Kulture Konnect Blog

6 Signs You Need a Social Media Firm in 2018

Posted by Shruti Kapadia on Jan 11, 2018 8:30:00 AM

It’s a new year! Which means its time to re-vamp your old social media practices. It's safe to say that social media is not just a form of marketing but has becoem a lifestyle for many. And if the average man spends a great deal of time on any of these platforms, brands are bound to board on this express train too.

But the real question here is should you just do your own social media? Or hire a company to do it for your brand? This question has always raised confusion amongst all businesses.

We will gladly simplify this for you! Your business needs a social media firm and here’s why:

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Topics: Social Media, Business

[Guest Blog] Restaurant Industry: How Instagram is Transforming the Way We Dine

Posted by Amica Graber on Jan 4, 2018 8:30:00 AM

Instagram has ushered in a new era for restaurants, where customers care as much about the aesthetics of a dish as the taste. Even in upscale restaurants, where photographing your food was once a major faux-pas, the tides have turned.

New York eatery, Momofuku Ko, once had an iron-clad ‘no photography’ policy. If you were to take a secretive snap, as one diner once recalled when speaking to the New York Times in 2013, you could expect to be berated by the chef himself. But those days are gone, and the evidence is on Ko’s Instagram and Yelp pages, which are flooded with images of food and selfies.

While some restaurants have just begun to adjust to omnipresent iPhones as a way of life, others are actively courting Instagram users for free publicity. Dirty Bones, a hip London restaurant, started to provide diners with ‘Instagram kits’ that contained a mini tripod and lighting equipment. Some restaurateurs are now designing their restaurants with Instagram in mind, specifically seeking out ‘Instagram bait’ decor to lure in new customers from social media. The following infographic, courtesy of Fundera, looks at how Instagram has changed the restaurant industry.

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Topics: Restaurants, Social Media

3 Simple Tips How to Get Rid of Your Restaurant Bad Yelp Reviews

Posted by Jorge Pacheco on Dec 28, 2017 8:30:00 AM

Have you checked your restaurant Yelp reviews lately? If so, have you received any bad reviews from any of your patrons or an unhappy ex-employee?

Current technology allows everyone to share their thoughts and experiences in real time, this means that we can all express openly our opinions about your restaurant for everybody to see... And it doesn't matter if such opinions are true/fair or not. 

More and more, consumers tend to check reviews before they make the final decision of buying from any business, and that is not different for restaurants. According to research done by Pew Research Internet Project in 2010, 58% of Americans have researched a product or service online and 24% of American adults say they have posted comments or reviews online. Have in mind that this was done 2 years ago, numbers are certainly higher today. 

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Topics: Branding & Marketing, Restaurants, Social Media

We Predict 6 New Social Media Trends that Will Shape 2018

Posted by Shruti Kapadia on Dec 19, 2017 8:30:00 AM

2017 is about to come to an end so, let’s drop the ball and get right into what new social media trends 2018 has in store for us.

If you haven’t already noticed then it’s about time you see that social media has come to competitive terms. Brands are driving most of their marketing and advertising to social media. Everything that happens on social media is on your mobile device or desktop. There is no denying that social media has become the source of all information.

2017 has been a year of great social media trends such as videos, the shift of mobile friendly content and video sharing including Instagram Stories leaving big platform Snapchat behind.

So, let’s look at some of our social media trend predictions that we have for 2018.

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Topics: Social Media

4 Ways to Decrease Shopping Cart Abandonment Using Social Media This Holiday Season

Posted by Shruti Kapadia on Nov 16, 2017 8:30:00 AM

Black Friday is creeping up and you know what that means... shoppers will be taking advantage of every holiday deal and attempt to save every penny they can. Not to mention, these holiday deals will BOTH be in stores AND online. Holiday deals have jumped on the digital train and consumers are loving it. Doorbusters are not only a literal term to wait outside the stores after your delicious Thanksgiving meal, but also the moment you are waiting online for the "add to cart" option to appear on your sweet deals the week of Thanksgiving. So, the biggest question that companies have every holiday is how can they decrease shopping cart abandonment? 

There are many ways you can influence buyers to hit the "place order" button to make that purchase. But this year, we'd like to throw some light on how social media can help you curb the bridge between the purchase and the buyer's final action with these four simple tips.

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Topics: Social Media

Is Restaurant Social Media Really That Powerful?

Posted by Jorge Pacheco on Nov 7, 2017 8:30:00 AM

Food is a powerful way to bring people together. In one way or another, food conditions our daily experiences everywhere, from work and family events to how we are introduced to new cultures, lifestyles, traditions and more. Our points of view, our memories and our lives in general can easily be influenced by just one meal and the experience surrounding it. For a restaurant, having guests sharing their favorable experiences can mean more business.

How do guests share their food experiences?

Through social media, of course.

Relevant phenomenons such as foodstagramming have people taking and sharing pics of their food at their favorite restaurants. Real-time feeds such as Facebook Live or Periscope allow for an even more intimate way of sharing with your followers through live feeds. The sensation is all around us… and it can’t be stopped, so, why not join?

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Topics: Restaurants, Social Media

Take Advantage of This Free Social Media Marketing Audit For a Limited-of-Time

Posted by Silvia Lilly on Oct 19, 2017 8:30:00 AM

What is a Social Media Marketing Audit?

A social media marketing audit is an evaluation in terms of where you are in your marketing on your social media channels and where it needs to be. Your custom audit will pinpoint areas for improvement and help you reach more people, receive higher engagement, and more conversions. 

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Topics: Branding & Marketing, Social Media

5 Popular Brands Killing it on Social Media and How

Posted by Shruti Kapadia on Oct 17, 2017 8:30:00 AM

In social media marketing, content is king! The primary purpose of content marketing in social media is to establish a connection between your audience and your brand. What you post, where you post, when, who you post it to and how you post your social media content all contributes to the success of your social media marketing.

A little over 80 percent of the U.S. population has a social media profile, which is a reminder why social media is a powerful marketing tool to businesses today. Producing an effective social media strategy is not just an option, it is a necessity.

Let’s take a look at some household name brands who are not only taking their social media strategies to a whole new level but also setting new trends for businesses to follow.

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Topics: Social Media

Boost Restaurant Sales with these 8 Trendy LA Instagram Food Bloggers

Posted by Silvia Lilly on Oct 12, 2017 8:30:00 AM

Who knew food bloggers and Instagram famous foodies who dedicate their time to documenting and blogging their favorite food and drink spots could be a significant help to your restaurant marketing?

When you hear someone say that social media is powerful, it's because they are absolutely right! Social media channels such as Instagram and bloggers are just another form of "word of mouth." And having a well-known food blogger write about your restaurant could give you the sales boost you need. Bloggers have the ability to get the attention from locals and have an influence on public opinion.

81 percent of U.S. online consumers trust information and advice from blogs.

92 percent of companies who blog multiple times per day have acquired a customer from their blog.

67 percent of people say they’re at least a little more likely to purchase a product after a friend or family member shared it via social media.

And just so you know, many food bloggers and social media influencers are looking to build their own audience. They utilize social media such as Instagram, to grow their following. It becomes a win-win situation for your restaurant and for the food blogger.

So, now let's get down to business! Here are the top 8 food bloggers and Instagram foodie influencers in the Los Angeles area that your restaurant could collaborate with to boost your sales and restaurant marketing.

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Topics: Branding & Marketing, Restaurants, Social Media

How Engaged Employees Impacts Your Social Media Restaurant Marketing

Posted by Niki Pacheco on Sep 14, 2017 8:30:00 AM

You are the boss. You have all the digital answers. You KNOW what the social media secret sauce is…the perfect strategy to get your restaurant to the next level. But, how strong is your strategy if your employees couldn't care less?

The millennial generation who are working at your restaurant know what they want when it comes to food and they want to tell their friends about it. So why don’t you simply sit back and let them do the work?  For them, posting to social media isn’t work, it’s simply…being.

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Topics: Restaurants, Social Media


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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