Kulture Konnect Blog

A good social media strategy starts with an idea, A great social media strategy starts with a plan. Planning is everything! A great idea needs solid planning and that's where the power of organizing comes into play. 

Whether you're managing a brand or your own social media, managing and streamlining your  social media content results in a smoother execution. 

In this blog post, we will highlight every process that needs to be streamlined in order to execute the perfect social media content calendar.

Social media planning has 3 basic focus areas. All of which need a dedicated method to ensure consistent results.

1] Content

2] Execution

3] Metrics

Design trends come and go, but no matter what there is always a new one brewing. When it comes to design you either have to stay on top of these trends or fall behind the pack. This is especially important to graphic designers and agencies who want to stay above current trends for clients who are looking for certain designs. But wait a minute...isn't design about being creative rather than following the crowd? Sure, you can ignore the trends, but that also puts you and your company at risk of not being able to advance in the industry.

While some trends remain each year, there are those that step out of the box and challenge us. We can't wait to see what else is to come.

So, what do you say? Let's dive into how we think the year will go in terms of web and graphic design this year.

Time is running out as January comes to a close. Valentine's Day is rapidly approaching and for many restaurants across the country, it's one of the busiest holidays. According to Reserve, couples are spending an average of $286.56 on a Valentine's Day dinner in the U.S. (Talk about a sales boost).

You still have a couple weeks left to plan your Valentine's Day promotion. If you're stuck trying to figure out what promotion to run, we have 8 restaurant promotion ideas that you'll fall in love with. You don't have a whole lot of time so, let's get right down to it.

Four of these restaurants have one thing in common. Each adds a unique twist and flavor to the Los Angeles and Orange County dining scene. Not to mention, each owner is doing it extremely well. 

There's no doubt people want delicious food but most of us want to try something different. Something out of the ordinary and restaurants who think outside the box are the one's getting a ton of attention.

Let's take a look at these 4 eateries and faces behind these successful spots.

When talking about creating or rebuilding a website, one of the biggest questions is always the cost. There are also many other factors to consider. Do you have the time? Can you even do it yourself? Fortunately, there's always the option of outsourcing.

Outsourcing Can be Cost-Effective and High-Quality

If done correctly, outsourcing can bring excellent results while giving you flexibility in terms of budget and control. Why go through the hiring process when you can simply find a good outsourcing company and pay for their services? And with today's technology, communication is no longer a problem, which means you get almost the same control during your project's development that you otherwise wouldn't have if you hired in-house. In short, it's cost-effective while maintaining quality.

Restaurateurs are always looking for ways to keep their operations and marketing costs down. In this article, we will give you five tips that only cost time to help you get a better return on your restaurant marketing without a big investment.

Most of us do it every year. We vow at the beginning of each year to set resolutions or goals. We make promises to ourselves to focus on our personal well-being whether it might be our health, eating healthier, losing weight, lessen stress, travel more and etc. but what about your business?

As a business owner, this is a perfect time to make a list of ways to make positive changes and improvements. Here are 5 important new years resolutions every business owner should make.

Stop Wearing All the Hats 

No matter how hard you try it's nearly impossible to do everything and run your business on your own. One of the benefits of owning a business is that you don't have to work for someone else. You want to get to a point where your business can run without always being present. With that said, if you fall into this category than you might want to consider growing your team. Think of positions you need and want to fill. Of course, take your budget into consideration and be realistic on what you can afford.

Marketing trends are evolving year after year. Getting your restaurant marketing strategy right is not always easy if you don’t know where to begin. 

For the new year, there are many trends that can be used to successfully market your restaurant. These 10 fresh restaurant marketing ideas will help you stay on top of recent trends and are key to get the attention of new/existing customers.

The Instagram “Nametag”

In October, Instagram rolled out the “Nametag” feature which works similarly to a QR code. Other platforms such as SnapChat were the first to come up with this idea as it made it easier for users to add friends just by using their smartphone camera to scan usernames. These codes allow others to find and follow your account quickly (Mashable).

Yelp has always been known to be one of the top review sites for restaurants. The site offers reviews, tips and photos to give potential customers a glimpse of each restaurant from a customer's point of view. Yelp has over 140 million people visiting the site each month, making it one of the strongest crowd-sourced review sites. 

Today, other restaurant review sites have received almost just as much attention. People are no longer relying only on Yelp, but taking their curiosity to other restaurant/food-related blogs that have taken off over the last several years. These blogs offer an inside look from a blogger's point of view. They have found creative ways to share their experience with food lovers, including video clips of each blogger's experience and more, giving you a real-life look.

These popular food blogs offer more than a good review. They are the perfect platform to market your restaurant. There are several advantages! Being featured on the best food blogs will be a major help to your restaurant marketing. It will also create buzz around your diner or eatery and most importantly, give you a sales boost. We have highlighted 6 of the hottest food blog sites that will no doubt help your restaurant gain exposure.

Whether you consider your restaurant as a lifelong passion or you honestly are simply using it as a way to make ends meet, a role in this dynamic restaurant industry can teach you a fair amount of valuable lessons. The restaurant industry is one of the most difficult industries to survive in with 59 percent of hospitality facilities said to fail within the first 3 years. 

Whether you are struggling today, just closed the doors on a restaurant or planning to open, the truth is some wish they had the resources or the advice from a professional to guide them along the way. Which is why we gathered 6 successful expert restaurateurs that will give the advice you wish you had from day one.