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Mark Kenneth B. Herrero

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8 Secrets to Choosing Highly-Effective SEO Keywords 

Posted by Mark Kenneth B. Herrero on Feb 1, 2018 8:30:00 AM

Keywords are the foundation of any good SEO strategy. Even an excellent strategy's success will largely depend on whether or not it was centered around the right keywords. With this in mind, here are 4 tips for correctly choosing keywords to rank for.

Know the Four Types of Keyword Intent

The first tip in choosing the right keywords to rank for is to determine what kind of audience you want to attract. You'll want to use keywords that your target audience will also use based on their intent.

For example: A person looking to learn a recipe will typically use words like "how to," "guide" or "steps for," while a person looking to buy something will use words like "discounted," "best place to buy" or "on sale."

There are four types of keyword intent that can help you choose the right SEO keywords for your content:

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Topics: Websites

Top 8 SEO Tips and Tactics: How to Rank on Google

Posted by Mark Kenneth B. Herrero on Jan 9, 2018 8:30:00 AM

This is the third post in our miniseries about SEO. In our last post, we discussed how you can use SEO for your business. This time, we will be talking about a couple of steps to get you started!

Of course, if you're serious about your business' online presence, better leave it to the experts. After all, a website with bad SEO will easily be worse than a website without! Let's go through some helpful SEO tips and tactics that will help you improve your Google rankings and how to rank on Google.

Implementing SEO

So, after everything we've talked about on our previous SEO blog posts, how do you actually implement SEO to start enjoying the increased page ranking and traffic flow advantages it offers? Keep in mind, many of these things will require some advanced technical know-how on which ties in with our recommendation to leave it to the experts!

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Topics: Websites

7 Ways SEO Can Help Grow Your Business

Posted by Mark Kenneth B. Herrero on Dec 14, 2017 8:30:00 AM

On our previous post about SEO, we discussed what it was and what it does. Now that you have a better understanding of this, the next question that will probably pop up in your mind is, "How exactly can it help grow my business?"

First Impressions

To fully understand how SEO can help grow your business, it's essential to first get a basic understanding of how search engines have impacted how we use the interet. According to StatCounter, 92% of search is done through Google. This number has been like this for a long time and surprisingly, experts predict it will stay this way for the foreseeable future! Couple that with the fact that over 92% of online experiences start with a search, it doesn't take a genius to see how important SEO is. But wait, there's more! Turns out 75% of searchers never scroll past the first page of search results. This means there's a world of difference when it comes to whether you rank on the first page or not. It's scary, we know!

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Topics: Websites

What is SEO? Your Ultimate Cheat Sheet

Posted by Mark Kenneth B. Herrero on Nov 9, 2017 8:30:00 AM

For those of you who are not quite familiar with SEO, you came to the right place. Many of you might have seen the abbreviation, "SEO" without an understanding of what exactly it is or what it means. Well, here's the ultimate cheat sheet.

SEO stands for "search engine optimization."  Ok, but what exactly does this mean, you say? Search engine optimization is the process of increasing a website's visibiity through organic search results by using Google, Bing, Yahoo or any search engine out there. This is done by creating or modifying a website to implement modern SEO standards and best practices including:

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Topics: Websites

DIY: Best Website Builders Reviewed

Posted by Mark Kenneth B. Herrero on Sep 26, 2017 8:30:00 AM

Looking into getting a website but not sure if you're ready for the commitment of hiring several (and very expensive!) professionals like web developers, graphic designers and the like that could cost you tons of money? Look no further than website builders!

In this article, we will take a quick look at the pros and cons of what are regarded by most as the best website builders currently out there and how you can choose what's best for you.

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Topics: Websites

The 3 Best Restaurant Websites You Want to Emulate

Posted by Mark Kenneth B. Herrero on Aug 17, 2017 8:30:00 AM

If there's one thing all of us have in common, it's the love for good food. Everyone has their own favorites and preferences. But when someone wants to taste something new or different, the first thing they'll probably do is search online. This is where a restaurant's online presence comes in and a big part of that is its website.

Unfortunately, many of the websites in the restaurant industry today still are either bland or simply unattractive. Some websites shove too much information down the visitor's throat, much like a dish with too much garnish where the main feature is lost or an overwhelmingly strong flavor that changes a diner's facial expression on the fly; it's simply deterring. Others are just obviously outdated in terms of content or design or just simply grotesque in appearance, like ordering fresh calamari and being served canned, frozen and reheated ones... and from last week too. Ouch!

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Topics: Websites

Why Is My Website Not Getting Traffic?

Posted by Mark Kenneth B. Herrero on Jul 27, 2017 8:30:00 AM

You just launched a new website and everything seems great! However, no one is visiting and it's starting to feel like a negative investment. What could be the cause, you wonder?

These days, not having a website for your business is lost business. But is it really that simple? One of the most common misconceptions that website owners have is that once their website is up and running, traffic will come in like moths to a flame and revenue will start flowing. This is simply not the case!

A new website on the internet is like a new kid in school. No one trusts him yet. It will take him time to build trust, get friends and eventually blend in.

However, if you think it's been too long since you launched and you're still not getting any traffic, then you may want to start looking into it.

There are many factors that can affect how, or even if, your website receives traffic. These issues can occur throughout the website's life cycle-- from before it was built to after it's been launched.

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Topics: Websites

10 Free Essential Web Development Tools That Will Save Your Life

Posted by Mark Kenneth B. Herrero on Jul 6, 2017 8:30:00 AM

With the ever-changing landscape of web design and development comes a need for web developers and designers alike to always be in the loop and up-to-date with modern website trends and practices. Luckily, tons of free tools are available to aid with this daunting task.

The tools listed below are made by dedicated contributors of the web development community: from a small group of enthusiasts to internet giants like Google. Sounds great, right? This ensures that the tools are well made, regularly maintained and frequently updated. With  many alternatives out there trying to accomplish the same tasks, these qualities are a must, lest the tool lags behind its competitors and be forgotten.

Without further ado, here's our list of the top 10 free essential web development tools. Note: we might also provide alternatives that could be used on their own or in tandem with the specific tool mentioned.

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Topics: Websites

Is Your Website Ranking? SEO Statistics to Consider

Posted by Mark Kenneth B. Herrero on May 30, 2017 8:30:00 AM

SEO? What's That?

SEO has been a topic of hot debate for years now, but what is it really? In a nutshell, it's making your webpage appear on Google when you search for something.

That's right. When you search for something on the internet, your default search engine will offer you a list of results arranged in order of relevance. Who determines this relevance, you ask? Why, it's the search engine itself. There are a bunch of search engines you can use and all of them have their own algorithms to determine how much a certain piece of content is relevant to what you just searched for. SEO is the practice of making your content appear on a search result with words that you want to be found on.

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Topics: Websites

Website Design Orange County: Top 10 Firms

Posted by Mark Kenneth B. Herrero on Apr 13, 2017 8:30:00 AM

In order to find success in a very dynamic and competitive market, you'll need the best of the best: not only in terms of effectiveness, but also in terms of cost and time.

You'll want the most effective solution to your problems without costing you half of the yearly budget! This is true especially for those who are skeptical of the possible results that web design and marketing can bring to the table.

There are many factors to consider when choosing your web design firm. Some of the more important ones include price, reputation and suitability.

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Topics: Print & Web Design, Business


We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


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