Kulture Konnect Blog

Fastest-Growing Chains of 2017 Setting Food and Beverage Industry Trends

Posted by Silvia Lilly on Aug 3, 2017 8:30:00 AM

Every year we take notice of the hottest new eateries that are cranking up the dollar signs and setting food and beverage industry trends around the United States. While giants such as Pizza-Hut, McDonalds, KFC and Subway are industry leaders, these smaller chains are not only similiar, but are highly successful and have the potential to match the level of their competitors.

This year's quarterly report shows that Americans are spending their money on these 5 popular brands that are growing rapidly and making an impact on the food and beverage scene in 2017. 

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Topics: Restaurants, Business

A Mother's Day Tribute to 6 Entrepreneur Moms

Posted by Silvia Lilly on May 9, 2017 8:30:00 AM


In honor of Mother's Day, Kulture Konnect wanted to pay tribute to several entrepreneur moms we've had the pleasure of working with throughout the years. Being a entrepreneur mother is hard work, but possible! Let this be an inspiration and empower women from all walks of life .

Kulture Konnect is proud to acknowledge the roles these women play as business women and as moms. We asked these ladies how they manage to be awesome mothers, raising their beautiful babies in becoming amazing adults some day all while working day in and day out to satisfy their family life at home. Meet the hardworking mothers below and find out what they had to say.

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Topics: Giving Back, Business

Restaurant Email Marketing Case Study You'll Want to See for Yourself

Posted by Silvia Lilly on May 4, 2017 12:00:00 AM

There's no wider reach than email! Not even social media can top it. The average order value of an email is at least 3X's higher than social media. For every $1 spent, email marketing generates $38 in ROI and 3 billion people will use email by 2020!  These stats are exactly why we created this Email Marketing Case Study to add to the  proof that email marketing is a worthwhile investment. 

With this Email Marketing Case Study, Kulture Konnect tells the story of how Jimmy's Famous American Tavern (JFAT) made the jump to not only improve their email efforts, but also to create content that offers a unique customer experience! 

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Topics: Branding & Marketing, Restaurants, Business

Website Design Orange County: Top 10 Firms

Posted by Kents Herrero on Apr 13, 2017 8:30:00 AM

In order to find success in a very dynamic and competitive market, you'll need the best of the best: not only in terms of effectiveness, but also in terms of cost and time.

You'll want the most effective solution to your problems without costing you half of the yearly budget! This is true especially for those who are skeptical of the possible results that web design and marketing can bring to the table.

There are many factors to consider when choosing your web design firm. Some of the more important ones include price, reputation and suitability.

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Topics: Print & Web Design, Business

The 5 Worst Logos Ever

Posted by Marisa Soliz on Mar 21, 2017 8:30:00 AM

When you think of a company, the first thing you might notice is their branding. When you think of Nike, the swish logo pops into your mind along with the slogan, "Just do it!" With  Calvin Klein you see the CK. Logo design is really a key component to uniquely identify a company. It's the recognition that your customers and competition will have to associate your brand with. Below, you will see brand marks that are dreadfully the worst logos ever! These examples will give you an idea why research and really understanding what you're doing is a key component to logo design. Let's begin with number one.

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Topics: Branding & Marketing, Business

Free Menu Engineering Worksheet Made Easy

Posted by Silvia Lilly on Mar 16, 2017 4:00:00 AM

What is a Menu Engineering Worksheet?

One of the many tactics used to raise your restaurant's profitability is to audit and analyze the contribution margin of your restaurant menu items with a menu engineering worksheet. One of the many benefits of using a menu engineering worksheet is it will help you go through the procedure of measuring your menu performance, evaluate future and existing menu pricing as well as content decisions. Furthermore, this worksheet will guide you in determining which menu items are popular or lucrative and when it's time to replace items that are underperforming.

Without utilizing a menu engineering worksheet, costs and cost mark-ups could end up inaccurate, which will prevent you from maximizing your revenues and profits.

By completing a menu engineering worksheet, your profits could easily soar by 15 percent. This technique not only could raise your profitability, but also allows you to plan future marketing and management activities.

Kulture Konnect's  FREE, Fill-in-the-Blank Menu Engineering Worksheet  is easy-to-use and will aid you in understanding how to examine, structure and categorize your menu items accurately.

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Topics: Branding & Marketing, Restaurants, Business

Key Benefits of Using Facebook Live Streaming for Your Business

Posted by Shruti Kapadia on Mar 14, 2017 8:30:00 AM

"LIVE" today is not just limited to watching sports live. The world has become a digital space and LIVE videos play an integral part in it.

According to Periscope, people watch 110 years of LIVE videos daily. Needless to say, videos have become a part of social media's evolution. From pre-recorded to LIVE, we are streaming all the time. Life is digital and social media channels are a big part of it. 

Our latest blog is about an extension that Facebook introduced that people have been using for their personal and business profiles. It is the Facebook LIVE stream-video feature.

Sure, Snapchat was the first to bring LIVE snippets, where Periscope and Facebook followed suit. But we all know that Facebook is by far the most popular social media networking site, with  1.86 billion   active users, to be precise.

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Topics: Social Media, Business

Measuring and Marketing: Get Your Free Social Media Analytics Tools Here

Posted by Silvia Lilly on Mar 2, 2017 4:00:00 AM

With social media being utilized as a marketing tool to grow your brand recognition, engage with your consumers and convert a lead into a sale, you want to be able to measure and review your results effectively. According to Adweek, an interesting 51% of small businesses primarily focus on page views when it comes to social media metrics. With the data you can glean from your social media efforts, the last thing you want is to focus on the wrong information and analytics.

With an overwhelming amount of reporting data to process, it is fairly easy to leave out the most vital metrics. Our Social Media Reporting E-Book and ready-to-use social media analytics tools will teach you how to execute an impressive and valuable social media report that will demonstrate the success of your efforts in a blink of an eye. 

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Topics: Social Media, Business

25 Interesting Social Media Facts Every Marketer Should Know

Posted by Silvia Lilly on Feb 28, 2017 8:30:00 AM

 

Some marketers may argue that stats and trends are not as important as knowing your target audience; however, knowing what social channel your audience is on and the information they are looking for can affect the outcome of your online marketing efforts. By monitoring and using the most current social media statistics, you can achieve or improve your social media strategy. We found 25 interesting social media facts and statistics every marketer should know. Below are several statistics and facts regarding the most popular platforms and their strength as a marketing channel. 

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Topics: Social Media, Business

Fall Head Over Heels in Love With Our New Graphic Designer

Posted by Silvia Lilly on Feb 14, 2017 8:06:00 AM

 



A few months ago our studio was in search of an additional graphic designer to join our Kulture Konnect team. Lo and behold, we were blessed to have a very special talent walk through our door. She is intelligent, extremely creative and impressively knowledgable in design. Watch out! Don't challenge her! She might school you. Not to mention, she takes up each task beautifully. So far, we can't recall a time we were disappointed with her work!

Let's just say this lovely woman can design with her eyes closed. We don't want to brag too much, but it's safe to say she is every graphic design studio's dream! These qualities are more than enough reasons to fall head over heels in love with our new graphic designer, Deanna Benson! Welcome to the team! 

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Topics: Giving Back, Business


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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