Kulture Konnect Blog

A Quick Guide on How to Read Facebook Analytics

Posted by Shruti Kapadia on Mar 22, 2018 8:30:00 AM

There’s plenty of different Facebook metrics to grasp, especially when it comes to analyzing your monthly Facebook analytics. It can get overwhelming. In a perfect world it would be easy to tell how you’re doing on Facebook by looking at your sales, but that is not the case. Facebook metrics are by the millions and there is so much data that it can become impossible to measure and record everything into one small report. You’ll end up with a massive confusing report showing nothing but numbers. But don’t worry, we’ve come to your rescue. Today, I will explain how Facebook Insights works, how to read Facebook analytics and which metrics matter the most for your brand. 

Here are a few metrics that no matter what brand you are managing on social media you can measure for:

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Topics: Social Media

Beginners Guide How to Navigate the Instagram & Facebook Ads Landscape

Posted by Jonathan Bales on Mar 20, 2018 8:30:00 AM

The realm of social media advertising can be quite intimidating for small businesses to grasp, especially with giants like Facebook and Instagram running the show. These social media platforms offer multiple ways to create and organize specific advertisements to reach new customers, but the road maps of these tools can be a little too vague or hard to interpret their actual function. 

Understanding the tools at your disposal with Facebook advertisements can give you the confidence to invest in advertisements across your social media accounts without the feeling of wasting your budget. But before our journey can begin, we must first understand the current playing field.

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Topics: Social Media

Reach More Diners with 9 Easy Instagram Restaurant Promotion Ideas

Posted by Jonathan Bales on Mar 13, 2018 8:30:00 AM

Social media has forever changed the way people interact with each other as well as how they interact with businesses. So, it should come as no surprise that Instagram is at the forefront of how patrons engage with their favorite meals but more importantly, their favorite restaurants. 
With the rise in popularity for Instagram users to post about their favorite foods, restaurants have looked to capture that attention in hopes of generating more foot traffic to their locations. However, simply creating an Instagram account or using social media sites will not guarantee higher yields for a restaurant. Time has to be spent creating meaningful ideas and promotional strategies that can be implemented to help the restaurant grow and retain new customers. 
This can seem daunting to many restaurant owners who are new to the playing field with social media but with a few tips and some outside-of-the-box ideas, the table can be set for restaurants to grow vibrant foodie communities. With that said, let's go through 9 Instagram restaurant promotion ideas. 
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Topics: Restaurants, Social Media

8 Instagram Easter Marketing Ideas that Stand Out

Posted by Silvia Lilly on Mar 1, 2018 8:30:00 AM

This year, Easter is arriving a bit earlier than most years (Sunday, April 1st). Every restaurant owner understands the importance of taking advantage of a traditional holiday and using social media to spread the word.

With Instagram being among the top social media favorite for restaurants, we wanted to share with you 8 perfect Easter marketing ideas and examples that could spark some photo ideas for your Easter promotions or Instagram post.

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Topics: Restaurants, Social Media

5 Powerful Facebook Tools to Improve Your Ad Performance

Posted by Shruti Kapadia on Feb 27, 2018 8:30:00 AM

Brands are constantly looking for ways to improve their Facebook ad performance. Especially since Facebook not only has almost 2 billion users, but also because Facebook advertising is cost effective and beneficial. There’s definitely something about the platform that makes 93% of marketers advertise with Facebook regularly.

I will share 5 Facebook ad tools that will help you improve your ad performance and create an awesome ad campaign.

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Topics: Social Media, Business

3 Simple & Effective Instagram Tips to Improve Your Restaurant Marketing

Posted by Jorge Pacheco on Feb 15, 2018 8:30:00 AM

Is your restaurant marketing team struggling with Instagram?

Nowadays, with social media, restaurants have access to an array of resources to reach their patrons and prospects in real time. But some times social media can be a little overwhelming.

With social media, restaurants can not only share their restaurant information, but also create a community for the restaurant and its patrons to communicate and interact. However, as any other marketing effort, your chance of success without a strategy for its execution will be slim. There is no point in just creating a Facebook, Twitter and Instagram account and expect to increase your restaurant foot traffic. You'll need to spend time creating content and monitoring your social media strategy as well as your competitors'.

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Topics: Branding & Marketing, Restaurants, Social Media

6 Signs You Need a Social Media Firm in 2018

Posted by Shruti Kapadia on Jan 11, 2018 8:30:00 AM

It’s a new year! Which means its time to re-vamp your old social media practices. It's safe to say that social media is not just a form of marketing but has becoem a lifestyle for many. And if the average man spends a great deal of time on any of these platforms, brands are bound to board on this express train too.

But the real question here is should you just do your own social media? Or hire a company to do it for your brand? This question has always raised confusion amongst all businesses.

We will gladly simplify this for you! Your business needs a social media firm and here’s why:

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Topics: Social Media, Business

[Guest Blog] Restaurant Industry: How Instagram is Transforming the Way We Dine

Posted by Amica Graber on Jan 4, 2018 8:30:00 AM

Instagram has ushered in a new era for restaurants, where customers care as much about the aesthetics of a dish as the taste. Even in upscale restaurants, where photographing your food was once a major faux-pas, the tides have turned.

New York eatery, Momofuku Ko, once had an iron-clad ‘no photography’ policy. If you were to take a secretive snap, as one diner once recalled when speaking to the New York Times in 2013, you could expect to be berated by the chef himself. But those days are gone, and the evidence is on Ko’s Instagram and Yelp pages, which are flooded with images of food and selfies.

While some restaurants have just begun to adjust to omnipresent iPhones as a way of life, others are actively courting Instagram users for free publicity. Dirty Bones, a hip London restaurant, started to provide diners with ‘Instagram kits’ that contained a mini tripod and lighting equipment. Some restaurateurs are now designing their restaurants with Instagram in mind, specifically seeking out ‘Instagram bait’ decor to lure in new customers from social media. The following infographic, courtesy of Fundera, looks at how Instagram has changed the restaurant industry.

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Topics: Restaurants, Social Media

3 Simple Tips How to Get Rid of Your Restaurant Bad Yelp Reviews

Posted by Jorge Pacheco on Dec 28, 2017 8:30:00 AM

Have you checked your restaurant Yelp reviews lately? If so, have you received any bad reviews from any of your patrons or an unhappy ex-employee?

Current technology allows everyone to share their thoughts and experiences in real time, this means that we can all express openly our opinions about your restaurant for everybody to see... And it doesn't matter if such opinions are true/fair or not. 

More and more, consumers tend to check reviews before they make the final decision of buying from any business, and that is not different for restaurants. According to research done by Pew Research Internet Project in 2010, 58% of Americans have researched a product or service online and 24% of American adults say they have posted comments or reviews online. Have in mind that this was done 2 years ago, numbers are certainly higher today. 

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Topics: Branding & Marketing, Restaurants, Social Media

We Predict 6 New Social Media Trends that Will Shape 2018

Posted by Shruti Kapadia on Dec 19, 2017 8:30:00 AM

2017 is about to come to an end so, let’s drop the ball and get right into what new social media trends 2018 has in store for us.

If you haven’t already noticed then it’s about time you see that social media has come to competitive terms. Brands are driving most of their marketing and advertising to social media. Everything that happens on social media is on your mobile device or desktop. There is no denying that social media has become the source of all information.

2017 has been a year of great social media trends such as videos, the shift of mobile friendly content and video sharing including Instagram Stories leaving big platform Snapchat behind.

So, let’s look at some of our social media trend predictions that we have for 2018.

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Topics: Social Media


We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


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