Kulture Konnect Blog

Best Innovative Designs: 3 Inspiring Award-Winning Logos

Posted by Marisa Soliz on Jun 13, 2017 8:30:00 AM

The art of logo design is always changing, since the evolution of design is always changing. We can now reach our consumers through digital medias rather then just through print. This pushes us to design logos to not only represent well through print, but also through the digital aspect of advertising.

Let’s take a look at a couple innovative designs and logos that are well done.

Read More

Topics: Print & Web Design, Branding & Marketing

4 Ways Your Brand Design Influences Your Company's Mission and Vision

Posted by Jorge Pacheco on Jun 8, 2017 8:30:00 AM

In today’s world of social media and “personal” brands, many businesses believe that traditional branding design has become irrelevant. But, the truth is that big name brands spend millions of dollars on branding and advertising every year to make sure you never forget about them. If they stopped doing that, their market share would suffer quite a bit.

A good example of an impactful and engaging brand is Coca-Cola, who maintains a very cohesive brand message and is named as the third largest global brand in the world by Interbrand. Being able to recognize a particular brand by its design -- in this case, a white ribbon going across a red background -- shows the power of brand design at work. 

When you think of your brands mission and vision or whether it is making an impact, think about these four key points:

Read More

Topics: Branding & Marketing

10 Best Restaurant Email Marketing Tips that Convince and Convert

Posted by Niki Pacheco on May 23, 2017 8:30:00 AM

The dreaded email newsletter: both loved and loathed, it has come to symbolize the yin and yang of  restaurant email marketing. If you want to stay in the light and avoid the darkness, we suggest these ten tips to keep those open rates high and your subscriber list growing.

Read More

Topics: Branding & Marketing, Restaurants, ProTips

Social Media Case Study Reveals Brand Success with Redefined Online Presence

Posted by Silvia Lilly on May 18, 2017 1:00:00 AM

 

Social media is one of the most effective marketing channels to build your brand. It was reported that 90 percent of B2B businesses experienced increased exposure from social media. Not to mention, 72 percent of a brand's Twitter followers are likely to make future purchases from that brand. And, 66 percent of business-to-consumer brands see Facebook as an effective marketing platform. We created this social media case study to prove that investing in social media marketing is worthwhile. 

Read More

Topics: Branding & Marketing, Restaurants, Social Media

Quick Tips for Powerful Email Marketing Campaigns

Posted by Marisa Soliz on May 11, 2017 8:30:00 AM

Have you sent out e-blasts to your customers and noticed you are not getting much return from doing so? Maybe it's the way you're going about in designing your e-blasts. You have to go about the design and sell point, as if you were the target audience. How would you want the information to be presented? Do you want an email that's all over the place? Or just straight to the point? In this blog, we will help you figure out what to include and how to design your e-blast for more success! 

Read More

Topics: Print & Web Design, Branding & Marketing, Restaurants

Restaurant Email Marketing Case Study You'll Want to See for Yourself

Posted by Silvia Lilly on May 4, 2017 12:00:00 AM

There's no wider reach than email! Not even social media can top it. The average order value of an email is at least 3X's higher than social media. For every $1 spent, email marketing generates $38 in ROI and 3 billion people will use email by 2020!  These stats are exactly why we created this Email Marketing Case Study to add to the  proof that email marketing is a worthwhile investment. 

With this Email Marketing Case Study, Kulture Konnect tells the story of how Jimmy's Famous American Tavern (JFAT) made the jump to not only improve their email efforts, but also to create content that offers a unique customer experience! 

Read More

Topics: Branding & Marketing, Restaurants, Business

The 5 Biggest DON'TS on Your Restaurant Rebranding Checklist

Posted by Niki Pacheco on May 2, 2017 8:30:00 AM

Its been 6 months leading up to this big day! You couldn't sleep all night thinking about today and what would happen if your giant rebrand project launched into the eyes of the public.  You have crossed your "t"s and dotted your "i"s  and it is time to soak in all the praise and accolades!  But wait,  you think to yourself, did I make sure all 300 employees have been fully onboarded into the new rebranding program? *GASP!*...  turn-on-panic-mode NOW!

We have been through quite a few rebrand projects over the years and these are the top 5 things that most business executives struggle with during the painful tides of change. So, weare hoping that if you become aware of these BIG No-No's ahead of time, there will be a better chance  of a smooth  transition in your near future.

 

1. Do not get nostalgic

Change is difficult for everyone, but it will be counter productive if you fight change during the rebranding process. According to google, Nostalgia means "a sentimental longing or

Read More

Topics: Branding & Marketing, Restaurants, ProTips

10 Wine Marketing Ideas That Deserves a Toast

Posted by Silvia Lilly on Apr 27, 2017 8:30:00 AM

Are you coming up high and dry on marketing ideas to promote your wine or winery? If the answer is yes, you've come to the right place. 

Your wine marketing strategy or ideas must be creative and customer focused in order to build solid and dependable relationships with your customer base and run a successful winery. With wine sales said to have reached $60 billion in 2016 and an estimated $39.8 billion in sales from domestic wine in the U.S., we want to make sure you are in on the dough. With that said, let's get started and turn your tasting room into a full house and visitors into loyal customers. We're filling up your glass with 10 great ideas to add to your wine marketing strategy. 

Read More

Topics: Branding & Marketing

The 5 Worst Logos Ever

Posted by Marisa Soliz on Mar 21, 2017 8:30:00 AM

When you think of a company, the first thing you might notice is their branding. When you think of Nike, the swish logo pops into your mind along with the slogan, "Just do it!" With  Calvin Klein you see the CK. Logo design is really a key component to uniquely identify a company. It's the recognition that your customers and competition will have to associate your brand with. Below, you will see brand marks that are dreadfully the worst logos ever! These examples will give you an idea why research and really understanding what you're doing is a key component to logo design. Let's begin with number one.

Read More

Topics: Branding & Marketing, Business

Free Menu Engineering Worksheet Made Easy

Posted by Silvia Lilly on Mar 16, 2017 4:00:00 AM

What is a Menu Engineering Worksheet?

One of the many tactics used to raise your restaurant's profitability is to audit and analyze the contribution margin of your restaurant menu items with a menu engineering worksheet. One of the many benefits of using a menu engineering worksheet is it will help you go through the procedure of measuring your menu performance, evaluate future and existing menu pricing as well as content decisions. Furthermore, this worksheet will guide you in determining which menu items are popular or lucrative and when it's time to replace items that are underperforming.

Without utilizing a menu engineering worksheet, costs and cost mark-ups could end up inaccurate, which will prevent you from maximizing your revenues and profits.

By completing a menu engineering worksheet, your profits could easily soar by 15 percent. This technique not only could raise your profitability, but also allows you to plan future marketing and management activities.

Kulture Konnect's  FREE, Fill-in-the-Blank Menu Engineering Worksheet  is easy-to-use and will aid you in understanding how to examine, structure and categorize your menu items accurately.

Read More

Topics: Branding & Marketing, Restaurants, Business


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

Subscribe to Email Updates

Follow Us