Kulture Konnect Blog

How to Attract Millennials to Your Winery Using Social Media

Posted by Shruti Kapadia on Aug 16, 2018 8:30:00 AM

According to Wine & Vines, wine sales in the United States are approaching $62 billion annually, and millennials are consuming an estimated 42 percent of it. So, there is definitely a potential to make sales here. In this blog post we are looking at 7 ways social media can help bring in millennials to your winery.

Wine is taking over the drinking game just like social media has taken over TV & News. It's no surprise that millennials are attracted to reds, whites and pinks whether its comes in bottles, plastic or even cans. They want to enjoy a wine after a stressful day and unwind with their friends and family. Sure, they can go to restaurants but did you know they prefer to drink wine at home more often?

According to Modern Restaurant Management64 percent of Americans are more likely to drink wine at home than at a restaurant and that area my good friend must be tapped!

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Topics: Social Media, Branding & Marketing, Wine Marketing

Crafting a Successful Social Media Strategy for Your Social Presence

Posted by Jonathan Bales on Jul 31, 2018 8:30:00 AM

Why do we have maps and compasses? So, that they can help us to find the right direction we want to go. The same can be said about how proper marketing strategies help with your social media presence. When the incorrect marketing strategy –or no strategy at all– is employed, the results could lead your social media footprint off a cliff.

To say that successful social media brands or personalities are were they are, with thousands of followers, was purely by happenstance would be a great disservice to the strategies and campaigns that have been designed to help bolster their following. Most, if not all, brands and personalities have social media strategies they follow and align with their social media goals and target markets. 

It is imperative that businesses have a marketing strategy when they break into social media or if they are currently involved with social media.

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Topics: Social Media, Branding & Marketing

3 Ways How to Build & Increase Your Brand's Reach

Posted by Jonathan Bales on Jul 26, 2018 8:30:00 AM

Growing a brand's reach is every social media manager's goal. But, social media's landscape can be quite confusing for brands to grasp and understand the differences between organic and paid advertising. Particularly in the systems that are in place by individual social media platforms. So, let's talk about each option: 

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Topics: Social Media, Branding & Marketing

Developing the Right Voice for Social Media Response Management

Posted by Jonathan Bales on Jul 24, 2018 8:30:00 AM

When people communicate on social media, often times, their personality shows through. Whether it's from the style of media they post or how they respond and comment, every person has a unique personality, or "voice," they use on social media. Businesses are no different, every brand has a voice and personality that their audience can relate to. 

There are several brands that focus on posting content, but often miss their target when it comes to defining their own personality and lose the connection of loyal followers. However, businesses can re-ignited this connection through powerful and relevant conversations, which is only possible with a response management solution.

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Topics: Social Media, Branding & Marketing

How to Use Social Media Analytics to Maximize Your ROI

Posted by Jonathan Bales on Jul 19, 2018 8:30:00 AM

In today's business model, most every decision revolves around ROI (Return On Investment). It would not make sense to spend money and time for any aspect of your business if the return is less than the initial investment. ROI is at the core of every business decision even if smaller businesses or mom and pop shops don't initially approach their business decisions with ROI in mind.

When businesses start to become more ROI cognizant with their decisions, they often start to trim off the unnecessary elements of their business. Cutting programs and decisions that are sucking up time and resources makes complete sense. Unfortunately, many social media programs are neglected or completely abandoned because a brand cannot distinguish a proper ROI in a sea of reports and analytics.

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Topics: Social Media

5 Smart LinkedIn Marketing Strategies That Work

Posted by Silvia Lilly on Jul 17, 2018 8:30:00 AM

Facebook and Instagram have proved to be two very effective platforms when it comes down to marketing brands, but what about LinkedIn? For years, LinkedIn has been known to be a wonderful community for entrepreneurs, professionals and a variety of businesses to connect. Today, the professional social network has become so much more. Over 500 million people are said to have a LinkedIn profile and are actively using it daily to locate jobs, network with consumers and businesses. Now, businesses and professionals are using LinkedIn to build relationships by marketing themselves as well as their companies... but how? There are several ways to market your business on LinkedIn. Let's begin.

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Topics: Business, Social Media

4 Simple Tips How to Do Social Media Response Management Right

Posted by Shruti Kapadia on Jul 5, 2018 8:30:00 AM

Response management is a 360 degree communication package that we designed here at Kulture Konnect to provide a steady flow of communication for your social media channels. In this interaction driven social media engagement strategy the objective is to respond and communicate with consumers and potential consumers.

But a thing or two can always go here and there while manually communicating with guests. Here’s a rule book that we follow that helps us be consistent and creative when interacting with our client’s customers.

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Topics: Social Media

[Guest Blog]: Why Social Commerce is a Must For Your Business

Posted by Karthik Reddy on Jun 28, 2018 8:30:00 AM

The internet took the world by storm and advanced digital technology to a whole new level. It provided us new ways to transact and do business. E-commerce was born, and people could buy and sell across the world from their computers.

We found a different way to interact and stay connected. Social media sites played a great part in all that. Almost everyone is on social media nowadays for one reason or another.

As you must have noticed, wherever people congregate physically or virtually, there is a potential for business. The social media players apparently know this, and use it to their advantage.

This gave rise to what is now officially tagged as social commerce. To put it simply, social commerce is a cross between social media and ecommerce. And the name rightly did justice to the merger.

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Topics: Social Media, Business

[Guest Blog:] 6 Effective Tips How to Build a Strong Social Media Following

Posted by George Minton on Jun 21, 2018 8:30:00 AM

It’s undeniable that social media becomes a huge part of everyone’s life, almost. Simply because it serves a variety of purpose - it can be as a form of learning tool where you can learn everything that’s happening to your friends/family or community, or use it for marketing products/services.

But no matter how people use their social media account, in the end, they are all still aiming for one goal - building a strong social media following. Some people successfully achieved this goal, but there are some who are still wondering how they do it.

If you search online, it will show you plenty of ways on how to build it. Are they effective? The best way to find out is by trying it yourself. But if you landed on this article, you only have to read 6 methods and we can guarantee their effectively.

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Topics: Social Media

How to Grow Your Business with Instagram Influencer Marketing

Posted by Shruti Kapadia on Jun 7, 2018 8:30:00 AM

Just like big name brands hire celebrities to endorse their product, influencer marketing allows you to collaborate with a social media celeb in order to endorse your product or service. Fortunately, we now have many interest-driven influencers who are popular in their field or industry such as food bloggers for restaurants, photographers for wedding venues, travelers for hotels and activities, airlines are also pairing with travel bloggers to promote their brand.

This is your step-by-step guide on how to grow your business with Instagram influencer marketing.

1] Target Your Local Bloggers

Instagram is full of bloggers. Based on your product or service, target the influencers you want in your location. A smaller LA based local blogger with a decent following will be more beneficial for your brand than a huge cross-country or global influencer who has millions of followers. The first step would be to prioritize which location are you looking to target.

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Topics: Social Media


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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