Restaurant owners and managers are no strangers to competitive pressures in the marketplace. The digital age in which we live has turned up the heat even more for entrepreneurs in the foodservice industry. With 75 percent of consumers making dining decisions based on online search results, restaurateurs must step up their digital marketing efforts or risk getting overlooked. Like it or not, search engine optimization (SEO) is becoming an increasingly critical element in restaurant marketing.
Looking forward to goals on the next horizon is a thought that goes through the mind of every restaurant owner and manager. To stay stagnant and complacent may not necessarily be the death of your restaurant but it will certainly limit your ambition for growth. This actually happens quite frequently especially when managers and owners become distracted with the day to day operations of simply running the restaurant but don't let yourself become too consumed in running the show.
Whether your restaurant is "a hole in the wall" staple of your local town or a restaurant with multiple locations, setting up various short-term and long-term goals for your restaurant is never a bad idea when it comes to your business's upward progression. In this article, we are going to touch on multiple core elements of your restaurant's operation and how you can create short and long-term goals specific to each facet of your restaurant. Let's dive in!
Employees, just like the people in our personal lives, they come and go. Priorities change for everyone over time and can lead to a change in a position or even a change in career direction.
Employee turnover, this is something that every business faces no matter how large or small. This can be problematic for businesses because when employees come and go, so does time and resources to train these employees and rehire new ones. The restaurant industry reported in 2017 a high turnover rate of 49.7% for restaurant managers.It is no surprise that restaurants will lose money from both the resources they spend training and hiring an employee but also spending even more money from the time spent trying to fill a a vacant position. On a strictly numbers scale this is highly inefficient for a restaurant but on a more reputable level, having high turnover for a restaurant can indirectly shed light on the level of turmoil or toxicity within an organization.
With that being said, having a conscious effort trying to limit employee turnover will not only save you time and resources but also bolster your existing restaurant by having employees who are thriving in the work environment. So, how do you decrease employee turnover? Let's begin.
Branding is more than just a buzz word. It’s a key part of marketing for all industries, but it’s especially important for restaurants. A lot of new restaurants leave branding to the big-name businesses, thinking branding somehow doesn’t apply to them. This is a mistake! As a restaurant, you need to take the time to consider your brand and how it will affect your marketing strategy. Keep reading to see why creating a good brand is so vital to the success of your restaurant marketing!
Loyalty rewards programs are probably the most underrated tool for keeping a business successful, and its bottom line healthy.
Sadly, many are clueless about capitalizing it for their gain.
So, here is a guide to loyalty programs and how you can design an effective one for your restaurant.
Why Loyalty Programs
Loyalty programs target customers that have already visited your restaurant, and encourage them to return. When a customer has experienced what you have to offer – and hopefully enjoyed it – they are much more likely to come back for more.
Being in the restaurant business, you know you have to stay ahead of the curve. And being out front is great, but it’s also important to capture the zeitgeist. The millennials are the segment of the market that is currently driving popular trends. Because we work with a lot of clients in the restaurant business, we hear daily about what is working and what’s not when it comes to marketing to the millennials.
Here are some trends to keep an eye on to attract the millennial crowd
Social media matters when it comes to the restaurant business. When you talk to millennials about their most popular posts on Instagram, Twitter, SnapChat and Facebook they are almost always photos of food. Food is social. Food is fun. And discovering a great new restaurant will make you very popular among your foodie friends.
Opening a new restaurant is both exciting and terrifying at the same time. All the anticipations and visions of your new restaurant are on the verge of becoming a reality. It's taken time, effort and ingenuity to get your restaurant off the ground and you wouldn't want to set your self back right out the gate with a poor launch. That's why we created a list of 10 essential strategies you could employ to help your next restaurant grand opening go off without out a hitch. Let's get to it!
There’s always a lot of competition in the restaurant industry. To succeed, restaurateurs have to make sure to stay up-to-date with food trends and how they impact their menu, day-to-day operations, marketing and more. If you have to juggle so many things in the air, how do you ensure your restaurant’s success?
We work with some small and medium size restaurants nationwide and we asked them what, in their experience, the biggest challenges are in the restaurant industry. We were able to identify these four marketing and three operational challenges: