This is an age where people are on-the-go and an online presence isn’t just a recommendation, but a requirement. According to a new study by Pew Research, eight in 10 Americans are now shopping online. That’s 79 percent of U.S. consumers who shop on the web or their phones, up from just 22 percent back in 2000. This means only one thing: you NEED to get your business “listed” on the web, and the first step to do this comes in the form of a website.
Now, websites are not created equal, and you can go the easy and quick way with a template, or really find your online tone of voice through a customized website. Here are four reasons why you should choose a custom made website over a template: