Kulture Konnect Blog

Social Media Trends: Is Vero the Next Boom or Bust?

Posted by Jonathan Bales on May 24, 2018 8:30:00 AM

When someone becomes fed up with a brand's product or service, they often jump ship to a new brand that has better features. This happens all the time in several business industries but what about in social media? Will everyone jump on the most recent social media trends such as Vero?

Vero, a relatively new social media platform, is poised to steal the mantle from the "illustrious" social media front runner, Instagram. The creation of Vero, by Ayman Hariri, is spearheaded on the premise that they offer a format and set of features that are less restrictive than the likes of Facebook and Instagram. So does it measure up?

No Algorithms?

For the better part of 3 years Vero has flown under the radar at around 150,000 registered users or so, until just recently, when the app passed 3 registered million users and is continually climbing. The platform created by Vero looks to alleviate the issue of Instagram applying an algorithm to your social media experience by displaying chronological posts, not selling of personal data and the reduction in the amount of advertisement exposure. These have been some of the grievances that many users on Instagram and Facebook have been loathing ever since recent algorithm changes that were rolled out over the course of the last 2 years.

Read More

Topics: Social Media, Business

Kulture Konnect Adds Flavor to Taste of the Nation Social Media Strategy

Posted by Silvia Lilly on May 15, 2018 8:30:00 AM

Over the years, Kulture Konnect has had the privilege to work with some incredible organizations within the restaurant industry and we recently had the opportunity to give back to not only a cause we whole heartedly support but also an industry that has supported us over the years. As a marketing agency, we were able to connect with a non-profit organization by the name of Taste of the Nation that works alongside No Kid Hungry to help with their social media in hopes to raise funds and promote awareness to end childhood hunger in the US. Taste of the Nation is a series of culinary events dedicated to raising money and awareness for No Kid Hungry and are held all across the country from Southern California, to Texas, New York, and even Minnesota.

This year, attendees will enjoy tastings from the nation’s top restaurants, wines, and premium spirits. Guests will also enjoy live entertainment and a silent and live auction with A&E's Storage Wars, Dan Dotson. The best part, 9 of the top chefs from the Orange County area (shown below) are coming together to lend their support to this amazing cause and by doing so, they will be cooking up a storm of delicious food and drinks for all guests to enjoy. Our social media team is just as excited to go above and beyond to help end childhood hunger. 

Read More

Topics: Social Media, Giving Back

4 Reasons to Incorporate Social Media Live Streaming in Your Strategy

Posted by Jonathan Bales on May 1, 2018 8:30:00 AM

Business is in a constant state of evolution and the realm of social media is no different. Live streaming is becoming more and more prominent with nearly all major brands and online personalities incorporating live media into their social media strategies.

Live streaming elements are being rolled out by almost every major social media platform such as Facebook, SnapChat and Instagram but other mediums such as YouTube and Twitch are already very prominent in their own right when it comes to live streaming of media. Even Twitter has Periscope as form of live media. This newfound growth is full of opportunity for brands to incorporate these new features into their social media structure. 

Read More

Topics: Social Media

4 Points to Consider When Establishing Your Brand Voice & Social Media Personality

Posted by Jonathan Bales on Apr 19, 2018 8:30:00 AM

With over 2.5 billion social media users across the world, social media is seen as an integral medium that businesses and marketers feel must be utilized to reach customers. However, not all organizations on social media are experiencing success with thousands of followers and patrons among their social media accounts. This situation sheds light on the current landscape of social media and how many businesses are improperly approaching social media with an ill-advised strategy.

The idea of social media is almost a little too enticing for businesses to pursue, and how could it be ignored when almost every marketing agency and business blog is raving about how important it is to have a social media footprint. However, the underlying issue here that businesses face, is how they they operate in the realm of social media. The majority of businesses approach social media as another tool to help their businesses grow without understanding the makeup of how flourishing social media accounts work. Thus creating business accounts that clearly show a disconnect and lack of understanding for how social media functions.

Read More

Topics: Branding & Marketing, Social Media, Business

[Guest Blog] Opportunities & Dangers of Social Media for Business: Everything You Need to Know

Posted by Sarah Daren on Apr 10, 2018 8:30:00 AM

Social media is gaining traction as an essential marketing resource for every field and industry, including the restaurant business. Currently, younger generations represent the largest group of the digital population, and usage declines across the demographic spectrum as the age range rises. Approximately 90-percent of young adults use social media, and American seniors weigh into the social media mix at 35-percent. Although most of the population uses social media, it’s not enough to simply open a Facebook or Twitter account and expect patrons to find your establishment. An effective social media presence includes digital assets that are updated with complete and accurate information as well as a strategy that comprises interacting with target consumers regularly.

A Pew Research report reveals that the social media audience has expanded from an infinitesimal 5-percent in 2005 to nearly 75-percent of the population. As a result, social media has gained influence that rivals major media outlets like television and radio, an outcome that has led business experts and legislators to pay more attention the marketing resource. Despite this, social media is a powerful tool for reaching affluent consumers. Consumers with disposable income are more likely to take an interest in specialty eateries, making social media the ideal meeting ground to attract hungry clientele.

Read More

Topics: Social Media, Business

A Quick Guide on How to Read Facebook Analytics

Posted by Shruti Kapadia on Mar 22, 2018 8:30:00 AM

There’s plenty of different Facebook metrics to grasp, especially when it comes to analyzing your monthly Facebook analytics. It can get overwhelming. Facebook metrics are by the millions and there is so much data that it can become impossible to measure and record everything into one small report. You’ll end up with a massive confusing report showing nothing but numbers. But don’t worry, we’ve come to your rescue. Today, I will explain how Facebook Insights works, how to read Facebook analytics and which metrics matter the most for your brand. 

Here are a few metrics that no matter what brand you are managing on social media you can measure for:

Read More

Topics: Social Media

Beginners Guide How to Navigate the Instagram & Facebook Ads Landscape

Posted by Jonathan Bales on Mar 20, 2018 8:30:00 AM

The realm of social media advertising can be quite intimidating for small businesses to grasp, especially with giants like Facebook and Instagram running the show. These social media platforms offer multiple ways to create and organize specific advertisements to reach new customers, but the road maps of these tools can be a little too vague or hard to interpret their actual function. 

Understanding the tools at your disposal with Facebook advertisements can give you the confidence to invest in advertisements across your social media accounts without the feeling of wasting your budget. But before our journey can begin, we must first understand the current playing field.

Read More

Topics: Social Media

Reach More Diners with 9 Easy Instagram Restaurant Promotion Ideas

Posted by Jonathan Bales on Mar 13, 2018 8:30:00 AM

 
Social media has forever changed the way people interact with each other as well as how they interact with businesses. So, it should come as no surprise that Instagram is at the forefront of how patrons engage with their favorite meals but more importantly, their favorite restaurants. 
 
With the rise in popularity for Instagram users to post about their favorite foods, restaurants have looked to capture that attention in hopes of generating more foot traffic to their locations. However, simply creating an Instagram account or using social media sites will not guarantee higher yields for a restaurant. Time has to be spent creating meaningful ideas and promotional strategies that can be implemented to help the restaurant grow and retain new customers. 
 
This can seem daunting to many restaurant owners who are new to the playing field with social media but with a few tips and some outside-of-the-box ideas, the table can be set for restaurants to grow vibrant foodie communities. With that said, let's go through 9 Instagram restaurant promotion ideas. 
Read More

Topics: Restaurants, Social Media

8 Instagram Easter Marketing Ideas that Stand Out

Posted by Silvia Lilly on Mar 1, 2018 8:30:00 AM

This year, Easter is arriving a bit earlier than most years (Sunday, April 1st). Every restaurant owner understands the importance of taking advantage of a traditional holiday and using social media to spread the word.

With Instagram being among the top social media favorite for restaurants, we wanted to share with you 8 perfect Easter marketing ideas and examples that could spark some photo ideas for your Easter promotions or Instagram post.

Read More

Topics: Restaurants, Social Media

5 Powerful Facebook Tools to Improve Your Ad Performance

Posted by Shruti Kapadia on Feb 27, 2018 8:30:00 AM

Brands are constantly looking for ways to improve their Facebook ad performance. Especially since Facebook not only has almost 2 billion users, but also because Facebook advertising is cost effective and beneficial. There’s definitely something about the platform that makes 93% of marketers advertise with Facebook regularly.

I will share 5 Facebook ad tools that will help you improve your ad performance and create an awesome ad campaign.

Read More

Topics: Social Media, Business


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

Subscribe to Email Updates

Recent Posts

Follow Us