Kulture Konnect Blog

Some are predicting a surge in federal ADA website accessibility lawsuits could hit California companies in 2019. This January, The Ninth Circuit ruled Domino's website was bound to the ADA rules, making California's federal courts more attractive to plaintiffs.

The goal of SEO for a multi-location business is to achieve an organic page 1 ranking for your multiple locations. If successful, this should result in an increase in your revenue, site traffic and a great return on investment (ROI).   

Local SEO is tricky enough for a single location business, but for those with numerous locations across the state or even nation, your strategy has to be next level. You need to structure your corporate site to accommodate pages for multiple locations and then work to boost their SEO rankings individually. Obviously, incorporating multiple locations to your local SEO plan can be difficult and overwhelming if you don't have a solid plan.

In an ideal world, everyone should have access to the internet. In reality however, there are many obstacles one can face when trying to access the internet. It can be slow internet speeds, outdated browsers or ISPs blocking access to certain websites.

One obstacle that website owners need to pay more attention to this year is website accessibility for the disabled. Some companies might not be aware of the new laws and standards surrounding website accessibility until they're hit with a nasty lawsuit. If you want to avoid the hefty fine of $55,000 to $150,000; better read on!

A good social media strategy starts with an idea, A great social media strategy starts with a plan. Planning is everything! A great idea needs solid planning and that's where the power of organizing comes into play. 

Whether you're managing a brand or your own social media, managing and streamlining your  social media content results in a smoother execution. 

In this blog post, we will highlight every process that needs to be streamlined in order to execute the perfect social media content calendar.

Social media planning has 3 basic focus areas. All of which need a dedicated method to ensure consistent results.

1] Content

2] Execution

3] Metrics

Time is running out as January comes to a close. Valentine's Day is rapidly approaching and for many restaurants across the country, it's one of the busiest holidays. According to Reserve, couples are spending an average of $286.56 on a Valentine's Day dinner in the U.S. (Talk about a sales boost).

You still have a couple weeks left to plan your Valentine's Day promotion. If you're stuck trying to figure out what promotion to run, we have 8 restaurant promotion ideas that you'll fall in love with. You don't have a whole lot of time so, let's get right down to it.

Four of these restaurants have one thing in common. Each adds a unique twist and flavor to the Los Angeles and Orange County dining scene. Not to mention, each owner is doing it extremely well. 

There's no doubt people want delicious food but most of us want to try something different. Something out of the ordinary and restaurants who think outside the box are the one's getting a ton of attention.

Let's take a look at these 4 eateries and faces behind these successful spots.

When talking about creating or rebuilding a website, one of the biggest questions is always the cost. There are also many other factors to consider. Do you have the time? Can you even do it yourself? Fortunately, there's always the option of outsourcing.

Outsourcing Can be Cost-Effective and High-Quality

If done correctly, outsourcing can bring excellent results while giving you flexibility in terms of budget and control. Why go through the hiring process when you can simply find a good outsourcing company and pay for their services? And with today's technology, communication is no longer a problem, which means you get almost the same control during your project's development that you otherwise wouldn't have if you hired in-house. In short, it's cost-effective while maintaining quality.

Restaurateurs are always looking for ways to keep their operations and marketing costs down. In this article, we will give you five tips that only cost time to help you get a better return on your restaurant marketing without a big investment.

Most of us do it every year. We vow at the beginning of each year to set resolutions or goals. We make promises to ourselves to focus on our personal well-being whether it might be our health, eating healthier, losing weight, lessen stress, travel more and etc. but what about your business?

As a business owner, this is a perfect time to make a list of ways to make positive changes and improvements. Here are 5 important new years resolutions every business owner should make.

Stop Wearing All the Hats 

No matter how hard you try it's nearly impossible to do everything and run your business on your own. One of the benefits of owning a business is that you don't have to work for someone else. You want to get to a point where your business can run without always being present. With that said, if you fall into this category than you might want to consider growing your team. Think of positions you need and want to fill. Of course, take your budget into consideration and be realistic on what you can afford.

Marketing trends are evolving year after year. Getting your restaurant marketing strategy right is not always easy if you don’t know where to begin. 

For the new year, there are many trends that can be used to successfully market your restaurant. These 10 fresh restaurant marketing ideas will help you stay on top of recent trends and are key to get the attention of new/existing customers.

The Instagram “Nametag”

In October, Instagram rolled out the “Nametag” feature which works similarly to a QR code. Other platforms such as SnapChat were the first to come up with this idea as it made it easier for users to add friends just by using their smartphone camera to scan usernames. These codes allow others to find and follow your account quickly (Mashable).