Kulture Konnect Blog

Print & Digital Marketing: How to Make the Best of Both Worlds

Posted by Mariana Vera on Oct 4, 2018 8:30:00 AM

 

Today, children are asking for tablets instead of bicycles when they turn five, and a two-year-old knowing how to take a selfie before speaking a complete sentence is considered completely normal. This is the age of millennials, the generation that is all about using digital outlets. And it is no secret to businesses, as they have turned to digital marketing as their primary source of advertisement and that's because of how inexpensive digital marketing is to gain brand awareness.

This is telling of our society and the way we have allowed the internet to play everyday roles in our lives. Statista shows that 77 percent of the US population has an existing profile on a social media platform in 2018. The American Press Institute reported that 88 percent of millennials get their news from Facebook alone. Does this tell us that we are no longer relying on print?

Is print truly dead? Believe it or not, people are still using print for their advertising needs. One example, it was found that billboard ads still reap benefits. MediaLease found that 56 percent of people will share an ad they have looked at by talking about it. Word of mouth, folks.

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Topics: Print & Web Design, Social Media, Branding & Marketing

10 Eye-Catching Wine Label Designs

Posted by Marisa Soliz on Sep 20, 2018 8:30:00 AM

Your label is the first impression of your wine. Many of your customers will be influenced not only by the type of wine you sell and taste but also by the overall presentation. According to market research, it was revealed that what’s on the outside of a package is often just as important as what’s inside. Consumer research shows that 1/3 of product decision-making is based on packaging alone. A product with strong branding & packaging isn’t just more likely to grab a customer’s attention, it’s also associated with the quality of the ingredients.

If you are looking for inspiration or ideas to come up with your wine label, look no further. Here are 10 awesome examples of wine label designs that are sure to grab your attention. Analyze and take note.

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Topics: Print & Web Design, Wine Marketing

Quick and Easy Guide to Understanding File Formats

Posted by Marisa Soliz on Jul 3, 2018 8:30:00 AM

Do you ever have trouble figuring out what file format you need for your images? What about when it comes time to print or putting something online. Below, we are going to get into the differences between the most common file formats, so hopefully you will be saving yourself plenty of time and headaches.

When you don't have the right format for your image it could mean blurry images on your website, or images could be just too big to even upload. Using the right format means your design will come out excellent with no worries at all. First, you need to know the differences so that in the future you know you're using the right file.

Below is a quick and easy guide to navigating you through the most popular file formats.

 

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Topics: Print & Web Design

5 Steps for Successful Design that Will Help Your Bottom Line

Posted by Marisa Soliz on Jun 19, 2018 8:30:00 AM

Did you know that people form a first impression in a mere 50 milliseconds? Design is so important because it is the visual face to your company. As a business owner your brand is outward-facing to so many eyes and you want them to have a good impression of your campaign right away. But what goes into designing to help your bottom line? Sometimes design results are so intangible that it difficult to know what is working and what is not. The good news is that there are specific areas that can be explored so when it is time to design, the outcome will be on target and do what it is meant to do. Here are 5 tips for designing successful campaigns. 

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Topics: Branding & Marketing, Print & Web Design

Investigating Good Design: American Express Unveils New Logo After 43 Years

Posted by Marisa Soliz on May 31, 2018 8:30:00 AM

We live in a world where simplicity reigns, where we are constantly attempting to update the outdated and push the envelope to begin that next big trend. With technology and the way we receive information, brand design is constantly evolving to take advantage of the newest technology available. In recent years, you have watched your favorite companies such as Pepsi, Stub Hub, Pizza Hut and more make changes to their logo design bringing them up to the next level. This year, back in April, American Express did just that with the help from Pentagram partner, Abbott Miller. At first glance, the American Express logo redesign is not necessarily noticeable. This is because Pentagram made the change so subtle that it's almost hard to tell.

Very quickly, before we go into full force on the logo redesign, let's get into Pentagram and Abbot Miller. Pentagram is the world's largest independently-owned design studio known for their good designs. Their works range from product packaging to exhibitions and installations, and everything in between when it comes to print and web. Built up of 20 partners ranging from London, Berlin, New York and Texas, these wonderful artists are all practicing designers. Abbott Miller, who has been a partner of Pentagram since June 1999, pioneered the concept "designer as author" according to his bio, "undertaking projects in which content and form are developed in a symbiotic relationship." Miller is also a graphic design teacher at the Maryland Institute College of Art in Baltimore.

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Topics: Business, Branding & Marketing, Print & Web Design

5 Important Questions to Ask Your Client Before New Design Work Begins

Posted by Marisa Soliz on Apr 3, 2018 8:30:00 AM

What questions should be answered before you start new design work for a client? Well, for one its always best to have a small list of questions ready for your client to answer. This way your going into the design understanding what their expectations are and you're not shooting in the dark. This can cause for a lot of frustration on both ends being that A) it's not what the client wanted and/or B) you've already spent a lot of time on the design. It's most likely both A and B, as designers we are eager to just get right into designing before we fully understand what it is the client is asking for.

As a designer, we should always learn to listen and understand first, and allow time for questions. Then design, because if we don't fully understand the idea as to why the client is needed a specific poster or flyer or landing page, then we wont be able to effectively do our job in designing something that solves their issue.

Which leads us to the first question....

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Topics: Business, Print & Web Design

8 Misconceptions Working With Graphic Design Companies

Posted by Jorge Pacheco on Mar 29, 2018 8:30:00 AM


It is very common for companies to outsource their marketing tasks and activities to an outside service provider. In most cases, companies do not possess the staff or the expertise, instead relying on an outside agency, especially in the case of any graphic design companies, giving them an edge.

However, there are certain principles and methods of best practice that must be adhered to for companies to extract the most benefit. Many a times, clients will approach agencies with various assumptions that only reveal its bad side once the work starts. This affects projects and also results in the client-agency relationship deteriorating.

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Topics: Print & Web Design, Branding & Marketing

5 Popular Graphic Design Trends That Will Own 2018

Posted by Marisa Soliz on Jan 2, 2018 8:30:00 AM

2018 is here and with the new year comes new ideas to impove your design work. Some of us might be searching for ways to reinvent or update our design whether it's a logo or photography. Maybe you are just looking for new trends to follow to stay current.

In graphic design, the trends come and go quickly. Luckily for you, we will divulge into some graphic design trends that you can look forward to in 2018. 

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Topics: Print & Web Design

5 Common Business Card Mistakes That Could Hurt Your Company

Posted by Marisa Soliz on Nov 30, 2017 8:30:00 AM

For any business, a form of identification (like your license) are your business cards. These cards allow your contacts to be able to identify your position and what company you are representing. Thus, making something so tiny in size a great marketing tool for your company to generate clients with.

Unfortunately, these could also be the reason that you aren’t getting any business. Why is this you may ask? Well, there is sort of a “craft” so to speak when figuring out what makes a good business card versus a bad one. Some companies make the tiniest mistakes, that aren’t looked at before they send the cards to print. No worries though, we at Kulture Konnect are here to help.

Here is a list of five common business card mistakes you can avoid to ensure that your business card is up to today's standards.

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Topics: Branding & Marketing, Print & Web Design, Business

Printing & Graphics 101: Working With High and Low Resolution Images

Posted by Marisa Soliz on Oct 10, 2017 8:30:00 AM

Oftentimes as a designer, we have to design something that is centered around plenty of beautiful, eye-catching images. For the most part, we do receive beautiful breathtaking images, however, like any job, it comes with its difficulties. One example, sometimes clients will send images that are low-resolution. It is every designer's nightmare to go back and forth just for an image. The problem with this, is the fact it becomes extremely difficult to work with low-resolution images especially when it comes to printing & graphics. So, let's go over some helpful tips and tricks for the best practices for low and high resoluton images as well as figuring out if your image is worthy for print.

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Topics: Print & Web Design


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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