Kulture Konnect Blog

Restaurant Social Media Fails: 5 Ways to Handle Negative Reviews

Posted by Shruti Kapadia on Jun 20, 2017 8:30:00 AM

Social media is a great platform that can make or break your marketing campaign. Let’s put it this way: if content is fire, social media is gasoline. There has been a lot of misconceptions about handling negative reviews on social media. But the only way to do it is to do it right.

Social media is a platform that connects your brand with the consumer directly. There is no better invention in marketing than social media and that’s because there are no rules. Brands can push out their content in any tone they like, depending on what kind of audience they are going after. A Canadian lingerie brand called La Senza is bold and spiky in their approach while a brand like Dove is polite and warm. Wendy’s, on the other hand, roasts people and Coke creates content that focuses on bringing everyone together.

Every brand has a different way of marketing their content. But when it comes to taking care of negative feedback or reviews, there is one golden rule and that is to be honest and be yourself. An estimated 67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues.

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Topics: Restaurants, Social Media

Restaurant Menu Design: 10 Vital Things Your Competitors Can Teach You

Posted by Jorge Pacheco on Jun 6, 2017 8:30:00 AM

Operating successfully in today’s restaurant industry is not easy for many reasons:

  1. Competition is growing aggressive with time

  2. Customers are becoming more demanding, and

  3. Food quality can’t be compromised.

Simply put, customers today, want to enjoy the a personalized dining experience more than anything else. And from the business point of view, restaurant owners need to make sure they deliver excellent customer experience while maximizing their business profits. 

This is where your silent salesperson really helps you the most; yes, we’re talking about your restaurant menu design. Your menu is the most important internal marketing and sales tool. In fact, it’s the only piece of printed advertisement that is actually read by the guests. Once it is placed in the customer’s hands, it can influence the customer regarding, not only what to order, but ultimately, how much they will spend at your establishment. In other words, your restaurant menu design directly influences your sales revenue, so it should be strategic and well-designed.

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Topics: Restaurants

3 Easy Restaurant Promotion Ideas to Celebrate Father's Day

Posted by Silvia Lilly on Jun 1, 2017 8:30:00 AM

Any holiday is an opportunity to profit for restaurants, especially on a holiday like Father's Day, where families get together and take dads out to celebrate their special day. With Father's Day sales breaking records in 2016 reaching, a record high of $14.3 billionthere's no doubt this year will reach similar numbers, or possibly more. We want to help you reach your sales goal, or even break a sales record, so we came up with three easy, yet effective Father's Day restaurant promotion ideas that'll get your profits soaring. 

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Topics: Restaurants

10 Best Restaurant Email Marketing Tips that Convince and Convert

Posted by Niki Pacheco on May 23, 2017 8:30:00 AM

The dreaded email newsletter: both loved and loathed, it has come to symbolize the yin and yang of  restaurant email marketing. If you want to stay in the light and avoid the darkness, we suggest these ten tips to keep those open rates high and your subscriber list growing.

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Topics: Branding & Marketing, Restaurants, ProTips

Social Media Case Study Reveals Brand Success with Redefined Online Presence

Posted by Silvia Lilly on May 18, 2017 1:00:00 AM

 

Social media is one of the most effective marketing channels to build your brand. It was reported that 90 percent of B2B businesses experienced increased exposure from social media. Not to mention, 72 percent of a brand's Twitter followers are likely to make future purchases from that brand. And, 66 percent of business-to-consumer brands see Facebook as an effective marketing platform. We created this social media case study to prove that investing in social media marketing is worthwhile. 

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Topics: Branding & Marketing, Restaurants, Social Media

Quick Tips for Powerful Email Marketing Campaigns

Posted by Marisa Soliz on May 11, 2017 8:30:00 AM

Have you sent out e-blasts to your customers and noticed you are not getting much return from doing so? Maybe it's the way you're going about in designing your e-blasts. You have to go about the design and sell point, as if you were the target audience. How would you want the information to be presented? Do you want an email that's all over the place? Or just straight to the point? In this blog, we will help you figure out what to include and how to design your e-blast for more success! 

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Topics: Print & Web Design, Branding & Marketing, Restaurants

Restaurant Email Marketing Case Study You'll Want to See for Yourself

Posted by Silvia Lilly on May 4, 2017 12:00:00 AM

There's no wider reach than email! Not even social media can top it. The average order value of an email is at least 3X's higher than social media. For every $1 spent, email marketing generates $38 in ROI and 3 billion people will use email by 2020!  These stats are exactly why we created this Email Marketing Case Study to add to the  proof that email marketing is a worthwhile investment. 

With this Email Marketing Case Study, Kulture Konnect tells the story of how Jimmy's Famous American Tavern (JFAT) made the jump to not only improve their email efforts, but also to create content that offers a unique customer experience! 

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Topics: Branding & Marketing, Restaurants, Business

The 5 Biggest DON'TS on Your Restaurant Rebranding Checklist

Posted by Niki Pacheco on May 2, 2017 8:30:00 AM

Its been 6 months leading up to this big day! You couldn't sleep all night thinking about today and what would happen if your giant rebrand project launched into the eyes of the public.  You have crossed your "t"s and dotted your "i"s  and it is time to soak in all the praise and accolades!  But wait,  you think to yourself, did I make sure all 300 employees have been fully onboarded into the new rebranding program? *GASP!*...  turn-on-panic-mode NOW!

We have been through quite a few rebrand projects over the years and these are the top 5 things that most business executives struggle with during the painful tides of change. So, weare hoping that if you become aware of these BIG No-No's ahead of time, there will be a better chance  of a smooth  transition in your near future.

 

1. Do not get nostalgic

Change is difficult for everyone, but it will be counter productive if you fight change during the rebranding process. According to google, Nostalgia means "a sentimental longing or

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Topics: Branding & Marketing, Restaurants, ProTips

Restaurant Marketing: Why Wendy's Scored Success on Twitter

Posted by Silvia Lilly on Apr 25, 2017 8:30:00 AM

Twitter users can't get enough of the sassy red head famously known as the late Dave Thomas' hamburger chain, Wendy's. The fast food restaurant has exploded on Twitter, gaining over 350,000 followers due to its playful and witty comebacks against users and even roasting their competition, including McDonalds, Burger King and Hardee's in the last several months. Users love it and we call their Twitter strategy brilliant restaurant marketing. Read below as our Kulture Konnect team shares its perspective on why we believe Wendy's is so successful on Twitter.

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Topics: Restaurants, Social Media

Video: An Exclusive Look at Our Menu Engineering Worksheet

Posted by Jorge Pacheco on Apr 20, 2017 8:30:00 AM

Menu engineering can be tricky, but luckily there are proven methods and techniques to make it  easy. Watch the video above for an exclusive walk through Kulture Konnect's menu engineering worksheet.


Studies done by E. Arnoult and B. Panitz show that people perceive, interpret, and react to different menu elements depending on their placement and hierarchy in the menu. This knowledge is valuable to any restaurateur because it will allow you to recognize high-margin vs. low margin items. A key initial step is to determine which menu items should be targeted to encourage guests to order them.

In 1982, Michael. L Kasavana and Donald Smith introduced the Matrix Technique. It is revolutionary approach on how to bring together design and operations to create more profitability. In 2013, this technique was also referenced in the  Nessel Menu and Recipe Cost Spreadsheet Template.

For those new to this method, the Matrix Technique breaks down and categorizes all menu items in four different categories:

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Topics: Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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