There was one point several years ago the Kulture Konnect Blog went dark for a few months. This is a classic example of "Do as I say and not as I do!"... Please, don't ever let your blog go dark for three long months as we have done. Of course, there are a bazillion reasons why we put a tragic halt to our content marketing machine like getting too busy to manage the content, prioritizing our client work over our own marketing, scrambling to get everything done before the holidays, etc. As they say though, hindsight is 20/20 and looking back today, those excuses seem to be small potatoes. After looking at our website analytics (comparing/contrasting, before and after), we learned some lessons the hard way and we want to share these lessons with all of you in the hopes of inspiring you to keep chugging along the content marketing train. Here is what we noticed when looking at our metrics over our dark period.
Kulture Konnect's co-founder, Jorge Pacheco, is on a roll. We praised and cheered him on as he presented for the second time at the Western Foodservice & Hospitality Expo in early August. He made us proud after conducting Kulture Konnect's first live social media webinar in late August. This month, Jorge Pacheco was asked to be a presenter at this year's Dine GPS Restaurant Bootcamp in Coachella Valley. As a team as a whole, we are extremely excited to be a part of Dine GPS. Jorge has done a great job over the years sharing his knowledge and insight regarding restaurant marketing. He has shown his strong skills and ability to help restaurants execute successful marketing and promotional work.
If you are a restaurant in the Palm Springs or Coachella Valley area and would like to gain more knowledge about social media, marketing and promotions please do feel free to attend the Dine GPS Restaurant Bootcamp. Here are the event details.
In a world of digital comfort and online networking, social media marketing has become one of the best and most convenient avenues to bring in more business to a growing or already established company. Wineries are no exception, as they are able to dazzle old and new guests by creating charming online content filled with irresistible images of its finest wines and beautiful scenery. To be the best in the business, it is best to utilize the always evolving wine marketing styles.
A new business has the ability to become successful not only through hard work, but also by following trends and reaching out to new and current customers on social media outlets.
Here are some cool and modern strategies that most successful wineries follow on social media.
photo courtesy of Arlene Garcia
Look around right now.
Just stop and take a look at your desk or your chair or the cup you are drinking out of. Someone designed that; someone with a focused desire to reach out to you through a structured idea. They made that thing you are looking at right now. Does it inspire you or make you feel flat? Does it brighten your day or darken it? Have you really thought about why you chose that dress or those glasses or that phone?
Designers have their prints on everything we see and touch.
With social media being utilized as a marketing tool to build and grow brands, engage with consumers and reach a specific target audience, you want to be able to measure and review your monthly analytics effectively. Each platform whether it might be Facebook, Instagram or Twitter includes an analytics page designed to help you understand the behavior of your fans and consumers. Depending upon the results from your analytics page, you should be able to glean from your data in order to make better marketing decisions. The problem is with an overwhelming amount of social media analytic data to process, it is fairly easy to leave out the most vital metrics and determine which metrics really matter. We can help.
We designed a Social Media Reporting Toolkit for business owners and professionals that will help you focus on the most important metrics and setting the right goals. In result, proving ROI.
Conventional wisdom may have told you that writing is a good habit. In today’s digital world, however, and especially in case of restaurant businesses, this statement holds true to a greater extent. Blogging is one of the most efficient ways to improve your search engine ranking.
One of the biggest challenges most restaurant owners and managers face is deciding on what to write on. The possibilities are endless. Here’s a look at 5 great blog post ideas that help improve a restaurant’s marketing:
When was the last time you took a look at your restaurant branding and marketing?
Normally, branding & marketing are topics that take priority before and during the launch of a restaurant. During this initial stage of our restaurant launch, a lot of issues come up and are addressed. Things like the restaurant environment, the personality of the brand, the tone of voice for the restaurant, the restaurant logo and all that comes with it (color palette, philosophy, mission, vision, etc.), typography selection and treatment, restaurant collateral (menus, t-stands, table tents, etc.), photography and more put under the microscope. Unfortunately, branding and marketing tends to lose importance as the day-to-day operations take place.
The Western Foodservice & Hospitality Expo in Downtown Los Angeles was nothing less than amazing. Kulture Konnect had the pleasure of attending both Sunday events and Tuesday events. A BIG shout out to The Reef Restaurant for their Culinary Clash win! It was wonderful to see all of our collegues from the California Restaurant Association! They do a spectacular job of hosting all of their members and making them feel like VIP. From coffee companies to beverage companies to chefs to restaurant owners. You name it, anyone in the food and beverage industry was in sight. The expo offered a variety of special events and featured education areas to help businesses in the food industry become more educated and more profitable.
With over a billion users, Facebook is a giant in the social media space. Digital marketing managers often refer to the behemoth, in the context of other platforms, as “Snow White and the Seven Dwarves.” If you’ve found yourself passively accepting your meek performance numbers on Facebook, we hope these 3 simple tips will inspire you to revisit the platform that offers the most in-depth analytics on your customers and their behavior.
According to Wine & Vines, wine sales in the United States are approaching $62 billion annually, and millennials are consuming an estimated 42 percent of it. So, there is definitely a potential to make sales here. In this blog post we are looking at 7 ways social media can help bring in millennials to your winery.
Wine is taking over the drinking game just like social media has taken over TV & News. It's no surprise that millennials are attracted to reds, whites and pinks whether its comes in bottles, plastic or even cans. They want to enjoy a wine after a stressful day and unwind with their friends and family. Sure, they can go to restaurants but did you know they prefer to drink wine at home more often?