Kulture Konnect Blog

Wine Marketing: 12 Interesting Stats to Help Identify Target Audience

Posted by Silvia Lilly on Dec 4, 2018 8:30:00 AM

When it comes down to wine, the older the better. But does this saying apply to the audience your winery should be targeting? 

It was found that 31 percent of consumers in the U.S. who drink wine at least once a week are millennials between the ages of 21 and 40. With these stats you might automatically think you should be focusing on millennials. Not so fast. 39 percent for ages 40-54, and 43 percent for ages 55 and up of alcohol consumption is attributed to wine. 

Here are more interesting facts about several generations and who you should be targeting for your wine marketing

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Topics: Wine Marketing

7 Pros & Cons Using Groupon to Build Your Wine Club Membership

Posted by Mariana Vera on Oct 11, 2018 8:30:00 AM

Promoting your wine club subscription can be tough. It may only interest those who know they are passionate about wine tasting, and the price of becoming a new member can be a leading factor as to why your business may not be growing as much as you hoped it would.

In seeking new members, it is necessary to increase your wine club exposure. The challenge is, it will take some convincing when trying to bring in people who don't know if their love for wine is worth the cost. So how do you force them to get their feet wet?

Many wineries decide to seek marketing assistance from coupon websites like Groupon. Running a special offer that users can access through Groupon will no doubt bring new members to your doorstep, but there is no guarantee they will stay for long.

Your winery should be aware that Groupon offers may not bring automatic success. There are risks that come along.

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Topics: Wine Marketing

10 Eye-Catching Wine Label Designs

Posted by Marisa Soliz on Sep 20, 2018 8:30:00 AM

Your label is the first impression of your wine. Many of your customers will be influenced not only by the type of wine you sell and taste but also by the overall presentation. According to market research, it was revealed that what’s on the outside of a package is often just as important as what’s inside. Consumer research shows that 1/3 of product decision-making is based on packaging alone. A product with strong branding & packaging isn’t just more likely to grab a customer’s attention, it’s also associated with the quality of the ingredients.

If you are looking for inspiration or ideas to come up with your wine label, look no further. Here are 10 awesome examples of wine label designs that are sure to grab your attention. Analyze and take note.

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Topics: Print & Web Design, Wine Marketing

Wine Marketing: How to Use Social Media to Boost Sales and Create a Following

Posted by Shruti Kapadia on Sep 18, 2018 8:30:00 AM

In a world of digital comfort and online networking, social media marketing has become one of the best and most convenient avenues to bring in more business to a growing or already established company. Wineries are no exception, as they are able to dazzle old and new guests by creating charming online content filled with irresistible images of its finest wines and beautiful scenery. To be the best in the business, it is best to utilize the always evolving wine marketing styles.

A new business has the ability to become successful not only through hard work, but also by following trends and reaching out to new and current customers on social media outlets.

Here are some cool and modern strategies that most successful wineries follow on social media.

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Topics: Social Media, Branding & Marketing, Wine Marketing

How to Attract Millennials to Your Winery Using Social Media

Posted by Shruti Kapadia on Aug 16, 2018 8:30:00 AM

According to Wine & Vines, wine sales in the United States are approaching $62 billion annually, and millennials are consuming an estimated 42 percent of it. So, there is definitely a potential to make sales here. In this blog post we are looking at 7 ways social media can help bring in millennials to your winery.

Wine is taking over the drinking game just like social media has taken over TV & News. It's no surprise that millennials are attracted to reds, whites and pinks whether its comes in bottles, plastic or even cans. They want to enjoy a wine after a stressful day and unwind with their friends and family. Sure, they can go to restaurants but did you know they prefer to drink wine at home more often?

According to Modern Restaurant Management64 percent of Americans are more likely to drink wine at home than at a restaurant and that area my good friend must be tapped!

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Topics: Social Media, Branding & Marketing, Wine Marketing

10 Wine Marketing Ideas That Deserve a Toast

Posted by Silvia Lilly on Apr 27, 2017 8:30:00 AM

Are you coming up high and dry on marketing ideas to promote your wine or winery? If the answer is yes, you've come to the right place. 

Your wine marketing strategy or ideas must be creative and customer focused in order to build solid and dependable relationships with your customer base and run a successful winery. With wine sales said to have reached $60 billion in 2016 and an estimated $39.8 billion in sales from domestic wine in the U.S., we want to make sure you are in on the dough. With that said, let's get started and turn your tasting room into a full house and visitors into loyal customers. We're filling up your glass with 10 great ideas to add to your wine marketing strategy. 

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Topics: Branding & Marketing, Wine Marketing


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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