Restaurant owners and managers are no strangers to competitive pressures in the marketplace. The digital age in which we live has turned up the heat even more for entrepreneurs in the foodservice industry. With 75 percent of consumers making dining decisions based on online search results, restaurateurs must step up their digital marketing efforts or risk getting overlooked. Like it or not, search engine optimization (SEO) is becoming an increasingly critical element in restaurant marketing.
As a restaurant owner or manager, you know how business can fluctuate from day to day or even during specific hours of the day. So, how can you maintain or increase your sales during that down time? One of the best ways to do this is through your website.
Many restaurateurs or restaurant marketing managers neglect their website, not only in terms of visual look and navigability, but also when it comes down to its potential to generate some extra cash through simple user experience tactics.
Keep reading and discover 5 simple tips to take advantage of your restaurant website and increase your bottom line:
When designing a new website, the first thing a business owner or marketing director needs to understand is what the user experience will be. That user experience (UX) is just as critical as your logo, business card or any other branding and visual identity that you establish offline and online.
Your website should be not only functional, easy to navigate, adaptable to different devices and pleasing to the eye. If users find it hard to interact with your website, it won’t matter if it is shiny and uses the latest technology… it will be deemed useless.
A big component of making it easy for users to interact with your website is with by integrating responsive design.
It's common knowledge that reducing bounce rates for your website is a standard part of the SEO process; and that a high bounce rate for your website is bad.
While this is generally true for a lot of sites, there's actually a lot more to work to it.
Do I Need to Reduce My Bounce Rate?
First, determine what your website's current bounce rate is. Then, do some research and find out if your bounce rate is a bad sign or not before committing time and money into reducing it.
Maybe your website has a high bounce rate because it's a purely informational site like a blog site which is okay in most cases. Maybe you're focusing too much on bounce rate as a metric for your website's SEO which is not okay. Or perhaps you suspect there is a misconfiguration in your analytics code and you're getting junk data.
Once you know whether your bounce rate is good or not, read on below to find 11 ways to reduce website bounce rate.
This is an age where people are on-the-go and an online presence isn’t just a recommendation, but a requirement. According to a new study by Pew Research, eight in 10 Americans are now shopping online. That’s 79 percent of U.S. consumers who shop on the web or their phones, up from just 22 percent back in 2000. This means only one thing: you NEED to get your business “listed” on the web, and the first step to do this comes in the form of a website.
Now, websites are not created equal, and you can go the easy and quick way with a template, or really find your online tone of voice through a customized website. Here are four reasons why you should choose a custom made website over a template:
You've probably heard many different things about bounce rates. You might have wondered what exactly is a good or bad bounce rate? The reality is, it depends. In order to truly understand what's a good bounce rate, one must first know what exactly is a bounce rate.
What is a Bounce Rate?
Nowadays, it's pretty easy to write anything online. While this gives many people the chance to share their knowledge, it also means there will be plenty of misinformation. This is especially true for bounce rates.
You've probably heard that SEO is easy and simple. Well here's the shocking truth: it isn't. After all, why would businesses pay "experts" big bucks for it if it was easy?
Here's the other truth: it is easy to get started; but to actually reach that page-one rank, you'll have to invest some time in mastering the art and seeing actual results.
Search engine giants like Google also won't hold your hands. Their algorithms are hard to predict and your SEO efforts will be virtually impossible to measure in real-time.
With that said, if you're looking into jumping into SEO or have been fiddling with it for some time now, make sure you're not making these surprisingly common SEO mistakes that businesses still make when it comes to their SEO.
You just launched a new website and everything seems great! However, no one is visiting and it's starting to feel like a negative investment. What could be the cause, you wonder?
These days, not having a website for your business is lost business. But is it really that simple? One of the most common misconceptions that website owners have is that once their website is up and running, traffic will come in like moths to a flame and revenue will start flowing. This is simply not the case!
A new website on the internet is like a new kid in school. No one trusts him yet. It will take him time to build trust, get friends and eventually blend in.
However, if you think it's been too long since you launched and you're still not getting any traffic, then you may want to start looking into it.
There are many factors that can affect how, or even if, you receive website traffic. These issues can occur throughout the website's life cycle-- from before it was built to after it's been launched.
Keywords are the foundation of any good SEO strategy. Even an excellent strategy's success will largely depend on whether or not it was centered around the right keywords. With this in mind, here are 4 tips for correctly choosing keywords to rank for.
Know the Four Types of Keyword Intent
The first tip in choosing the right keywords to rank for is to determine what kind of audience you want to attract. You'll want to use keywords that your target audience will also use based on their intent.
For example: A person looking to learn a recipe will typically use words like "how to," "guide" or "steps for," while a person looking to buy something will use words like "discounted," "best place to buy" or "on sale."
There are four types of keyword intent that can help you choose the right SEO keywords for your content:
Of course, if you're serious about your business' online presence, better leave it to the experts. After all, a website with bad SEO will easily be worse than a website without! Let's go through some helpful SEO tips and tactics that will help you improve your Google rankings and how to rank on Google.
So, after everything we've talked about on our previous SEO blog posts, how do you actually implement SEO to start enjoying the increased page ranking and traffic flow advantages it offers? Keep in mind, many of these things will require some advanced technical know-how on which ties in with our recommendation to leave it to the experts!