In social media marketing, content is king! The primary purpose of content marketing in social media is to establish a connection between your audience and your brand. What you post, where you post, when, who you post it to and how you post your social media content all contributes to the success of your social media marketing.
A little over 80 percent of the U.S. population has a social media profile, which is a reminder why social media is a powerful marketing tool to businesses today. Producing an effective social media strategy is not just an option, it is a necessity.
Let’s take a look at some household name brands who are not only taking their social media strategies to a whole new level but also setting new trends for businesses to follow.