Kulture Konnect Blog

The Path to Web Accessibility

Posted by Jorge Pacheco on Jun 18, 2019 4:24:18 PM

Some are predicting a surge in federal ADA website accessibility lawsuits could hit California companies in 2019. This January, The Ninth Circuit ruled Domino's website was bound to the ADA rules, making California's federal courts more attractive to plaintiffs.

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Topics: Restaurants, Business, ADA Compliance

8 Last-Minute Valentine's Day Restaurant Promotion Ideas

Posted by Silvia Lilly on Jan 22, 2019 8:30:00 AM

Time is running out as January comes to a close. Valentine's Day is rapidly approaching and for many restaurants across the country, it's one of the busiest holidays. According to Reserve, couples are spending an average of $286.56 on a Valentine's Day dinner in the U.S. (Talk about a sales boost).

You still have a couple weeks left to plan your Valentine's Day promotion. If you're stuck trying to figure out what promotion to run, we have 8 restaurant promotion ideas that you'll fall in love with. You don't have a whole lot of time so, let's get right down to it.

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Topics: Restaurants

4 Rising Eateries and Restaurateurs Dominating the SoCal Restaurant Scene

Posted by Silvia Lilly on Jan 17, 2019 8:30:00 AM

Four of these restaurants have one thing in common. Each adds a unique twist and flavor to the Los Angeles and Orange County dining scene. Not to mention, each owner is doing it extremely well. 

There's no doubt people want delicious food but most of us want to try something different. Something out of the ordinary and restaurants who think outside the box are the one's getting a ton of attention.

Let's take a look at these 4 eateries and faces behind these successful spots.

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Topics: Restaurants

4 Restaurant Marketing Tips That Only Cost Time

Posted by Jorge Pacheco on Jan 10, 2019 8:30:00 AM

Restaurateurs are always looking for ways to keep their operations and marketing costs down. In this article, we will give you five tips that only cost time to help you get a better return on your restaurant marketing without a big investment.

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Topics: Branding & Marketing, Restaurants

10 Fresh Restaurant Marketing Ideas to Jumpstart the New Year

Posted by Mariana Vera on Jan 3, 2019 8:30:00 AM

Marketing trends are evolving year after year. Getting your restaurant marketing strategy right is not always easy if you don’t know where to begin. 

For the new year, there are many trends that can be used to successfully market your restaurant. These 10 fresh restaurant marketing ideas will help you stay on top of recent trends and are key to get the attention of new/existing customers.

 

The Instagram “Nametag”

In October, Instagram rolled out the “Nametag” feature which works similarly to a QR code. Other platforms such as SnapChat were the first to come up with this idea as it made it easier for users to add friends just by using their smartphone camera to scan usernames. These codes allow others to find and follow your account quickly (Mashable).

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Topics: Branding & Marketing, Restaurants, Social Media

6 of the Best Restaurant Blogs For Your Restaurant Marketing

Posted by Silvia Lilly on Jan 1, 2019 8:30:00 AM

Yelp has always been known to be one of the top review sites for restaurants. The site offers reviews, tips and photos to give potential customers a glimpse of each restaurant from a customer's point of view. Yelp has over 140 million people visiting the site each month, making it one of the strongest crowd-sourced review sites. 

Today, other restaurant review sites have received almost just as much attention. People are no longer relying only on Yelp, but taking their curiosity to other restaurant/food-related blogs that have taken off over the last several years. These blogs offer an inside look from a blogger's point of view. They have found creative ways to share their experience with food lovers, including video clips of each blogger's experience and more, giving you a real-life look.

These popular food blogs offer more than a good review. They are the perfect platform to market your restaurant. There are several advantages! Being featured on the best food blogs will be a major help to your restaurant marketing. It will also create buzz around your diner or eatery and most importantly, give you a sales boost. We have highlighted 6 of the hottest food blog sites that will no doubt help your restaurant gain exposure.

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Topics: Branding & Marketing, Restaurants

30 Expert Tips From 6 Influential Restaurateurs

Posted by Silvia Lilly on Dec 27, 2018 8:30:00 AM

Whether you consider your restaurant as a lifelong passion or you honestly are simply using it as a way to make ends meet, a role in this dynamic restaurant industry can teach you a fair amount of valuable lessons. The restaurant industry is one of the most difficult industries to survive in with 59 percent of hospitality facilities said to fail within the first 3 years. 

Whether you are struggling today, just closed the doors on a restaurant or planning to open, the truth is some wish they had the resources or the advice from a professional to guide them along the way. Which is why we gathered 6 successful expert restaurateurs that will give the advice you wish you had from day one. 

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Topics: Restaurants

5 Winning Food Truck Start Up Marketing Strategies to Implement

Posted by Niki Pacheco on Dec 6, 2018 8:30:00 AM

So, you've made the leap into the food truck business and you have your brand-spanking-new-shiny food truck and you are ready to hit the road and sell your amazing food to the public. According to IBIS World data, the food truck industry had 870 million dollars in revenue in 2016. So, kudos to you for making the leap!

As successful as it has become, it is also very stressful. Trucks break down, regulations get tougher and people are unpredictable. This is why you must have some solid marketing strategies to pull out when the going gets tough. Below, you will find 5 marketing strategies that can get you through a pinch for your food truck start up. The common thread through all of these is basic... Be Creative.

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Topics: Branding & Marketing, Restaurants

Everything You Need to Know How To Build Your Restaurant Branding

Posted by Mariana Vera on Nov 29, 2018 8:30:00 AM

Whether you are working on branding your new restaurant or rebranding an existing one, restaurant branding is about more than creating a strong visual identity or a memorable dining experience for your customers. It’s about understanding exactly who you are as a company and why people are coming to your restaurant, rather than with your competitor.

Here's everything you need to know about building your restaurant branding.

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Topics: Branding & Marketing, Restaurants

Holiday Email Marketing for Restaurants: 6 Ways How to Get it Right

Posted by Mariana Vera on Nov 27, 2018 8:30:00 AM

For many restaurants, the holiday period, spanning from November to New Years day, is not exactly the most profitable time during the year. A decline in business is noticed by 61 percent of restaurants during the holidays (Chron).

With a little advice on getting your email marketing right can give you the holiday boost your restaurant desperately needs. 

Because who wants to lose money, right?

Let's begin.

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Topics: Branding & Marketing, Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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