Kulture Konnect Blog

Email lists have been a foundation for essentially every business over the last several years simply because of the utility of incorporating an email list for customers to subscribe to. Having a way to directly reach customers who want to engage with your product or service holds a much higher value than otherwise broadcasting your business, hoping customers will connect with you. 

Staying connected with past customers is as important or even more important than reaching new customers. Pareto's Principle of the 80-20 rule can be applied to business in the sense that 80% of your business comes from 20% of your customers. Now this is not an absolute for every business or even any business, it simply stresses the point that loyal customers make up a large percentage of a business's margin and should not be neglected. This is why so many business professionals will yell from the rooftop about how important building an email list is.

Social media is gaining traction as an essential marketing resource for every field and industry, including the restaurant business. Currently, younger generations represent the largest group of the digital population, and usage declines across the demographic spectrum as the age range rises. Approximately 90-percent of young adults use social media, and American seniors weigh into the social media mix at 35-percent. Although most of the population uses social media, it’s not enough to simply open a Facebook or Twitter account and expect patrons to find your establishment. An effective social media presence includes digital assets that are updated with complete and accurate information as well as a strategy that comprises interacting with target consumers regularly.

A Pew Research report reveals that the social media audience has expanded from an infinitesimal 5-percent in 2005 to nearly 75-percent of the population. As a result, social media has gained influence that rivals major media outlets like television and radio, an outcome that has led business experts and legislators to pay more attention the marketing resource. Despite this, social media is a powerful tool for reaching affluent consumers. Consumers with disposable income are more likely to take an interest in specialty eateries, making social media the ideal meeting ground to attract hungry clientele.

What questions should be answered before you start new design work for a client? Well, for one its always best to have a small list of questions ready for your client to answer. This way your going into the design understanding what their expectations are and you're not shooting in the dark. This can cause for a lot of frustration on both ends being that A) it's not what the client wanted and/or B) you've already spent a lot of time on the design. It's most likely both A and B, as designers we are eager to just get right into designing before we fully understand what it is the client is asking for.

As a designer, we should always learn to listen and understand first, and allow time for questions. Then design, because if we don't fully understand the idea as to why the client is needed a specific poster or flyer or landing page, then we wont be able to effectively do our job in designing something that solves their issue.

Which leads us to the first question....

Brands are constantly looking for ways to improve their Facebook ad performance. Especially since Facebook not only has almost 2 billion users, but also because Facebook advertising is cost effective and beneficial. There’s definitely something about the platform that makes 93% of marketers advertise with Facebook regularly.

I will share 5 Facebook ad tools that will help you improve your ad performance and create an awesome ad campaign.

When your company is in need of design work the question begs to be asked, "where do we begin to look?" Well, first you need to know what exactly it is that your company needs as well as what you are looking for. This allows you to really narrow down your search and quite possibly gear you towards the designer and services that will best suit your company's needs not just for that time but possibly for the future as well. You might need print collateral (i.e posters, brochures, business cards, flyers etc) or maybe it's more web based and you need a complete overhaul on your website. Once you determine your exact needs, it is time to start searching.

How do you go about finding a trusted freelance graphic designer? With computers and design programs at everyone's disposal it makes it a lot easier for people to claim that they are designers. Unfortunately, not everyone is a great designer. So, it becomes difficult to find that one person to trust with your company's work. Below I will showcase some different options that are available to you, and if they should be trusted.

Let's get started shall we? Business waits for no one!

When discussing NBC's Parks and Recreation, it’s almost hard to determine whether the characters or the food references on the show are more iconic. Meals like bacon and eggs, the Paunch Burger, and waffles were referenced frequently and played a significant role in the plot of the show. The show’s leading lady, Leslie Knope, is known for many things, like her interesting eating habits and her love of sugary treats. In addition to her obsession with waffles, Leslie is revered for the leadership traits that she embodies in life and at work. Throughout the show’s entirety, her values (and her ridiculous eating habits) remained constant. Even though the show ended in 2015, we can still learn a lot by trying to mirror the management lessons she taught us. Check out this guide created by Fundera on Leslie Knope’s most defining leadership traits that is guaranteed to make you smile. Then, find your restaurant crew and get to work!

If you can‘t figure out why your marketing efforts are falling flat then it's time to either take a good look in the mirror or make a new hire. You have to be brutally honest if you want to grow your business and that honesty must begin with your people. Who you surround yourself with from here on out will determine your success. Make sure your marketing manager possess these 4 qualities to catapult your business to take it to the next level.

It’s a new year! Which means its time to re-vamp your old social media practices. It's safe to say that social media is not just a form of marketing but has becoem a lifestyle for many. And if the average man spends a great deal of time on any of these platforms, brands are bound to board on this express train too.

But the real question here is should you just do your own social media? Or hire a company to do it for your brand? This question has always raised confusion amongst all businesses.

We will gladly simplify this for you! Your business needs a social media firm and here’s why:

Outsourcing to a graphic design studio can reap huge rewards for your company. This is especially true if you are careful to choose the right firm. But first you have to decide! If you’re struggling with the decision, we’ve outlined ten advantages that contracting to a design firm will bring you.

 1.  You will save money. We all know how expensive employees are, especially in California. You can eliminate the burden of employment costs by hiring a graphic design studio that won’t require benefits like healthcare, unemployment insurance and retirement.

 2.  You will save time. Good design firms work fast. They are highly efficient businesses that leverage experiences on past projects to quickly arrive at solutions.

The very moment I'm in the process of brainstorming a new blog post I aim for relevance, level of interest, personal experience and what our target audience is looking for. Always analyze your ideas from all angles! What topics are going to generate views yet, empower the reader? It hasn't always come naturally! In fact, in the midst of strategizing each post I've came upon several moments where I debated whether anyone would remotely read what I had to say. I constantly questioned if blogging was a complete utter waste of time.

When you take on the chore to blog for your business you're not simply writing about anything. You are giving the public a reason to visit your website. You must deliver insight, awareness and knowledge on a subject relevant to your reader that's beneficial to their needs. Keyword, BENEFIT. But, is blogging only about the reader? What about you? How is writing about different topics even benefiting your business? Well, listen up.