Kulture Konnect Blog

Top-Rated Food Network Show, "Diners, Drive-Ins and Dives" Boost Restaurant Sales Year Over Year

Posted by Silvia Lilly on Feb 22, 2018 8:30:00 AM

Photo Credit: John Lee, 2011 - Food Network

Who's the bleached blonde gentleman behind the wheel? Meet Guy Fieri. If you already haven't watched, he's the host of the top-rated Food Network show, 'Diners, Drive-Ins and Dives.' But don't get it twisted! He's more than a spikey blonde food tv show host. Fieri is a well-known restauranteur with more than 14 restaurants under his belt, culinary cookbooks, plus a line of barbeque sauce, salsas and more.

He's been lucky enough to have visited millions of restaurants and diners across the United States and even occasionally dropping in outside the country since 'Diners, Drive-Ins and Dives' premiered in 2007. Whether it's a popular, trendy spot or just a hole in the wall, Fieri's mission is to visit any restaurant who's doing it right. 

Being a frequent watcher, I have always wondered what these restaurants were like today. Has the show helped them boost restaurant sales? And if so, how much of an impact? Are they still up and running? After doing some digging, I was able to come up with 9 restaurants that have had a positive response after appearing on the hit show. And... I was also able to get information about how to get on the show. Keep reading below. 

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Topics: Branding & Marketing, Restaurants

3 Simple & Effective Instagram Tips to Improve Your Restaurant Marketing

Posted by Jorge Pacheco on Feb 15, 2018 8:30:00 AM

Is your restaurant marketing team struggling with Instagram?

Nowadays, with social media, restaurants have access to an array of resources to reach their patrons and prospects in real time. But some times social media can be a little overwhelming.

With social media, restaurants can not only share their restaurant information, but also create a community for the restaurant and its patrons to communicate and interact. However, as any other marketing effort, your chance of success without a strategy for its execution will be slim. There is no point in just creating a Facebook, Twitter and Instagram account and expect to increase your restaurant foot traffic. You'll need to spend time creating content and monitoring your social media strategy as well as your competitors'.

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Topics: Branding & Marketing, Restaurants, Social Media

5 Extremely Low Cost Restaurant Marketing Ideas

Posted by Steve Averill on Feb 13, 2018 8:30:00 AM

 

 

 

Offering customers an incentive to come to your restaurant is an essential aspect of any good marketing plan. Cost-effective incentives can fuel your restaurant’s growth and raise your profit margin.  Here are five low-cost restaurant marketing ideas to help you get started.

1. Create a FUN Loyalty Program

According to the 2015 Colloquy Customer Loyalty Census, American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal."

Loyalty programs don’t have to be totally boring. Make yours a little more interesting by making it a game! Give your customers a punch card, and when they fill it up with visits or meals, allow them to enter into a raffle for a big prize. If you make it something more exciting than just a typical discount your customers will be eager to enter.

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Topics: Restaurants

8 Ways an Advertising Agency Can Boost Your Restaurant Marketing ROI

Posted by Niki Pacheco on Feb 8, 2018 8:30:00 AM

If you're a restaurant owner, then it's safe to assume that you understand that marketing is essential for the success and growth of your business. Many restaurants, especially restaurant chains turn to advertising agencies for their expertise and specialized knowledge since they may not have their own marketing department, and so, may need the expertise an agency can provide. Agencies will also make sure to focus on your ROI and aim high to get the results you are looking for. 

I know what you might be thinking, "but an agency is too expensive! Is it really worth the money? What if I just build up my own marketing department?"

Here’s 8 reasons why an advertising agency can provide value to your restaurant marketing and how an agency will help you boost your ROI.

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Topics: Restaurants

How to Run a Successful Menu Launch With These 8 Simple Tips

Posted by Niki Pacheco on Jan 25, 2018 8:30:00 AM

On average, restaurants need to change their menus twice a year to keep patrons coming back. "Diners prioritize delicious food when choosing a restaurant to visit, followed by quality of service." (Source) Contrary to restauranteur's general belief, 58% of diners choose where they will dine based on the quality of food, while only 22% of diners choose where they will dine based on the quality of service.  This goes to show how important your menu is and how it must showcase the wonderful dishes.

Below, I have outlined 8 simple tips for your next menu launch:  

1. Make Your Menu a Money-Making Machine 

Strategize your menu. Do you know which menu items are your stars, dogs and workhorses? Your menu should be designed to highlight your most lucrative items and drive guests to order meals that will get them coming back for more. For more indepth details on designing your menu, check out our free menu design guide.

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Topics: Branding & Marketing, Restaurants

8 Last-Minute Sales-Boosting Valentine's Day Restaurant Promotion Ideas

Posted by Silvia Lilly on Jan 23, 2018 8:30:00 AM

Time is running out as January comes to a close. Valentine's Day is rapidly approaching and for many restaurants across the country, it's one of the busiest holidays. According to Reserve, couples are spending an average of $286.56 on a Valentine's Day dinner in the U.S. (Talk about a sales boost).

You still have a couple weeks left to plan your V-Day promotion. If you're stuck trying to figure out what promotion to run, we have 8 restaurant promotion ideas that you'll fall in love with. You don't have a whole lot of time so, let's get right down to it.

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Topics: Restaurants

Top 10 Most Common Reasons Why Restaurant Marketing Fails

Posted by Steve Averill on Jan 16, 2018 8:30:00 AM


No one likes to talk about what’s wrong because then you have to admit you screwed up. It takes guts to admit a mistake, so we all avoid it. Let’s be a little courageous today and go down the path of failure and see if we can learn something. What are the top 10 mistakes restaurant marketing directors make when they set out to conquer their local market?

1. Claiming to have a strategy when it’s really a bunch of tactics.

You know how this feels if you’ve ever worked in a restaurant and it seems like everyone is reacting to the latest emergency. No one is on the same page and there’s finger-pointing everywhere. A real plan is based on sound principles that puts the brand at the center.

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Topics: Branding & Marketing, Restaurants

[Guest Blog] Restaurant Industry: How Instagram is Transforming the Way We Dine

Posted by Amica Graber on Jan 4, 2018 8:30:00 AM

Instagram has ushered in a new era for restaurants, where customers care as much about the aesthetics of a dish as the taste. Even in upscale restaurants, where photographing your food was once a major faux-pas, the tides have turned.

New York eatery, Momofuku Ko, once had an iron-clad ‘no photography’ policy. If you were to take a secretive snap, as one diner once recalled when speaking to the New York Times in 2013, you could expect to be berated by the chef himself. But those days are gone, and the evidence is on Ko’s Instagram and Yelp pages, which are flooded with images of food and selfies.

While some restaurants have just begun to adjust to omnipresent iPhones as a way of life, others are actively courting Instagram users for free publicity. Dirty Bones, a hip London restaurant, started to provide diners with ‘Instagram kits’ that contained a mini tripod and lighting equipment. Some restaurateurs are now designing their restaurants with Instagram in mind, specifically seeking out ‘Instagram bait’ decor to lure in new customers from social media. The following infographic, courtesy of Fundera, looks at how Instagram has changed the restaurant industry.

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Topics: Restaurants, Social Media

3 Simple Tips How to Get Rid of Your Restaurant Bad Yelp Reviews

Posted by Jorge Pacheco on Dec 28, 2017 8:30:00 AM

Have you checked your restaurant Yelp reviews lately? If so, have you received any bad reviews from any of your patrons or an unhappy ex-employee?

Current technology allows everyone to share their thoughts and experiences in real time, this means that we can all express openly our opinions about your restaurant for everybody to see... And it doesn't matter if such opinions are true/fair or not. 

More and more, consumers tend to check reviews before they make the final decision of buying from any business, and that is not different for restaurants. According to research done by Pew Research Internet Project in 2010, 58% of Americans have researched a product or service online and 24% of American adults say they have posted comments or reviews online. Have in mind that this was done 2 years ago, numbers are certainly higher today. 

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Topics: Branding & Marketing, Restaurants, Social Media

Restaurant Marketing Strategies: How to Cut Your Spending in Half

Posted by Jorge Pacheco on Dec 7, 2017 8:30:00 AM

If lately you've been telling yourself: "I'm spending too much on my restaurant marketing," it's time to dust off your restaurant marketing strategies and take a look at what businesses in your industry are doing. 

The key is to watch for those restaurants that are successful as well as those that are not, so you can learn, what works and what doesn’t.

I’m here to let you know about a few ways that will help you in re-vamping your marketing plan. If you're spending too much on your marketing, I can provide you with ways to cut some unnecessary efforts that can potentially increase your marketing budget for necessary efforts. 

Restaurant marketing isn’t the same as it used to be. Traditional methods continue to be the preferred way to approach a restaurant marketing plan, but since the birth of the internet, and especially social media, it has become critical that restaurants embrace Internet marketing and cultivate a presence online. But how much online and how much offline should you do? What can you cut from your online and offline strategies? 

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Topics: Branding & Marketing, Restaurants


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We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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