Kulture Konnect Blog

Shruti Kapadia

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4 Ways to Decrease Shopping Cart Abandonment Using Social Media This Holiday Season

Posted by Shruti Kapadia on Nov 16, 2017 8:30:00 AM

Black Friday is creeping up and you know what that means... shoppers will be taking advantage of every holiday deal and attempt to save every penny they can. Not to mention, these holiday deals will BOTH be in stores AND online. Holiday deals have jumped on the digital train and consumers are loving it. Doorbusters are not only a literal term to wait outside the stores after your delicious Thanksgiving meal, but also the moment you are waiting online for the "add to cart" option to appear on your sweet deals the week of Thanksgiving. So, the biggest question that companies have every holiday is how can they decrease shopping cart abandonment? 

There are many ways you can influence buyers to hit the "place order" button to make that purchase. But this year, we'd like to throw some light on how social media can help you curb the bridge between the purchase and the buyer's final action with these four simple tips.

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Topics: Social Media

5 Popular Brands Killing it on Social Media and How

Posted by Shruti Kapadia on Oct 17, 2017 8:30:00 AM

In social media marketing, content is king! The primary purpose of content marketing in social media is to establish a connection between your audience and your brand. What you post, where you post, when, who you post it to and how you post your social media content all contributes to the success of your social media marketing.

A little over 80 percent of the U.S. population has a social media profile, which is a reminder why social media is a powerful marketing tool to businesses today. Producing an effective social media strategy is not just an option, it is a necessity.

Let’s take a look at some household name brands who are not only taking their social media strategies to a whole new level but also setting new trends for businesses to follow.

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Topics: Social Media

The 7 Most Embarrassing Corporate Social Media Fails of 2017

Posted by Shruti Kapadia on Sep 7, 2017 8:45:30 AM

They say it's the small things that matter. This is definitely true for corporations and big businesses in the social media universe where just one bad post can send them spiraling down into the black hole of public relations nightmares.

The following are real-life examples of social media fails by high-profile businesses. These embarrassing social media fails teach us all the reality that corporations are humans too; and it teaches us a valuable life lesson that the bigger your company is, the harder you fall.

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Topics: Social Media

4 Things to Consider to Improve Your Facebook Ads

Posted by Shruti Kapadia on Aug 24, 2017 8:30:00 AM

Advertising on social media has been a topic of debate across many marketing platforms. But the most important thing to focus on here is that advertising will always help your brand to get noticed. Your product/service is competing with millions of other products on a person's newsfeed every single day. We hate to break it to you, but you 'gotta pay to play.'

Think of advertising as an investment and not a luxury. Facebook ads are an investment. If you’re a beginner, you may not see quick results. But over a period of time, you will begin building a new audience for your brand. In a world where brands are bidding for a few seconds on a customer's timeline, doing it right is not just an option; it is a need.

Here are some of the reasons you might not be getting the expected results with Facebook ads:

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Topics: Social Media

3 Tips for Creating Thumb-Stopping Instagram Stories Ads

Posted by Shruti Kapadia on Jul 20, 2017 8:30:00 AM

Instagram has grown to be one of the fastest growing social media networks since its launch in October 2010. Years later, the social network has expanded its features to keep up with its competitor SnapChat introducing Instagram Stories in August of 2016. Today, its Instagram Stories feature has surpassed SnapChat hitting over 200 million daily active usersInstagram Stories has successfully created a fun way for users and businesses to share all the moments of the day. With its enchancing filters, tagging users, hashtags that now feature stories, and location stories located on the explorer page and of course Instagram ads in between stories. It is no wonder why so many are taking advantage of this platform.

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Topics: Social Media

Restaurant Social Media Fails: 5 Ways to Handle Negative Reviews

Posted by Shruti Kapadia on Jun 20, 2017 8:30:00 AM

Social media is a great platform that can make or break your marketing campaign. Let’s put it this way: if content is fire, social media is gasoline. There has been a lot of misconceptions about handling negative reviews on social media. But the only way to do it is to do it right.

Social media is a platform that connects your brand with the consumer directly. There is no better invention in marketing than social media and that’s because there are no rules. Brands can push out their content in any tone they like, depending on what kind of audience they are going after. A Canadian lingerie brand called La Senza is bold and spiky in their approach while a brand like Dove is polite and warm. Wendy’s, on the other hand, roasts people and Coke creates content that focuses on bringing everyone together.

Every brand has a different way of marketing their content. But when it comes to taking care of negative feedback or reviews, there is one golden rule and that is to be honest and be yourself. An estimated 67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues.

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Topics: Restaurants, Social Media

5 Myths That Could Cause a Social Media Crisis

Posted by Shruti Kapadia on May 25, 2017 8:30:00 AM

Without an understanding of social media It's fairly easy to assume several things. What you might think is an indication of social media success or a social media fact could very well be wrong. If you are a marketer or business owner who utilizes social media, it's imperative to understand the facts and what's a flat out assumption about social media. Blindly going about your social media based on what you've heard versus research could ultimately cause a social media crisis, which in all matters could hinder your growth.

So, what are some important things that we know of social media and what are common myths that need to be debunked? Let’s get the facts straight! And dive into exposing these social media myths.

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Topics: Social Media

Key Benefits of Using Facebook Live Streaming for Your Business

Posted by Shruti Kapadia on Mar 14, 2017 8:30:00 AM

"LIVE" today is not just limited to watching sports live. The world has become a digital space and LIVE videos play an integral part in it.

According to Periscope, people watch 110 years of LIVE videos daily. Needless to say, videos have become a part of social media's evolution. From pre-recorded to LIVE, we are streaming all the time. Life is digital and social media channels are a big part of it. 

Our latest blog is about an extension that Facebook introduced that people have been using for their personal and business profiles. It is the Facebook LIVE stream-video feature.

Sure, Snapchat was the first to bring LIVE snippets, where Periscope and Facebook followed suit. But we all know that Facebook is by far the most popular social media networking site, with  1.86 billion   active users, to be precise.

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Topics: Social Media, Business

Successful Social Media Campaigns: 5 Surefire Signs Your Efforts are Working

Posted by Shruti Kapadia on Mar 7, 2017 8:30:00 AM

 

As a business, you are on a mission to measure your social media efforts and deliver its success. There are several indications that your social media efforts are working, naturally some are more effective than others. There's a little more to it than noticing your social media notifications going off every five seconds. Even though it might be great feeling to know you are receiving engagement on your social media channels we want to make sure you are focusing on the right signs.

So, how do you know if it’s working? Here are 5 sure signs that will tell you if you’re bombing or killing it. 

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Topics: Social Media, ProTips

Are You Cooking Up These Social Media Mistakes?

Posted by Shruti Kapadia on Feb 16, 2017 8:30:00 AM

The restaurant industry rules a large portion of the social media market, but not all restaurants are  successful when it comes down to marketing on social media. For one, restaurants might find themselves only focusing on their target audience and not necessarily understanding the psychographics of who they are facing as an audience on social networks. 

Why are certain restaurants struggling to find a strong presence on Facebook, Instagram, Twitter or even SnapChat? What are they doing wrong that blurs out their social media presence?

Let’s look at the Top 5 social media mistakes that restaurants commit when marketing: 

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Topics: Restaurants, Social Media, ProTips


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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