Kulture Konnect Blog

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Responsive web design is no longer a luxury that only big corporations can afford… It is a technology that is reachable for any business and that is not considered as optional for your online presence. This has been true years ago and it's definitely more true today!

New websites built today are now responsive by default. If a website today is not responsive, they will suffer tremendously negative effects such as: poor rankings in SERPs, high bounce rates from users and wasted costs.

If there's one thing all of us have in common, it's the love for good food. Everyone has their own favorites and preferences. But when someone wants to taste something new or different, the first thing they'll probably do is search online. This is where a restaurant's online presence comes in and a big part of that is its website.

Unfortunately, many of the websites in the restaurant industry today still are either bland or simply unattractive. Some websites shove too much information down the visitor's throat, much like a dish with too much garnish where the main feature is lost or an overwhelmingly strong flavor that changes a diner's facial expression on the fly; it's simply deterring. Others are just obviously outdated in terms of content or design or just simply grotesque in appearance, like ordering fresh calamari and being served canned, frozen and reheated ones... and from last week too. Ouch!

You just launched a new website and everything seems great! However, no one is visiting and it's starting to feel like a negative investment. What could be the cause, you wonder?

These days, not having a website for your business is lost business. But is it really that simple? One of the most common misconceptions that website owners have is that once their website is up and running, traffic will come in like moths to a flame and revenue will start flowing. This is simply not the case!

A new website on the internet is like a new kid in school. No one trusts him yet. It will take him time to build trust, get friends and eventually blend in.

However, if you think it's been too long since you launched and you're still not getting any traffic, then you may want to start looking into it.

There are many factors that can affect how, or even if, your website receives traffic. These issues can occur throughout the website's life cycle-- from before it was built to after it's been launched.

With the ever-changing landscape of web design and development comes a need for web developers and designers alike to always be in the loop and up-to-date with modern website trends and practices. Luckily, tons of free tools are available to aid with this daunting task.

The tools listed below are made by dedicated contributors of the web development community: from a small group of enthusiasts to internet giants like Google. Sounds great, right? This ensures that the tools are well made, regularly maintained and frequently updated. With  many alternatives out there trying to accomplish the same tasks, these qualities are a must, lest the tool lags behind its competitors and be forgotten.

Without further ado, here's our list of the top 10 free essential web development tools. Note: we might also provide alternatives that could be used on their own or in tandem with the specific tool mentioned.

One thing that has remained a metric for a considerable amount of time in SEO is web traffic. It is also how SERPs are calculated, which means that if you have a large amount of traffic to your site, you will see your ranking increase automatically.

SEO Strategies That Can Double Your Web Traffic

The following are 11 SEO strategies that can help you boost your web traffic (øke din web trafikk) numbers considerably.

1. Content Based on Demographics

Creating fresh and engaging content is a surefire way to get more people interested in your brand. Another aspect to keep in mind is you need to get your target demographic interested in the content you create. This means you should create content with a focus on what is trending in your niche.

Are you looking to build a website for your business? Not too sure where to start and what to prioritise? These are common issues with people in your position and generally it is easier to find out what you need from experts who have spent years building websites. We’re not saying that you necessarily need to pay a developer to build your website but more that you can find useful advice from the people who have learnt the ropes and know the tricks of the trade.

SEO? What's That?

SEO has been a topic of hot debate for years now, but what is it really? In a nutshell, it's making your webpage appear on Google when you search for something.

That's right. When you search for something on the internet, your default search engine will offer you a list of results arranged in order of relevance. Who determines this relevance, you ask? Why, it's the search engine itself. There are a bunch of search engines you can use and all of them have their own algorithms to determine how much a certain piece of content is relevant to what you just searched for. SEO is the practice of making your content appear on a search result with words that you want to be found on.

A landing page is a stand-alone page on your website with the specific purpose of building   your customer base.  For a restaurant, a landing page can be very handy! It will allow your restaurant to collect contact information from your fans such as their name, email address, home address or phone number and you can utilize this information for marketing promotions. This may include specials, deals, coupons, contests and future promotions that your restaurant will send through email or by mail. Rewarding your customers with such promotions lets them know you appreciate their business and encourages them to come back. This is exactly what you want! We gathered several simple landing page ideas below for your restaurant marketing that will help you build more than one landing page for your website. 

Don't forget to watch Kulture Konnect's Q & A video above with a more in-depth interview about building your landing page. Our very own CEO & President, Jorge and Niki Pacheco share their extensive knowledge, tips and advice that will benefit your landing page. 

With over 4 billion of the world’s population being internet users (unfortunately, even with almost half of the population being online), there are still websites specifically restaurants out there that are badly designed. The idea is insane considering from a study conducted last year by Toast, 57 percent of people order food from a website and this overall, greatly improves your guest experience! A bad website will not only make you look awful online, this impression will also carry onto your business as a whole.

If you noticed a decline in web traffic you could be a victim of bad web design. Let's take a look at reasons why your restaurant website design could be driving away customers:

Web development is one of the top booming industries today. Learning web development is a lot easier than it used to be. Thanks to the free tutorials available online, you can learn to build a website on your own without even receiving a degree in any IT field. The web development technology is growing rapidly and, from my point of view, there's no stopping it. In fact, every month web tools and applications are launched that can be used in order for us to build awesome websites and applications. These tools make life for a developer easier as they  allow us   to create a powerful application for end users in a short period of time.