Kulture Konnect Blog

Shruti Kapadia

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Successful Social Media Campaigns: 5 Surefire Signs Your Efforts are Working

Posted by Shruti Kapadia on Mar 7, 2017 8:30:00 AM


As a business, you are on a mission to measure your social media efforts and deliver its success. There are several indications that your social media efforts are working, naturally some are more effective than others. There's a little more to it than noticing your social media notifications going off every five seconds. Even though it might be great feeling to know you are receiving engagement on your social media channels we want to make sure you are focusing on the right signs.

So, how do you know if it’s working? Here are 5 sure signs that will tell you if you’re bombing or killing it. 

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Topics: Social Media, ProTips

Are You Cooking Up These Social Media Mistakes?

Posted by Shruti Kapadia on Feb 16, 2017 8:30:00 AM

The restaurant industry rules a large portion of the social media market, but not all restaurants are  successful when it comes down to marketing on social media. For one, restaurants might find themselves only focusing on their target audience and not necessarily understanding the psychographics of who they are facing as an audience on social networks. 

Why are certain restaurants struggling to find a strong presence on Facebook, Instagram, Twitter or even SnapChat? What are they doing wrong that blurs out their social media presence?

Let’s look at the Top 5 social media mistakes that restaurants commit when marketing: 

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Topics: Restaurants, Social Media, ProTips

New Social Media Trends to Watch Out For in 2017

Posted by Shruti Kapadia on Jan 5, 2017 8:30:00 AM

In 2016, we witnessed some of the biggest social media news and trends that ruled the internet. Now that 2017 has rolled around, I definitely believe this will be the year of social media technology. What I mean is social media will take the next leap into technology from augmented and virtual reality to live streaming,. Don't forget SnapChat Spectacles that has the ability to record videos and artificial intelligence (AI) assistants. Social media technology has and will continue to dominate our workspace, homes, and even new vehicles.

Let’s take a look at what new social media trends are in store for 2017.

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Topics: Social Media

Video Marketing: 4 Steps to Optimize Facebook Live for Your Business

Posted by Shruti Kapadia on Nov 8, 2016 9:30:00 AM

According to research, an astonishing 100 million people watch videos on the internet daily. Needless to say, videos have become a part of our culture. From the conventional pre-recorded to live video, we are streaming all the time! Let's face it! We live in a digital world and Facebook has become a part of our daily routine. Now that Facebook LIVE has become the latest feature, businesses are open to the idea more than ever of using live video marketing. Sure, SnapChat deserves all the credit for introducing the LIVE concept, but most of us are aware that Facebook is by far the most popular social media network with 1.71 billion users to date. When Facebook introduced their LIVE feature users began to put it to good use. Live video is a phenomenon, so why not reap  the benefits?  

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Topics: Branding & Marketing, Social Media, Business, ProTips

6 Best Instagram Practices For Your Restaurant

Posted by Shruti Kapadia on Sep 27, 2016 9:25:00 AM


By now, we have established the fact that Instagram currently has a whopping 500 million users trailing closely behind Facebook and YouTube. Of course, restaurants around the world have taken comfort with the success of the social media platform. If you so happen to follow a restaurant on Instagram I think it's safe to say then you normally find yourself salvating at every savory photo. So, how do restaurants make their photos look so captivating?  We have pinned down the six best practices for restaurant brands on Instagram. 

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Topics: Branding & Marketing, Restaurants, Social Media, Business, ProTips

7 Pro-Tips to Consider Before Covering Live Events Via Social Media

Posted by Shruti Kapadia on Sep 2, 2016 11:17:42 AM

Live coverage for social media is different than the traditonal coverage. It involves being present on multiple platforms at once and having endless conversations related to your event.  Today, when Facebook, Twitter, Instagram, SnapChat, etc. has become a huge part of our society, it is our duty to make the most of it by creating content that is interesting and compelling enough to hit "like", "share" or "retweet." 

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Topics: Branding & Marketing, Social Media, Business


We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


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