Kulture Konnect Blog

Restaurant Marketing: 5 Easy Ways to Attract Millennials

Posted by Steve Averill on Apr 24, 2018 8:30:00 AM

Being in the restaurant business, you know you have to stay ahead of the curve. And being out front is great, but it’s also important to capture the zeitgeist. The millennials are the segment of the market that is currently driving popular trends. Because we work with a lot of clients in the restaurant business, we hear daily about what is working and what’s not when it comes to marketing to the millennials.  


Here are some trends to keep an eye on to attract the millennial crowd

Bragging Rights

Social media matters when it comes to the restaurant business. When you talk to millennials about their most popular posts on Instagram, Twitter, SnapChat and Facebook they are almost always photos of food. Food is social. Food is fun. And discovering a great new restaurant will make you very popular among your foodie friends.

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Topics: Branding & Marketing, Restaurants

4 Points to Consider When Establishing Your Brand Voice & Social Media Personality

Posted by Jonathan Bales on Apr 19, 2018 8:30:00 AM

With over 2.5 billion social media users across the world, social media is seen as an integral medium that businesses and marketers feel must be utilized to reach customers. However, not all organizations on social media are experiencing success with thousands of followers and patrons among their social media accounts. This situation sheds light on the current landscape of social media and how many businesses are improperly approaching social media with an ill-advised strategy.

The idea of social media is almost a little too enticing for businesses to pursue, and how could it be ignored when almost every marketing agency and business blog is raving about how important it is to have a social media footprint. However, the underlying issue here that businesses face, is how they they operate in the realm of social media. The majority of businesses approach social media as another tool to help their businesses grow without understanding the makeup of how flourishing social media accounts work. Thus creating business accounts that clearly show a disconnect and lack of understanding for how social media functions.

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Topics: Branding & Marketing, Social Media, Business

[Guest Blog]: Positive and Negative Effects of Color Psychology in Branding and Marketing

Posted by Belle Balace on Apr 17, 2018 8:30:00 AM

Do colors have specific meanings or do their meanings differ depending on how they are used in branding and marketing?

According to Color Psychology, colors do have fixed meanings and this can be a contributing factor why we love other colors more than other ones. Moreover, these color meanings affect our decision making. This makes sense because aren’t we always going to pick our favorite color?

However, some say that colors have meanings based on how they are used – which somehow also makes sense.

Here’s an interesting case in point: the color black.

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Topics: Branding & Marketing

Build Your Email Marketing Lists for Maximum Results

Posted by Jonathan Bales on Apr 12, 2018 8:30:00 AM


Email lists have been a foundation for essentially every business over the last several years simply because of the utility of incorporating an email list for customers to subscribe to. Having a way to directly reach customers who want to engage with your product or service holds a much higher value than otherwise broadcasting your business, hoping customers will connect with you. 

Staying connected with past customers is as important or even more important than reaching new customers. Pareto's Principle of the 80-20 rule can be applied to business in the sense that 80% of your business comes from 20% of your customers. Now this is not an absolute for every business or even any business, it simply stresses the point that loyal customers make up a large percentage of a business's margin and should not be neglected. This is why so many business professionals will yell from the rooftop about how important building an email list is.

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Topics: Branding & Marketing, Business

8 Misconceptions Working With Graphic Design Companies

Posted by Jorge Pacheco on Mar 29, 2018 8:30:00 AM


It is very common for companies to outsource their marketing tasks and activities to an outside service provider. In most cases, companies do not possess the staff or the expertise, instead relying on an outside agency, especially in the case of any graphic design companies, giving them an edge.

However, there are certain principles and methods of best practice that must be adhered to for companies to extract the most benefit. Many a times, clients will approach agencies with various assumptions that only reveal its bad side once the work starts. This affects projects and also results in the client-agency relationship deteriorating.

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Topics: Print & Web Design, Branding & Marketing

How to Select the Right Fonts and Colors That Fit Your Restaurant Branding

Posted by Marisa Soliz on Mar 6, 2018 8:30:00 AM

How do you choose fonts and colors that fit your restaurant branding? That's a question many people ask when it comes down to starting their company. Colors are what is going to represent your comany visually, it is going to be the first impression of guests before you even get them in your doors to try your amazing food. So, a lot of thought must go into choosing these colors.

For example, in terms of color just think of the following companies and how their color choices work. With Target its known for its red bullseye, Apple is known for its metallic silver apple, and Best Buy with its big yellow tag. Each color conveys a different meaning and you want to be sure that your colors are giving off the right type of emotional meaning for your brand. Below, I share a list of colors and tips on what they represent.

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Topics: Branding & Marketing

Top-Rated Food Network Show, "Diners, Drive-Ins and Dives" Boost Restaurant Sales Year Over Year

Posted by Silvia Lilly on Feb 22, 2018 8:30:00 AM

Photo Credit: John Lee, 2011 - Food Network

Who's the bleached blonde gentleman behind the wheel? Meet Guy Fieri. If you already haven't watched, he's the host of the top-rated Food Network show, 'Diners, Drive-Ins and Dives.' But don't get it twisted! He's more than a spikey blonde food tv show host. Fieri is a well-known restauranteur with more than 14 restaurants under his belt, culinary cookbooks, plus a line of barbeque sauce, salsas and more.

He's been lucky enough to have visited millions of restaurants and diners across the United States and even occasionally dropping in outside the country since 'Diners, Drive-Ins and Dives' premiered in 2007. Whether it's a popular, trendy spot or just a hole in the wall, Fieri's mission is to visit any restaurant who's doing it right. 

Being a frequent watcher, I have always wondered what these restaurants were like today. Has the show helped them boost restaurant sales? And if so, how much of an impact? Are they still up and running? After doing some digging, I was able to come up with 9 restaurants that have had a positive response after appearing on the hit show. And... I was also able to get information about how to get on the show. Keep reading below. 

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Topics: Branding & Marketing, Restaurants

3 Simple & Effective Instagram Tips to Improve Your Restaurant Marketing

Posted by Jorge Pacheco on Feb 15, 2018 8:30:00 AM

Is your restaurant marketing team struggling with Instagram?

Nowadays, with social media, restaurants have access to an array of resources to reach their patrons and prospects in real time. But some times social media can be a little overwhelming.

With social media, restaurants can not only share their restaurant information, but also create a community for the restaurant and its patrons to communicate and interact. However, as any other marketing effort, your chance of success without a strategy for its execution will be slim. There is no point in just creating a Facebook, Twitter and Instagram account and expect to increase your restaurant foot traffic. You'll need to spend time creating content and monitoring your social media strategy as well as your competitors'.

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Topics: Branding & Marketing, Restaurants, Social Media

How to Run a Successful Menu Launch With These 8 Simple Tips

Posted by Niki Pacheco on Jan 25, 2018 8:30:00 AM

On average, restaurants need to change their menus twice a year to keep patrons coming back. "Diners prioritize delicious food when choosing a restaurant to visit, followed by quality of service." (Source) Contrary to restauranteur's general belief, 58% of diners choose where they will dine based on the quality of food, while only 22% of diners choose where they will dine based on the quality of service.  This goes to show how important your menu is and how it must showcase the wonderful dishes.

Below, I have outlined 8 simple tips for your next menu launch:  

1. Make Your Menu a Money-Making Machine 

Strategize your menu. Do you know which menu items are your stars, dogs and workhorses? Your menu should be designed to highlight your most lucrative items and drive guests to order meals that will get them coming back for more. For more indepth details on designing your menu, check out our free menu design guide.

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Topics: Branding & Marketing, Restaurants

4 Qualities Effective Marketing Managers Must Have for the New Year

Posted by Jorge Pacheco on Jan 18, 2018 8:30:00 AM

If you can‘t figure out why your marketing efforts are falling flat then it's time to either take a good look in the mirror or make a new hire. You have to be brutally honest if you want to grow your business and that honesty must begin with your people. Who you surround yourself with from here on out will determine your success. Make sure your marketing manager possess these 4 qualities to catapult your business to take it to the next level.

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Topics: Branding & Marketing, Business


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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