Kulture Konnect Blog

In the restaurant industry, it can be a difficult task to create a new concept for your restaurant when there is already so much competition.

You want your restaurant to be memorable, to standout, to offer a quality menu and of course, top notch customer service. The goal is to leave a lasting impression so much that people want to come back for more.

Here are 6 unique restaurants and bars that are successful at creating trends and buzz among the California dining scene and hospitality industry. So, if you are a restaurant looking to rebrand or a new restaurant in search of a theme or concept, take note.

Oh no! Your restaurant isn't filling up tables like it used to. But why?

It's certainly not your customers, it's your restaurant.

A decline in sales is a sure sign that your restaurant is in need of a change! A restaurant makeover is just what you need to strike excitement back into your team members and customers.

Although change can be intimidating, it can also be the answer to your lack luster sales. Here are some areas where you can begin making necessary changes.

Good news! Your restaurant is everyone's favorite place to stop by and enjoy dinner every Saturday night. The bad news? This has resulted in longer wait times for guests.

Though wait times are a factor that can be out of your control, there are different ways you can try out to reduce wait times for your guests. Let's go through 5 ideas you'll want to consider.

Online Food Ordering is a Trend

Your customers will no longer have to wait for a seat. Instead, customers will be able to stay in the comfort of their own home. For this reason, more restaurants are turning to mobile food delivery services for help, not to mention, it's growing quickly.

A Statista survey showed 20 percent of its participants claim to use a food delivery service at least one time every week. Numbers also show that within one year, the food delivery service went from contributing 30 billion dollars to the overall sales of the restaurant industry to an increased amount of 206 billion dollars (Statista). What a difference a year can make.

Restaurant owners from the Palm Springs and Coachella Valley had plenty to look forward to last Wednesday at the Dine GPS Restaurant Bootcamp presentation at the Westin Mission Hills Golf Resort & Spa. The panel consisted of food produce giant Sysco, who revealed food trends and the latest restaurant concepts. Popular reservation system Open Table shared trends among diners from the Palm Springs area. Last but not least, our very own restaurant marketing expert, Jorge Pacheco, discussed the benefits and the most essential parts of social media. Let's recap some of the most important points of Jorge's presentation.

The holiday season is among us and you know what that means for your restaurant... less and less seats are filled due to the fact that people are focusing their money on gifts and decorations rather than dining out. Blue Sky Local reports that 61 percent of restaurants notice about a 20 percent drop in their business during the holidays.

But what customers don't realize is how many holiday deals restaurants have to offer! They need to know they can still indulge in great food without breaking their bank.

The game-changer? SMS text message marketing. Everyone will know about the delicious turkey dinner you are bringing to the table. 

You already own a restaurant and it turned out to be a success. Your next goal is to expand and you're considering different locations. Do you want to expand locally? Or do you want to take it up a notch and open in a different state? And if so, which locations should you consider? New studies show there are 10 U.S. cities you'll want to explore. Let's take a look.

Kulture Konnect's co-founder, Jorge Pacheco, is on a roll. We praised and cheered him on as he presented for the second time at the Western Foodservice & Hospitality Expo in early August. He made us proud after conducting Kulture Konnect's first live social media webinar in late August.  This month, Jorge Pacheco was asked to be a presenter at this year's Dine GPS Restaurant Bootcamp in Coachella Valley. As a team as a whole, we are extremely excited to be a part of Dine GPS. Jorge has done a great job over the years sharing his knowledge and insight regarding restaurant marketing. He has shown his strong skills and ability to help restaurants execute successful marketing and promotional work.

If you are a restaurant in the Palm Springs or Coachella Valley area and would like to gain more knowledge about social media, marketing and promotions please do feel free to attend the Dine GPS Restaurant Bootcamp. Here are the event details.

Conventional wisdom may have told you that writing is a good habit. In today’s digital world, however, and especially in case of restaurant businesses, this statement holds true to a greater extent. Blogging is one of the most efficient ways to improve your search engine ranking.

One of the biggest challenges most restaurant owners and managers face is deciding on what to write on. The possibilities are endless. Here’s a look at 5 great blog post ideas that help improve a restaurant’s marketing:

Your social media metrics have been around as long as you can remember but even with that said, so many restaurateurs have never really mastered what to do with their monthly data and how to get the most out of it. Which is why Kulture Konnect's co-founder, Jorge Pacheco, offered a free webinar this past Tuesday titled, "Restaurants 101: How to Analyze Your Social Media Metrics Like a Marketing Pro," to share with restaurateurs the tools to understand and utilize their social media metrics like a marketing pro.

Each month, our team prepares a social media report for our social media clients and at some point we asked ourselves, as much as we prepare and meet with clients to go over numbers, do restaurant owners truly understand what these numbers mean?

Kulture Konnect wants to help restaurants utilize their social media marketing to it's full potential. This webinar will give restaurant owners a clear understanding of how to read monthly social media metrics, teach them which metrics matter the most, why they matter, and how they can make the most of these metrics proving ROI.

When was the last time you took a look at your restaurant branding and marketing?

Normally, branding & marketing are topics that take priority before and during the launch of a restaurant. During this initial stage of our restaurant launch, a lot of issues come up and are addressed. Things like the restaurant environment, the personality of the brand, the tone of voice for the restaurant, the restaurant logo and all that comes with it (color palette, philosophy, mission, vision, etc.), typography selection and treatment, restaurant collateral (menus, t-stands, table tents, etc.), photography and more put under the microscope. Unfortunately, branding and marketing tends to lose importance as the day-to-day operations take place.