Kulture Konnect Blog

Custom Made Website Design vs Website Template: Which is Better?

Posted by Jorge Pacheco on Dec 25, 2018 8:30:00 AM

This is an age where people are on-the-go and an online presence isn’t just a recommendation, but a requirement. According to a new study by Pew Research, eight in 10 Americans are now shopping online. That’s 79 percent of U.S. consumers who shop on the web or their phones, up from just 22 percent back in 2000. This means only one thing: you NEED to get your business “listed” on the web, and the first step to do this comes in the form of a website.

Now, websites are not created equal, and you can go the easy and quick way with a template, or really find your online tone of voice through a customized website. Here are four reasons why you should choose a custom made website over a template:

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Topics: Websites

The Top 5 Instagram Trends to Capitalize On For 2019

Posted by Silvia Lilly on Dec 20, 2018 8:30:00 AM

There's only a few weeks left til 2019 kicks off and with that in mind, it's the right time to start planning your new Instagram strategy. But before doing so, let's take a look at which Instagram trends to expect this coming year.

 

Brands Will Work With More Micro-Influencers

Nowadays, micro-influencers are more prevalent and relevant than ever. They are present in all categories like health, food, fashion and sports. They have particular niche audiences that they are constantly and profoundly engaged with. Coupled with the fact that they like to collaborate with like-minded brands, these attributes make them great partners for other brands and businesses looking to improve their customer engagement.

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Topics: Branding & Marketing, Social Media

6 Ways to Boost Brand Awareness on Instagram

Posted by Shruti Kapadia on Dec 18, 2018 8:30:00 AM

2018 experienced some drastic changes in the way people saw and interacted with Instagram posts on their timeline. Today, their algorithm continues to be more engagement driven rather than chronological. But one thing that Instagram has changed for the better, is that everything from ads to posts you see from your friends and family are getting more and more customized. Whether it's a brand that you're loyal to or if it's your best friend, whose photos you like and exchange comments with.

What's important to understand with the most recent algorithm is that Instagram will show you content that interests you, content that matters to you, so, the chances of you engaging with it are higher. Now, this is helpful but also problematic in some cases. When you see content you like you're likely to spend time on the platform and scroll your newsfeed for a hot minute. But this also means in order to show you content from brands that are trying to build your interest, they will most likely have to invest in some form of paid advertising. 

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Topics: Social Media

Hotel Web Design: Gain More Bookings With These 5 Tips

Posted by Mark Kenneth B. Herrero on Dec 13, 2018 8:30:00 AM

With any business, your hotel's website is there to get customers. While creating and maintaining a website comes at a cost, it's definitely less expensive than commission-based third party services, especially when you consider the value it brings to the table.

With that said, here are some essential tips to make sure your hotel's web design is efficient and your website is performing at its best.

Make sure your website is made with SEO in mind.

These days, SEO should come with any website. However, how optimized a website is becomes more important, and more so for the hospitality industry-related ones like restaurants and hotels.

For these types of businesses, the bare minimum just won't cut it. After checking that your website covers the basics like meta tags, proper use of headings and HTML5 elements, also make sure that it's searchable on services especially designed for helping people find you.

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Topics: Hotels

How to Build Your Email Marketing Lists for Maximum Results

Posted by Jonathan Bales on Dec 11, 2018 8:30:00 AM


Email lists have been a foundation for essentially every business over the last several years simply because of the utility of incorporating an email list for customers to subscribe to. Having a way to directly reach customers who want to engage with your product or service holds a much higher value than otherwise broadcasting your business, hoping customers will connect with you. 

Staying connected with past customers is as important or even more important than reaching new customers. Pareto's Principle of the 80-20 rule can be applied to business in the sense that 80% of your business comes from 20% of your customers. Now this is not an absolute for every business or even any business, it simply stresses the point that loyal customers make up a large percentage of a business's margin and should not be neglected. This is why so many business professionals will yell from the rooftop about how important building an email list is.

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Topics: Branding & Marketing, Business

5 Winning Food Truck Start Up Marketing Strategies to Implement

Posted by Niki Pacheco on Dec 6, 2018 8:30:00 AM

So, you've made the leap into the food truck business and you have your brand-spanking-new-shiny food truck and you are ready to hit the road and sell your amazing food to the public. According to IBIS World data, the food truck industry had 870 million dollars in revenue in 2016. So, kudos to you for making the leap!

As successful as it has become, it is also very stressful. Trucks break down, regulations get tougher and people are unpredictable. This is why you must have some solid marketing strategies to pull out when the going gets tough. Below, you will find 5 marketing strategies that can get you through a pinch for your food truck start up. The common thread through all of these is basic... Be Creative.

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Topics: Branding & Marketing, Restaurants

Wine Marketing: 12 Interesting Stats to Help Identify Target Audience

Posted by Silvia Lilly on Dec 4, 2018 8:30:00 AM

When it comes down to wine, the older the better. But does this saying apply to the audience your winery should be targeting? 

It was found that 31 percent of consumers in the U.S. who drink wine at least once a week are millennials between the ages of 21 and 40. With these stats you might automatically think you should be focusing on millennials. Not so fast. 39 percent for ages 40-54, and 43 percent for ages 55 and up of alcohol consumption is attributed to wine. 

Here are more interesting facts about several generations and who you should be targeting for your wine marketing

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Topics: Wine Marketing

Everything You Need to Know How To Build Your Restaurant Branding

Posted by Mariana Vera on Nov 29, 2018 8:30:00 AM

Whether you are working on branding your new restaurant or rebranding an existing one, restaurant branding is about more than creating a strong visual identity or a memorable dining experience for your customers. It’s about understanding exactly who you are as a company and why people are coming to your restaurant, rather than with your competitor.

Here's everything you need to know about building your restaurant branding.

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Topics: Branding & Marketing, Restaurants

Holiday Email Marketing for Restaurants: 6 Ways How to Get it Right

Posted by Mariana Vera on Nov 27, 2018 8:30:00 AM

For many restaurants, the holiday period, spanning from November to New Years day, is not exactly the most profitable time during the year. A decline in business is noticed by 61 percent of restaurants during the holidays (Chron).

With a little advice on getting your email marketing right can give you the holiday boost your restaurant desperately needs. 

Because who wants to lose money, right?

Let's begin.

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Topics: Branding & Marketing, Restaurants

Why Simple Branding Always Wins

Posted by Jorge Pacheco on Nov 22, 2018 8:30:00 AM


The way consumers feel about a company and perceive their products and services is very important. The success of any company depends not only in sales, but also brand recognition, which would make it very hard for any organization to stay in business if customers are indifferent to its brand

As designers, we consider branding as an emotional feeling. That is why we pay so much attention to a brand as a whole, not only as a logo or a type of font... And this is why we strive to create brands that create a connection with all constituencies in a fast and simple way that does not create indifference because it is too busy or overwhelming. 

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Topics: Branding & Marketing


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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