Kulture Konnect Blog

Printing & Graphics 101: Working With High and Low Resolution Images

Posted by Marisa Soliz on Oct 10, 2017 8:30:00 AM

Oftentimes as a designer, we have to design something that is centered around plenty of beautiful, eye-catching images. For the most part, we do receive beautiful breathtaking images, however, like any job, it comes with its difficulties. One example, sometimes clients will send images that are low-resolution. It is every designer's nightmare to go back and forth just for an image. The problem with this, is the fact it becomes extremely difficult to work with low-resolution images especially when it comes to printing & graphics. So, let's go over some helpful tips and tricks for the best practices for low and high resoluton images as well as figuring out if your image is worthy for print.

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Topics: Print & Web Design

4 Creative Happy Hour Restaurant Menu Design Ideas You'll Love

Posted by Marisa Soliz on Sep 21, 2017 8:30:00 AM

Can all of us agree that happy hour is the perfect time for your guest's to get together with friends and co-workers after a long stressful week? It's your customer's chance to let loose and enjoy good food with a tastey drink in tow at a great deal. With that said, you want to make sure to create an appealing happy hour menu that will have your customer's coming back for more. Here are four creative happy hour restaurant menu designs that do a great job at showcasing offers. So what do you say? Lets get started!

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Topics: Print & Web Design, Restaurants

Refresh Your Menu this Fall: Ideas to Spark Your Restaurant Menu Design

Posted by Marisa Soliz on Aug 31, 2017 8:30:00 AM

Are you struggling with organizing your menu design for fall? For instance, how many menu items should you include or what should you highlight? If you answered yes to struggling then you're in luck! Below we have covered three different layouts with two menus that show a perfect example of layout, and another that struggles with branding. 

There are several reasons you might want to change your menu design, those reasons can include product shortage, cost, time it takes to prepare a meal or just looking for a change. Whether you offer five menu items per section or fifteen, the presentation on the menu shoud be easy for the customer. Sectioning off your items based on catagories is a plus. Also, make sure that it is clean and not all over the place. 

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Topics: Print & Web Design, Restaurants

Top 3 DIY Sites For Graphic Design Inspiration and Creation

Posted by Marisa Soliz on Jul 11, 2017 8:30:00 AM

In a world where social media is the way of life now. It leads companies wether start-up or already existing ones, are trying to get with the times of marketing their companies. While the logical task would be to have a design team on hand to create your graphics, that might not always be feasible due to the economy. This is causing 57% of B2B marketers in 2016 to priortize the use of visual content over text only content.  

Professional designers are using programs like Adobe CC Illustrator, InDesign and Photoshop. These programs, however, require a subscription fee that some companies might not have the funds for. Luckily, there are multiple types of cloud design services that don't need a download to use.

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Topics: Print & Web Design

Is Restaurant Billboard Advertising Still Effective in 2017?

Posted by Jorge Pacheco on Jun 29, 2017 8:30:00 AM

Billboard advertising can be a big chunk of your budget. As the person in charge of marketing your restaurant, you have just one burning question:

Is it working?

The Arbitron In-Car Study is very relevant and paints a fascinating picture of the mind of the American consumer and what impact billboards have on us when it comes to marketing and advertising.

The first statistic that jumps out is how much time we spend in our cars. According to the study, the average consumer spends upwards of 20 hours per week in their cars and travel over 200 miles. Given that this is based on a national survey, it is safe to assume that for California, these numbers are higher.

The assumption is of course, that this would give the average consumer plenty of time to see your billboard in a given week. But the real question remains. Do they actually SEE the ad and does it influence them to make a purchase?

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Topics: Print & Web Design, Branding & Marketing

Guest Blog: What You Need to Build an Amazing Website

Posted by Tracy Williams on Jun 15, 2017 8:30:00 AM

Are you looking to build a website for your business? Not too sure where to start and what to prioritise? These are common issues with people in your position and generally it is easier to find out what you need from experts who have spent years building websites. We’re not saying that you necessarily need to pay a developer to build your website but more that you can find useful advice from the people who have learnt the ropes and know the tricks of the trade.

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Topics: Print & Web Design, Websites

Best Innovative Designs: 3 Inspiring Award-Winning Logos

Posted by Marisa Soliz on Jun 13, 2017 8:30:00 AM

The art of logo design is always changing, since the evolution of design is always changing. We can now reach our consumers through digital medias rather then just through print. This pushes us to design logos to not only represent well through print, but also through the digital aspect of advertising.

Let’s take a look at a couple innovative designs and logos that are well done.

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Topics: Print & Web Design, Branding & Marketing

5 Questions to Ask Before Hiring a Web Design Company

Posted by Jorge Pacheco on May 16, 2017 8:30:00 AM

As a business, your online presence is one of the most effective tools to establish your market identity. With this said, it is as important to update your website to today's standards as it is to make sure that your website design team is up to the challenge and with the resources to complete the project successfully. Because your business' website is entrusted in many ways with your business' reputation, it's worth it to take the time to ask the right questions when deciding on a website design company. 

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Topics: Print & Web Design

Quick Tips for Powerful Email Marketing Campaigns

Posted by Marisa Soliz on May 11, 2017 8:30:00 AM

Have you sent out e-blasts to your customers and noticed you are not getting much return from doing so? Maybe it's the way you're going about in designing your e-blasts. You have to go about the design and sell point, as if you were the target audience. How would you want the information to be presented? Do you want an email that's all over the place? Or just straight to the point? In this blog, we will help you figure out what to include and how to design your e-blast for more success! 

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Topics: Print & Web Design, Branding & Marketing, Restaurants

7 Industry Leaders Share Insights on Innovative Design

Posted by Marisa Soliz on Apr 18, 2017 8:30:00 AM

When asking a designer what innovative design is you won't receive just one answer that everyone agrees on. Each creative mind is different, therefore, all of our opinions on what innovative design is can vary. At Kulture Konnect, we asked the people that influence us the most what they believe is innovative. 

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Topics: Print & Web Design


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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