In a buzzing food industry full of more concepts and brands than we can even keep track of, how can your business thrive when the playing field is more competitive than ever? For starters, consumers are savvy and hip to what restaurants represent on an all-encompassing level. Guests want to know about the ingredients, menu offerings, management values and how your concept fits in on a community level.
Having a nice restaurant is great, but exposure is key to making it past the first critical years of operation. Having exposure in the media is a measureable way to gauge the general opinion and awareness of your restaurant or food brand. Below are six ways your restaurant can attract and build attention in the media: