On our previous post about SEO, we discussed what it was and what it does. Now that you have a better understanding of this, the next question that will probably pop up in your mind is, "How exactly can it help grow my business?"
To fully understand how SEO can help grow your business, it's essential to first get a basic understanding of how search engines have impacted how we use the interet. According to StatCounter, 92% of search is done through Google. This number has been like this for a long time and surprisingly, experts predict it will stay this way for the foreseeable future! Couple that with the fact that over 92% of online experiences start with a search, it doesn't take a genius to see how important SEO is. But wait, there's more! Turns out 75% of searchers never scroll past the first page of search results. This means there's a world of difference when it comes to whether you rank on the first page or not. It's scary, we know!