Kulture Konnect Blog

3 Ways Restaurant Marketing Managers Can Improve Facebook Performance

Posted by Steve Averill on Aug 21, 2018 8:30:00 AM

With over a billion users, Facebook is a giant in the social media space. Digital marketing managers often refer to the behemoth, in the context of other platforms, as “Snow White and the Seven Dwarves.” If you’ve found yourself passively accepting your meek performance numbers on Facebook, we hope these 3 simple tips will inspire you to revisit the platform that offers the most in-depth analytics on your customers and their behavior.

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Topics: Branding & Marketing, Restaurants, Social Media

How to Attract Millennials to Your Winery Using Social Media

Posted by Shruti Kapadia on Aug 16, 2018 8:30:00 AM

According to Wine & Vines, wine sales in the United States are approaching $62 billion annually, and millennials are consuming an estimated 42 percent of it. So, there is definitely a potential to make sales here. In this blog post we are looking at 7 ways social media can help bring in millennials to your winery.

Wine is taking over the drinking game just like social media has taken over TV & News. It's no surprise that millennials are attracted to reds, whites and pinks whether its comes in bottles, plastic or even cans. They want to enjoy a wine after a stressful day and unwind with their friends and family. Sure, they can go to restaurants but did you know they prefer to drink wine at home more often?

According to Modern Restaurant Management64 percent of Americans are more likely to drink wine at home than at a restaurant and that area my good friend must be tapped!

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Topics: Social Media, Branding & Marketing, Wine Marketing

5 Steps to Executing the Perfect Brand Relaunch

Posted by Marisa Soliz on Aug 14, 2018 8:30:00 AM

Has your company come to a stagnant halt, and your brand just isn't doing it for you anymore? It might be time for a rebrand and that can mean a lot of things when it comes to a company but we're going to focus on the aspect of branding. This allows you to benefit of the market audience and yourself as a company.

Companies tend to base their branding on what the audience and target market is when the company opens their doors to the world. But then, time flies by and as the years pass your company develops and changes during that time.  Maybe at the beginning you were a one-stop shop and didn't have anything that you were mainly focused on, and now you have evolved as a company and need to reassess your niche. Typically a company will go through a rebrand every 5-10 years. It is a necessity to keep up with the changing trends. Here iare 5 tips to consider as you contemplate a brand relaunch.

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Topics: Branding & Marketing

Crafting a Successful Social Media Strategy for Your Social Presence

Posted by Jonathan Bales on Jul 31, 2018 8:30:00 AM

Why do we have maps and compasses? So, that they can help us to find the right direction we want to go. The same can be said about how proper marketing strategies help with your social media presence. When the incorrect marketing strategy –or no strategy at all– is employed, the results could lead your social media footprint off a cliff.

To say that successful social media brands or personalities are were they are, with thousands of followers, was purely by happenstance would be a great disservice to the strategies and campaigns that have been designed to help bolster their following. Most, if not all, brands and personalities have social media strategies they follow and align with their social media goals and target markets. 

It is imperative that businesses have a marketing strategy when they break into social media or if they are currently involved with social media.

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Topics: Social Media, Branding & Marketing

3 Ways How to Build & Increase Your Brand's Reach

Posted by Jonathan Bales on Jul 26, 2018 8:30:00 AM

Growing a brand's reach is every social media manager's goal. But, social media's landscape can be quite confusing for brands to grasp and understand the differences between organic and paid advertising. Particularly in the systems that are in place by individual social media platforms. So, let's talk about each option: 

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Topics: Social Media, Branding & Marketing

Developing the Right Voice for Social Media Response Management

Posted by Jonathan Bales on Jul 24, 2018 8:30:00 AM

When people communicate on social media, often times, their personality shows through. Whether it's from the style of media they post or how they respond and comment, every person has a unique personality, or "voice," they use on social media. Businesses are no different, every brand has a voice and personality that their audience can relate to. 

There are several brands that focus on posting content, but often miss their target when it comes to defining their own personality and lose the connection of loyal followers. However, businesses can re-ignited this connection through powerful and relevant conversations, which is only possible with a response management solution.

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Topics: Social Media, Branding & Marketing

5 Steps for Successful Design that Will Help Your Bottom Line

Posted by Marisa Soliz on Jun 19, 2018 8:30:00 AM

Did you know that people form a first impression in a mere 50 milliseconds? Design is so important because it is the visual face to your company. As a business owner your brand is outward-facing to so many eyes and you want them to have a good impression of your campaign right away. But what goes into designing to help your bottom line? Sometimes design results are so intangible that it difficult to know what is working and what is not. The good news is that there are specific areas that can be explored so when it is time to design, the outcome will be on target and do what it is meant to do. Here are 5 tips for designing successful campaigns. 

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Topics: Branding & Marketing, Print & Web Design

Marketing to Men: 27 Stats You Shouldn't Miss this Father's Day

Posted by Silvia Lilly on Jun 12, 2018 8:30:00 AM

If you're one of the millions who is getting ready to promote Father's Day then you'll definitely want to check out the latest statistics regarding dads and purchasing behavior of men in the U.S. Understanding the purchasing behavior of your male audience is critical when it comes to marketing your products or services especially for a big holiday such as, Father's Day. Let's take a look at these 27 stats you probably didn't know about when it comes to marketing to men.

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Topics: Branding & Marketing

Investigating Good Design: American Express Unveils New Logo After 43 Years

Posted by Marisa Soliz on May 31, 2018 8:30:00 AM

We live in a world where simplicity reigns, where we are constantly attempting to update the outdated and push the envelope to begin that next big trend. With technology and the way we receive information, brand design is constantly evolving to take advantage of the newest technology available. In recent years, you have watched your favorite companies such as Pepsi, Stub Hub, Pizza Hut and more make changes to their logo design bringing them up to the next level. This year, back in April, American Express did just that with the help from Pentagram partner, Abbott Miller. At first glance, the American Express logo redesign is not necessarily noticeable. This is because Pentagram made the change so subtle that it's almost hard to tell.

Very quickly, before we go into full force on the logo redesign, let's get into Pentagram and Abbot Miller. Pentagram is the world's largest independently-owned design studio known for their good designs. Their works range from product packaging to exhibitions and installations, and everything in between when it comes to print and web. Built up of 20 partners ranging from London, Berlin, New York and Texas, these wonderful artists are all practicing designers. Abbott Miller, who has been a partner of Pentagram since June 1999, pioneered the concept "designer as author" according to his bio, "undertaking projects in which content and form are developed in a symbiotic relationship." Miller is also a graphic design teacher at the Maryland Institute College of Art in Baltimore.

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Topics: Business, Branding & Marketing, Print & Web Design

Restaurant Marketing: 5 Easy Ways to Attract Millennials

Posted by Steve Averill on Apr 24, 2018 8:30:00 AM

Being in the restaurant business, you know you have to stay ahead of the curve. And being out front is great, but it’s also important to capture the zeitgeist. The millennials are the segment of the market that is currently driving popular trends. Because we work with a lot of clients in the restaurant business, we hear daily about what is working and what’s not when it comes to marketing to the millennials.  


Here are some trends to keep an eye on to attract the millennial crowd

Bragging Rights

Social media matters when it comes to the restaurant business. When you talk to millennials about their most popular posts on Instagram, Twitter, SnapChat and Facebook they are almost always photos of food. Food is social. Food is fun. And discovering a great new restaurant will make you very popular among your foodie friends.

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Topics: Restaurants, Branding & Marketing


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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