How do you write high quality content that is SEO friendly? Some people might think it's impossible. To begin with, writing can be time consuming and blending that with SEO can seem like an uphill battle, but it doesn't have to be. It's important to remember that Google is looking for original, high quality content. The days of over optimizing your content and stuffing keywords in every nook and cranny are over with. In this post, I’ll explain four important SEO blog tips you should implement in your writing strategy.
Since 2005, HubSpot software has been helping businesses around the world with inbound marketing and sales to attract visitors, convert leads, and close customers.
As HubSpot users, we wanted to learn more about the best practices for inbound marketing, understand the HubSpot software to the fullest, know it like the back of our hand and utilize it for all its worth, which is why we felt the need to attend HubSpot's HUG OC's user group meet up, "Scaling Your Inbound Marketing 10X" held at the Evisions office in Irvine.
HUG OC's user group panel included, four inbound marketing experts, Ryan Malone, CEO and Founder of SmartBug Media, Alda Quintanilla, Account Executive from New Verticals, Conversica. Two panelists from Orange County based software company, Evisions, Kyle Biniasz, Demand Generation Specialist, and Bobby Nunez, Marketing Operations Specialist of Evisions.
In the 12 years of business... we have designed quite a few different menus in our time. Lots of clients come to us with ideas from the past that are no longer useful in today's restaurant consumer economy! Consumers these days have less patience, less time and they need immediate satisfaction. It's a tough crowd out there!
In the interest of education, we have outlined the below some of the most common restaurant menu design MYTHS! Please folks, do not try these at home!
The restaurant industry is one of the most competitive industries I have ever known. With a measly estimated 2470 head chef positions opening up each year (according to this Culinary Career infographic), aspiring chef's really need to do all in their power to begin to get training under their belt. Even just starting a restaurant has bleak prospects with 59% of start-up restaurants closing after just 3 years. In an effort to give students an opportunity to get their foot in the door, the California Restaurant Association Foundation started multiple educational programs to, in their words, "promote the health and prosperity of the foodservice industry by investing in our youth and our workforce."
What is a Social Media Marketing Audit?
A social media marketing audit is an evaluation in terms of where you are in your marketing on your social media channels and where it needs to be. Your custom audit will pinpoint areas for improvement and help you reach more people, receive higher engagement, and more conversions.
In social media marketing, content is king! The primary purpose of content marketing in social media is to establish a connection between your audience and your brand. What you post, where you post, when, who you post it to and how you post your social media content all contributes to the success of your social media marketing.
A little over 80 percent of the U.S. population has a social media profile, which is a reminder why social media is a powerful marketing tool to businesses today. Producing an effective social media strategy is not just an option, it is a necessity.
Let’s take a look at some household name brands who are not only taking their social media strategies to a whole new level but also setting new trends for businesses to follow.
Topics: Social Media
Who knew food bloggers and Instagram famous foodies who dedicate their time to documenting and blogging their favorite food and drink spots could be a significant help to your restaurant marketing?
When you hear someone say that social media is powerful, it's because they are absolutely right! Social media channels such as Instagram and bloggers are just another form of "word of mouth." And having a well-known food blogger write about your restaurant could give you the sales boost you need. Bloggers have the ability to get the attention from locals and have an influence on public opinion.
81 percent of U.S. online consumers trust information and advice from blogs.
92 percent of companies who blog multiple times per day have acquired a customer from their blog.
67 percent of people say they’re at least a little more likely to purchase a product after a friend or family member shared it via social media.
And just so you know, many food bloggers and social media influencers are looking to build their own audience. They utilize social media such as Instagram, to grow their following. It becomes a win-win situation for your restaurant and for the food blogger.
So, now let's get down to business! Here are the top 8 food bloggers and Instagram foodie influencers in the Los Angeles area that your restaurant could collaborate with to boost your sales and restaurant marketing.
Oftentimes as a designer, we have to design something that is centered around plenty of beautiful, eye-catching images. For the most part, we do receive beautiful breathtaking images, however, like any job, it comes with its difficulties. One example, sometimes clients will send images that are low-resolution. It is every designer's nightmare to go back and forth just for an image. The problem with this, is the fact it becomes extremely difficult to work with low-resolution images especially when it comes to printing & graphics. So, let's go over some helpful tips and tricks for the best practices for low and high resoluton images as well as figuring out if your image is worthy for print.
Topics: Print & Web Design
Thinking about a rebrand? Here are some things to look out for while looking for your perfect brand partner. The most important factor when looking for that perfect partner? Trust. It’s everything when it comes to hiring a marketing firm to do a rebrand. Why is trust such an important factor? Because you’re handing over the business you spent hours on end building from the ground up. So, now you want to hand it over to a complete stranger and see all your hardwork go to waste?
Topics: Branding & Marketing
Most of us are more than familiar with popular chains such as Taco Bell, Chipotle, McDonalds, Jack 'n' the Box, Carl's Jr. and more, but with the industry constantly evolving with new concepts and formats the next best thing could breakout at any time. These next five restaurants are well on their way to potentially take over the restaurant industry in 2018. See why these up and coming spots could dominate.