Restaurant owners and managers are no strangers to competitive pressures in the marketplace. The digital age in which we live has turned up the heat even more for entrepreneurs in the foodservice industry. With 75 percent of consumers making dining decisions based on online search results, restaurateurs must step up their digital marketing efforts or risk getting overlooked. Like it or not, search engine optimization (SEO) is becoming an increasingly critical element in restaurant marketing.
Having an awesome website is like paying once for an employee that never stops working. An employee that can act as the face of your business, provide information without needing to talk to a human and even generate sales! On the flip side, having a bad website is like paying for an employee that doesn't come in to work at all. Basically a waste of money.
In theory this makes a lot of sense, but not everything can be as simple in the real world! A high-quality website needs one crucial thing to actually show results: traffic! If no one visits your website, then it can only be as good as a bad one.
Response management is a 360 degree communication package that we designed here at Kulture Konnect to provide a steady flow of communication for your social media channels. In this interaction driven social media engagement strategy the objective is to respond and communicate with consumers and potential consumers.
But a thing or two can always go here and there while manually communicating with guests. Here’s a rule book that we follow that helps us be consistent and creative when interacting with our client’s customers.
Topics: Social Media
Do you ever have trouble figuring out what file format you need for your images? What about when it comes time to print or putting something online. Below, we are going to get into the differences between the most common file formats, so hopefully you will be saving yourself plenty of time and headaches.
When you don't have the right format for your image it could mean blurry images on your website, or images could be just too big to even upload. Using the right format means your design will come out excellent with no worries at all. First, you need to know the differences so that in the future you know you're using the right file.
Below is a quick and easy guide to navigating you through the most popular file formats.
Topics: Print & Web Design
The internet took the world by storm and advanced digital technology to a whole new level. It provided us new ways to transact and do business. E-commerce was born, and people could buy and sell across the world from their computers.
We found a different way to interact and stay connected. Social media sites played a great part in all that. Almost everyone is on social media nowadays for one reason or another.
As you must have noticed, wherever people congregate physically or virtually, there is a potential for business. The social media players apparently know this, and use it to their advantage.
This gave rise to what is now officially tagged as social commerce. To put it simply, social commerce is a cross between social media and ecommerce. And the name rightly did justice to the merger.
As a restaurant owner or manager, you know how business can fluctuate from day to day or even during specific hours of the day. So, how can you maintain or increase your sales during that down time? One of the best ways to do this is through your website.
Many restaurateurs or restaurant marketing managers neglect their website, not only in terms of visual look and navigability, but also when it comes down to its potential to generate some extra cash through simple user experience tactics.
Keep reading and discover 5 simple tips to take advantage of your restaurant website and increase your bottom line:
It’s undeniable that social media becomes a huge part of everyone’s life, almost. Simply because it serves a variety of purpose - it can be as a form of learning tool where you can learn everything that’s happening to your friends/family or community, or use it for marketing products/services.
But no matter how people use their social media account, in the end, they are all still aiming for one goal - building a strong social media following. Some people successfully achieved this goal, but there are some who are still wondering how they do it.
If you search online, it will show you plenty of ways on how to build it. Are they effective? The best way to find out is by trying it yourself. But if you landed on this article, you only have to read 6 methods and we can guarantee their effectively.
Topics: Social Media
Did you know that people form a first impression in a mere 50 milliseconds? Design is so important because it is the visual face to your company. As a business owner your brand is outward-facing to so many eyes and you want them to have a good impression of your campaign right away. But what goes into designing to help your bottom line? Sometimes design results are so intangible that it difficult to know what is working and what is not. The good news is that there are specific areas that can be explored so when it is time to design, the outcome will be on target and do what it is meant to do. Here are 5 tips for designing successful campaigns.
When designing a new website, the first thing a business owner or marketing director needs to understand is what the user experience will be. That user experience (UX) is just as critical as your logo, business card or any other branding and visual identity that you establish offline and online.
Your website should be not only functional, easy to navigate, adaptable to different devices and pleasing to the eye. If users find it hard to interact with your website, it won’t matter if it is shiny and uses the latest technology… it will be deemed useless.
A big component of making it easy for users to interact with your website is with by integrating responsive design.
If you're one of the millions who is getting ready to promote Father's Day then you'll definitely want to check out the latest statistics regarding dads and purchasing behavior of men in the U.S. Understanding the purchasing behavior of your male audience is critical when it comes to marketing your products or services especially for a big holiday such as, Father's Day. Let's take a look at these 27 stats you probably didn't know about when it comes to marketing to men.
Topics: Branding & Marketing