Kulture Konnect Blog

How to Select the Right Fonts and Colors That Fit Your Restaurant Branding

Posted by Marisa Soliz on Mar 6, 2018 8:30:00 AM


How do you choose fonts and colors that fit your restaurant branding? That's a question many people ask when it comes down to starting their company. Colors are what is going to represent your comany visually, it is going to be the first impression of guests before you even get them in your doors to try your amazing food. So, a lot of thought must go into choosing these colors.

For example, in terms of color just think of the following companies and how their color choices work. With Target its known for its red bullseye, Apple is known for its metallic silver apple, and Best Buy with its big yellow tag. Each color conveys a different meaning and you want to be sure that your colors are giving off the right type of emotional meaning for your brand. Below, I share a list of colors and tips on what they represent.

Color Section Tips:


  • Use colors that are complimentary of each other - you don't want your colors clashing because it will ruin your brand.
  • Don't choose bright neon colors - you want your clients and consumers to enjoy looking at it not have them looking away because its hard to look at.
  • Your brand should look just as good in greyscale and all white as it does in color. (Your logo won't always be able to be used in color your going to need different options to choose from based on your background.)
  • Use colors that evoke the right feeling for your restaurant - Think about details like what type of cuisine will you be serving? Is it from a specific country? Is it fresh from the farm? Is it fast food where you need to be quickly recognizable?

Fonts are very similar in the sense that they are so important to your restaurant branding. One major thing to remember is make sure your'e not choosing a font that is similar to your competition. You want yours to stand out from the competition but you also want it to be readable, so chose fonts that are easy to read at a quick glance.

 If you are considering a rebrand, here's 101 reasons why you should go for it. 

Download here

New Call-to-action

Font Selection Tips:


  • Type of Font – There are thousands of fonts to choose from – above shows eamples of 3 types but there is also other types such as display and handwriting.
  • Scaling – How narrow or wide do you want your font?
  • Spacing – Sometimes the correct spacing can make a bad font look good
  • Case – All caps? All Lower case? Or mixed?
  • Style - Modern? Serif? Sans Serif? Handwritten?

When considering the above questions when choosing your font and colors for your brand, it's important to keep in mind that not every company is the same. You have to figure out what you want your company to represent. McDonalds wouldn't be as memorable without its golden arches and Wendy's would be nothing without its little girl. You want your brand to be memorable not forgotten.

In conclusion, choose colors that complement each other and a font that will bring your message home. Avoid using clashing elements with color and avoid using too many different styles of fonts. Keep it simple. When creating your brand the term "Less is more" couldn't be more true. Happy designing.

If you are currently struggling with your brand and looking to rebrand contact us today. We'll be happy to help (951) 479-5411.

 If you are considering a rebrand, here's 101 reasons why you should go for it. 

Download here

New Call-to-action

Topics: Branding & Marketing


We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!

 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


Subscribe to Email Updates

Recent Posts

Follow Us