Are you looking to build a website for your business? Not too sure where to start and what to prioritise? These are common issues with people in your position and generally it is easier to find out what you need from experts who have spent years building websites. We’re not saying that you necessarily need to pay a developer to build your website but more that you can find useful advice from the people who have learnt the ropes and know the tricks of the trade.
SEO? What's That?
SEO has been a topic of hot debate for years now, but what is it really? In a nutshell, it's making your webpage appear on Google when you search for something.
That's right. When you search for something on the internet, your default search engine will offer you a list of results arranged in order of relevance. Who determines this relevance, you ask? Why, it's the search engine itself. There are a bunch of search engines you can use and all of them have their own algorithms to determine how much a certain piece of content is relevant to what you just searched for. SEO is the practice of making your content appear on a search result with words that you want to be found on.
A landing page is a stand-alone page on your website with the specific purpose of building your customer base. For a restaurant, a landing page can be very handy! It will allow your restaurant to collect contact information from your fans such as their name, email address, home address or phone number and you can utilize this information for marketing promotions. This may include specials, deals, coupons, contests and future promotions that your restaurant will send through email or by mail. Rewarding your customers with such promotions lets them know you appreciate their business and encourages them to come back. This is exactly what you want! We gathered several simple landing page ideas below for your restaurant marketing that will help you build more than one landing page for your website.
Don't forget to watch Kulture Konnect's Q & A video above with a more in-depth interview about building your landing page. Our very own CEO & President, Jorge and Niki Pacheco share their extensive knowledge, tips and advice that will benefit your landing page.
Over 40 percent of the world’s population are internet users. Unfortunately, even with almost half of the population being online, there are still websites specifically restaurants out there that are badly designed. The idea is insane considering from a study conducted last year by Toast, 57 percent of people order food from a website and this overall, greatly improves your guest experience! A bad website will not only make you look awful online, this impression will also carry onto your business as a whole.
If you noticed a decline in web traffic you could be a victim of bad web design. Let's take a look at reasons why your restaurant website design could be driving away customers:
Web development is one of the top booming industries today. Learning web development is a lot easier than it used to be. Thanks to the free tutorials available online, you can learn to build a website on your own without even receiving a degree in any IT field. The web development technology is growing rapidly and, from my point of view, there's no stopping it. In fact, every month web tools and applications are launched that can be used in order for us to build awesome websites and applications. These tools make life for a developer easier as they allow us to create a powerful application for end users in a short period of time.
We are proud to announce the website launch of Animal & Insect Pest Management's brand new website MyAIPM.com. We are honored that AIPM has picked Kulture Konnect for the second time in a row for their website redesign. We are always striving for long-term client relationships and this is one we absolutely are thankful for.
For this particular client, time is always passing at warp speed. So, when we mentioned that their website might be due for an update they were amazed that 5 years had already passed since the original site was built. In 5 years, web design changes drastically and it is easy to pick out the old websites versus the new.
As you go about your day developing and designing websites as well as artwork, there are obviously some things that you use or need more than others. From rough sketches and mockups, to rough drafts and complete products, there are a ton of small things that get repetitive and tedious very quickly!
Below, I will share three awesome online tools that I've found to be extremely useful for you web developers out there: