Kulture Konnect Blog

Take Advantage of This Free Social Media Marketing Audit For a Limited-of-Time

Posted by Silvia Lilly on Oct 19, 2017 8:30:00 AM

What is a Social Media Marketing Audit?

A social media marketing audit is an evaluation in terms of where you are in your marketing on your social media channels and where it needs to be. Your custom audit will pinpoint areas for improvement and help you reach more people, receive higher engagement, and more conversions. 

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Topics: Branding & Marketing, Social Media

Boost Restaurant Sales with these 8 Trendy LA Instagram Food Bloggers

Posted by Silvia Lilly on Oct 12, 2017 8:30:00 AM

Who knew food bloggers and Instagram famous foodies who dedicate their time to documenting and blogging their favorite food and drink spots could be a significant help to your restaurant marketing?

When you hear someone say that social media is powerful, it's because they are absolutely right! Social media channels such as Instagram and bloggers are just another form of "word of mouth." And having a well-known food blogger write about your restaurant could give you the sales boost you need. Bloggers have the ability to get the attention from locals and have an influence on public opinion.

81 percent of U.S. online consumers trust information and advice from blogs.

92 percent of companies who blog multiple times per day have acquired a customer from their blog.

67 percent of people say they’re at least a little more likely to purchase a product after a friend or family member shared it via social media.

And just so you know, many food bloggers and social media influencers are looking to build their own audience. They utilize social media such as Instagram, to grow their following. It becomes a win-win situation for your restaurant and for the food blogger.

So, now let's get down to business! Here are the top 8 food bloggers and Instagram foodie influencers in the Los Angeles area that your restaurant could collaborate with to boost your sales and restaurant marketing.

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Topics: Branding & Marketing, Restaurants, Social Media

What Your Marketing Firm Isn't Telling You About Your Rebrand

Posted by Niki Pacheco on Oct 5, 2017 8:30:00 AM

Thinking about a rebrand? Here are some things to look out for while looking for your perfect brand partner. The most important factor when looking for that perfect partner? Trust. It’s everything when it comes to hiring a marketing firm to do a rebrand. Why is trust such an important factor? Because you’re handing over the business you spent hours on end building from the ground up. So, now you want to hand it over to a complete stranger and see all your hardwork go to waste?

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Topics: Branding & Marketing

Winning Marketing Strategies for Your Food Truck Start Up

Posted by Niki Pacheco on Sep 12, 2017 8:30:00 AM

So, you've made the leap into the food truck business and you have your brand-spanking-new-shiny food truck and you are ready to hit the road and sell your amazing food to the public. According to IBIS World data, the food truck industry had 870 million dollars in revenue in 2016. So, kudos to you for making the leap!

As successful as it has become, it is also very stressful. Trucks break down, regulations get tougher and people are unpredictable. This is why you must have some solid marketing strategies to pull out when the going gets tough. Below, you will find 5 marketing strategies that can get you through a pinch for your food truck start up. The common thread through all of these is basic... Be Creative.

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Topics: Branding & Marketing, Restaurants

6 of the Best Food Blogs For Your Restaurant Marketing

Posted by Silvia Lilly on Aug 1, 2017 8:30:00 AM

Yelp has always been known to be one of the top review sites for restaurants. The site offers reviews, tips and photos to give potential customers a glimpse of each restaurant from a customer's point of view. Yelp has over 140 million people visiting the site each month, making it one of the strongest crowd-sourced review sites. 

Today, other restaurant review sites have received almost just as much attention. People are no longer relying only on Yelp, but taking their curiosity to other restaurant/food-related blogs that have taken off over the last several years. These blogs offer an inside look from a blogger's point of view. They have found creative ways to share their experience with food lovers, including video clips of each blogger's experience and more, giving you a real-life look.

These popular food blogs offer more than a good review. They are the perfect platform to market your restaurant. There are several advantages! Being featured on the best food blogs will be a major help to your restaurant marketing. It will also create buzz around your diner or eatery and most importantly, give you a sales boost. We have highlighted 6 of the hottest food blog sites that will no doubt help your restaurant gain exposure.

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Topics: Branding & Marketing, Restaurants

8 Easy Labor Day Restaurant Promotion Ideas That'll Boost Sales

Posted by Silvia Lilly on Jul 25, 2017 8:30:00 AM

Labor Day celebrates and honors working people across the United States, so why not celebrate and honor them with a discount, or even a free menu item, that will make your customers happy and your sales boom through the roof? Most restaurants have already prepared their Labor Day promotions, but if you haven't, it's not too late. Below are eight killer restaurant promotion ideas that will bring new and existing customers through your doors this Labor Day. 

The best part about three-day weekend holidays is you don't have to stick to offering a discount or free items just for one day. Extending your restaurant promotion for the weekend will give you the sales boost you need. Let's begin!

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Topics: Branding & Marketing, Restaurants

Fall Holiday Restaurant Promotion Ideas and Tips

Posted by Jorge Pacheco on Jul 18, 2017 8:30:00 AM

Don't let your restaurant marketing efforts cool off!

Location, holidays and seasonal changes are a big factor in how business behaves for a restaurant. Some of you might be saying "summer is a slow season for my restaurant, what can i do?" For others, it might be Christmas or the first quarter of the year. According to chron.com, "the summer season is often slow for many New York City restaurants, as many residents spend a great deal of time out of town. Restaurants in some areas experience heavy traffic during holidays such as Christmas, while others receive a significant drop in business." This is why it is very important to be consistent with your promotional pushes and overall marketing strategy so you keep your restaurant's foot traffic stable. 

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Topics: Branding & Marketing, Restaurants

Is Restaurant Billboard Advertising Still Effective in 2017?

Posted by Jorge Pacheco on Jun 29, 2017 8:30:00 AM

Billboard advertising can be a big chunk of your budget. As the person in charge of marketing your restaurant, you have just one burning question:

Is it working?

The Arbitron In-Car Study is very relevant and paints a fascinating picture of the mind of the American consumer and what impact billboards have on us when it comes to marketing and advertising.

The first statistic that jumps out is how much time we spend in our cars. According to the study, the average consumer spends upwards of 20 hours per week in their cars and travel over 200 miles. Given that this is based on a national survey, it is safe to assume that for California, these numbers are higher.

The assumption is of course, that this would give the average consumer plenty of time to see your billboard in a given week. But the real question remains. Do they actually SEE the ad and does it influence them to make a purchase?

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Topics: Print & Web Design, Branding & Marketing

Best Innovative Designs: 3 Inspiring Award-Winning Logos

Posted by Marisa Soliz on Jun 13, 2017 8:30:00 AM

The art of logo design is always changing, since the evolution of design is always changing. We can now reach our consumers through digital medias rather then just through print. This pushes us to design logos to not only represent well through print, but also through the digital aspect of advertising.

Let’s take a look at a couple innovative designs and logos that are well done.

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Topics: Print & Web Design, Branding & Marketing

4 Ways Your Brand Design Influences Your Company's Mission and Vision

Posted by Jorge Pacheco on Jun 8, 2017 8:30:00 AM

In today’s world of social media and “personal” brands, many businesses believe that traditional branding design has become irrelevant. But, the truth is that big name brands spend millions of dollars on branding and advertising every year to make sure you never forget about them. If they stopped doing that, their market share would suffer quite a bit.

A good example of an impactful and engaging brand is Coca-Cola, who maintains a very cohesive brand message and is named as the third largest global brand in the world by Interbrand. Being able to recognize a particular brand by its design -- in this case, a white ribbon going across a red background -- shows the power of brand design at work. 

When you think of your brands mission and vision or whether it is making an impact, think about these four key points:

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Topics: Branding & Marketing


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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