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Jorge Pacheco

Jorge Pacheco

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Posts by Jorge Pacheco

How to do a Website Competitor Analysis Before a Website Redesign

Whatever industry you’re in, you’re not alone.  Even within your direct niche, competitors...

Website assets inventory: What is it and why do you need it?

Conducting a website assets inventory is an important part of any marketing strategy. Afte...

Marketing channels affecting website performance in a website redesign

When it comes to using marketing channels to bring in new customers, it’s far better to wo...

Determine your goals in a website redesign to get measurable results

Stop.  Before you even start thinking about web layout or text boxes, color schemes or fol...

Why Should I Benchmark My Current Metrics in a Website Redesign

Let’s face it—completely redesigning your business’s website can feel like a huge risk. Af...

Entrepreneur’s Thanksgiving: Reasons to be thankful Thanksgiving 2021

Thanksgiving is such a special time, and for those of us who have been fortunate enough to...

4 Myths about Web Accessibility

    Transcript: Hi, my name is Jorge Pacheco and today we’ll talk about 4 myths about web ...

ADA Web Compliance Lawsuits on the Rise

  Transcript: Hi, my name is Jorge Pacheco and today we'll quickly talk about the landscap...

Overlays are not enough to ensure Web Accessibility

  Transcript: Hi, My name is Jorge Pacheco. Today we'll talk about overlays that supposedl...

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Recent Blog Posts

Planning an Inbound Marketing Strategy

Posted by Jorge Pacheco
Inbound marketing–a marketing strategy focused on providing valuable content and information to ...

Is your ecommerce ada compliance ready?

Posted by Jorge Pacheco
Even though the COVID19 pandemic hit many businesses hard, there was a record-setting growth in ...

Why inbound marketing works

Posted by Niki Pacheco
Inbound marketing is an unbelievably effective marketing approach that all businesses should ...

True or False: Digital marketing is supposed to ...

Posted by Niki Pacheco
Digital marketing might be the attention-stealer when it comes to trending market methods these ...

The Key Differences Between Inbound vs Outbound ...

Posted by Jorge Pacheco
For anyone interested in developing an effective marketing strategy for their company or business, ...