Kulture Konnect Blog

Niki Pacheco

From the very beginning, Niki has been very creative, writing and illustrating and binding with packing tape her very own children's book at the ripe age of 8! She began her professional creative studies in Santiago, Chile... and went on to graduate from The Art Institute of California - Orange County in 2004. After a year of working in the corporate world, she opened the doors to Kulture Konnect. Niki is a go-getter and will go the extra mile for her clients.
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Recent Posts

What Your Marketing Firm Isn't Telling You About Your Rebrand

Posted by Niki Pacheco on Oct 5, 2017 8:30:00 AM

Thinking about a rebrand? Here are some things to look out for while looking for your perfect brand partner. The most important factor when looking for that perfect partner? Trust. It’s everything when it comes to hiring a marketing firm to do a rebrand. Why is trust such an important factor? Because you’re handing over the business you spent hours on end building from the ground up. So, now you want to hand it over to a complete stranger and see all your hardwork go to waste?

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Topics: Branding & Marketing

How Engaged Employees Impacts Your Social Media Restaurant Marketing

Posted by Niki Pacheco on Sep 14, 2017 8:30:00 AM

You are the boss. You have all the digital answers. You KNOW what the social media secret sauce is…the perfect strategy to get your restaurant to the next level. But, how strong is your strategy if your employees couldn't care less?

The millennial generation who are working at your restaurant know what they want when it comes to food and they want to tell their friends about it. So why don’t you simply sit back and let them do the work?  For them, posting to social media isn’t work, it’s simply…being.

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Topics: Restaurants, Social Media

Winning Marketing Strategies for Your Food Truck Start Up

Posted by Niki Pacheco on Sep 12, 2017 8:30:00 AM

So, you've made the leap into the food truck business and you have your brand-spanking-new-shiny food truck and you are ready to hit the road and sell your amazing food to the public. According to IBIS World data, the food truck industry had 870 million dollars in revenue in 2016. So, kudos to you for making the leap!

As successful as it has become, it is also very stressful. Trucks break down, regulations get tougher and people are unpredictable. This is why you must have some solid marketing strategies to pull out when the going gets tough. Below, you will find 5 marketing strategies that can get you through a pinch for your food truck start up. The common thread through all of these is basic... Be Creative.

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Topics: Branding & Marketing, Restaurants

4 Restaurant Menu Design Myths Debunked

Posted by Niki Pacheco on Aug 29, 2017 8:30:00 AM


If you own a restaurant, you will already know that there are so many elements involved in running it smoothly and successfully. Restaurant ownership is like no other type of business ownership. You have to be pro at juggling hundreds of tasks all in different managerial categories! Just to name a few of a restaurant owner's task list: hiring & firing, training, HR disputes, marketing, food purchasing, operations, etc! The list goes on and on! Basically, the restaurant business is all consuming. According to 2017 state of the Industry from National Restaurant Associationthere are plenty of people willing to take on the challenge with over 799 billion dollars in sales!

Now, with all of the stress of thinking in every single little detail of your restaurant, we wanted to take some time to go over the most common myths related to menu design. Often times, the menu design is the least of your worries in a long list of to-dos... but without the proper attention it can be a cause of great grief.

Here are the 4 most common restaurant menu design myths:

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Topics: Restaurants

6 Really Good Restaurant Menu Design Tips That Maximize Profits

Posted by Niki Pacheco on Jul 4, 2017 8:30:00 AM


If you’re in the restaurant industry, you know the first rule of success: you’re not throwing a dinner party; you’re running a business that makes money.

Just consider the immense overhead and labor that goes into running a successful restaurant. You need to be strategic if you want to survive, much less thrive. Costs and Operations are critical to maximize profits. The first and best place to start maximizing profit is with the tactical design of your menu.

Here are six tips on good restaurant menu design:

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Topics: Restaurants

10 Best Restaurant Email Marketing Tips that Convince and Convert

Posted by Niki Pacheco on May 23, 2017 8:30:00 AM

The dreaded email newsletter: both loved and loathed, it has come to symbolize the yin and yang of  restaurant email marketing. If you want to stay in the light and avoid the darkness, we suggest these ten tips to keep those open rates high and your subscriber list growing.

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Topics: Branding & Marketing, Restaurants, ProTips

The 5 Biggest DON'TS on Your Restaurant Rebranding Checklist

Posted by Niki Pacheco on May 2, 2017 8:30:00 AM

Its been 6 months leading up to this big day! You couldn't sleep all night thinking about today and what would happen if your giant rebrand project launched into the eyes of the public.  You have crossed your "t"s and dotted your "i"s  and it is time to soak in all the praise and accolades!  But wait,  you think to yourself, did I make sure all 300 employees have been fully onboarded into the new rebranding program? *GASP!*...  turn-on-panic-mode NOW!

We have been through quite a few rebrand projects over the years and these are the top 5 things that most business executives struggle with during the painful tides of change. So, weare hoping that if you become aware of these BIG No-No's ahead of time, there will be a better chance  of a smooth  transition in your near future.


1. Do not get nostalgic

Change is difficult for everyone, but it will be counter productive if you fight change during the rebranding process. According to google, Nostalgia means "a sentimental longing or

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Topics: Branding & Marketing, Restaurants, ProTips

14 Creative Easter Marketing Ideas For Your Restaurant

Posted by Niki Pacheco on Apr 4, 2017 8:30:00 AM

Easter is just around the corner and there is a lot of spending going on... according to Time.com, a whopping $17.3 billion was spent in 2016 on Easter candy, clothes, food and decor. I bet you are wondering how you and your restaurant can get in on some of that spending right about now!

Here are 14 creative easter marketing ideas that will bring in the sales that you are looking for this year.

1. Offer a special Easter brunch with a prix fixe menu and champagne.

Holidays are a time for families to get together and many families would prefer to be catered to instead of working all day in the kitchen. The prix fixe menu offers multiple courses of a set selection of entrées. Guests find great value in these menus and often treat themselves on these special holidays.

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Topics: Restaurants

Are You Monitoring These 6 Social Media Metrics?

Posted by Niki Pacheco on Mar 30, 2017 8:30:00 AM

The power of social media marketing is undeniable. According to Global Web Index, the average person will spend 1 hour and 50 minutes a day engaging in social media. According to marketingcharts.com, 60% of those people will be on their mobile devices.

With statistics like these, are you sure that you are doing everything you can so your business benefits from your efforts on the social channels you are using? At the very root of determining your social media success is social media metrics and how you review them and take action. Below, you will find a list of the metrics that you must pay attention to in order to build your social media success.

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Topics: Social Media

Announcing the Website Launch of Animal & Insect Pest Management

Posted by Niki Pacheco on Dec 20, 2016 8:30:00 AM


We are proud to announce the website launch of Animal & Insect Pest Management's brand new website MyAIPM.com. We are honored that AIPM has picked Kulture Konnect for the second time in a row for their website redesign. We are always striving for long-term client relationships and this is one we absolutely are thankful for.

For this particular client, time is always passing at warp speed. So, when we mentioned that their website might be due for an update they were amazed that 5 years had already passed since the original site was built. In 5 years, web design changes drastically and it is easy to pick out the old websites versus the new.

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Topics: Print & Web Design, Business, Websites


We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


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