Kulture Konnect Blog

Take Advantage of This Free Social Media Marketing Audit For a Limited-of-Time

Posted by Silvia Lilly on Oct 19, 2017 8:30:00 AM

What is a Social Media Marketing Audit?

A social media marketing audit is an evaluation in terms of where you are in your marketing on your social media channels and where it needs to be. Your custom audit will pinpoint areas for improvement and help you reach more people, receive higher engagement, and more conversions. 

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Topics: Branding & Marketing, Social Media

5 Popular Brands Killing it on Social Media and How

Posted by Shruti Kapadia on Oct 17, 2017 8:30:00 AM

In social media marketing, content is king! The primary purpose of content marketing in social media is to establish a connection between your audience and your brand. What you post, where you post, when, who you post it to and how you post your social media content all contributes to the success of your social media marketing.

A little over 80 percent of the U.S. population has a social media profile, which is a reminder why social media is a powerful marketing tool to businesses today. Producing an effective social media strategy is not just an option, it is a necessity.

Let’s take a look at some household name brands who are not only taking their social media strategies to a whole new level but also setting new trends for businesses to follow.

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Topics: Social Media

Boost Restaurant Sales with these 8 Trendy LA Instagram Food Bloggers

Posted by Silvia Lilly on Oct 12, 2017 8:30:00 AM

Who knew food bloggers and Instagram famous foodies who dedicate their time to documenting and blogging their favorite food and drink spots could be a significant help to your restaurant marketing?

When you hear someone say that social media is powerful, it's because they are absolutely right! Social media channels such as Instagram and bloggers are just another form of "word of mouth." And having a well-known food blogger write about your restaurant could give you the sales boost you need. Bloggers have the ability to get the attention from locals and have an influence on public opinion.

81 percent of U.S. online consumers trust information and advice from blogs.

92 percent of companies who blog multiple times per day have acquired a customer from their blog.

67 percent of people say they’re at least a little more likely to purchase a product after a friend or family member shared it via social media.

And just so you know, many food bloggers and social media influencers are looking to build their own audience. They utilize social media such as Instagram, to grow their following. It becomes a win-win situation for your restaurant and for the food blogger.

So, now let's get down to business! Here are the top 8 food bloggers and Instagram foodie influencers in the Los Angeles area that your restaurant could collaborate with to boost your sales and restaurant marketing.

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Topics: Branding & Marketing, Restaurants, Social Media

How Engaged Employees Impacts Your Social Media Restaurant Marketing

Posted by Niki Pacheco on Sep 14, 2017 8:30:00 AM

You are the boss. You have all the digital answers. You KNOW what the social media secret sauce is…the perfect strategy to get your restaurant to the next level. But, how strong is your strategy if your employees couldn't care less?

The millennial generation who are working at your restaurant know what they want when it comes to food and they want to tell their friends about it. So why don’t you simply sit back and let them do the work?  For them, posting to social media isn’t work, it’s simply…being.

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Topics: Restaurants, Social Media

The 7 Most Embarrassing Corporate Social Media Fails of 2017

Posted by Shruti Kapadia on Sep 7, 2017 8:45:30 AM

They say it's the small things that matter. This is definitely true for corporations and big businesses in the social media universe where just one bad post can send them spiraling down into the black hole of public relations nightmares.

The following are real-life examples of social media fails by high-profile businesses. These embarrassing social media fails teach us all the reality that corporations are humans too; and it teaches us a valuable life lesson that the bigger your company is, the harder you fall.

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Topics: Social Media

4 Things to Consider to Improve Your Facebook Ads

Posted by Shruti Kapadia on Aug 24, 2017 8:30:00 AM

Advertising on social media has been a topic of debate across many marketing platforms. But the most important thing to focus on here is that advertising will always help your brand to get noticed. Your product/service is competing with millions of other products on a person's newsfeed every single day. We hate to break it to you, but you 'gotta pay to play.'

Think of advertising as an investment and not a luxury. Facebook ads are an investment. If you’re a beginner, you may not see quick results. But over a period of time, you will begin building a new audience for your brand. In a world where brands are bidding for a few seconds on a customer's timeline, doing it right is not just an option; it is a need.

Here are some of the reasons you might not be getting the expected results with Facebook ads:

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Topics: Social Media

5 Simple Social Media Tips for Your Restaurant Marketing

Posted by Steve Averill on Aug 15, 2017 8:30:00 AM

When you look at the trend of social media use, you see an all too familiar pattern: the rising peak of excitement and the dip into actual work. Pull yourself out of that dip by committing to these five principles and watch your social media efforts boost your bottom line.

 

1. Have fun

If you’re not having fun then who is? Don’t commit the cardinal sin of being boring online. No one will spend a second online with content that puts them to sleep. People online are searching for something to stimulate them. So, get them excited and talking and sharing your content with their friends. This should not be news to you but it might be. Every business is in the media business today so entertain us first and then you can sell to us later. 

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Topics: Restaurants, Social Media

3 Tips for Creating Thumb-Stopping Instagram Stories Ads

Posted by Shruti Kapadia on Jul 20, 2017 8:30:00 AM

Instagram has grown to be one of the fastest growing social media networks since its launch in October 2010. Years later, the social network has expanded its features to keep up with its competitor SnapChat introducing Instagram Stories in August of 2016. Today, its Instagram Stories feature has surpassed SnapChat hitting over 200 million daily active usersInstagram Stories has successfully created a fun way for users and businesses to share all the moments of the day. With its enchancing filters, tagging users, hashtags that now feature stories, and location stories located on the explorer page and of course Instagram ads in between stories. It is no wonder why so many are taking advantage of this platform.

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Topics: Social Media

Restaurant Social Media Fails: 5 Ways to Handle Negative Reviews

Posted by Shruti Kapadia on Jun 20, 2017 8:30:00 AM

Social media is a great platform that can make or break your marketing campaign. Let’s put it this way: if content is fire, social media is gasoline. There has been a lot of misconceptions about handling negative reviews on social media. But the only way to do it is to do it right.

Social media is a platform that connects your brand with the consumer directly. There is no better invention in marketing than social media and that’s because there are no rules. Brands can push out their content in any tone they like, depending on what kind of audience they are going after. A Canadian lingerie brand called La Senza is bold and spiky in their approach while a brand like Dove is polite and warm. Wendy’s, on the other hand, roasts people and Coke creates content that focuses on bringing everyone together.

Every brand has a different way of marketing their content. But when it comes to taking care of negative feedback or reviews, there is one golden rule and that is to be honest and be yourself. An estimated 67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues.

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Topics: Restaurants, Social Media

5 Myths That Could Cause a Social Media Crisis

Posted by Shruti Kapadia on May 25, 2017 8:30:00 AM

Without an understanding of social media It's fairly easy to assume several things. What you might think is an indication of social media success or a social media fact could very well be wrong. If you are a marketer or business owner who utilizes social media, it's imperative to understand the facts and what's a flat out assumption about social media. Blindly going about your social media based on what you've heard versus research could ultimately cause a social media crisis, which in all matters could hinder your growth.

So, what are some important things that we know of social media and what are common myths that need to be debunked? Let’s get the facts straight! And dive into exposing these social media myths.

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Topics: Social Media


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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