The holidays are here! And it's time to change up your menu and fit the holiday theme, but you are out of ideas of what to offer, how to design it and not quite sure what's the best and most effective way to create your holiday menu. Just remember, your restaurant menu design is the most important piece of marketing material! As the saying goes, the first bite is with the eye, and therefore, a menu design says a lot about a restaurant, creating an initial impression before the customer has even seen any of the food or drinks. Here are 4 fun examples of restaurants who got it right for the holidays!
Since 2005, HubSpot software has been helping businesses around the world with inbound marketing and sales to attract visitors, convert leads, and close customers.
As HubSpot users, we wanted to learn more about the best practices for inbound marketing, understand the HubSpot software to the fullest, know it like the back of our hand and utilize it for all its worth, which is why we felt the need to attend HubSpot's HUG OC's user group meet up, "Scaling Your Inbound Marketing 10X" held at the Evisions office in Irvine.
HUG OC's user group panel included, four inbound marketing experts, Ryan Malone, CEO and Founder of SmartBug Media, Alda Quintanilla, Account Executive from New Verticals, Conversica. Two panelists from Orange County based software company, Evisions, Kyle Biniasz, Demand Generation Specialist, and Bobby Nunez, Marketing Operations Specialist of Evisions.
What is a Social Media Marketing Audit?
A social media marketing audit is an evaluation in terms of where you are in your marketing on your social media channels and where it needs to be. Your custom audit will pinpoint areas for improvement and help you reach more people, receive higher engagement, and more conversions.
Who knew food bloggers and Instagram famous foodies who dedicate their time to documenting and blogging their favorite food and drink spots could be a significant help to your restaurant marketing?
When you hear someone say that social media is powerful, it's because they are absolutely right! Social media channels such as Instagram and bloggers are just another form of "word of mouth." And having a well-known food blogger write about your restaurant could give you the sales boost you need. Bloggers have the ability to get the attention from locals and have an influence on public opinion.
81 percent of U.S. online consumers trust information and advice from blogs.
92 percent of companies who blog multiple times per day have acquired a customer from their blog.
67 percent of people say they’re at least a little more likely to purchase a product after a friend or family member shared it via social media.
And just so you know, many food bloggers and social media influencers are looking to build their own audience. They utilize social media such as Instagram, to grow their following. It becomes a win-win situation for your restaurant and for the food blogger.
So, now let's get down to business! Here are the top 8 food bloggers and Instagram foodie influencers in the Los Angeles area that your restaurant could collaborate with to boost your sales and restaurant marketing.
Most of us are more than familiar with popular chains such as Taco Bell, Chipotle, McDonalds, Jack 'n' the Box, Carl's Jr. and more, but with the industry constantly evolving with new concepts and formats the next best thing could breakout at any time. These next five restaurants are well on their way to potentially take over the restaurant industry in 2018. See why these up and coming spots could dominate.
Whether you consider your restaurant as a lifelong passion or you honestly are simply using it as a way to make ends meet, a role in this dynamic restaurant industry can teach you a fair amount of valuable lessons. The restaurant industry is one of the most difficult industries to survive in with 59 percent of hospitality facilities said to fail within the first 3 years.
Whether you are struggling today, just closed the doors on a restaurant or planning to open, the truth is some wish they had the resources or the advice from a professional to guide them along the way. Which is why we gathered 6 successful expert restaurateurs that will give the advice you wish you had from day one.
Every year we take notice of the hottest new eateries that are cranking up the dollar signs and setting food and beverage industry trends around the United States. While giants such as Pizza-Hut, McDonalds, KFC and Subway are industry leaders, these smaller chains are not only similiar, but are highly successful and have the potential to match the level of their competitors.
This year's quarterly report shows that Americans are spending their money on these 5 popular brands that are growing rapidly and making an impact on the food and beverage scene in 2017.
Yelp has always been known to be one of the top review sites for restaurants. The site offers reviews, tips and photos to give potential customers a glimpse of each restaurant from a customer's point of view. Yelp has over 140 million people visiting the site each month, making it one of the strongest crowd-sourced review sites.
Today, other restaurant review sites have received almost just as much attention. People are no longer relying only on Yelp, but taking their curiosity to other restaurant/food-related blogs that have taken off over the last several years. These blogs offer an inside look from a blogger's point of view. They have found creative ways to share their experience with food lovers, including video clips of each blogger's experience and more, giving you a real-life look.
These popular food blogs offer more than a good review. They are the perfect platform to market your restaurant. There are several advantages! Being featured on the best food blogs will be a major help to your restaurant marketing. It will also create buzz around your diner or eatery and most importantly, give you a sales boost. We have highlighted 6 of the hottest food blog sites that will no doubt help your restaurant gain exposure.
Labor Day celebrates and honors working people across the United States, so why not celebrate and honor them with a discount, or even a free menu item, that will make your customers happy and your sales boom through the roof? Most restaurants have already prepared their Labor Day promotions, but if you haven't, it's not too late. Below are eight killer restaurant promotion ideas that will bring new and existing customers through your doors this Labor Day.
The best part about three-day weekend holidays is you don't have to stick to offering a discount or free items just for one day. Extending your restaurant promotion for the weekend will give you the sales boost you need. Let's begin!
Any holiday is an opportunity to profit for restaurants, especially on a holiday like Father's Day, where families get together and take dads out to celebrate their special day. With Father's Day sales breaking records in 2016 reaching, a record high of $14.3 billion, there's no doubt this year will reach similar numbers, or possibly more. We want to help you reach your sales goal, or even break a sales record, so we came up with three easy, yet effective Father's Day restaurant promotion ideas that'll get your profits soaring.