Kulture Konnect Blog

Transcript:

Hi, my name is Jorge Pacheco, with Kulture Konnect branding and digital marketing, and today, we’re going to talk about ADA accommodations and how that works and relates to the internet and websites specifically.

The year is almost over and, as we all know, this coming last quarter is the biggest selling months for businesses with physical stores and and e-commerce stores.

Unfortunately, online shopping sometimes brings unique challenges for people with disabilities, and, contrary to general beliefs, people with disabilities use the internet in large numbers. With the holiday season just around the corner, now is the perfect time to examine why ADA compliance is good business and the right thing to do.

Imagine this, you’ve done a major update to your business website in order to stay current in your industry and to attract more traffic: new and more trendy design, better interface, more functionalities, etc. It’s beautiful and functional. 

However, today, as you check the mail, you receive a threatening letter stating that your website is not accessible to all, therefore you’ve violated the Americans with Disabilities Act (ADA) and that if you don’t take immediate action you will be sued for monetary compensation.

Full compliance can be a very overwhelming task for any business. Especially with content and code that has stagnant from year to year. Luckily, there are a few simple and easy steps that any business can take to not only significantly improve accessibility but also lessen the chance of being targeted for a lawsuit. 

In our previous post we provided you with some context about what is going on with ADA rules and how they have affected small, medium and large businesses. Here, we'll tell you more about WCAG rules and what they mean. 

Some are predicting a surge in federal ADA website accessibility lawsuits could hit California companies in 2019. This January, The Ninth Circuit ruled Domino's website was bound to the ADA rules, making California's federal courts more attractive to plaintiffs.

The goal of SEO for a multi-location business is to achieve an organic page 1 ranking for your multiple locations. If successful, this should result in an increase in your revenue, site traffic and a great return on investment (ROI).   

Local SEO is tricky enough for a single location business, but for those with numerous locations across the state or even nation, your strategy has to be next level. You need to structure your corporate site to accommodate pages for multiple locations and then work to boost their SEO rankings individually. Obviously, incorporating multiple locations to your local SEO plan can be difficult and overwhelming if you don't have a solid plan.

In an ideal world, everyone should have access to the internet. In reality however, there are many obstacles one can face when trying to access the internet. It can be slow internet speeds, outdated browsers or ISPs blocking access to certain websites.

One obstacle that website owners need to pay more attention to this year is website accessibility for the disabled. Some companies might not be aware of the new laws and standards surrounding website accessibility until they're hit with a nasty lawsuit. If you want to avoid the hefty fine of $55,000 to $150,000; better read on!

A good social media strategy starts with an idea, A great social media strategy starts with a plan. Planning is everything! A great idea needs solid planning and that's where the power of organizing comes into play. 

Whether you're managing a brand or your own social media, managing and streamlining your  social media content results in a smoother execution. 

In this blog post, we will highlight every process that needs to be streamlined in order to execute the perfect social media content calendar.

Social media planning has 3 basic focus areas. All of which need a dedicated method to ensure consistent results.

1] Content

2] Execution

3] Metrics

Time is running out as January comes to a close. Valentine's Day is rapidly approaching and for many restaurants across the country, it's one of the busiest holidays. According to Reserve, couples are spending an average of $286.56 on a Valentine's Day dinner in the U.S. (Talk about a sales boost).

You still have a couple weeks left to plan your Valentine's Day promotion. If you're stuck trying to figure out what promotion to run, we have 8 restaurant promotion ideas that you'll fall in love with. You don't have a whole lot of time so, let's get right down to it.