Kulture Konnect Blog

Steve Averill

Steve is Kulture Konnect's #1 New Business Director. With more than 10 years experience in branding and digital marketing, he specializes in providing strategic online marketing services including content marketing and social media management for businesses from small start-ups to Fortune 500. Plus, he is just an all around great guy!
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Recent Posts

Orange County Advertising Agencies We Admire - Agency|51

Posted by Steve Averill on Jul 9, 2015 9:33:00 AM

Located in Southern Nevada, Area 51 is a mysterious base run by the U.S. Government linked to accelerated testing and quantum leaps in aviation technology.  And, according to long-standing rumors, has been the country’s center for the discovery and study of extraterrestrial contact.

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Topics: Branding & Marketing, Giving Back

10 Signs You Should Invest in Restaurant Marketing

Posted by Steve Averill on Jul 7, 2015 10:55:00 AM

 

So, you are at a place where you think you might need some restaurant marketing but you are not quite sure? Check out these 10 tips to help you decide if your restaurant is ready to be launched into marketing orbit! If you answer yes to 3 or more of the below then it is a sure sign that its time to make an investment for your restaurant's future. 

1. You have no plan.  This is the single hardest thing to do because it requires management to stop and actually THINK about what they are doing.  Action without planning means running in place.  You need a plan and a sounding board for that plan.  Hire a restaurant marketing company to view your business objectively and get ready to make some changes that will bring you to the next level.

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Topics: Branding & Marketing, Restaurants

Orange County Advertising Agencies We Admire: Blue C Advertising

Posted by Steve Averill on Jun 25, 2015 9:30:00 AM

When you look at the website of Blue C Advertising you can’t help but get excited about working with these guys.

Not only does their own website simply feel exciting but they have exciting clients too. From Monster Energy Drink to Honda to Wahoo’s Fish Taco and several off road racing clients, they've managed to attract a pretty fun and daring clientele.

When you have brand personalities like that knocking on your door, you gotta have the intestinal fortitude to truly deliver the goods.  Blue C has that in spades - especially when you consider that they won a Gold Addy award for their short film introducing Monster Energy MINI x-raid driver Krzysztof Holowczyc of Poland.  Shot entirely in North Africa, Krzysztof’s unique personality and driving style was a central theme that Blue C sought to promote to fans across the globe.  Take a look at the video right here.  

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Topics: Branding & Marketing, Giving Back

Orange County Advertising Agencies We Admire: Album

Posted by Steve Averill on Jun 11, 2015 3:30:00 PM

Located in the beautiful by-the-beach city of San Clemente, you’d think the crew at Album would be spending too much time on their surfboard to create a stellar Orange County advertising agency.

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Topics: Branding & Marketing, Business

Orange County Advertising Agencies We Admire - OLAA

Posted by Steve Averill on Jun 5, 2015 1:50:00 PM

Usually, when advertising agencies have been around as for too long, it gets tired. Everything starts to look the same. The work suffers and clients slowly peel away, leaving nothing but past stories of conquest to share with relatives and close friends. 

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Topics: Branding & Marketing, Business

Five Restaurant Billboard Design Fails

Posted by Steve Averill on May 21, 2015 8:44:00 AM

The restaurant billboard can be your best friend or your worst enemy.  You spend your hard-earned money hoping it will stop that speeding car in its tracks and get them to turn in your direction.  But your dream turns to nightmare when you realize you’ve ignored the most important concept in restaurant marketing – know who you are and communicate it clearly.  It’s your only hope if you want to stick in the mind of the average adult who is bombarded with thousands of messages a day.

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Topics: Restaurants

Why Restaurant Marketing Managers Need to Embrace Facebook

Posted by Steve Averill on May 5, 2015 11:00:00 AM

With over a billion users, Facebook is a giant in the social media space. Digital marketing managers often refer to the behemoth, in the context of other platforms, as “Snow White and the Seven Dwarves”. If you’ve found yourself passively accepting your meek performance numbers on Facebook, we hope this post will inspire you to revisit the platform that offers the most in-depth analytics on your customers and their behavior.

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Topics: Branding & Marketing, Restaurants, Social Media

Top Three Orange County Advertising Agencies Websites

Posted by Steve Averill on Apr 23, 2015 9:30:00 AM

Just because you’re an advertising agency doesn’t mean you automatically know how to toot your own horn.  In fact, we would argue that the best ones toot the least.  Because they’re so passionate about their clients, they neglect their own brand and simply point to the work.  We like that.  But we also appreciate originality, simplicity and knowing who you are.  With that in mind let’s take a look at what we think are the three Orange County Advertising Agencies that nailed it with their website presence.

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Topics: Print & Web Design, Websites

Mobilegeddon - Will Google's New Algorithm Affect Your Website?

Posted by Steve Averill on Apr 22, 2015 1:46:00 PM

If you’ve waited until now to make your website mobile-friendly, you can no longer keep waiting. 

On April 21st, Google updated its search ranking algorithm which has affectionately become known as "Mobilegeddon".

Google has performed updates in the past, including Panda and Penguin.  Yet Google’s Zineb Ait Bahajji stated that this change to the algorithm will have an even bigger impact than the two prior.

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Topics: Print & Web Design, Business

Why Hire a Branding Agency

Posted by Steve Averill on Apr 21, 2015 11:00:00 AM

Before we talk about why you may want to hire a design studio to brand or rebrand your business, let’s define what rebranding is: Branding is a marketing strategy in which a new name, term, symbol and/or design is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers and competitors.

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Topics: Branding & Marketing, Business


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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