Kulture Konnect Blog

Boost Restaurant Sales with these 8 Trendy LA Instagram Food Bloggers

Posted by Silvia Lilly on Oct 12, 2017 8:30:00 AM

Who knew food bloggers and Instagram famous foodies who dedicate their time to documenting and blogging their favorite food and drink spots could be a significant help to your restaurant marketing?

When you hear someone say that social media is powerful, it's because they are absolutely right! Social media channels such as Instagram and bloggers are just another form of "word of mouth." And having a well-known food blogger write about your restaurant could give you the sales boost you need. Bloggers have the ability to get the attention from locals and have an influence on public opinion.

81 percent of U.S. online consumers trust information and advice from blogs.

92 percent of companies who blog multiple times per day have acquired a customer from their blog.

67 percent of people say they’re at least a little more likely to purchase a product after a friend or family member shared it via social media.

And just so you know, many food bloggers and social media influencers are looking to build their own audience. They utilize social media such as Instagram, to grow their following. It becomes a win-win situation for your restaurant and for the food blogger.

So, now let's get down to business! Here are the top 8 food bloggers and Instagram foodie influencers in the Los Angeles area that your restaurant could collaborate with to boost your sales and restaurant marketing.

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Topics: Branding & Marketing, Restaurants, Social Media

5 Hottest Up and Coming Restaurants to Watch Out For 2018

Posted by Silvia Lilly on Oct 3, 2017 8:30:00 AM

Most of us are more than familiar with popular chains such as Taco Bell, Chipotle, McDonalds, Jack 'n' the Box, Carl's Jr. and more, but with the industry constantly evolving with new concepts and formats the next best thing could breakout at any time. These next five restaurants are well on their way to potentially take over the restaurant industry in 2018. See why these up and coming spots could dominate.

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Topics: Restaurants, Business

Why Responsive Web Design is an Important Feature for Restaurants

Posted by Cherie Wicks on Sep 28, 2017 8:30:00 AM

 

You have a website for your restaurant where your customers can see your menu, hours of operation and how your restaurant started. You receive regular traffic on the site and have seen a boost in your bottom line. But is your website doing all it can for your business? Are you attracting everyone you can? If you don’t have a responsive website that works for mobile visitors, the answer is no.

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Topics: Restaurants, Websites

4 Creative Happy Hour Restaurant Menu Design Ideas You'll Love

Posted by Marisa Soliz on Sep 21, 2017 8:30:00 AM

Can all of us agree that happy hour is the perfect time for your guest's to get together with friends and co-workers after a long stressful week? It's your customer's chance to let loose and enjoy good food with a tastey drink in tow at a great deal. With that said, you want to make sure to create an appealing happy hour menu that will have your customer's coming back for more. Here are four creative happy hour restaurant menu designs that do a great job at showcasing offers. So what do you say? Lets get started!

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Topics: Print & Web Design, Restaurants

30 Expert Tips From 6 Influential Restaurateurs How to Survive and Thrive in the Restaurant Industry

Posted by Silvia Lilly on Sep 19, 2017 8:30:00 AM

Whether you consider your restaurant as a lifelong passion or you honestly are simply using it as a way to make ends meet, a role in this dynamic restaurant industry can teach you a fair amount of valuable lessons. The restaurant industry is one of the most difficult industries to survive in with 59 percent of hospitality facilities said to fail within the first 3 years. 

Whether you are struggling today, just closed the doors on a restaurant or planning to open, the truth is some wish they had the resources or the advice from a professional to guide them along the way. Which is why we gathered 6 successful expert restaurateurs that will give the advice you wish you had from day one. 

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Topics: Restaurants

How Engaged Employees Impacts Your Social Media Restaurant Marketing

Posted by Niki Pacheco on Sep 14, 2017 8:30:00 AM

You are the boss. You have all the digital answers. You KNOW what the social media secret sauce is…the perfect strategy to get your restaurant to the next level. But, how strong is your strategy if your employees couldn't care less?

The millennial generation who are working at your restaurant know what they want when it comes to food and they want to tell their friends about it. So why don’t you simply sit back and let them do the work?  For them, posting to social media isn’t work, it’s simply…being.

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Topics: Restaurants, Social Media

Winning Marketing Strategies for Your Food Truck Start Up

Posted by Niki Pacheco on Sep 12, 2017 8:30:00 AM

So, you've made the leap into the food truck business and you have your brand-spanking-new-shiny food truck and you are ready to hit the road and sell your amazing food to the public. According to IBIS World data, the food truck industry had 870 million dollars in revenue in 2016. So, kudos to you for making the leap!

As successful as it has become, it is also very stressful. Trucks break down, regulations get tougher and people are unpredictable. This is why you must have some solid marketing strategies to pull out when the going gets tough. Below, you will find 5 marketing strategies that can get you through a pinch for your food truck start up. The common thread through all of these is basic... Be Creative.

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Topics: Branding & Marketing, Restaurants

Refresh Your Menu this Fall: Ideas to Spark Your Restaurant Menu Design

Posted by Marisa Soliz on Aug 31, 2017 8:30:00 AM

Are you struggling with organizing your menu design for fall? For instance, how many menu items should you include or what should you highlight? If you answered yes to struggling then you're in luck! Below we have covered three different layouts with two menus that show a perfect example of layout, and another that struggles with branding. 

There are several reasons you might want to change your menu design, those reasons can include product shortage, cost, time it takes to prepare a meal or just looking for a change. Whether you offer five menu items per section or fifteen, the presentation on the menu shoud be easy for the customer. Sectioning off your items based on catagories is a plus. Also, make sure that it is clean and not all over the place. 

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Topics: Print & Web Design, Restaurants

4 Restaurant Menu Design Myths Debunked

Posted by Niki Pacheco on Aug 29, 2017 8:30:00 AM

 

If you own a restaurant, you will already know that there are so many elements involved in running it smoothly and successfully. Restaurant ownership is like no other type of business ownership. You have to be pro at juggling hundreds of tasks all in different managerial categories! Just to name a few of a restaurant owner's task list: hiring & firing, training, HR disputes, marketing, food purchasing, operations, etc! The list goes on and on! Basically, the restaurant business is all consuming. According to 2017 state of the Industry from National Restaurant Associationthere are plenty of people willing to take on the challenge with over 799 billion dollars in sales!

Now, with all of the stress of thinking in every single little detail of your restaurant, we wanted to take some time to go over the most common myths related to menu design. Often times, the menu design is the least of your worries in a long list of to-dos... but without the proper attention it can be a cause of great grief.

Here are the 4 most common restaurant menu design myths:

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Topics: Restaurants

6 Scary Restaurant Marketing Mistakes to Avoid

Posted by Steve Averill on Aug 22, 2017 8:30:00 AM

No one gets into the restaurant business because they love marketing. So it comes as no surprise that people who love food aren’t so good at promoting it. We’re here to help. This is a list of some of the worst mistakes you can make when it comes to communicating the vision of your restaurant.

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Topics: Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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