Kulture Konnect Blog

Why Graphic Design Companies Matter More Than Ever

Posted by Niki Pacheco on Dec 23, 2014 8:30:00 AM


Great design manages your perception of an experience.  Have you ever truly thought about that?  We bet you haven’t simply because you’re so inundated with messages that you simply filter most of it out.  The advertising agency Hill Holiday estimates that we are bombarded with as many as 5,000 messages a day.  That’s a lot of filtering! But there’s a secret.

You don’t filter out the good stuff.  No, you keep that.  And you keep it because some incredibly talented person at a graphic design company wanted you to.  And they thought long and hard about how to execute on that.  And what they came up with was not only strategic but creative too.


The best design is always both.  And it’s laborious to produce.  The next time you find yourself balking over the graphic design company rates, ask yourself this simple question…can I create something that sticks?

I need to talk to a design pro now! Show me how to do this!

Why Stuff Sticks

Design experience makes you feel something.  Check out the Steve Jobs biography and read up on the section where the box design for the iPhone occurs.  And then grab your iPhone box and look at it…feel it…open it up.  It’s an experience in itself.  Just like the iPhone.  The lesson is clear:  it’s one thing to discover a product, it’s another to be totally engaged by it.  That’s what great design does. 



We Love Design

Most graphic design companies eventually become businesses that fall out of love simply by becoming too unwieldy and bureaucratic.  We like to stay small to avoid the “too many cooks in the kitchen” syndrome.  And staying small allows us to stick to our knitting and avoid the politics of bigger graphic design companies.  When we create, we are at our best, giving you our best.  It’s our calling.  So the next time you have a need to design something that sticks, that will stand out in a customer’s mind, give us a call.  We’d love it!

Are you ready to create a powerful brand for your business? Contact us today! 

 Get me a design pro

Topics: Print & Web Design, Branding & Marketing


We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


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