So, you've made the leap into the food truck business and you have your brand-spanking-new-shiny food truck and you are ready to hit the road and sell your amazing food to the public. According to IBIS World data, the food truck industry had 870 million dollars in revenue in 2016. So, kudos to you for making the leap!
As successful as it has become, it is also very stressful. Trucks break down, regulations get tougher and people are unpredictable. This is why you must have some solid marketing strategies to pull out when the going gets tough. Below, you will find 5 marketing strategies that can get you through a pinch for your food truck start up. The common thread through all of these is basic... Be Creative.
They say it's the small things that matter. This is definitely true for corporations and big businesses in the social media universe where just one bad post can send them spiraling down into the black hole of public relations nightmares.
The following are real-life examples of social media fails by high-profile businesses. These embarrassing social media fails teach us all the reality that corporations are humans too; and it teaches us a valuable life lesson that the bigger your company is, the harder you fall.
Topics: Social Media
Video courtesy of Uberflip
Responsive web design is no longer a luxury that only big corporations can afford… It is a technology that is reachable for any business and that is not considered as optional for your online presence. This has been true years ago and it's definitely more true today!
New websites built today are now responsive by default. If a website today is not responsive, they will suffer tremendously negative effects such as: poor rankings in SERPs, high bounce rates from users and wasted costs.
Are you struggling with organizing your menu design for fall? For instance, how many menu items should you include or what should you highlight? If you answered yes to struggling then you're in luck! Below we have covered three different layouts with two menus that show a perfect example of layout, and another that struggles with branding.
There are several reasons you might want to change your menu design, those reasons can include product shortage, cost, time it takes to prepare a meal or just looking for a change. Whether you offer five menu items per section or fifteen, the presentation on the menu shoud be easy for the customer. Sectioning off your items based on catagories is a plus. Also, make sure that it is clean and not all over the place.
If you own a restaurant, you will already know that there are so many elements involved in running it smoothly and successfully. Restaurant ownership is like no other type of business ownership. You have to be pro at juggling hundreds of tasks all in different managerial categories! Just to name a few of a restaurant owner's task list: hiring & firing, training, HR disputes, marketing, food purchasing, operations, etc! The list goes on and on! Basically, the restaurant business is all consuming. According to 2017 state of the Industry from National Restaurant Association, there are plenty of people willing to take on the challenge with over 799 billion dollars in sales!
Now, with all of the stress of thinking in every single little detail of your restaurant, we wanted to take some time to go over the most common myths related to menu design. Often times, the menu design is the least of your worries in a long list of to-dos... but without the proper attention it can be a cause of great grief.
Here are the 4 most common restaurant menu design myths:
Advertising on social media has been a topic of debate across many marketing platforms. But the most important thing to focus on here is that advertising will always help your brand to get noticed. Your product/service is competing with millions of other products on a person's newsfeed every single day. We hate to break it to you, but you 'gotta pay to play.'
Think of advertising as an investment and not a luxury. Facebook ads are an investment. If you’re a beginner, you may not see quick results. But over a period of time, you will begin building a new audience for your brand. In a world where brands are bidding for a few seconds on a customer's timeline, doing it right is not just an option; it is a need.
Here are some of the reasons you might not be getting the expected results with Facebook ads:
Topics: Social Media
No one gets into the restaurant business because they love marketing. So it comes as no surprise that people who love food aren’t so good at promoting it. We’re here to help. This is a list of some of the worst mistakes you can make when it comes to communicating the vision of your restaurant.
If there's one thing all of us have in common, it's the love for good food. Everyone has their own favorites and preferences. But when someone wants to taste something new or different, the first thing they'll probably do is search online. This is where a restaurant's online presence comes in and a big part of that is its website.
Unfortunately, many of the websites in the restaurant industry today still are either bland or simply unattractive. Some websites shove too much information down the visitor's throat, much like a dish with too much garnish where the main feature is lost or an overwhelmingly strong flavor that changes a diner's facial expression on the fly; it's simply deterring. Others are just obviously outdated in terms of content or design or just simply grotesque in appearance, like ordering fresh calamari and being served canned, frozen and reheated ones... and from last week too. Ouch!
When you look at the trend of social media use, you see an all too familiar pattern: the rising peak of excitement and the dip into actual work. Pull yourself out of that dip by committing to these five principles and watch your social media efforts boost your bottom line.
1. Have fun
If you’re not having fun then who is? Don’t commit the cardinal sin of being boring online. No one will spend a second online with content that puts them to sleep. People online are searching for something to stimulate them. So, get them excited and talking and sharing your content with their friends. This should not be news to you but it might be. Every business is in the media business today so entertain us first and then you can sell to us later.