Kulture Konnect Blog

Shruti Kapadia

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3 Tips for Creating Thumb-Stopping Instagram Stories Ads

Posted by Shruti Kapadia on Jul 20, 2017 8:30:00 AM

Instagram has grown to be one of the fastest growing social media networks since its launch in October 2010. Years later, the social network has expanded its features to keep up with its competitor SnapChat introducing Instagram Stories in August of 2016. Today, its Instagram Stories feature has surpassed SnapChat hitting over 200 million daily active usersInstagram Stories has successfully created a fun way for users and businesses to share all the moments of the day. With its enchancing filters, tagging users, hashtags that now feature stories, and location stories located on the explorer page and of course Instagram ads in between stories. It is no wonder why so many are taking advantage of this platform.

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Topics: Social Media

Restaurant Social Media Fails: 5 Ways to Handle Negative Reviews

Posted by Shruti Kapadia on Jun 20, 2017 8:30:00 AM

Social media is a great platform that can make or break your marketing campaign. Let’s put it this way: if content is fire, social media is gasoline. There has been a lot of misconceptions about handling negative reviews on social media. But the only way to do it is to do it right.

Social media is a platform that connects your brand with the consumer directly. There is no better invention in marketing than social media and that’s because there are no rules. Brands can push out their content in any tone they like, depending on what kind of audience they are going after. A Canadian lingerie brand called La Senza is bold and spiky in their approach while a brand like Dove is polite and warm. Wendy’s, on the other hand, roasts people and Coke creates content that focuses on bringing everyone together.

Every brand has a different way of marketing their content. But when it comes to taking care of negative feedback or reviews, there is one golden rule and that is to be honest and be yourself. An estimated 67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues.

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Topics: Restaurants, Social Media

5 Myths That Could Cause a Social Media Crisis

Posted by Shruti Kapadia on May 25, 2017 8:30:00 AM

Without an understanding of social media It's fairly easy to assume several things. What you might think is an indication of social media success or a social media fact could very well be wrong. If you are a marketer or business owner who utilizes social media, it's imperative to understand the facts and what's a flat out assumption about social media. Blindly going about your social media based on what you've heard versus research could ultimately cause a social media crisis, which in all matters could hinder your growth.

So, what are some important things that we know of social media and what are common myths that need to be debunked? Let’s get the facts straight! And dive into exposing these social media myths.

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Topics: Social Media

Key Benefits of Using Facebook Live Streaming for Your Business

Posted by Shruti Kapadia on Mar 14, 2017 8:30:00 AM

"LIVE" today is not just limited to watching sports live. The world has become a digital space and LIVE videos play an integral part in it.

According to Periscope, people watch 110 years of LIVE videos daily. Needless to say, videos have become a part of social media's evolution. From pre-recorded to LIVE, we are streaming all the time. Life is digital and social media channels are a big part of it. 

Our latest blog is about an extension that Facebook introduced that people have been using for their personal and business profiles. It is the Facebook LIVE stream-video feature.

Sure, Snapchat was the first to bring LIVE snippets, where Periscope and Facebook followed suit. But we all know that Facebook is by far the most popular social media networking site, with  1.86 billion   active users, to be precise.

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Topics: Social Media, Business

Successful Social Media Campaigns: 5 Surefire Signs Your Efforts are Working

Posted by Shruti Kapadia on Mar 7, 2017 8:30:00 AM


As a business, you are on a mission to measure your social media efforts and deliver its success. There are several indications that your social media efforts are working, naturally some are more effective than others. There's a little more to it than noticing your social media notifications going off every five seconds. Even though it might be great feeling to know you are receiving engagement on your social media channels we want to make sure you are focusing on the right signs.

So, how do you know if it’s working? Here are 5 sure signs that will tell you if you’re bombing or killing it. 

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Topics: Social Media, ProTips

Are You Cooking Up These Social Media Mistakes?

Posted by Shruti Kapadia on Feb 16, 2017 8:30:00 AM

The restaurant industry rules a large portion of the social media market, but not all restaurants are  successful when it comes down to marketing on social media. For one, restaurants might find themselves only focusing on their target audience and not necessarily understanding the psychographics of who they are facing as an audience on social networks. 

Why are certain restaurants struggling to find a strong presence on Facebook, Instagram, Twitter or even SnapChat? What are they doing wrong that blurs out their social media presence?

Let’s look at the Top 5 social media mistakes that restaurants commit when marketing: 

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Topics: Restaurants, Social Media, ProTips

New Social Media Trends to Watch Out For in 2017

Posted by Shruti Kapadia on Jan 5, 2017 8:30:00 AM

In 2016, we witnessed some of the biggest social media news and trends that ruled the internet. Now that 2017 has rolled around, I definitely believe this will be the year of social media technology. What I mean is social media will take the next leap into technology from augmented and virtual reality to live streaming,. Don't forget SnapChat Spectacles that has the ability to record videos and artificial intelligence (AI) assistants. Social media technology has and will continue to dominate our workspace, homes, and even new vehicles.

Let’s take a look at what new social media trends are in store for 2017.

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Topics: Social Media

Video Marketing: 4 Steps to Optimize Facebook Live for Your Business

Posted by Shruti Kapadia on Nov 8, 2016 9:30:00 AM

According to research, an astonishing 100 million people watch videos on the internet daily. Needless to say, videos have become a part of our culture. From the conventional pre-recorded to live video, we are streaming all the time! Let's face it! We live in a digital world and Facebook has become a part of our daily routine. Now that Facebook LIVE has become the latest feature, businesses are open to the idea more than ever of using live video marketing. Sure, SnapChat deserves all the credit for introducing the LIVE concept, but most of us are aware that Facebook is by far the most popular social media network with 1.71 billion users to date. When Facebook introduced their LIVE feature users began to put it to good use. Live video is a phenomenon, so why not reap  the benefits?  

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Topics: Branding & Marketing, Social Media, Business, ProTips

6 Best Instagram Practices For Your Restaurant

Posted by Shruti Kapadia on Sep 27, 2016 9:25:00 AM


By now, we have established the fact that Instagram currently has a whopping 500 million users trailing closely behind Facebook and YouTube. Of course, restaurants around the world have taken comfort with the success of the social media platform. If you so happen to follow a restaurant on Instagram I think it's safe to say then you normally find yourself salvating at every savory photo. So, how do restaurants make their photos look so captivating?  We have pinned down the six best practices for restaurant brands on Instagram. 

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Topics: Branding & Marketing, Restaurants, Social Media, Business, ProTips

7 Pro-Tips to Consider Before Covering Live Events Via Social Media

Posted by Shruti Kapadia on Sep 2, 2016 11:17:42 AM

Live coverage for social media is different than the traditonal coverage. It involves being present on multiple platforms at once and having endless conversations related to your event.  Today, when Facebook, Twitter, Instagram, SnapChat, etc. has become a huge part of our society, it is our duty to make the most of it by creating content that is interesting and compelling enough to hit "like", "share" or "retweet." 

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Topics: Branding & Marketing, Social Media, Business


We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


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