Kulture Konnect Blog

8 Ways an Advertising Agency Can Boost Your Restaurant Marketing ROI

Posted by Niki Pacheco on Feb 8, 2018 8:30:00 AM

If you're a restaurant owner, then it's safe to assume that you understand that marketing is essential for the success and growth of your business. Many restaurants, especially restaurant chains turn to advertising agencies for their expertise and specialized knowledge since they may not have their own marketing department, and so, may need the expertise an agency can provide. Agencies will also make sure to focus on your ROI and aim high to get the results you are looking for. 

I know what you might be thinking, "but an agency is too expensive! Is it really worth the money? What if I just build up my own marketing department?"

Here’s 8 reasons why an advertising agency can provide value to your restaurant marketing and how an agency will help you boost your ROI.

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Topics: Restaurants

Top Sites to Hire a Talented and Reliable Freelance Graphic Designer

Posted by Marisa Soliz on Feb 6, 2018 8:30:00 AM

When your company is in need of design work the question begs to be asked, "where do we begin to look?" Well, first you need to know what exactly it is that your company needs as well as what you are looking for. This allows you to really narrow down your search and quite possibly gear you towards the designer and services that will best suit your company's needs not just for that time but possibly for the future as well. You might need print collateral (i.e posters, brochures, business cards, flyers etc) or maybe it's more web based and you need a complete overhaul on your website. Once you determine your exact needs, it is time to start searching.

How do you go about finding a trusted freelance graphic designer? With computers and design programs at everyone's disposal it makes it a lot easier for people to claim that they are designers. Unfortunately, not everyone is a great designer. So, it becomes difficult to find that one person to trust with your company's work. Below I will showcase some different options that are available to you, and if they should be trusted.

Let's get started shall we? Business waits for no one!

 

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Topics: Business

8 Secrets to Choosing Highly-Effective SEO Keywords 

Posted by Kents Herrero on Feb 1, 2018 8:30:00 AM

Keywords are the foundation of any good SEO strategy. Even an excellent strategy's success will largely depend on whether or not it was centered around the right keywords. With this in mind, here are 4 tips for correctly choosing keywords to rank for.


Know the Four Types of Keyword Intent

The first tip in choosing the right keywords to rank for is to determine what kind of audience you want to attract. You'll want to use keywords that your target audience will also use based on their intent.

For example: A person looking to learn a recipe will typically use words like "how to," "guide" or "steps for," while a person looking to buy something will use words like "discounted," "best place to buy" or "on sale."

There are four types of keyword intent that can help you choose the right SEO keywords for your content:

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Topics: Websites

[Guest blog:] 10 Essential Management Lessons Everyone Should Know

Posted by Meredith Woods on Jan 30, 2018 8:30:00 AM

When discussing NBC's Parks and Recreation, it’s almost hard to determine whether the characters or the food references on the show are more iconic. Meals like bacon and eggs, the Paunch Burger, and waffles were referenced frequently and played a significant role in the plot of the show. The show’s leading lady, Leslie Knope, is known for many things, like her interesting eating habits and her love of sugary treats. In addition to her obsession with waffles, Leslie is revered for the leadership traits that she embodies in life and at work. Throughout the show’s entirety, her values (and her ridiculous eating habits) remained constant. Even though the show ended in 2015, we can still learn a lot by trying to mirror the management lessons she taught us. Check out this guide created by Fundera on Leslie Knope’s most defining leadership traits that is guaranteed to make you smile. Then, find your restaurant crew and get to work!

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Topics: Business

How to Run a Successful Menu Launch With These 8 Simple Tips

Posted by Niki Pacheco on Jan 25, 2018 8:30:00 AM

On average, restaurants need to change their menus twice a year to keep patrons coming back. "Diners prioritize delicious food when choosing a restaurant to visit, followed by quality of service." (Source) Contrary to restauranteur's general belief, 58% of diners choose where they will dine based on the quality of food, while only 22% of diners choose where they will dine based on the quality of service.  This goes to show how important your menu is and how it must showcase the wonderful dishes.

Below, I have outlined 8 simple tips for your next menu launch:  

1. Make Your Menu a Money-Making Machine 

Strategize your menu. Do you know which menu items are your stars, dogs and workhorses? Your menu should be designed to highlight your most lucrative items and drive guests to order meals that will get them coming back for more. For more indepth details on designing your menu, check out our free menu design guide.

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Topics: Branding & Marketing, Restaurants

8 Last-Minute Sales-Boosting Valentine's Day Restaurant Promotion Ideas

Posted by Silvia Lilly on Jan 23, 2018 8:30:00 AM

Time is running out as January comes to a close. Valentine's Day is rapidly approaching and for many restaurants across the country, it's one of the busiest holidays. According to Reserve, couples are spending an average of $286.56 on a Valentine's Day dinner in the U.S. (Talk about a sales boost).

You still have a couple weeks left to plan your V-Day promotion. If you're stuck trying to figure out what promotion to run, we have 8 restaurant promotion ideas that you'll fall in love with. You don't have a whole lot of time so, let's get right down to it.

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Topics: Restaurants

4 Qualities Effective Marketing Managers Must Have for the New Year

Posted by Jorge Pacheco on Jan 18, 2018 8:30:00 AM

If you can‘t figure out why your marketing efforts are falling flat then it's time to either take a good look in the mirror or make a new hire. You have to be brutally honest if you want to grow your business and that honesty must begin with your people. Who you surround yourself with from here on out will determine your success. Make sure your marketing manager possess these 4 qualities to catapult your business to take it to the next level.

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Topics: Branding & Marketing, Business

Top 10 Most Common Reasons Why Restaurant Marketing Fails

Posted by Steve Averill on Jan 16, 2018 8:30:00 AM


No one likes to talk about what’s wrong because then you have to admit you screwed up. It takes guts to admit a mistake, so we all avoid it. Let’s be a little courageous today and go down the path of failure and see if we can learn something. What are the top 10 mistakes restaurant marketing directors make when they set out to conquer their local market?

1. Claiming to have a strategy when it’s really a bunch of tactics.

You know how this feels if you’ve ever worked in a restaurant and it seems like everyone is reacting to the latest emergency. No one is on the same page and there’s finger-pointing everywhere. A real plan is based on sound principles that puts the brand at the center.

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Topics: Branding & Marketing, Restaurants

6 Signs You Need a Social Media Firm in 2018

Posted by Shruti Kapadia on Jan 11, 2018 8:30:00 AM

It’s a new year! Which means its time to re-vamp your old social media practices. It's safe to say that social media is not just a form of marketing but has becoem a lifestyle for many. And if the average man spends a great deal of time on any of these platforms, brands are bound to board on this express train too.

But the real question here is should you just do your own social media? Or hire a company to do it for your brand? This question has always raised confusion amongst all businesses.

We will gladly simplify this for you! Your business needs a social media firm and here’s why:

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Topics: Social Media, Business

Top 8 SEO Tips and Tactics: How to Rank on Google

Posted by Kents Herrero on Jan 9, 2018 8:30:00 AM

This is the third post in our miniseries about SEO. In our last post, we discussed how you can use SEO for your business. This time, we will be talking about a couple of steps to get you started!

Of course, if you're serious about your business' online presence, better leave it to the experts. After all, a website with bad SEO will easily be worse than a website without! Let's go through some helpful SEO tips and tactics that will help you improve your Google rankings and how to rank on Google.

Implementing SEO

So, after everything we've talked about on our previous SEO blog posts, how do you actually implement SEO to start enjoying the increased page ranking and traffic flow advantages it offers? Keep in mind, many of these things will require some advanced technical know-how on which ties in with our recommendation to leave it to the experts!

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Topics: Websites


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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