Kulture Konnect Blog

5 Simple Social Media Tips for Your Restaurant Marketing

Posted by Steve Averill on Aug 15, 2017 8:30:00 AM

When you look at the trend of social media use, you see an all too familiar pattern: the rising peak of excitement and the dip into actual work. Pull yourself out of that dip by committing to these five principles and watch your social media efforts boost your bottom line.

 

1. Have fun

If you’re not having fun then who is? Don’t commit the cardinal sin of being boring online. No one will spend a second online with content that puts them to sleep. People online are searching for something to stimulate them. So, get them excited and talking and sharing your content with their friends. This should not be news to you but it might be. Every business is in the media business today so entertain us first and then you can sell to us later. 

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Topics: Restaurants, Social Media

8 Helpful Tips For Cooking Up a Successful Restaurant

Posted by Jorge Pacheco on Aug 10, 2017 8:30:00 AM

If we wanted to identify one of the most tangible aspects of an economic recession, we would certainly have to turn our heads to the sight of empty, closed restaurants. According to the Economic Policy Institute, the Great Recession started in 2007 and ended in 2009, but we can still see and feel its big shadow over our heads, and especially over restaurants.

Nevertheless, restaurateurs maintain a positive attitude and, according to The Spring 2012 ReCount study done by NPD group, by March 2012 nearly 1,000 independent restaurants and over 1,800 chain restaurants opened. Now, the question is: does this trend give us some hope or are new restaurants doomed to fail in a still fragile economy?  

 

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Topics: Restaurants

Guest Blog: Top 10 Reasons Restaurants and Cafes Need Mobile Technology

Posted by Andrew Gazdecki on Aug 8, 2017 8:30:00 AM

By the end of the year, over a quarter of the restaurants in your neighborhood will close their doors permanently. They close for a variety of reasons, from rising food costs to low sales and even just simple boredom (not every restaurant that closes is unsuccessful). With that said, even a restaurant with excellent staff, tasty food, and a great atmosphere can lose out simply due to stiff competition in their neighborhood. In other words, there's plenty of restaurants that keel over and die, but there's plenty more that fight like dogs and still struggle to make it in the restaurant business.

 

If you're the latter, it's important to know every available advantage and tool you have at your disposal that can help you to elbow your way through the competition and come out on top. One of these tools is a mobile app. Generally, we think of mobile apps as programs to make us more productive in our lives, or games to make us less so. For small businesses and restaurants, however, apps are an entirely different ball game. Both your restaurant and its customers can benefit from developing a mobile app in a world where mobile technology has taken over. Your restaurant will experience more repeat diners, while customers will enjoy mobile food ordering and table reservations, rewards programs and more.

 

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Topics: Restaurants

Fastest-Growing Chains of 2017 Setting Food and Beverage Industry Trends

Posted by Silvia Lilly on Aug 3, 2017 8:30:00 AM

Every year we take notice of the hottest new eateries that are cranking up the dollar signs and setting food and beverage industry trends around the United States. While giants such as Pizza-Hut, McDonalds, KFC and Subway are industry leaders, these smaller chains are not only similiar, but are highly successful and have the potential to match the level of their competitors.

This year's quarterly report shows that Americans are spending their money on these 5 popular brands that are growing rapidly and making an impact on the food and beverage scene in 2017. 

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Topics: Restaurants, Business

6 of the Best Food Blogs For Your Restaurant Marketing

Posted by Silvia Lilly on Aug 1, 2017 8:30:00 AM

Yelp has always been known to be one of the top review sites for restaurants. The site offers reviews, tips and photos to give potential customers a glimpse of each restaurant from a customer's point of view. Yelp has over 140 million people visiting the site each month, making it one of the strongest crowd-sourced review sites. 

Today, other restaurant review sites have received almost just as much attention. People are no longer relying only on Yelp, but taking their curiosity to other restaurant/food-related blogs that have taken off over the last several years. These blogs offer an inside look from a blogger's point of view. They have found creative ways to share their experience with food lovers, including video clips of each blogger's experience and more, giving you a real-life look.

These popular food blogs offer more than a good review. They are the perfect platform to market your restaurant. There are several advantages! Being featured on the best food blogs will be a major help to your restaurant marketing. It will also create buzz around your diner or eatery and most importantly, give you a sales boost. We have highlighted 6 of the hottest food blog sites that will no doubt help your restaurant gain exposure.

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Topics: Branding & Marketing, Restaurants

8 Easy Labor Day Restaurant Promotion Ideas That'll Boost Sales

Posted by Silvia Lilly on Jul 25, 2017 8:30:00 AM

Labor Day celebrates and honors working people across the United States, so why not celebrate and honor them with a discount, or even a free menu item, that will make your customers happy and your sales boom through the roof? Most restaurants have already prepared their Labor Day promotions, but if you haven't, it's not too late. Below are eight killer restaurant promotion ideas that will bring new and existing customers through your doors this Labor Day. 

The best part about three-day weekend holidays is you don't have to stick to offering a discount or free items just for one day. Extending your restaurant promotion for the weekend will give you the sales boost you need. Let's begin!

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Topics: Branding & Marketing, Restaurants

Fall Holiday Restaurant Promotion Ideas and Tips

Posted by Jorge Pacheco on Jul 18, 2017 8:30:00 AM

Don't let your restaurant marketing efforts cool off!

Location, holidays and seasonal changes are a big factor in how business behaves for a restaurant. Some of you might be saying "summer is a slow season for my restaurant, what can i do?" For others, it might be Christmas or the first quarter of the year. According to chron.com, "the summer season is often slow for many New York City restaurants, as many residents spend a great deal of time out of town. Restaurants in some areas experience heavy traffic during holidays such as Christmas, while others receive a significant drop in business." This is why it is very important to be consistent with your promotional pushes and overall marketing strategy so you keep your restaurant's foot traffic stable. 

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Topics: Branding & Marketing, Restaurants

Maximize Your Restaurant Email Marketing: Focus on Millennials

Posted by Estella Ferman on Jul 13, 2017 8:30:00 AM

Restaurant email marketing is a perfect opportunity to build relationships with prospects, leads, or existing customers. As a restaurant, it is very important to use this platform and establish a great audience in order to keep progressing. Now, the trick is finding the right target market that will engage and make your restaurant email marketing effective. We gathered several statistics that show millennials were found to engage more with your email marketing than any other demographic. They are the perfect target market consisting of the largest generations in the U.S. With that said, let’s take a look at some email marketing and target market statistics.

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Topics: Restaurants

6 Really Good Restaurant Menu Design Tips That Maximize Profits

Posted by Niki Pacheco on Jul 4, 2017 8:30:00 AM

 

If you’re in the restaurant industry, you know the first rule of success: you’re not throwing a dinner party; you’re running a business that makes money.

Just consider the immense overhead and labor that goes into running a successful restaurant. You need to be strategic if you want to survive, much less thrive. Costs and Operations are critical to maximize profits. The first and best place to start maximizing profit is with the tactical design of your menu.

Here are six tips on good restaurant menu design:

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Topics: Restaurants

Tribute to 3 Restaurants Who Shaped America & Restaurant Marketing this 4th of July

Posted by Estella Ferman on Jun 27, 2017 8:30:00 AM

 

Fourth of July is just around the corner and, as Americans we celebrate with great traditional foods and love to visit our favorite restaurants that have been around for centuries. While honoring our country and paying respect to those who have sacrificed their lives for our freedom, we also celebrate our nation's history by eating traditional plates that were introduced centuries ago. Food is a universal concept and our nation has a beautiful blend of people from all over the world who introduced America's favorite dishes. Louis’ Lunch, Lombardi’s, and Nathan's Famous have all shaped restaurant marketing over the years by balancing tradition and the 21st century.

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Topics: Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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