Kulture Konnect Blog

5 Powerful Facebook Tools to Improve Your Ad Performance

Posted by Shruti Kapadia on Feb 27, 2018 8:30:00 AM

Brands are constantly looking for ways to improve their Facebook ad performance. Especially since Facebook not only has almost 2 billion users, but also because Facebook advertising is cost effective and beneficial. There’s definitely something about the platform that makes 93% of marketers advertise with Facebook regularly.

I will share 5 Facebook ad tools that will help you improve your ad performance and create an awesome ad campaign.

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Topics: Social Media, Business

Top Sites to Hire a Talented and Reliable Freelance Graphic Designer

Posted by Marisa Soliz on Feb 6, 2018 8:30:00 AM

When your company is in need of design work the question begs to be asked, "where do we begin to look?" Well, first you need to know what exactly it is that your company needs as well as what you are looking for. This allows you to really narrow down your search and quite possibly gear you towards the designer and services that will best suit your company's needs not just for that time but possibly for the future as well. You might need print collateral (i.e posters, brochures, business cards, flyers etc) or maybe it's more web based and you need a complete overhaul on your website. Once you determine your exact needs, it is time to start searching.

How do you go about finding a trusted freelance graphic designer? With computers and design programs at everyone's disposal it makes it a lot easier for people to claim that they are designers. Unfortunately, not everyone is a great designer. So, it becomes difficult to find that one person to trust with your company's work. Below I will showcase some different options that are available to you, and if they should be trusted.

Let's get started shall we? Business waits for no one!

 

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Topics: Business

[Guest blog:] 10 Essential Management Lessons Everyone Should Know

Posted by Meredith Woods on Jan 30, 2018 8:30:00 AM

When discussing NBC's Parks and Recreation, it’s almost hard to determine whether the characters or the food references on the show are more iconic. Meals like bacon and eggs, the Paunch Burger, and waffles were referenced frequently and played a significant role in the plot of the show. The show’s leading lady, Leslie Knope, is known for many things, like her interesting eating habits and her love of sugary treats. In addition to her obsession with waffles, Leslie is revered for the leadership traits that she embodies in life and at work. Throughout the show’s entirety, her values (and her ridiculous eating habits) remained constant. Even though the show ended in 2015, we can still learn a lot by trying to mirror the management lessons she taught us. Check out this guide created by Fundera on Leslie Knope’s most defining leadership traits that is guaranteed to make you smile. Then, find your restaurant crew and get to work!

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Topics: Business

4 Qualities Effective Marketing Managers Must Have for the New Year

Posted by Jorge Pacheco on Jan 18, 2018 8:30:00 AM

If you can‘t figure out why your marketing efforts are falling flat then it's time to either take a good look in the mirror or make a new hire. You have to be brutally honest if you want to grow your business and that honesty must begin with your people. Who you surround yourself with from here on out will determine your success. Make sure your marketing manager possess these 4 qualities to catapult your business to take it to the next level.

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Topics: Branding & Marketing, Business

6 Signs You Need a Social Media Firm in 2018

Posted by Shruti Kapadia on Jan 11, 2018 8:30:00 AM

It’s a new year! Which means its time to re-vamp your old social media practices. It's safe to say that social media is not just a form of marketing but has becoem a lifestyle for many. And if the average man spends a great deal of time on any of these platforms, brands are bound to board on this express train too.

But the real question here is should you just do your own social media? Or hire a company to do it for your brand? This question has always raised confusion amongst all businesses.

We will gladly simplify this for you! Your business needs a social media firm and here’s why:

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Topics: Social Media, Business

10 Benefits of Outsourcing to a Graphic Design Studio

Posted by Jorge Pacheco on Dec 26, 2017 8:30:00 AM

Outsourcing to a graphic design studio can reap huge rewards for your company. This is especially true if you are careful to choose the right firm. But first you have to decide! If you’re struggling with the decision, we’ve outlined ten advantages that contracting to a design firm will bring you.

 1.  You will save money. We all know how expensive employees are, especially in California. You can eliminate the burden of employment costs by hiring a graphic design studio that won’t require benefits like healthcare, unemployment insurance and retirement.

 2.  You will save time. Good design firms work fast. They are highly efficient businesses that leverage experiences on past projects to quickly arrive at solutions.

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Topics: Branding & Marketing, Business

Benefits of Blogging: Living Proof it Works

Posted by Silvia Lilly on Dec 21, 2017 8:30:00 AM


The very moment I'm in the process of brainstorming a new blog post I aim for relevance, level of interest, personal experience and what our target audience is looking for. Always analyze your ideas from all angles! What topics are going to generate views yet, empower the reader? It hasn't always come naturally! In fact, in the midst of strategizing each post I've came upon several moments where I debated whether anyone would remotely read what I had to say. I constantly questioned if blogging was a complete utter waste of time.

When you take on the chore to blog for your business you're not simply writing about anything. You are giving the public a reason to visit your website. You must deliver insight, awareness and knowledge on a subject relevant to your reader that's beneficial to their needs. Keyword, BENEFIT. But, is blogging only about the reader? What about you? How is writing about different topics even benefiting your business? Well, listen up.

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Topics: Branding & Marketing, Business, ProTips

Kulture Konnect Celebrates 12 Years of Innovative Design & Marketing Services

Posted by Silvia Lilly on Dec 12, 2017 8:30:00 AM

An idea became reality the day before ringing in 2006. On December 31, 2005, Kulture Konnect founder, Niki Pacheco, brought her college senior project to life, starting a marketing and design service with co-founder Jorge Pacheco. The two started their services from their home office, which later transformed into a studio. Twelve years later, we are proud to say we've made it past the 10-year mark.

Our studio has come a long way since 2005. As we celebrate over 10 years of business, our team created an infographic highlighting our progress and how much we've evolved over the last 12 years of providing innovative design and marketing services! Click here to view infographic.

With that said, we wanted to also take this opportunity to take a trip down memory lane and celebrate the history of Kulture Konnect. Scroll below!

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Topics: Business

Kulture Konnect Calls for Unity with Creative Holiday Card and Mug

Posted by Silvia Lilly on Dec 5, 2017 8:30:00 AM

 

Each year, it has become a tradition around the holidays to get our team together and design a creative mug for our clients to show our appreciation. This holiday season, our team wanted to try something a little different. Something we haven't done before. Since we know the holidays as a joyful time filled with many diverse traditions, our team wanted to create something special, unique and something that celebrates the diverse culture at our agency with the idea of sharing it with you. Our amazing designers created not only a mug but also a fun holiday card that includes each of our team members as animations.

Today, we wanted to dig a little deeper and share with you what our 2017 holiday card and mug means to each of our team members and how it represents Kulture Konnect as a whole. But before you scroll down, can you take a wild guess who's who? We think our designers nailed it!

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Topics: Giving Back, Business

5 Common Business Card Mistakes That Could Hurt Your Company

Posted by Marisa Soliz on Nov 30, 2017 8:30:00 AM

For any business, a form of identification (like your license) are your business cards. These cards allow your contacts to be able to identify your position and what company you are representing. Thus, making something so tiny in size a great marketing tool for your company to generate clients with.

Unfortunately, these could also be the reason that you aren’t getting any business. Why is this you may ask? Well, there is sort of a “craft” so to speak when figuring out what makes a good business card versus a bad one. Some companies make the tiniest mistakes, that aren’t looked at before they send the cards to print. No worries though, we at Kulture Konnect are here to help.

Here is a list of five common business card mistakes you can avoid to ensure that your business card is up to today's standards.

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Topics: Print & Web Design, Branding & Marketing, Business


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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