Kulture Konnect Blog

Are You Cooking Up These Social Media Mistakes?

Posted by Shruti Kapadia on Feb 16, 2017 8:30:00 AM

The restaurant industry rules a large portion of the social media market, but not all restaurants are  successful when it comes down to marketing on social media. For one, restaurants might find themselves only focusing on their target audience and not necessarily understanding the psychographics of who they are facing as an audience on social networks. 

Why are certain restaurants struggling to find a strong presence on Facebook, Instagram, Twitter or even SnapChat? What are they doing wrong that blurs out their social media presence?

Let’s look at the Top 5 social media mistakes that restaurants commit when marketing: 

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Topics: Restaurants, Social Media, ProTips

Tips For Creating Engaging Social Media Graphics to Promote Your Brand

Posted by Deanna Benson on Jan 26, 2017 8:30:00 AM

Social media graphics such as GIFs, static images and even flow hyper lapse video (also known as time-lapse videos) are meant to grab your audience's attention in a second, and let them go in a minute. My first suggestion when creating any social media graphic is go simple, yet powerful and memorable. We talk more about this in my video. Consistency is also important. If you are always thinking of your consumers, they will always be thinking of you. Social media is a great platform to reach a wide audience. It also allows you to provide information to close followers, clients, and customers. It is a great tool to get your company culture “out there" and it’s interactive. Social media graphics are an important part of building your business on social media since it attracts attention and helps with:

  • Brand awareness

  • Brand promotion

  • Brand recognition 

Watch my video above as I go through tips and examples of what makes an excellent shareable social media graphic to promote your brand.

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Topics: Print & Web Design, Branding & Marketing, Social Media, Business, ProTips

3 Points to Consider When Questioning Your Website Launch vs. Social Media

Posted by Mark Kenneth B. Herrero on Jan 19, 2017 8:30:00 AM

With over 4 billion internet users today, and around 80% of that using Facebook and other social media platforms, it's simply a fatal mistake for a business, big or small, to ignore the importance of social media engagement and how it impacts overall web presence.

With that in mind, it's understandable that confusion and heated debates ensue when the topic of a website launch versus social media  arises. What are you to focus on? What is more important?

The simple answer to these questions is both.

To provide a clearer picture of why this is, here are 3 points to consider where a website and social media differ and why ultimately they are made to be used together.

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Topics: Print & Web Design, Social Media, ProTips

Do’s and Don'ts 
When Designing Your Restaurant Facebook Covers

Posted by Marisa Soliz on Jan 12, 2017 8:30:00 AM

Are you new to Facebook? Or are you just trying to get your restaurant more up-to-date with the social media times that we are in? Whatever the case may be, you may have the question of "what can a Facebook Cover do for me?" These covers can do quite a few things in terms of helping people interact or visit your restaurant.

When creating your Facebook cover you have to have a couple things in mind. What is it that you want to convey to your customers? Are you running a special on a certain entree that you would like them to know about? Is there a big event happening like a restaurant milestone, or would you simply like to give thanks? Or would you just like to showcase a high resolution photo of one of your mouth-watering dishes to get them craving your food?

Take a look at the following for great ways on how to take advantage of your Facebook Covers. Here are several examples of do's and don'ts for your restaurant's Facebook profile.

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Topics: Branding & Marketing, Restaurants, Social Media, Business, ProTips

3 Essential Web Development Tools to Add to Your Arsenal in 2017

Posted by Marco Gaviola on Jan 10, 2017 8:30:00 AM


Web development is one of the top booming industries today. Learning web development is a lot easier than it used to be. Thanks to the free tutorials available online, you can learn to build a website on your own without even receiving a degree in any IT field. The web development technology is growing rapidly and, from my point of view, there's no stopping it. In fact, every month web tools and applications are launched that can be used in order for us to build awesome websites and applications. These tools make life for a developer easier as they  allow us   to create a powerful application for end users in a short period of time.

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Topics: Print & Web Design, Websites, ProTips

7 Signs You Should Invest In Restaurant Menu Design For the New Year

Posted by Silvia Lilly on Jan 3, 2017 8:30:00 AM

Some might have the assumption that restaurant menus are a simple task, but believe it or not planning and designing your menu is one of the most common problems restaurant owners face when putting one together. Just like anything that comes with owning a business, restaurant menus need structure and strategy as well. Your menu layout should be strategized and structured with categories, item placement and panel arrangements to maximize profitability. Without the proper planning you are bound for failure.

The first step to redesigning a bad menu is recognizing the culprits regarding your menu design. However, some might say they are just not entirely sure what it could possibly be?  So, how do you know when your restaurant menu design isn't quite up to par? Below are several questions you need to ask yourself. Here are the 7 signs of why you should invest in restaurant menu design for the new year.

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Topics: Restaurants, ProTips

3 Perfect Online Tools to Make Web Design Easier

Posted by Mark Kenneth B. Herrero on Dec 15, 2016 8:30:00 AM

As you go about your day developing and designing websites as well as artwork, there are obviously some things that you use or need more than others. From rough sketches and mockups, to rough drafts and complete products, there are a ton of small things that get  repetitive and tedious very  quickly!


Below, I will share three awesome online tools that I've found to be extremely useful for you web developers out there:

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Topics: Print & Web Design, Websites, ProTips

Website Designers: 4 Steps to Planning a Website From Start to Finish

Posted by Marco Gaviola on Dec 8, 2016 8:30:00 AM

For you new website designers out there in the process of building a new site, you're most likely looking to create it the quickest and easiest way possible. Yet, there is a ton of work involved. The time consumed and effort spent can be at times too much to handle. As a rookie web designer here are a few pointers to consider. The following  are four  steps to planning and organizing a website from start to finish with no time wasted.

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Topics: Print & Web Design, Websites, ProTips

5 Website Design FAILS

Posted by Mark Kenneth B. Herrero on Dec 6, 2016 8:30:00 AM

The internet   is overflowing with an astronomical amount of websites that anyone can access. I've taken some time to visit two subreddits: worst websites and  bad web design  and  oh boy, did my eyes hurt after a few minutes of browsing!

Let's take a closer look at 5 of the worst website design fails I've seen so far from the subreddit. But before going further please be warned:

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Topics: Print & Web Design, Websites, ProTips

Innovative Design: Stay on Top of Current Trends

Posted by Marisa Soliz on Nov 29, 2016 8:30:00 AM

Believe it or not, design trends play a huge role in how a business goes about marketing and advertising to reach clients. Take a second to think about how companies advertise. For instance, when you assess companies such as Apple, what comes to mind? Is it safe to say the majority think of the iPhone? Or how about their silhouette commercials? Have you taken notice of their sleek commercials? Let's take a look at another example of a fun advertisement. What about the Kia Soul commercials with their use of cute hamsters as a tactic to lure consumers?

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Topics: Print & Web Design, Branding & Marketing, ProTips


We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!

 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


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