgia means "a sentimental longing or

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Topics: Branding & Marketing, Restaurants, ProTips


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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