Kulture Konnect Blog

5 Important Questions to Ask Your Client Before New Design Work Begins

Posted by Marisa Soliz on Apr 3, 2018 8:30:00 AM

What questions should be answered before you start new design work for a client? Well, for one its always best to have a small list of questions ready for your client to answer. This way your going into the design understanding what their expectations are and you're not shooting in the dark. This can cause for a lot of frustration on both ends being that A) it's not what the client wanted and/or B) you've already spent a lot of time on the design. It's most likely both A and B, as designers we are eager to just get right into designing before we fully understand what it is the client is asking for.

As a designer, we should always learn to listen and understand first, and allow time for questions. Then design, because if we don't fully understand the idea as to why the client is needed a specific poster or flyer or landing page, then we wont be able to effectively do our job in designing something that solves their issue.

Which leads us to the first question....

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Topics: Print & Web Design, Business

8 Misconceptions Working With Graphic Design Companies

Posted by Jorge Pacheco on Mar 29, 2018 8:30:00 AM


It is very common for companies to outsource their marketing tasks and activities to an outside service provider. In most cases, companies do not possess the staff or the expertise, instead relying on an outside agency, especially in the case of any graphic design companies, giving them an edge.

However, there are certain principles and methods of best practice that must be adhered to for companies to extract the most benefit. Many a times, clients will approach agencies with various assumptions that only reveal its bad side once the work starts. This affects projects and also results in the client-agency relationship deteriorating.

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Topics: Print & Web Design, Branding & Marketing

5 Popular Graphic Design Trends That Will Own 2018

Posted by Marisa Soliz on Jan 2, 2018 8:30:00 AM

2018 is here and with the new year comes new ideas to impove your design work. Some of us might be searching for ways to reinvent or update our design whether it's a logo or photography. Maybe you are just looking for new trends to follow to stay current.

In graphic design, the trends come and go quickly. Luckily for you, we will divulge into some graphic design trends that you can look forward to in 2018. 

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Topics: Print & Web Design

5 Common Business Card Mistakes That Could Hurt Your Company

Posted by Marisa Soliz on Nov 30, 2017 8:30:00 AM

For any business, a form of identification (like your license) are your business cards. These cards allow your contacts to be able to identify your position and what company you are representing. Thus, making something so tiny in size a great marketing tool for your company to generate clients with.

Unfortunately, these could also be the reason that you aren’t getting any business. Why is this you may ask? Well, there is sort of a “craft” so to speak when figuring out what makes a good business card versus a bad one. Some companies make the tiniest mistakes, that aren’t looked at before they send the cards to print. No worries though, we at Kulture Konnect are here to help.

Here is a list of five common business card mistakes you can avoid to ensure that your business card is up to today's standards.

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Topics: Print & Web Design, Branding & Marketing, Business

Printing & Graphics 101: Working With High and Low Resolution Images

Posted by Marisa Soliz on Oct 10, 2017 8:30:00 AM

Oftentimes as a designer, we have to design something that is centered around plenty of beautiful, eye-catching images. For the most part, we do receive beautiful breathtaking images, however, like any job, it comes with its difficulties. One example, sometimes clients will send images that are low-resolution. It is every designer's nightmare to go back and forth just for an image. The problem with this, is the fact it becomes extremely difficult to work with low-resolution images especially when it comes to printing & graphics. So, let's go over some helpful tips and tricks for the best practices for low and high resoluton images as well as figuring out if your image is worthy for print.

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Topics: Print & Web Design

4 Creative Happy Hour Restaurant Menu Design Ideas You'll Love

Posted by Marisa Soliz on Sep 21, 2017 8:30:00 AM

Can all of us agree that happy hour is the perfect time for your guest's to get together with friends and co-workers after a long stressful week? It's your customer's chance to let loose and enjoy good food with a tastey drink in tow at a great deal. With that said, you want to make sure to create an appealing happy hour menu that will have your customer's coming back for more. Here are four creative happy hour restaurant menu designs that do a great job at showcasing offers. So what do you say? Lets get started!

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Topics: Print & Web Design, Restaurants

Refresh Your Menu this Fall: Ideas to Spark Your Restaurant Menu Design

Posted by Marisa Soliz on Aug 31, 2017 8:30:00 AM

Are you struggling with organizing your menu design for fall? For instance, how many menu items should you include or what should you highlight? If you answered yes to struggling then you're in luck! Below we have covered three different layouts with two menus that show a perfect example of layout, and another that struggles with branding. 

There are several reasons you might want to change your menu design, those reasons can include product shortage, cost, time it takes to prepare a meal or just looking for a change. Whether you offer five menu items per section or fifteen, the presentation on the menu shoud be easy for the customer. Sectioning off your items based on catagories is a plus. Also, make sure that it is clean and not all over the place. 

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Topics: Print & Web Design, Restaurants

Top 3 DIY Sites For Graphic Design Inspiration and Creation

Posted by Marisa Soliz on Jul 11, 2017 8:30:00 AM

In a world where social media is the way of life now. It leads companies wether start-up or already existing ones, are trying to get with the times of marketing their companies. While the logical task would be to have a design team on hand to create your graphics, that might not always be feasible due to the economy. This is causing 57% of B2B marketers in 2016 to priortize the use of visual content over text only content.  

Professional designers are using programs like Adobe CC Illustrator, InDesign and Photoshop. These programs, however, require a subscription fee that some companies might not have the funds for. Luckily, there are multiple types of cloud design services that don't need a download to use.

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Topics: Print & Web Design

Is Restaurant Billboard Advertising Still Effective in 2017?

Posted by Jorge Pacheco on Jun 29, 2017 8:30:00 AM

Billboard advertising can be a big chunk of your budget. As the person in charge of marketing your restaurant, you have just one burning question:

Is it working?

The Arbitron In-Car Study is very relevant and paints a fascinating picture of the mind of the American consumer and what impact billboards have on us when it comes to marketing and advertising.

The first statistic that jumps out is how much time we spend in our cars. According to the study, the average consumer spends upwards of 20 hours per week in their cars and travel over 200 miles. Given that this is based on a national survey, it is safe to assume that for California, these numbers are higher.

The assumption is of course, that this would give the average consumer plenty of time to see your billboard in a given week. But the real question remains. Do they actually SEE the ad and does it influence them to make a purchase?

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Topics: Print & Web Design, Branding & Marketing

[Guest Blog] What You Need to Build an Amazing Website

Posted by Tracy Williams on Jun 15, 2017 8:30:00 AM

Are you looking to build a website for your business? Not too sure where to start and what to prioritise? These are common issues with people in your position and generally it is easier to find out what you need from experts who have spent years building websites. We’re not saying that you necessarily need to pay a developer to build your website but more that you can find useful advice from the people who have learnt the ropes and know the tricks of the trade.

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Topics: Print & Web Design, Websites


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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