Kulture Konnect Blog

The 7 Most Embarrassing Corporate Social Media Fails of 2017

Posted by Shruti Kapadia on Sep 7, 2017 8:45:30 AM

They say it's the small things that matter. This is definitely true for corporations and big businesses in the social media universe where just one bad post can send them spiraling down into the black hole of public relations nightmares.

The following are real-life examples of social media fails by high-profile businesses. These embarrassing social media fails teach us all the reality that corporations are humans too; and it teaches us a valuable life lesson that the bigger your company is, the harder you fall.

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Topics: Social Media

4 Things to Consider to Improve Your Facebook Ads

Posted by Shruti Kapadia on Aug 24, 2017 8:30:00 AM

Advertising on social media has been a topic of debate across many marketing platforms. But the most important thing to focus on here is that advertising will always help your brand to get noticed. Your product/service is competing with millions of other products on a person's newsfeed every single day. We hate to break it to you, but you 'gotta pay to play.'

Think of advertising as an investment and not a luxury. Facebook ads are an investment. If you’re a beginner, you may not see quick results. But over a period of time, you will begin building a new audience for your brand. In a world where brands are bidding for a few seconds on a customer's timeline, doing it right is not just an option; it is a need.

Here are some of the reasons you might not be getting the expected results with Facebook ads:

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Topics: Social Media

5 Simple Social Media Tips for Your Restaurant Marketing

Posted by Steve Averill on Aug 15, 2017 8:30:00 AM

When you look at the trend of social media use, you see an all too familiar pattern: the rising peak of excitement and the dip into actual work. Pull yourself out of that dip by committing to these five principles and watch your social media efforts boost your bottom line.

 

1. Have fun

If you’re not having fun then who is? Don’t commit the cardinal sin of being boring online. No one will spend a second online with content that puts them to sleep. People online are searching for something to stimulate them. So, get them excited and talking and sharing your content with their friends. This should not be news to you but it might be. Every business is in the media business today so entertain us first and then you can sell to us later. 

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Topics: Restaurants, Social Media

3 Tips for Creating Thumb-Stopping Instagram Stories Ads

Posted by Shruti Kapadia on Jul 20, 2017 8:30:00 AM

Instagram has grown to be one of the fastest growing social media networks since its launch in October 2010. Years later, the social network has expanded its features to keep up with its competitor SnapChat introducing Instagram Stories in August of 2016. Today, its Instagram Stories feature has surpassed SnapChat hitting over 200 million daily active usersInstagram Stories has successfully created a fun way for users and businesses to share all the moments of the day. With its enchancing filters, tagging users, hashtags that now feature stories, and location stories located on the explorer page and of course Instagram ads in between stories. It is no wonder why so many are taking advantage of this platform.

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Topics: Social Media

Restaurant Social Media Fails: 5 Ways to Handle Negative Reviews

Posted by Shruti Kapadia on Jun 20, 2017 8:30:00 AM

Social media is a great platform that can make or break your marketing campaign. Let’s put it this way: if content is fire, social media is gasoline. There has been a lot of misconceptions about handling negative reviews on social media. But the only way to do it is to do it right.

Social media is a platform that connects your brand with the consumer directly. There is no better invention in marketing than social media and that’s because there are no rules. Brands can push out their content in any tone they like, depending on what kind of audience they are going after. A Canadian lingerie brand called La Senza is bold and spiky in their approach while a brand like Dove is polite and warm. Wendy’s, on the other hand, roasts people and Coke creates content that focuses on bringing everyone together.

Every brand has a different way of marketing their content. But when it comes to taking care of negative feedback or reviews, there is one golden rule and that is to be honest and be yourself. An estimated 67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues.

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Topics: Restaurants, Social Media

5 Myths That Could Cause a Social Media Crisis

Posted by Shruti Kapadia on May 25, 2017 8:30:00 AM

Without an understanding of social media It's fairly easy to assume several things. What you might think is an indication of social media success or a social media fact could very well be wrong. If you are a marketer or business owner who utilizes social media, it's imperative to understand the facts and what's a flat out assumption about social media. Blindly going about your social media based on what you've heard versus research could ultimately cause a social media crisis, which in all matters could hinder your growth.

So, what are some important things that we know of social media and what are common myths that need to be debunked? Let’s get the facts straight! And dive into exposing these social media myths.

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Topics: Social Media

Social Media Case Study Reveals Brand Success with Redefined Online Presence

Posted by Silvia Lilly on May 18, 2017 1:00:00 AM

 

Social media is one of the most effective marketing channels to build your brand. It was reported that 90 percent of B2B businesses experienced increased exposure from social media. Not to mention, 72 percent of a brand's Twitter followers are likely to make future purchases from that brand. And, 66 percent of business-to-consumer brands see Facebook as an effective marketing platform. We created this social media case study to prove that investing in social media marketing is worthwhile. 

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Topics: Branding & Marketing, Restaurants, Social Media

Restaurant Marketing: Why Wendy's Scored Success on Twitter

Posted by Silvia Lilly on Apr 25, 2017 8:30:00 AM

Twitter users can't get enough of the sassy red head famously known as the late Dave Thomas' hamburger chain, Wendy's. The fast food restaurant has exploded on Twitter, gaining over 350,000 followers due to its playful and witty comebacks against users and even roasting their competition, including McDonalds, Burger King and Hardee's in the last several months. Users love it and we call their Twitter strategy brilliant restaurant marketing. Read below as our Kulture Konnect team shares its perspective on why we believe Wendy's is so successful on Twitter.

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Topics: Restaurants, Social Media

4 Design Techniques For an Effective Social Media Infographic

Posted by Jorge Pacheco on Apr 11, 2017 8:30:00 AM

Ever wanted to use infographics, but had no idea on how to get started? Keep reading and discover how infographics can be used to put your social media content front and center.

What is an Infographic?

Simply Measured mentions that visual content drives engagement, and with the help of visual images, readers have a higher probability of remembering your post than with simple text.

An infographic helps to represent complex data and information in a “simplistic” manner through graphs, diagrams, icons, timelines, text, illustrations and more. A well designed infographic will allow you to tell the story of your data in a more engaging way by using imagery as a tool while staying focused on the actual message.

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Topics: Print & Web Design, Social Media

Are You Monitoring These 6 Social Media Metrics?

Posted by Niki Pacheco on Mar 30, 2017 8:30:00 AM

The power of social media marketing is undeniable. According to Global Web Index, the average person will spend 1 hour and 50 minutes a day engaging in social media. According to marketingcharts.com, 60% of those people will be on their mobile devices.

With statistics like these, are you sure that you are doing everything you can so your business benefits from your efforts on the social channels you are using? At the very root of determining your social media success is social media metrics and how you review them and take action. Below, you will find a list of the metrics that you must pay attention to in order to build your social media success.

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Topics: Social Media


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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