Kulture Konnect Blog

Quick and Easy Guide to Understanding File Formats

Posted by Marisa Soliz on Jul 3, 2018 8:30:00 AM

Do you ever have trouble figuring out what file format you need for your images? What about when it comes time to print or putting something online. Below, we are going to get into the differences between the most common file formats, so hopefully you will be saving yourself plenty of time and headaches.

When you don't have the right format for your image it could mean blurry images on your website, or images could be just too big to even upload. Using the right format means your design will come out excellent with no worries at all. First, you need to know the differences so that in the future you know you're using the right file.

Below is a quick and easy guide to navigating you through the most popular file formats.

 

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Topics: Print & Web Design

5 Steps for Successful Design that Will Help Your Bottom Line

Posted by Marisa Soliz on Jun 19, 2018 8:30:00 AM

Did you know that people form a first impression in a mere 50 milliseconds? Design is so important because it is the visual face to your company. As a business owner your brand is outward-facing to so many eyes and you want them to have a good impression of your campaign right away. But what goes into designing to help your bottom line? Sometimes design results are so intangible that it difficult to know what is working and what is not. The good news is that there are specific areas that can be explored so when it is time to design, the outcome will be on target and do what it is meant to do. Here are 5 tips for designing successful campaigns. 

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Topics: Print & Web Design, Branding & Marketing

Investigating Good Design: American Express Unveils New Logo After 43 Years

Posted by Marisa Soliz on May 31, 2018 8:30:00 AM

We live in a world where simplicity reigns, where we are constantly attempting to update the outdated and push the envelope to begin that next big trend. With technology and the way we receive information, brand design is constantly evolving to take advantage of the newest technology available. In recent years, you have watched your favorite companies such as Pepsi, Stub Hub, Pizza Hut and more make changes to their logo design bringing them up to the next level. This year, back in April, American Express did just that with the help from Pentagram partner, Abbott Miller. At first glance, the American Express logo redesign is not necessarily noticeable. This is because Pentagram made the change so subtle that it's almost hard to tell.

Very quickly, before we go into full force on the logo redesign, let's get into Pentagram and Abbot Miller. Pentagram is the world's largest independently-owned design studio known for their good designs. Their works range from product packaging to exhibitions and installations, and everything in between when it comes to print and web. Built up of 20 partners ranging from London, Berlin, New York and Texas, these wonderful artists are all practicing designers. Abbott Miller, who has been a partner of Pentagram since June 1999, pioneered the concept "designer as author" according to his bio, "undertaking projects in which content and form are developed in a symbiotic relationship." Miller is also a graphic design teacher at the Maryland Institute College of Art in Baltimore.

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Topics: Print & Web Design, Branding & Marketing, Business

5 Important Questions to Ask Your Client Before New Design Work Begins

Posted by Marisa Soliz on Apr 3, 2018 8:30:00 AM

What questions should be answered before you start new design work for a client? Well, for one its always best to have a small list of questions ready for your client to answer. This way your going into the design understanding what their expectations are and you're not shooting in the dark. This can cause for a lot of frustration on both ends being that A) it's not what the client wanted and/or B) you've already spent a lot of time on the design. It's most likely both A and B, as designers we are eager to just get right into designing before we fully understand what it is the client is asking for.

As a designer, we should always learn to listen and understand first, and allow time for questions. Then design, because if we don't fully understand the idea as to why the client is needed a specific poster or flyer or landing page, then we wont be able to effectively do our job in designing something that solves their issue.

Which leads us to the first question....

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Topics: Print & Web Design, Business

8 Misconceptions Working With Graphic Design Companies

Posted by Jorge Pacheco on Mar 29, 2018 8:30:00 AM


It is very common for companies to outsource their marketing tasks and activities to an outside service provider. In most cases, companies do not possess the staff or the expertise, instead relying on an outside agency, especially in the case of any graphic design companies, giving them an edge.

However, there are certain principles and methods of best practice that must be adhered to for companies to extract the most benefit. Many a times, clients will approach agencies with various assumptions that only reveal its bad side once the work starts. This affects projects and also results in the client-agency relationship deteriorating.

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Topics: Print & Web Design, Branding & Marketing

5 Popular Graphic Design Trends That Will Own 2018

Posted by Marisa Soliz on Jan 2, 2018 8:30:00 AM

2018 is here and with the new year comes new ideas to impove your design work. Some of us might be searching for ways to reinvent or update our design whether it's a logo or photography. Maybe you are just looking for new trends to follow to stay current.

In graphic design, the trends come and go quickly. Luckily for you, we will divulge into some graphic design trends that you can look forward to in 2018. 

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Topics: Print & Web Design

5 Common Business Card Mistakes That Could Hurt Your Company

Posted by Marisa Soliz on Nov 30, 2017 8:30:00 AM

For any business, a form of identification (like your license) are your business cards. These cards allow your contacts to be able to identify your position and what company you are representing. Thus, making something so tiny in size a great marketing tool for your company to generate clients with.

Unfortunately, these could also be the reason that you aren’t getting any business. Why is this you may ask? Well, there is sort of a “craft” so to speak when figuring out what makes a good business card versus a bad one. Some companies make the tiniest mistakes, that aren’t looked at before they send the cards to print. No worries though, we at Kulture Konnect are here to help.

Here is a list of five common business card mistakes you can avoid to ensure that your business card is up to today's standards.

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Topics: Print & Web Design, Branding & Marketing, Business

Printing & Graphics 101: Working With High and Low Resolution Images

Posted by Marisa Soliz on Oct 10, 2017 8:30:00 AM

Oftentimes as a designer, we have to design something that is centered around plenty of beautiful, eye-catching images. For the most part, we do receive beautiful breathtaking images, however, like any job, it comes with its difficulties. One example, sometimes clients will send images that are low-resolution. It is every designer's nightmare to go back and forth just for an image. The problem with this, is the fact it becomes extremely difficult to work with low-resolution images especially when it comes to printing & graphics. So, let's go over some helpful tips and tricks for the best practices for low and high resoluton images as well as figuring out if your image is worthy for print.

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Topics: Print & Web Design

4 Creative Happy Hour Restaurant Menu Design Ideas You'll Love

Posted by Marisa Soliz on Sep 21, 2017 8:30:00 AM

Can all of us agree that happy hour is the perfect time for your guest's to get together with friends and co-workers after a long stressful week? It's your customer's chance to let loose and enjoy good food with a tastey drink in tow at a great deal. With that said, you want to make sure to create an appealing happy hour menu that will have your customer's coming back for more. Here are four creative happy hour restaurant menu designs that do a great job at showcasing offers. So what do you say? Lets get started!

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Topics: Print & Web Design, Restaurants

Refresh Your Menu this Fall: Ideas to Spark Your Restaurant Menu Design

Posted by Marisa Soliz on Aug 31, 2017 8:30:00 AM

Are you struggling with organizing your menu design for fall? For instance, how many menu items should you include or what should you highlight? If you answered yes to struggling then you're in luck! Below we have covered three different layouts with two menus that show a perfect example of layout, and another that struggles with branding. 

There are several reasons you might want to change your menu design, those reasons can include product shortage, cost, time it takes to prepare a meal or just looking for a change. Whether you offer five menu items per section or fifteen, the presentation on the menu shoud be easy for the customer. Sectioning off your items based on catagories is a plus. Also, make sure that it is clean and not all over the place. 

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Topics: Print & Web Design, Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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