Its been 6 months leading up to this big day! You couldn't sleep all night thinking about today and what would happen if your giant rebrand project launched into the eyes of the public. You have crossed your "t"s and dotted your "i"s and it is time to soak in all the praise and accolades! But wait, you think to yourself, did I make sure all 300 employees have been fully onboarded into the new rebranding program? *GASP!*... turn-on-panic-mode NOW!
We have been through quite a few rebrand projects over the years and these are the top 5 things that most business executives struggle with during the painful tides of change. So, weare hoping that if you become aware of these BIG No-No's ahead of time, there will be a better chance of a smooth transition in your near future.
1. Do not get nostalgic
Change is difficult for everyone, but it will be counter productive if you fight change during the rebranding process. According to google, Nostalgia means "a sentimental longing or
Your first impression matters.
This saying is as true as it can ever be when it comes to website design. But who are we impressing? For a website, it's the world! And the world in this case is composed of an amalgam of ever-changing beliefs, opinions and ways to consume content and cat-related videos.
When it comes to designing your website, it is important to stay modern ahead of the game. Website design should be reviewed every two to three years, and for good reason! With just 15 minutes of time, two-thirds of readers would go for something aesthetically pleasing than something ordinary. (Source: Adobe).
As a business, you are on a mission to measure your social media efforts and deliver its success. There are several indications that your social media efforts are working, naturally some are more effective than others. There's a little more to it than noticing your social media notifications going off every five seconds. Even though it might be great feeling to know you are receiving engagement on your social media channels we want to make sure you are focusing on the right signs.
So, how do you know if it’s working? Here are 5 sure signs that will tell you if you’re bombing or killing it.
We are living in a time where selfies and documenting your every moment on video has become a phenomenon. The popular social media application known as Snap Chat has exploded through the years with users sharing photos from snapping buffalo wings from Buffalo Wild Wings or taking a selfie drinking their morning coffee using a Starbucks filter to complete their snap shot. Snap Chat filters have become a popular trend among users and restaurants find it as an opportunity to gain exposure. So, why not make your customers' experience a little more interesting? With Snap Chat reaching over 150 million users, your filter can potentially be seen by thousands.
If you are interested in purchasing a spot to feature your filter on Snap Chat, here are several important tips you'll want to examine when designing your restaurant filter.
The restaurant industry rules a large portion of the social media market, but not all restaurants are successful when it comes down to marketing on social media. For one, restaurants might find themselves only focusing on their target audience and not necessarily understanding the psychographics of who they are facing as an audience on social networks.
Why are certain restaurants struggling to find a strong presence on Facebook, Instagram, Twitter or even SnapChat? What are they doing wrong that blurs out their social media presence?
Let’s look at the Top 5 social media mistakes that restaurants commit when marketing:
Social media graphics such as GIFs, static images and even flow hyper lapse video (also known as time-lapse videos) are meant to grab your audience's attention in a second, and let them go in a minute. My first suggestion when creating any social media graphic is go simple, yet powerful and memorable. We talk more about this in my video. Consistency is also important. If you are always thinking of your consumers, they will always be thinking of you. Social media is a great platform to reach a wide audience. It also allows you to provide information to close followers, clients, and customers. It is a great tool to get your company culture “out there" and it’s interactive. Social media graphics are an important part of building your business on social media since it attracts attention and helps with: