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Kents Herrero

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10 of the Best Ways to Increase Website Traffic

Posted by Kents Herrero on Jul 10, 2018 8:30:00 AM

Having an awesome website is like paying once for an employee that never stops working. An employee that can act as the face of your business, provide information without needing to talk to a human and even generate sales! On the flip side, having a bad website is like paying for an employee that doesn't come in to work at all. Basically a waste of money.

In theory this makes a lot of sense, but not everything can be as simple in the real world! A high-quality website needs one crucial thing to actually show results: traffic! If no one visits  your website, then it can only be as good as a bad one.

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11 Helpful Ways How to Improve & Reduce Website Bounce Rate

Posted by Kents Herrero on May 10, 2018 8:30:00 AM

It's common knowledge that reducing bounce rates for your website is a standard part of the SEO process; and that a high bounce rate for your website is bad.

While this is generally true for a lot of sites, there's actually a lot more to work to it. 

Do I Need to Reduce My Bounce Rate?

First, determine what your website's current bounce rate is. Then, do some research and find out if your bounce rate is a bad sign or not before committing time and money into reducing it.

Maybe your website has a high bounce rate because it's a purely informational site like a blog site which is okay in most cases. Maybe you're focusing too much on bounce rate as a metric for your website's SEO which is not okay. Or perhaps you suspect there is a misconfiguration in your analytics code and you're getting junk data.

Once you know whether your bounce rate is good or not, read on below to find 11 ways to reduce website bounce rate.

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Topics: Websites

Whats a Good Bounce Rate For Your Website?

Posted by Kents Herrero on Apr 5, 2018 8:30:00 AM

You've probably heard many different things about bounce rates. You might have wondered what exactly is a good or bad bounce rate? The reality is, it depends. In order to truly understand what's a good bounce rate, one must first know what exactly is a bounce rate.

 

What is a Bounce Rate?

Nowadays, it's pretty easy to write anything online. While this gives many people the chance to share their knowledge, it also means there will be plenty of misinformation. This is especially true for bounce rates. 

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Topics: Websites

10 Most Common SEO Mistakes Businesses Still Make

Posted by Kents Herrero on Mar 8, 2018 8:30:00 AM

You've probably heard that SEO is easy and simple. Well here's the shocking truth: it isn't. After all, why would businesses pay "experts" big bucks for it if it was easy?

Here's the other truth: it is easy to get started; but to actually reach that page-one rank, you'll have to invest some time in mastering the art and seeing actual results.

Search engine giants like Google also won't hold your hands. Their algorithms are hard to predict and your SEO efforts will be virtually impossible to measure in real-time.

With that said, if you're looking into jumping into SEO or have been fiddling with it for some time now, make sure you're not making these surprisingly common SEO mistakes that businesses still make when it comes to their SEO.

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Topics: Websites

6 Perfectly Good Reasons Why You're Not Getting Website Traffic

Posted by Kents Herrero on Feb 20, 2018 8:30:00 AM

You just launched a new website and everything seems great! However, no one is visiting and it's starting to feel like a negative investment. What could be the cause, you wonder?

These days, not having a website for your business is lost business. But is it really that simple? One of the most common misconceptions that website owners have is that once their website is up and running, traffic will come in like moths to a flame and revenue will start flowing. This is simply not the case!

A new website on the internet is like a new kid in school. No one trusts him yet. It will take him time to build trust, get friends and eventually blend in.

However, if you think it's been too long since you launched and you're still not getting any traffic, then you may want to start looking into it.

There are many factors that can affect how, or even if, you receive website traffic. These issues can occur throughout the website's life cycle-- from before it was built to after it's been launched.

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Topics: Websites

8 Secrets to Choosing Highly-Effective SEO Keywords 

Posted by Kents Herrero on Feb 1, 2018 8:30:00 AM

Keywords are the foundation of any good SEO strategy. Even an excellent strategy's success will largely depend on whether or not it was centered around the right keywords. With this in mind, here are 4 tips for correctly choosing keywords to rank for.


Know the Four Types of Keyword Intent

The first tip in choosing the right keywords to rank for is to determine what kind of audience you want to attract. You'll want to use keywords that your target audience will also use based on their intent.

For example: A person looking to learn a recipe will typically use words like "how to," "guide" or "steps for," while a person looking to buy something will use words like "discounted," "best place to buy" or "on sale."

There are four types of keyword intent that can help you choose the right SEO keywords for your content:

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Topics: Websites

Top 8 SEO Tips and Tactics: How to Rank on Google

Posted by Kents Herrero on Jan 9, 2018 8:30:00 AM

This is the third post in our miniseries about SEO. In our last post, we discussed how you can use SEO for your business. This time, we will be talking about a couple of steps to get you started!

Of course, if you're serious about your business' online presence, better leave it to the experts. After all, a website with bad SEO will easily be worse than a website without! Let's go through some helpful SEO tips and tactics that will help you improve your Google rankings and how to rank on Google.

Implementing SEO

So, after everything we've talked about on our previous SEO blog posts, how do you actually implement SEO to start enjoying the increased page ranking and traffic flow advantages it offers? Keep in mind, many of these things will require some advanced technical know-how on which ties in with our recommendation to leave it to the experts!

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Topics: Websites

7 Ways SEO Can Help Grow Your Business

Posted by Kents Herrero on Dec 14, 2017 8:30:00 AM

On our previous post about SEO, we discussed what it was and what it does. Now that you have a better understanding of this, the next question that will probably pop up in your mind is, "How exactly can it help grow my business?"


First Impressions

To fully understand how SEO can help grow your business, it's essential to first get a basic understanding of how search engines have impacted how we use the interet. According to StatCounter, 92% of search is done through Google. This number has been like this for a long time and surprisingly, experts predict it will stay this way for the foreseeable future! Couple that with the fact that over 92% of online experiences start with a search, it doesn't take a genius to see how important SEO is. But wait, there's more! Turns out 75% of searchers never scroll past the first page of search results. This means there's a world of difference when it comes to whether you rank on the first page or not. It's scary, we know!

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Topics: Websites

What is SEO? Your Ultimate Cheat Sheet

Posted by Kents Herrero on Nov 9, 2017 8:30:00 AM

For those of you who are not quite familiar with SEO, you came to the right place. Many of you might have seen the abbreviation, "SEO" without an understanding of what exactly it is or what it means. Well, here's the ultimate cheat sheet.

SEO stands for "search engine optimization."  Ok, but what exactly does this mean, you say? Search engine optimization is the process of increasing a website's visibiity through organic search results by using Google, Bing, Yahoo or any search engine out there. This is done by creating or modifying a website to implement modern SEO standards and best practices including:

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Topics: Websites

DIY: Best Website Builders Reviewed

Posted by Kents Herrero on Sep 26, 2017 8:30:00 AM

Looking into getting a website but not sure if you're ready for the commitment of hiring several (and very expensive!) professionals like web developers, graphic designers and the like that could cost you tons of money? Look no further than website builders!

In this article, we will take a quick look at the pros and cons of what are regarded by most as the best website builders currently out there and how you can choose what's best for you.

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Topics: Websites


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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