Restaurant owners from the Palm Springs and Coachella Valley had plenty to look forward to last Wednesday at the Dine GPS Restaurant Bootcamp presentation at the Westin Mission Hills Golf Resort & Spa. The panel consisted of food produce giant Sysco, who revealed food trends and the latest restaurant concepts. Popular reservation system Open Table shared trends among diners from the Palm Springs area. Last but not least, our very own restaurant marketing expert, Jorge Pacheco, discussed the benefits and the most essential parts of social media. Let's recap some of the most important points of Jorge's presentation.
Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up each social channel algorithm. Not everyone who sees your marketing message will benefit from your service or buy your product. The users who are constantly engaging with your content by either liking, sharing, commenting or even clicking on your post are the users who are interacting with your content the most. Jorge explained each algorithm for the 5 most relevant social media platforms and why the algorithms are set this way.
By setting social media goals, it’s easier to measure success or failure. Here's a checklist of questions Jorge recommends to go over before you create your social content.
The point of your social media analytics is to track the behavior of your followers and how they are interacting with your content. Monitoring your analytics or metrics is also helpful due to the fact that it'll tell you what's working and what's not working. Jorge urges businesses to monitor your metrics on a daily, weekly and monthly basis in order to make better marketing decisions.
For more information on how to analyze your social media metrics, make sure to watch Jorge's latest social media webinar titled, "Restaurants 101: How to Analyze Your Social Media Metrics Like a Marketing Pro."
Of course, the do's and don't of social media marketing. One of the most common social media mistakes is when businesses try to bait users to reshare posts. People only share what they like, and are generally self-interested. You need to understand what content people share and why they do it if you want them to share your content regularly. Ditch the sales pitch and put their interests first and find ways to add value to your posts.
Meet the Speaker
Jorge Pacheco was approached to join the panel for the Dine GPS Restuarant Bootcamp after conducting a live social media webinar in August. Jorge is the co-founder and creative director of Kulture Konnect since 2005. With Jorge's amount of experience working with well-known restaurants and other brands/industries for 14 years, he has become a restaurant marketing industry leader in our area. Pacheco earned his Bachelor's degree in Graphic Design in 2004 and his Master's degree in Business Administration and a minor in Marketing in 2012. Two years in a row, Jorge was a restaurant marketing presenter for the Western Foodservice & Hospitality Expo in 2016 and recently this past August.