Kulture Konnect Blog

Mariana Vera

Recent Posts

Everything You Need to Know How To Build Your Restaurant Branding

Posted by Mariana Vera on Nov 29, 2018 8:30:00 AM

Whether you are working on branding your new restaurant or rebranding an existing one, restaurant branding is about more than creating a strong visual identity or a memorable dining experience for your customers. It’s about understanding exactly who you are as a company and why people are coming to your restaurant, rather than with your competitor.

Here's everything you need to know about building your restaurant branding.

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Topics: Restaurants, Branding & Marketing

Holiday Email Marketing for Restaurants: 6 Ways How to Get it Right

Posted by Mariana Vera on Nov 27, 2018 8:30:00 AM

For many restaurants, the holiday period, spanning from November to New Years day, is not exactly the most profitable time during the year. A decline in business is noticed by 61 percent of restaurants during the holidays (Chron).

With a little advice on getting your email marketing right can give you the holiday boost your restaurant desperately needs. 

Because who wants to lose money, right?

Let's begin.

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Topics: Branding & Marketing, Restaurants

Kulture Konnect's Creative Marketing Team Shares Unique Family Thanksgiving Traditions

Posted by Mariana Vera on Nov 20, 2018 8:30:00 AM

Thanksgiving is a time when all of us get together whether it's family, coworkers and friends to reflect upon our lives and moments we are grateful for.

Each Thanksgiving our creative marketing team comes up with ways to express our thanks. This year we wanted to share with everyone the traditions each Kulture Konnect team member takes part within their own families. Here's a glimpse of what Thanksgiving looks like inside each of our homes.

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Topics: Giving Back

Kulture Konnect Utilizes Social Media to Give Back to March of Dimes

Posted by Mariana Vera on Nov 13, 2018 8:30:00 AM

This year, Kulture Konnect proudly sponsored March of Dimes, Signature Chefs Auction that allowed the organization and culinary chefs to raise money for a cause that supports helping mothers and babies overcome premature births. As a marketing agency, we find it rewarding to get involved in our community and be a help to organizations that we truly believe in. When we were approached to help March of Dimes, Signature Chefs Auction social media strategy, we simply could not say no.

Not only was it an opportunity to give back but it was also an honor to be a part of March of Dimes first Inland Empire Signature Chefs Auction. 

In an effort to raise funds to fight against premature births, March of Dimes is known to host this annual event in different cities around the U.S., where local well-known culinary artists get together to create samples of their work for attendees before an auction to raise money for the cause (March of Dimes).

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Topics: Social Media, Giving Back

Top 5 Challenges the Hotel Industry Face and How to Overcome Them

Posted by Mariana Vera on Nov 8, 2018 8:30:00 AM

Running and owning a hotel means that you are facing plenty of competition. 

In order to continue to be successful, it is important to be knowledgeable about what factors are creating today's challenges in the industry. This way, you will know how your hotel can come out on top.

Here are the top 5 factors that are bringing trouble to the hotel industry and ways you can overcome them.

 

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Topics: Hotels

Hospitality Trends: Take Note From These 6 SoCal Restaurants & Bars

Posted by Mariana Vera on Nov 6, 2018 8:30:00 AM

In the restaurant industry, it can be a difficult task to create a new concept for your restaurant when there is already so much competition.

You want your restaurant to be memorable, to standout, to offer a quality menu and of course, top notch customer service. The goal is to leave a lasting impression so much that people want to come back for more.

Here are 6 unique restaurants and bars that are successful at creating trends and buzz among the California dining scene and hospitality industry. So, if you are a restaurant looking to rebrand or a new restaurant in search of a theme or concept, take note.

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Topics: Restaurants

4 Vital Reasons to Grow Your Instagram Following Organically

Posted by Mariana Vera on Nov 1, 2018 8:30:00 AM

More than one-eighth of the planet's population share something in common - according to Hootsuite, all of them have Instagram accounts.

Instagram is a social media network that is only becoming more popular by the year. Today, Hootsuite reports that 1 billion people use Instagram. 

For businesses, Instagram is a key player in their marketing strategy. Though Twitter used to be the front-runner for business profiles, Instagram has been able to take the top spot with tools such as the "business profile" option.

Today, 71 percent of businesses use Instagram and about 25 million business profiles exist (Hootsuite).

Creating an Instagram account for your business is easy.

The hard part? Building your Instagram following.

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Topics: Social Media

7 Proven Ways to Increase Your Web Traffic

Posted by Mariana Vera on Oct 30, 2018 8:30:00 AM

The amount of web traffic your business receives is a way to analyze if your brand is catching the attention of consumers - new and old.

When running a business, it can be a challenge to get your website to rank on a search engine.

If you feel that you are doing everything you can to market your website, but the clicks are just not coming in, then it's time to try something new!

Here are seven different ways you can increase your web traffic. 

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Topics: Branding & Marketing, Websites

4 Sure Signs You Need a Restaurant Makeover

Posted by Mariana Vera on Oct 23, 2018 8:30:00 AM

Oh no! Your restaurant isn't filling up tables like it used to. But why?

It's certainly not your customers, it's your restaurant.

A decline in sales is a sure sign that your restaurant is in need of a change! A restaurant makeover is just what you need to strike excitement back into your team members and customers.

Although change can be intimidating, it can also be the answer to your lack luster sales. Here are some areas where you can begin making necessary changes.

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Topics: Restaurants

5 Effective Ways to Reduce Restaurant Wait Times

Posted by Mariana Vera on Oct 18, 2018 8:30:00 AM

Good news! Your restaurant is everyone's favorite place to stop by and enjoy dinner every Saturday night. The bad news? This has resulted in longer wait times for guests.

Though wait times are a factor that can be out of your control, there are different ways you can try out to reduce wait times for your guests. Let's go through 5 ideas you'll want to consider.


Online Food Ordering is a Trend

Your customers will no longer have to wait for a seat. Instead, customers will be able to stay in the comfort of their own home. For this reason, more restaurants are turning to mobile food delivery services for help, not to mention, it's growing quickly.

A Statista survey showed 20 percent of its participants claim to use a food delivery service at least one time every week. Numbers also show that within one year, the food delivery service went from contributing 30 billion dollars to the overall sales of the restaurant industry to an increased amount of 206 billion dollars (Statista). What a difference a year can make.

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Topics: Restaurants, Business, ProTips


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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