When was the last time you took a look at your restaurant branding and marketing?
Normally, branding & marketing are topics that take priority before and during the launch of a restaurant. During this initial stage of our restaurant launch, a lot of issues come up and are addressed. Things like the restaurant environment, the personality of the brand, the tone of voice for the restaurant, the restaurant logo and all that comes with it (color palette, philosophy, mission, vision, etc.), typography selection and treatment, restaurant collateral (menus, t-stands, table tents, etc.), photography and more put under the microscope. Unfortunately, branding and marketing tends to lose importance as the day-to-day operations take place.
The Western Foodservice & Hospitality Expo in Downtown Los Angeles was nothing less than amazing. Kulture Konnect had the pleasure of attending both Sunday events and Tuesday events. A BIG shout out to The Reef Restaurant for their Culinary Clash win! It was wonderful to see all of our collegues from the California Restaurant Association! They do a spectacular job of hosting all of their members and making them feel like VIP. From coffee companies to beverage companies to chefs to restaurant owners. You name it, anyone in the food and beverage industry was in sight. The expo offered a variety of special events and featured education areas to help businesses in the food industry become more educated and more profitable.
With over a billion users, Facebook is a giant in the social media space. Digital marketing managers often refer to the behemoth, in the context of other platforms, as “Snow White and the Seven Dwarves.” If you’ve found yourself passively accepting your meek performance numbers on Facebook, we hope these 3 simple tips will inspire you to revisit the platform that offers the most in-depth analytics on your customers and their behavior.
According to Wine & Vines, wine sales in the United States are approaching $62 billion annually, and millennials are consuming an estimated 42 percent of it. So, there is definitely a potential to make sales here. In this blog post we are looking at 7 ways social media can help bring in millennials to your winery.
Wine is taking over the drinking game just like social media has taken over TV & News. It's no surprise that millennials are attracted to reds, whites and pinks whether its comes in bottles, plastic or even cans. They want to enjoy a wine after a stressful day and unwind with their friends and family. Sure, they can go to restaurants but did you know they prefer to drink wine at home more often?
Has your company come to a stagnant halt, and your brand just isn't doing it for you anymore? It might be time for a rebrand and that can mean a lot of things when it comes to a company but we're going to focus on the aspect of branding. This allows you to benefit of the market audience and yourself as a company.
Companies tend to base their branding on what the audience and target market is when the company opens their doors to the world. But then, time flies by and as the years pass your company develops and changes during that time. Maybe at the beginning you were a one-stop shop and didn't have anything that you were mainly focused on, and now you have evolved as a company and need to reassess your niche. Typically a company will go through a rebrand every 5-10 years. It is a necessity to keep up with the changing trends. Here iare 5 tips to consider as you contemplate a brand relaunch.
Topics: Branding & Marketing
Why do we have maps and compasses? So, that they can help us to find the right direction we want to go. The same can be said about how proper marketing strategies help with your social media presence. When the incorrect marketing strategy –or no strategy at all– is employed, the results could lead your social media footprint off a cliff.
To say that successful social media brands or personalities are were they are, with thousands of followers, was purely by happenstance would be a great disservice to the strategies and campaigns that have been designed to help bolster their following. Most, if not all, brands and personalities have social media strategies they follow and align with their social media goals and target markets.
It is imperative that businesses have a marketing strategy when they break into social media or if they are currently involved with social media.
Growing a brand's reach is every social media manager's goal. But, social media's landscape can be quite confusing for brands to grasp and understand the differences between organic and paid advertising. Particularly in the systems that are in place by individual social media platforms. So, let's talk about each option:
When people communicate on social media, often times, their personality shows through. Whether it's from the style of media they post or how they respond and comment, every person has a unique personality, or "voice," they use on social media. Businesses are no different, every brand has a voice and personality that their audience can relate to.
There are several brands that focus on posting content, but often miss their target when it comes to defining their own personality and lose the connection of loyal followers. However, businesses can re-ignited this connection through powerful and relevant conversations, which is only possible with a response management solution.
Did you know that people form a first impression in a mere 50 milliseconds? Design is so important because it is the visual face to your company. As a business owner your brand is outward-facing to so many eyes and you want them to have a good impression of your campaign right away. But what goes into designing to help your bottom line? Sometimes design results are so intangible that it difficult to know what is working and what is not. The good news is that there are specific areas that can be explored so when it is time to design, the outcome will be on target and do what it is meant to do. Here are 5 tips for designing successful campaigns.