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Silvia Lilly

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Fastest-Growing Chains of 2017 Setting Food and Beverage Industry Trends

Posted by Silvia Lilly on Aug 3, 2017 8:30:00 AM

Every year we take notice of the hottest new eateries that are cranking up the dollar signs and setting food and beverage industry trends around the United States. While giants such as Pizza-Hut, McDonalds, KFC and Subway are industry leaders, these smaller chains are not only similiar, but are highly successful and have the potential to match the level of their competitors.

This year's quarterly report shows that Americans are spending their money on these 5 popular brands that are growing rapidly and making an impact on the food and beverage scene in 2017. 

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Topics: Restaurants, Business

6 of the Best Food Blogs For Your Restaurant Marketing

Posted by Silvia Lilly on Aug 1, 2017 8:30:00 AM

Yelp has always been known to be one of the top review sites for restaurants. The site offers reviews, tips and photos to give potential customers a glimpse of each restaurant from a customer's point of view. Yelp has over 140 million people visiting the site each month, making it one of the strongest crowd-sourced review sites. 

Today, other restaurant review sites have received almost just as much attention. People are no longer relying only on Yelp, but taking their curiosity to other restaurant/food-related blogs that have taken off over the last several years. These blogs offer an inside look from a blogger's point of view. They have found creative ways to share their experience with food lovers, including video clips of each blogger's experience and more, giving you a real-life look.

These popular food blogs offer more than a good review. They are the perfect platform to market your restaurant. There are several advantages! Being featured on the best food blogs will be a major help to your restaurant marketing. It will also create buzz around your diner or eatery and most importantly, give you a sales boost. We have highlighted 6 of the hottest food blog sites that will no doubt help your restaurant gain exposure.

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Topics: Branding & Marketing, Restaurants

8 Easy Labor Day Restaurant Promotion Ideas That'll Boost Sales

Posted by Silvia Lilly on Jul 25, 2017 8:30:00 AM

Labor Day celebrates and honors working people across the United States, so why not celebrate and honor them with a discount, or even a free menu item, that will make your customers happy and your sales boom through the roof? Most restaurants have already prepared their Labor Day promotions, but if you haven't, it's not too late. Below are eight killer restaurant promotion ideas that will bring new and existing customers through your doors this Labor Day. 

The best part about three-day weekend holidays is you don't have to stick to offering a discount or free items just for one day. Extending your restaurant promotion for the weekend will give you the sales boost you need. Let's begin!

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Topics: Branding & Marketing, Restaurants

3 Easy Restaurant Promotion Ideas to Celebrate Father's Day

Posted by Silvia Lilly on Jun 1, 2017 8:30:00 AM

Any holiday is an opportunity to profit for restaurants, especially on a holiday like Father's Day, where families get together and take dads out to celebrate their special day. With Father's Day sales breaking records in 2016 reaching, a record high of $14.3 billionthere's no doubt this year will reach similar numbers, or possibly more. We want to help you reach your sales goal, or even break a sales record, so we came up with three easy, yet effective Father's Day restaurant promotion ideas that'll get your profits soaring. 

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Topics: Restaurants

Social Media Case Study Reveals Brand Success with Redefined Online Presence

Posted by Silvia Lilly on May 18, 2017 1:00:00 AM

 

Social media is one of the most effective marketing channels to build your brand. It was reported that 90 percent of B2B businesses experienced increased exposure from social media. Not to mention, 72 percent of a brand's Twitter followers are likely to make future purchases from that brand. And, 66 percent of business-to-consumer brands see Facebook as an effective marketing platform. We created this social media case study to prove that investing in social media marketing is worthwhile. 

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Topics: Branding & Marketing, Restaurants, Social Media

A Mother's Day Tribute to 6 Entrepreneur Moms

Posted by Silvia Lilly on May 9, 2017 8:30:00 AM


In honor of Mother's Day, Kulture Konnect wanted to pay tribute to several entrepreneur moms we've had the pleasure of working with throughout the years. Being a entrepreneur mother is hard work, but possible! Let this be an inspiration and empower women from all walks of life .

Kulture Konnect is proud to acknowledge the roles these women play as business women and as moms. We asked these ladies how they manage to be awesome mothers, raising their beautiful babies in becoming amazing adults some day all while working day in and day out to satisfy their family life at home. Meet the hardworking mothers below and find out what they had to say.

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Topics: Giving Back, Business

Restaurant Email Marketing Case Study You'll Want to See for Yourself

Posted by Silvia Lilly on May 4, 2017 12:00:00 AM

There's no wider reach than email! Not even social media can top it. The average order value of an email is at least 3X's higher than social media. For every $1 spent, email marketing generates $38 in ROI and 3 billion people will use email by 2020!  These stats are exactly why we created this Email Marketing Case Study to add to the  proof that email marketing is a worthwhile investment. 

With this Email Marketing Case Study, Kulture Konnect tells the story of how Jimmy's Famous American Tavern (JFAT) made the jump to not only improve their email efforts, but also to create content that offers a unique customer experience! 

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Topics: Branding & Marketing, Restaurants, Business

10 Wine Marketing Ideas That Deserves a Toast

Posted by Silvia Lilly on Apr 27, 2017 8:30:00 AM

Are you coming up high and dry on marketing ideas to promote your wine or winery? If the answer is yes, you've come to the right place. 

Your wine marketing strategy or ideas must be creative and customer focused in order to build solid and dependable relationships with your customer base and run a successful winery. With wine sales said to have reached $60 billion in 2016 and an estimated $39.8 billion in sales from domestic wine in the U.S., we want to make sure you are in on the dough. With that said, let's get started and turn your tasting room into a full house and visitors into loyal customers. We're filling up your glass with 10 great ideas to add to your wine marketing strategy. 

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Topics: Branding & Marketing

Restaurant Marketing: Why Wendy's Scored Success on Twitter

Posted by Silvia Lilly on Apr 25, 2017 8:30:00 AM

Twitter users can't get enough of the sassy red head famously known as the late Dave Thomas' hamburger chain, Wendy's. The fast food restaurant has exploded on Twitter, gaining over 350,000 followers due to its playful and witty comebacks against users and even roasting their competition, including McDonalds, Burger King and Hardee's in the last several months. Users love it and we call their Twitter strategy brilliant restaurant marketing. Read below as our Kulture Konnect team shares its perspective on why we believe Wendy's is so successful on Twitter.

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Topics: Restaurants, Social Media

Boost Sales With This Free Ultimate Guide to Restaurant Menu Design

Posted by Silvia Lilly on Apr 6, 2017 4:00:00 AM

A quality restaurant menu design is a combination of psychology, strategy, art direction and understanding your restaurant. Your menu should be designed to highlight your most lucrative items and drive guests to order meals that will get them coming back for more. 

This FREE 34-page, "Ultimate Guide to Menu Design" goes into depth, unveiling industry secrets about how to create, design and optimize your restaurant menu to maximize your profits. You can say good-bye to your cluttered, outdated, or unappealing menu and say hello to a refreshed, organized, informative, and dynamic menu design!

Watch the exclusive look below.

 

 


Key Topics This Restaurant Menu Design Guide Covers:

  • 10 vital tips when creating your menu

  • 4-step process of menu engineering

  • An outline of marketing factors considered by menu planners

  • 7 common menu mistakes to avoid

  • Important menu design factors


>>Apply the right techniques and redesign your menu today! Download your FREE Menu Design Guide here!


Here's another glimpse and few strategies from  Kulture Konnect's Guide to Menu Design:

How-To Price List

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Topics: Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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