If you can‘t figure out why your marketing efforts are falling flat then it's time to either take a good look in the mirror or make a new hire. You have to be brutally honest if you want to grow your business and that honesty must begin with your people. Who you surround yourself with from here on out will determine your success. Make sure your marketing manager possess these 4 qualities to catapult your business to take it to the next level.
No one likes to talk about what’s wrong because then you have to admit you screwed up. It takes guts to admit a mistake, so we all avoid it. Let’s be a little courageous today and go down the path of failure and see if we can learn something. What are the top 10 mistakes restaurant marketing directors make when they set out to conquer their local market?
1. Claiming to have a strategy when it’s really a bunch of tactics.
You know how this feels if you’ve ever worked in a restaurant and it seems like everyone is reacting to the latest emergency. No one is on the same page and there’s finger-pointing everywhere. A real plan is based on sound principles that puts the brand at the center.
It’s a new year! Which means its time to re-vamp your old social media practices. It's safe to say that social media is not just a form of marketing but has becoem a lifestyle for many. And if the average man spends a great deal of time on any of these platforms, brands are bound to board on this express train too.
But the real question here is should you just do your own social media? Or hire a company to do it for your brand? This question has always raised confusion amongst all businesses.
We will gladly simplify this for you! Your business needs a social media firm and here’s why:
Of course, if you're serious about your business' online presence, better leave it to the experts. After all, a website with bad SEO will easily be worse than a website without! Let's go through some helpful SEO tips and tactics that will help you improve your Google rankings and how to rank on Google.
So, after everything we've talked about on our previous SEO blog posts, how do you actually implement SEO to start enjoying the increased page ranking and traffic flow advantages it offers? Keep in mind, many of these things will require some advanced technical know-how on which ties in with our recommendation to leave it to the experts!
Instagram has ushered in a new era for restaurants, where customers care as much about the aesthetics of a dish as the taste. Even in upscale restaurants, where photographing your food was once a major faux-pas, the tides have turned.
New York eatery, Momofuku Ko, once had an iron-clad ‘no photography’ policy. If you were to take a secretive snap, as one diner once recalled when speaking to the New York Times in 2013, you could expect to be berated by the chef himself. But those days are gone, and the evidence is on Ko’s Instagram and Yelp pages, which are flooded with images of food and selfies.
While some restaurants have just begun to adjust to omnipresent iPhones as a way of life, others are actively courting Instagram users for free publicity. Dirty Bones, a hip London restaurant, started to provide diners with ‘Instagram kits’ that contained a mini tripod and lighting equipment. Some restaurateurs are now designing their restaurants with Instagram in mind, specifically seeking out ‘Instagram bait’ decor to lure in new customers from social media. The following infographic, courtesy of Fundera, looks at how Instagram has changed the restaurant industry.
2018 is here and with the new year comes new ideas to impove your design work. Some of us might be searching for ways to reinvent or update our design whether it's a logo or photography. Maybe you are just looking for new trends to follow to stay current.
In graphic design, the trends come and go quickly. Luckily for you, we will divulge into some graphic design trends that you can look forward to in 2018.
Topics: Print & Web Design
Have you checked your restaurant Yelp reviews lately? If so, have you received any bad reviews from any of your patrons or an unhappy ex-employee?
Current technology allows everyone to share their thoughts and experiences in real time, this means that we can all express openly our opinions about your restaurant for everybody to see... And it doesn't matter if such opinions are true/fair or not.
More and more, consumers tend to check reviews before they make the final decision of buying from any business, and that is not different for restaurants. According to research done by Pew Research Internet Project in 2010, 58% of Americans have researched a product or service online and 24% of American adults say they have posted comments or reviews online. Have in mind that this was done 2 years ago, numbers are certainly higher today.
Outsourcing to a graphic design studio can reap huge rewards for your company. This is especially true if you are careful to choose the right firm. But first you have to decide! If you’re struggling with the decision, we’ve outlined ten advantages that contracting to a design firm will bring you.
1. You will save money. We all know how expensive employees are, especially in California. You can eliminate the burden of employment costs by hiring a graphic design studio that won’t require benefits like healthcare, unemployment insurance and retirement.
2. You will save time. Good design firms work fast. They are highly efficient businesses that leverage experiences on past projects to quickly arrive at solutions.
The very moment I'm in the process of brainstorming a new blog post I aim for relevance, level of interest, personal experience and what our target audience is looking for. Always analyze your ideas from all angles! What topics are going to generate views yet, empower the reader? It hasn't always come naturally! In fact, in the midst of strategizing each post I've came upon several moments where I debated whether anyone would remotely read what I had to say. I constantly questioned if blogging was a complete utter waste of time.
When you take on the chore to blog for your business you're not simply writing about anything. You are giving the public a reason to visit your website. You must deliver insight, awareness and knowledge on a subject relevant to your reader that's beneficial to their needs. Keyword, BENEFIT. But, is blogging only about the reader? What about you? How is writing about different topics even benefiting your business? Well, listen up.
2017 is about to come to an end so, let’s drop the ball and get right into what new social media trends 2018 has in store for us.
If you haven’t already noticed then it’s about time you see that social media has come to competitive terms. Brands are driving most of their marketing and advertising to social media. Everything that happens on social media is on your mobile device or desktop. There is no denying that social media has become the source of all information.
2017 has been a year of great social media trends such as videos, the shift of mobile friendly content and video sharing including Instagram Stories leaving big platform Snapchat behind.
So, let’s look at some of our social media trend predictions that we have for 2018.
Topics: Social Media