Kulture Konnect Blog

Steve Averill

Steve is Kulture Konnect's #1 New Business Director. With more than 10 years experience in branding and digital marketing, he specializes in providing strategic online marketing services including content marketing and social media management for businesses from small start-ups to Fortune 500. Plus, he is just an all around great guy!
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Recent Posts

Orange County Advertising Agencies We Admire: Album

Posted by Steve Averill on Jun 11, 2015 3:30:00 PM

Located in the beautiful by-the-beach city of San Clemente, you’d think the crew at Album would be spending too much time on their surfboard to create a stellar Orange County advertising agency.

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Topics: Branding & Marketing, Business

Orange County Advertising Agencies We Admire - OLAA

Posted by Steve Averill on Jun 5, 2015 1:50:00 PM

Usually, when advertising agencies have been around as for too long, it gets tired. Everything starts to look the same. The work suffers and clients slowly peel away, leaving nothing but past stories of conquest to share with relatives and close friends. 

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Topics: Branding & Marketing, Business

Five Restaurant Billboard Design Fails

Posted by Steve Averill on May 21, 2015 8:44:00 AM

The restaurant billboard can be your best friend or your worst enemy.  You spend your hard-earned money hoping it will stop that speeding car in its tracks and get them to turn in your direction.  But your dream turns to nightmare when you realize you’ve ignored the most important concept in restaurant marketing – know who you are and communicate it clearly.  It’s your only hope if you want to stick in the mind of the average adult who is bombarded with thousands of messages a day.

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Topics: Restaurants

Why Restaurant Marketing Managers Need to Embrace Facebook

Posted by Steve Averill on May 5, 2015 11:00:00 AM

With over a billion users, Facebook is a giant in the social media space. Digital marketing managers often refer to the behemoth, in the context of other platforms, as “Snow White and the Seven Dwarves”. If you’ve found yourself passively accepting your meek performance numbers on Facebook, we hope this post will inspire you to revisit the platform that offers the most in-depth analytics on your customers and their behavior.

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Topics: Branding & Marketing, Restaurants, Social Media

Top Three Orange County Advertising Agencies Websites

Posted by Steve Averill on Apr 23, 2015 9:30:00 AM

Just because you’re an advertising agency doesn’t mean you automatically know how to toot your own horn.  In fact, we would argue that the best ones toot the least.  Because they’re so passionate about their clients, they neglect their own brand and simply point to the work.  We like that.  But we also appreciate originality, simplicity and knowing who you are.  With that in mind let’s take a look at what we think are the three Orange County Advertising Agencies that nailed it with their website presence.

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Topics: Print & Web Design, Websites

Mobilegeddon - Will Google's New Algorithm Affect Your Website?

Posted by Steve Averill on Apr 22, 2015 1:46:00 PM

If you’ve waited until now to make your website mobile-friendly, you can no longer keep waiting. 

On April 21st, Google updated its search ranking algorithm which has affectionately become known as "Mobilegeddon".

Google has performed updates in the past, including Panda and Penguin.  Yet Google’s Zineb Ait Bahajji stated that this change to the algorithm will have an even bigger impact than the two prior.

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Topics: Print & Web Design, Business

Why Hire a Branding Agency

Posted by Steve Averill on Apr 21, 2015 11:00:00 AM

Before we talk about why you may want to hire a design studio to brand or rebrand your business, let’s define what rebranding is: Branding is a marketing strategy in which a new name, term, symbol and/or design is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers and competitors.

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Topics: Branding & Marketing, Business

Top 10 Traits of a Rockstar Social Media Coordinator

Posted by Steve Averill on Mar 31, 2015 11:00:00 AM

When you’re serious about social media (and you should be) you need to be serious about who the person will be to manage all your platforms.  The old mentality of handing it off to an inexperienced intern or someone’s nephew is long gone.  In the age of Big Data and images over words, you need someone who is fun at parties, loves numbers and has some design skills.  It’s a unique skillset that can be tough to find in one person.  Let’s help you identify your next social media coordinator with a Top 10 list of must-have qualities.

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Topics: Social Media

Five Social Media Tips for Your Restaurant Marketing

Posted by Steve Averill on Mar 17, 2015 10:12:47 AM


When you look at the trend of social media use you see an all too familiar pattern: the rising peak of excitement and the dip into actual work. Pull yourself out of that dip by committing to these five principles and watch your social media efforts boost your bottom line.

1. Have fun.

If you’re not having fun then who is? Don’t commit the cardinal sin of being boring online. No one will spend a second online with content that puts them to sleep. People online are searching for something to stimulate them. So get them excited and talking and sharing your content with their friends. This should not be news to you but it might be. Every business is in the media business today so entertain us first and then you can sell to us later. 

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Topics: Restaurants, Social Media

Top 10 Reasons Why Restaurant Marketing Fails

Posted by Steve Averill on Mar 11, 2015 8:54:00 AM


No one likes to talk about what’s wrong because then you have to admit you screwed up. It takes guts to admit a mistake, so we all avoid it. Let’s be a little courageous today and go down the path of failure and see if we can learn something. What are the top 10 mistakes restaurant marketing directors make when they set out to conquer their local market?

1. Claiming to have a strategy when it’s really a bunch of tactics.

You know how this feels if you’ve ever worked in a restaurant and it seems like everyone is reacting to the latest emergency. No one is on the same page and there’s finger-pointing everywhere. A real plan is based on sound principles that puts the brand at the center.

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Topics: Branding & Marketing, Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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