With over 2.5 billion social media users across the world, social media is seen as an integral medium that businesses and marketers feel must be utilized to reach customers. However, not all organizations on social media are experiencing success with thousands of followers and patrons among their social media accounts. This situation sheds light on the current landscape of social media and how many businesses are improperly approaching social media with an ill-advised strategy.
The idea of social media is almost a little too enticing for businesses to pursue, and how could it be ignored when almost every marketing agency and business blog is raving about how important it is to have a social media footprint. However, the underlying issue here that businesses face, is how they they operate in the realm of social media. The majority of businesses approach social media as another tool to help their businesses grow without understanding the makeup of how flourishing social media accounts work. Thus creating business accounts that clearly show a disconnect and lack of understanding for how social media functions.