Kulture Konnect Blog

Response management is a 360 degree communication package that we designed here at Kulture Konnect to provide a steady flow of communication for your social media channels. In this interaction driven social media engagement strategy the objective is to respond and communicate with consumers and potential consumers.

But a thing or two can always go here and there while manually communicating with guests. Here’s a rule book that we follow that helps us be consistent and creative when interacting with our client’s customers.

The internet took the world by storm and advanced digital technology to a whole new level. It provided us new ways to transact and do business. E-commerce was born, and people could buy and sell across the world from their computers.

We found a different way to interact and stay connected. Social media sites played a great part in all that. Almost everyone is on social media nowadays for one reason or another.

As you must have noticed, wherever people congregate physically or virtually, there is a potential for business. The social media players apparently know this, and use it to their advantage.

This gave rise to what is now officially tagged as social commerce. To put it simply, social commerce is a cross between social media and ecommerce. And the name rightly did justice to the merger.

It’s undeniable that social media becomes a huge part of everyone’s life, almost. Simply because it serves a variety of purpose - it can be as a form of learning tool where you can learn everything that’s happening to your friends/family or community, or use it for marketing products/services.

But no matter how people use their social media account, in the end, they are all still aiming for one goal - building a strong social media following. Some people successfully achieved this goal, but there are some who are still wondering how they do it.

If you search online, it will show you plenty of ways on how to build it. Are they effective? The best way to find out is by trying it yourself. But if you landed on this article, you only have to read 6 methods and we can guarantee their effectively.

Just like big name brands hire celebrities to endorse their product, influencer marketing allows you to collaborate with a social media celeb in order to endorse your product or service. Fortunately, we now have many interest-driven influencers who are popular in their field or industry such as food bloggers for restaurants, photographers for wedding venues, travelers for hotels and activities, airlines are also pairing with travel bloggers to promote their brand.

This is your step-by-step guide on how to grow your business with Instagram influencer marketing.

1] Target Your Local Bloggers

Instagram is full of bloggers. Based on your product or service, target the influencers you want in your location. A smaller LA based local blogger with a decent following will be more beneficial for your brand than a huge cross-country or global influencer who has millions of followers. The first step would be to prioritize which location are you looking to target.

Today, we’re serving up fresh takes on three risks to avoid – and three risks to embrace – when running your company’s social media account. Employees take note: where and what you choose to share on social media channels can either work in your favor, or ruin your business’s reputation. Not all risks are created equal, and for restaurants, social media posts can turn sour faster than milk if not managed correctly.

First, let’s start with some of social media best practices including social media risks for your company and employees to avoid.

Vero, a relatively new social media platform, is poised to steal the mantle from the "illustrious" social media front runner, Instagram. The creation of Vero, by Ayman Hariri, is spearheaded on the premise that they offer a format and set of features that are less restrictive than the likes of Facebook and Instagram. So does it measure up?

No Algorithms?

For the better part of 3 years Vero has flown under the radar at around 150,000 registered users or so, until just recently, when the app passed 3 registered million users and is continually climbing. The platform created by Vero looks to alleviate the issue of Instagram applying an algorithm to your social media experience by displaying chronological posts, not selling of personal data and the reduction in the amount of advertisement exposure. These have been some of the grievances that many users on Instagram and Facebook have been loathing ever since recent algorithm changes that were rolled out over the course of the last 2 years.

Over the years, Kulture Konnect has had the privilege to work with some incredible organizations within the restaurant industry and we recently had the opportunity to give back to not only a cause we whole heartedly support but also an industry that has supported us over the years. As a marketing agency, we were able to connect with a non-profit organization by the name of Taste of the Nation that works alongside No Kid Hungry to help with their social media in hopes to raise funds and promote awareness to end childhood hunger in the US. Taste of the Nation is a series of culinary events dedicated to raising money and awareness for No Kid Hungry and are held all across the country from Southern California, to Texas, New York, and even Minnesota.

This year, attendees will enjoy tastings from the nation’s top restaurants, wines, and premium spirits. Guests will also enjoy live entertainment and a silent and live auction with A&E's Storage Wars, Dan Dotson. The best part, 9 of the top chefs from the Orange County area (shown below) are coming together to lend their support to this amazing cause and by doing so, they will be cooking up a storm of delicious food and drinks for all guests to enjoy. Our social media team is just as excited to go above and beyond to help end childhood hunger. 

Business is in a constant state of evolution and the realm of social media is no different. Live streaming is becoming more and more prominent with nearly all major brands and online personalities incorporating live media into their social media strategies.

Live streaming elements are being rolled out by almost every major social media platform such as Facebook, SnapChat and Instagram but other mediums such as YouTube and Twitch are already very prominent in their own right when it comes to live streaming of media. Even Twitter has Periscope as form of live media. This newfound growth is full of opportunity for brands to incorporate these new features into their social media structure. 

With over 2.5 billion social media users across the world, social media is seen as an integral medium that businesses and marketers feel must be utilized to reach customers. However, not all organizations on social media are experiencing success with thousands of followers and patrons among their social media accounts. This situation sheds light on the current landscape of social media and how many businesses are improperly approaching social media with an ill-advised strategy.

The idea of social media is almost a little too enticing for businesses to pursue, and how could it be ignored when almost every marketing agency and business blog is raving about how important it is to have a social media footprint. However, the underlying issue here that businesses face, is how they they operate in the realm of social media. The majority of businesses approach social media as another tool to help their businesses grow without understanding the makeup of how flourishing social media accounts work. Thus creating business accounts that clearly show a disconnect and lack of understanding for how social media functions.

Social media is gaining traction as an essential marketing resource for every field and industry, including the restaurant business. Currently, younger generations represent the largest group of the digital population, and usage declines across the demographic spectrum as the age range rises. Approximately 90-percent of young adults use social media, and American seniors weigh into the social media mix at 35-percent. Although most of the population uses social media, it’s not enough to simply open a Facebook or Twitter account and expect patrons to find your establishment. An effective social media presence includes digital assets that are updated with complete and accurate information as well as a strategy that comprises interacting with target consumers regularly.

A Pew Research report reveals that the social media audience has expanded from an infinitesimal 5-percent in 2005 to nearly 75-percent of the population. As a result, social media has gained influence that rivals major media outlets like television and radio, an outcome that has led business experts and legislators to pay more attention the marketing resource. Despite this, social media is a powerful tool for reaching affluent consumers. Consumers with disposable income are more likely to take an interest in specialty eateries, making social media the ideal meeting ground to attract hungry clientele.