Kulture Konnect Blog

Mariana Vera

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7 Pros & Cons Using Groupon to Build Your Wine Club Membership

Posted by Mariana Vera on Oct 11, 2018 8:30:00 AM

Promoting your wine club subscription can be tough. It may only interest those who know they are passionate about wine tasting, and the price of becoming a new member can be a leading factor as to why your business may not be growing as much as you hoped it would.

In seeking new members, it is necessary to increase your wine club exposure. The challenge is, it will take some convincing when trying to bring in people who don't know if their love for wine is worth the cost. So how do you force them to get their feet wet?

Many wineries decide to seek marketing assistance from coupon websites like Groupon. Running a special offer that users can access through Groupon will no doubt bring new members to your doorstep, but there is no guarantee they will stay for long.

Your winery should be aware that Groupon offers may not bring automatic success. There are risks that come along.

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Topics: Wine Marketing

Boost Restaurant Sales With Text Message Marketing This Holiday Season

Posted by Mariana Vera on Oct 9, 2018 8:30:00 AM

The holiday season is among us and you know what that means for your restaurant... less and less seats are filled due to the fact that people are focusing their money on gifts and decorations rather than dining out. Blue Sky Local reports that 61 percent of restaurants notice about a 20 percent drop in their business during the holidays.

But what customers don't realize is how many holiday deals restaurants have to offer! They need to know they can still indulge in great food without breaking their bank.

The game-changer? SMS text message marketing. Everyone will know about the delicious turkey dinner you are bringing to the table. 

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Topics: Restaurants, Branding & Marketing

Print & Digital Marketing: How to Make the Best of Both Worlds

Posted by Mariana Vera on Oct 4, 2018 8:30:00 AM

 

Today, children are asking for tablets instead of bicycles when they turn five, and a two-year-old knowing how to take a selfie before speaking a complete sentence is considered completely normal. This is the age of millennials, the generation that is all about using digital outlets. And it is no secret to businesses, as they have turned to digital marketing as their primary source of advertisement and that's because of how inexpensive digital marketing is to gain brand awareness.

This is telling of our society and the way we have allowed the internet to play everyday roles in our lives. Statista shows that 77 percent of the US population has an existing profile on a social media platform in 2018. The American Press Institute reported that 88 percent of millennials get their news from Facebook alone. Does this tell us that we are no longer relying on print?

Is print truly dead? Believe it or not, people are still using print for their advertising needs. One example, it was found that billboard ads still reap benefits. MediaLease found that 56 percent of people will share an ad they have looked at by talking about it. Word of mouth, folks.

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Topics: Print & Web Design, Social Media, Branding & Marketing


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We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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