Located in the beautiful by-the-beach city of San Clemente, you’d think the crew at Album would be spending too much time on their surfboard to create a stellar Orange County advertising agency.
Usually, when advertising agencies have been around as for too long, it gets tired. Everything starts to look the same. The work suffers and clients slowly peel away, leaving nothing but past stories of conquest to share with relatives and close friends.
The restaurant billboard can be your best friend or your worst enemy. You spend your hard-earned money hoping it will stop that speeding car in its tracks and get them to turn in your direction. But your dream turns to nightmare when you realize you’ve ignored the most important concept in restaurant marketing – know who you are and communicate it clearly. It’s your only hope if you want to stick in the mind of the average adult who is bombarded with thousands of messages a day.
With over a billion users, Facebook is a giant in the social media space. Digital marketing managers often refer to the behemoth, in the context of other platforms, as “Snow White and the Seven Dwarves”. If you’ve found yourself passively accepting your meek performance numbers on Facebook, we hope this post will inspire you to revisit the platform that offers the most in-depth analytics on your customers and their behavior.
Just because you’re an advertising agency doesn’t mean you automatically know how to toot your own horn. In fact, we would argue that the best ones toot the least. Because they’re so passionate about their clients, they neglect their own brand and simply point to the work. We like that. But we also appreciate originality, simplicity and knowing who you are. With that in mind let’s take a look at what we think are the three Orange County Advertising Agencies that nailed it with their website presence.
If you’ve waited until now to make your website mobile-friendly, you can no longer keep waiting.
On April 21st, Google updated its search ranking algorithm which has affectionately become known as "Mobilegeddon".
Before we talk about why you may want to hire a design studio to brand or rebrand your business, let’s define what rebranding is: Branding is a marketing strategy in which a new name, term, symbol and/or design is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers and competitors.
When you’re serious about social media (and you should be) you need to be serious about who the person will be to manage all your platforms. The old mentality of handing it off to an inexperienced intern or someone’s nephew is long gone. In the age of Big Data and images over words, you need someone who is fun at parties, loves numbers and has some design skills. It’s a unique skillset that can be tough to find in one person. Let’s help you identify your next social media coordinator with a Top 10 list of must-have qualities.
Topics: Social Media
When you look at the trend of social media use you see an all too familiar pattern: the rising peak of excitement and the dip into actual work. Pull yourself out of that dip by committing to these five principles and watch your social media efforts boost your bottom line.
1. Have fun.
If you’re not having fun then who is? Don’t commit the cardinal sin of being boring online. No one will spend a second online with content that puts them to sleep. People online are searching for something to stimulate them. So get them excited and talking and sharing your content with their friends. This should not be news to you but it might be. Every business is in the media business today so entertain us first and then you can sell to us later.