Social media is one of the most effective marketing channels to build your brand. It was reported that 90 percent of B2B businesses experienced increased exposure from social media. Not to mention, 72 percent of a brand's Twitter followers are likely to make future purchases from that brand. And, 66 percent of business-to-consumer brands see Facebook as an effective marketing platform. We created this social media case study to prove that investing in social media marketing is worthwhile.
In honor of Mother's Day, Kulture Konnect wanted to pay tribute to several entrepreneur moms we've had the pleasure of working with throughout the years. Being a entrepreneur mother is hard work, but possible! Let this be an inspiration and empower women from all walks of life .
Kulture Konnect is proud to acknowledge the roles these women play as business women and as moms. We asked these ladies how they manage to be awesome mothers, raising their beautiful babies in becoming amazing adults some day all while working day in and day out to satisfy their family life at home. Meet the hardworking mothers below and find out what they had to say.
There's no wider reach than email! Not even social media can top it. The average order value of an email is at least 3X's higher than social media. For every $1 spent, email marketing generates $38 in ROI and 3 billion people will use email by 2020! These stats are exactly why we created this Email Marketing Case Study to add to the proof that email marketing is a worthwhile investment.
With this Email Marketing Case Study, Kulture Konnect tells the story of how Jimmy's Famous American Tavern (JFAT) made the jump to not only improve their email efforts, but also to create content that offers a unique customer experience!
Are you coming up high and dry on marketing ideas to promote your wine or winery? If the answer is yes, you've come to the right place.
Your wine marketing strategy or ideas must be creative and customer focused in order to build solid and dependable relationships with your customer base and run a successful winery. With wine sales said to have reached $60 billion in 2016 and an estimated $39.8 billion in sales from domestic wine in the U.S., we want to make sure you are in on the dough. With that said, let's get started and turn your tasting room into a full house and visitors into loyal customers. We're filling up your glass with 10 great ideas to add to your wine marketing strategy.
Topics: Branding & Marketing
Twitter users can't get enough of the sassy red head famously known as the late Dave Thomas' hamburger chain, Wendy's. The fast food restaurant has exploded on Twitter, gaining over 350,000 followers due to its playful and witty comebacks against users and even roasting their competition, including McDonalds, Burger King and Hardee's in the last several months. Users love it and we call their Twitter strategy brilliant restaurant marketing. Read below as our Kulture Konnect team shares its perspective on why we believe Wendy's is so successful on Twitter.
A quality restaurant menu design is a combination of psychology, strategy, art direction and understanding your restaurant. Your menu should be designed to highlight your most lucrative items and drive guests to order meals that will get them coming back for more.
This FREE 34-page, "Ultimate Guide to Menu Design" goes into depth, unveiling industry secrets about how to create, design and optimize your restaurant menu to maximize your profits. You can say good-bye to your cluttered, outdated, or unappealing menu and say hello to a refreshed, organized, informative, and dynamic menu design!
Watch the exclusive look below.
Key Topics This Restaurant Menu Design Guide Covers:
10 vital tips when creating your menu
4-step process of menu engineering
An outline of marketing factors considered by menu planners
7 common menu mistakes to avoid
Important menu design factors
>>Apply the right techniques and redesign your menu today! Download your FREE Menu Design Guide here!
Here's another glimpse and few strategies from Kulture Konnect's Guide to Menu Design:
How-To Price List
What is a Menu Engineering Worksheet?
One of the many tactics used to raise your restaurant's profitability is to audit and analyze the contribution margin of your restaurant menu items with a menu engineering worksheet. One of the many benefits of using a menu engineering worksheet is it will help you go through the procedure of measuring your menu performance, evaluate future and existing menu pricing as well as content decisions. Furthermore, this worksheet will guide you in determining which menu items are popular or lucrative and when it's time to replace items that are underperforming.
Without utilizing a menu engineering worksheet, costs and cost mark-ups could end up inaccurate, which will prevent you from maximizing your revenues and profits.
By completing a menu engineering worksheet, your profits could easily soar by 15 percent. This technique not only could raise your profitability, but also allows you to plan future marketing and management activities.
Kulture Konnect's FREE, Fill-in-the-Blank Menu Engineering Worksheet is easy-to-use and will aid you in understanding how to examine, structure and categorize your menu items accurately.
With social media being utilized as a marketing tool to grow your brand recognition, engage with your consumers and convert a lead into a sale, you want to be able to measure and review your results effectively. According to Adweek, an interesting 51% of small businesses primarily focus on page views when it comes to social media metrics. With the data you can glean from your social media efforts, the last thing you want is to focus on the wrong information and analytics.
With an overwhelming amount of reporting data to process, it is fairly easy to leave out the most vital metrics. Our Social Media Reporting E-Book and ready-to-use social media analytics tools will teach you how to execute an impressive and valuable social media report that will demonstrate the success of your efforts in a blink of an eye.