In a world where social media is the way of life now. It leads companies wether start-up or already existing ones, are trying to get with the times of marketing their companies. While the logical task would be to have a design team on hand to create your graphics, that might not always be feasible due to the economy. This is causing 57% of B2B marketers in 2016 to priortize the use of visual content over text only content.
Professional designers are using programs like Adobe CC Illustrator, InDesign and Photoshop. These programs, however, require a subscription fee that some companies might not have the funds for. Luckily, there are multiple types of cloud design services that don't need a download to use.