Kulture Konnect Blog

Restaurant Social Media Fails: 5 Ways to Handle Negative Reviews

Posted by Shruti Kapadia on Jun 20, 2017 8:30:00 AM

Social media is a great platform that can make or break your marketing campaign. Let’s put it this way: if content is fire, social media is gasoline. There has been a lot of misconceptions about handling negative reviews on social media. But the only way to do it is to do it right.

Social media is a platform that connects your brand with the consumer directly. There is no better invention in marketing than social media and that’s because there are no rules. Brands can push out their content in any tone they like, depending on what kind of audience they are going after. A Canadian lingerie brand called La Senza is bold and spiky in their approach while a brand like Dove is polite and warm. Wendy’s, on the other hand, roasts people and Coke creates content that focuses on bringing everyone together.

Every brand has a different way of marketing their content. But when it comes to taking care of negative feedback or reviews, there is one golden rule and that is to be honest and be yourself. An estimated 67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues.

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Topics: Restaurants, Social Media

5 Myths That Could Cause a Social Media Crisis

Posted by Shruti Kapadia on May 25, 2017 8:30:00 AM

Without an understanding of social media It's fairly easy to assume several things. What you might think is an indication of social media success or a social media fact could very well be wrong. If you are a marketer or business owner who utilizes social media, it's imperative to understand the facts and what's a flat out assumption about social media. Blindly going about your social media based on what you've heard versus research could ultimately cause a social media crisis, which in all matters could hinder your growth.

So, what are some important things that we know of social media and what are common myths that need to be debunked? Let’s get the facts straight! And dive into exposing these social media myths.

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Topics: Social Media

Social Media Case Study Reveals Brand Success with Redefined Online Presence

Posted by Silvia Lilly on May 18, 2017 1:00:00 AM

 

Social media is one of the most effective marketing channels to build your brand. It was reported that 90 percent of B2B businesses experienced increased exposure from social media. Not to mention, 72 percent of a brand's Twitter followers are likely to make future purchases from that brand. And, 66 percent of business-to-consumer brands see Facebook as an effective marketing platform. We created this social media case study to prove that investing in social media marketing is worthwhile. 

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Topics: Branding & Marketing, Restaurants, Social Media

Restaurant Marketing: Why Wendy's Scored Success on Twitter

Posted by Silvia Lilly on Apr 25, 2017 8:30:00 AM

Twitter users can't get enough of the sassy red head famously known as the late Dave Thomas' hamburger chain, Wendy's. The fast food restaurant has exploded on Twitter, gaining over 350,000 followers due to its playful and witty comebacks against users and even roasting their competition, including McDonalds, Burger King and Hardee's in the last several months. Users love it and we call their Twitter strategy brilliant restaurant marketing. Read below as our Kulture Konnect team shares its perspective on why we believe Wendy's is so successful on Twitter.

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Topics: Restaurants, Social Media

4 Design Techniques For an Effective Social Media Infographic

Posted by Jorge Pacheco on Apr 11, 2017 8:30:00 AM

Ever wanted to use infographics, but had no idea on how to get started? Keep reading and discover how infographics can be used to put your social media content front and center.

What is an Infographic?

Simply Measured mentions that visual content drives engagement, and with the help of visual images, readers have a higher probability of remembering your post than with simple text.

An infographic helps to represent complex data and information in a “simplistic” manner through graphs, diagrams, icons, timelines, text, illustrations and more. A well designed infographic will allow you to tell the story of your data in a more engaging way by using imagery as a tool while staying focused on the actual message.

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Topics: Print & Web Design, Social Media

Are You Monitoring These 6 Social Media Metrics?

Posted by Niki Pacheco on Mar 30, 2017 8:30:00 AM

The power of social media marketing is undeniable. According to Global Web Index, the average person will spend 1 hour and 50 minutes a day engaging in social media. According to marketingcharts.com, 60% of those people will be on their mobile devices.

With statistics like these, are you sure that you are doing everything you can so your business benefits from your efforts on the social channels you are using? At the very root of determining your social media success is social media metrics and how you review them and take action. Below, you will find a list of the metrics that you must pay attention to in order to build your social media success.

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Topics: Social Media

Key Benefits of Using Facebook Live Streaming for Your Business

Posted by Shruti Kapadia on Mar 14, 2017 8:30:00 AM

"LIVE" today is not just limited to watching sports live. The world has become a digital space and LIVE videos play an integral part in it.

According to Periscope, people watch 110 years of LIVE videos daily. Needless to say, videos have become a part of social media's evolution. From pre-recorded to LIVE, we are streaming all the time. Life is digital and social media channels are a big part of it. 

Our latest blog is about an extension that Facebook introduced that people have been using for their personal and business profiles. It is the Facebook LIVE stream-video feature.

Sure, Snapchat was the first to bring LIVE snippets, where Periscope and Facebook followed suit. But we all know that Facebook is by far the most popular social media networking site, with  1.86 billion   active users, to be precise.

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Topics: Social Media, Business

Successful Social Media Campaigns: 5 Surefire Signs Your Efforts are Working

Posted by Shruti Kapadia on Mar 7, 2017 8:30:00 AM

 

As a business, you are on a mission to measure your social media efforts and deliver its success. There are several indications that your social media efforts are working, naturally some are more effective than others. There's a little more to it than noticing your social media notifications going off every five seconds. Even though it might be great feeling to know you are receiving engagement on your social media channels we want to make sure you are focusing on the right signs.

So, how do you know if it’s working? Here are 5 sure signs that will tell you if you’re bombing or killing it. 

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Topics: Social Media, ProTips

Measuring and Marketing: Get Your Free Social Media Analytics Tools Here

Posted by Silvia Lilly on Mar 2, 2017 4:00:00 AM

With social media being utilized as a marketing tool to grow your brand recognition, engage with your consumers and convert a lead into a sale, you want to be able to measure and review your results effectively. According to Adweek, an interesting 51% of small businesses primarily focus on page views when it comes to social media metrics. With the data you can glean from your social media efforts, the last thing you want is to focus on the wrong information and analytics.

With an overwhelming amount of reporting data to process, it is fairly easy to leave out the most vital metrics. Our Social Media Reporting E-Book and ready-to-use social media analytics tools will teach you how to execute an impressive and valuable social media report that will demonstrate the success of your efforts in a blink of an eye. 

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Topics: Social Media, Business

25 Interesting Social Media Facts Every Marketer Should Know

Posted by Silvia Lilly on Feb 28, 2017 8:30:00 AM

 

Some marketers may argue that stats and trends are not as important as knowing your target audience; however, knowing what social channel your audience is on and the information they are looking for can affect the outcome of your online marketing efforts. By monitoring and using the most current social media statistics, you can achieve or improve your social media strategy. We found 25 interesting social media facts and statistics every marketer should know. Below are several statistics and facts regarding the most popular platforms and their strength as a marketing channel. 

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Topics: Social Media, Business


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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