Growing a brand's reach is every social media manager's goal. But, social media's landscape can be quite confusing for brands to grasp and understand the differences between organic and paid advertising. Particularly in the systems that are in place by individual social media platforms. So, let's talk about each option:
When people communicate on social media, often times, their personality shows through. Whether it's from the style of media they post or how they respond and comment, every person has a unique personality, or "voice," they use on social media. Businesses are no different, every brand has a voice and personality that their audience can relate to.
There are several brands that focus on posting content, but often miss their target when it comes to defining their own personality and lose the connection of loyal followers. However, businesses can re-ignited this connection through powerful and relevant conversations, which is only possible with a response management solution.
In today's business model, most every decision revolves around ROI (Return On Investment). It would not make sense to spend money and time for any aspect of your business if the return is less than the initial investment. ROI is at the core of every business decision even if smaller businesses or mom and pop shops don't initially approach their business decisions with ROI in mind.
When businesses start to become more ROI cognizant with their decisions, they often start to trim off the unnecessary elements of their business. Cutting programs and decisions that are sucking up time and resources makes complete sense. Unfortunately, many social media programs are neglected or completely abandoned because a brand cannot distinguish a proper ROI in a sea of reports and analytics.
Topics: Social Media
Facebook and Instagram have proved to be two very effective platforms when it comes down to marketing brands, but what about LinkedIn? For years, LinkedIn has been known to be a wonderful community for entrepreneurs, professionals and a variety of businesses to connect. Today, the professional social network has become so much more. Over 500 million people are said to have a LinkedIn profile and are actively using it daily to locate jobs, network with consumers and businesses. Now, businesses and professionals are using LinkedIn to build relationships by marketing themselves as well as their companies... but how? There are several ways to market your business on LinkedIn. Let's begin.
Restaurant owners and managers are no strangers to competitive pressures in the marketplace. The digital age in which we live has turned up the heat even more for entrepreneurs in the foodservice industry. With 75 percent of consumers making dining decisions based on online search results, restaurateurs must step up their digital marketing efforts or risk getting overlooked. Like it or not, search engine optimization (SEO) is becoming an increasingly critical element in restaurant marketing.
Having an awesome website is like paying once for an employee that never stops working. An employee that can act as the face of your business, provide information without needing to talk to a human and even generate sales! On the flip side, having a bad website is like paying for an employee that doesn't come in to work at all. Basically a waste of money.
In theory this makes a lot of sense, but not everything can be as simple in the real world! A high-quality website needs one crucial thing to actually show results: traffic! If no one visits your website, then it can only be as good as a bad one.
Response management is a 360 degree communication package that we designed here at Kulture Konnect to provide a steady flow of communication for your social media channels. In this interaction driven social media engagement strategy the objective is to respond and communicate with consumers and potential consumers.
But a thing or two can always go here and there while manually communicating with guests. Here’s a rule book that we follow that helps us be consistent and creative when interacting with our client’s customers.
Topics: Social Media
Do you ever have trouble figuring out what file format you need for your images? What about when it comes time to print or putting something online. Below, we are going to get into the differences between the most common file formats, so hopefully you will be saving yourself plenty of time and headaches.
When you don't have the right format for your image it could mean blurry images on your website, or images could be just too big to even upload. Using the right format means your design will come out excellent with no worries at all. First, you need to know the differences so that in the future you know you're using the right file.
Below is a quick and easy guide to navigating you through the most popular file formats.
Topics: Print & Web Design
The internet took the world by storm and advanced digital technology to a whole new level. It provided us new ways to transact and do business. E-commerce was born, and people could buy and sell across the world from their computers.
We found a different way to interact and stay connected. Social media sites played a great part in all that. Almost everyone is on social media nowadays for one reason or another.
As you must have noticed, wherever people congregate physically or virtually, there is a potential for business. The social media players apparently know this, and use it to their advantage.
This gave rise to what is now officially tagged as social commerce. To put it simply, social commerce is a cross between social media and ecommerce. And the name rightly did justice to the merger.
As a restaurant owner or manager, you know how business can fluctuate from day to day or even during specific hours of the day. So, how can you maintain or increase your sales during that down time? One of the best ways to do this is through your website.
Many restaurateurs or restaurant marketing managers neglect their website, not only in terms of visual look and navigability, but also when it comes down to its potential to generate some extra cash through simple user experience tactics.
Keep reading and discover 5 simple tips to take advantage of your restaurant website and increase your bottom line: