Kulture Konnect Blog

10 Sure Signs It's Time to Invest in Restaurant Marketing

Posted by Steve Averill on Nov 15, 2018 8:30:00 AM

 

So, you are at a place where you think you might need some restaurant marketing but you are not quite sure? Check out these 10 tips to help you decide if your restaurant is ready to be launched into marketing orbit! If you answer yes to 3 or more of the below then it is a sure sign that its time to make an investment for your restaurant's future. 

1. You have no plan.  This is the single hardest thing to do because it requires management to stop and actually THINK about what they are doing.  Action without planning means running in place.  You need a plan and a sounding board for that plan.  Hire a restaurant marketing company to view your business objectively and get ready to make some changes that will bring you to the next level.

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Topics: Branding & Marketing, Restaurants

Hospitality Trends: Take Note From These 6 SoCal Restaurants & Bars

Posted by Mariana Vera on Nov 6, 2018 8:30:00 AM

In the restaurant industry, it can be a difficult task to create a new concept for your restaurant when there is already so much competition.

You want your restaurant to be memorable, to standout, to offer a quality menu and of course, top notch customer service. The goal is to leave a lasting impression so much that people want to come back for more.

Here are 6 unique restaurants and bars that are successful at creating trends and buzz among the California dining scene and hospitality industry. So, if you are a restaurant looking to rebrand or a new restaurant in search of a theme or concept, take note.

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Topics: Restaurants

4 Sure Signs You Need a Restaurant Makeover

Posted by Mariana Vera on Oct 23, 2018 8:30:00 AM

Oh no! Your restaurant isn't filling up tables like it used to. But why?

It's certainly not your customers, it's your restaurant.

A decline in sales is a sure sign that your restaurant is in need of a change! A restaurant makeover is just what you need to strike excitement back into your team members and customers.

Although change can be intimidating, it can also be the answer to your lack luster sales. Here are some areas where you can begin making necessary changes.

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Topics: Restaurants

5 Effective Ways to Reduce Restaurant Wait Times

Posted by Mariana Vera on Oct 18, 2018 8:30:00 AM

Good news! Your restaurant is everyone's favorite place to stop by and enjoy dinner every Saturday night. The bad news? This has resulted in longer wait times for guests.

Though wait times are a factor that can be out of your control, there are different ways you can try out to reduce wait times for your guests. Let's go through 5 ideas you'll want to consider.


Online Food Ordering is a Trend

Your customers will no longer have to wait for a seat. Instead, customers will be able to stay in the comfort of their own home. For this reason, more restaurants are turning to mobile food delivery services for help, not to mention, it's growing quickly.

A Statista survey showed 20 percent of its participants claim to use a food delivery service at least one time every week. Numbers also show that within one year, the food delivery service went from contributing 30 billion dollars to the overall sales of the restaurant industry to an increased amount of 206 billion dollars (Statista). What a difference a year can make.

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Topics: Restaurants, Business, ProTips

The Top Social Media Benefits - Recap of Dine GPS Restaurant Bootcamp

Posted by Silvia Lilly on Oct 16, 2018 8:30:00 AM

Restaurant owners from the Palm Springs and Coachella Valley had plenty to look forward to last Wednesday at the Dine GPS Restaurant Bootcamp presentation at the Westin Mission Hills Golf Resort & Spa. The panel consisted of food produce giant Sysco, who revealed food trends and the latest restaurant concepts. Popular reservation system Open Table shared trends among diners from the Palm Springs area. Last but not least, our very own restaurant marketing expert, Jorge Pacheco, discussed the benefits and the most essential parts of social media. Let's recap some of the most important points of Jorge's presentation.

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Topics: Restaurants, Social Media

Boost Restaurant Sales With Text Message Marketing This Holiday Season

Posted by Mariana Vera on Oct 9, 2018 8:30:00 AM

The holiday season is among us and you know what that means for your restaurant... less and less seats are filled due to the fact that people are focusing their money on gifts and decorations rather than dining out. Blue Sky Local reports that 61 percent of restaurants notice about a 20 percent drop in their business during the holidays.

But what customers don't realize is how many holiday deals restaurants have to offer! They need to know they can still indulge in great food without breaking their bank.

The game-changer? SMS text message marketing. Everyone will know about the delicious turkey dinner you are bringing to the table. 

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Topics: Restaurants, Branding & Marketing

Top 10 U.S. Cities for Restaurant Expansion

Posted by Silvia Lilly on Sep 27, 2018 8:30:00 AM

You already own a restaurant and it turned out to be a success. Your next goal is to expand and you're considering different locations. Do you want to expand locally? Or do you want to take it up a notch and open in a different state? And if so, which locations should you consider? New studies show there are 10 U.S. cities you'll want to explore. Let's take a look.

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Topics: Restaurants, Business

Restaurant Marketing Expert Jorge Pacheco Joins Dine GPS Restaurant Bootcamp Panel - Register Here

Posted by Silvia Lilly on Sep 25, 2018 8:30:00 AM

Kulture Konnect's co-founder, Jorge Pacheco, is on a roll. We praised and cheered him on as he presented for the second time at the Western Foodservice & Hospitality Expo in early August. He made us proud after conducting Kulture Konnect's first live social media webinar in late August.  This month, Jorge Pacheco was asked to be a presenter at this year's Dine GPS Restaurant Bootcamp in Coachella Valley. As a team as a whole, we are extremely excited to be a part of Dine GPS. Jorge has done a great job over the years sharing his knowledge and insight regarding restaurant marketing. He has shown his strong skills and ability to help restaurants execute successful marketing and promotional work.

If you are a restaurant in the Palm Springs or Coachella Valley area and would like to gain more knowledge about social media, marketing and promotions please do feel free to attend the Dine GPS Restaurant Bootcamp. Here are the event details.

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Topics: Restaurants, Social Media, Branding & Marketing

6 Creative Restaurant Blog Ideas to Get You Started

Posted by Niki Pacheco on Sep 4, 2018 8:30:00 AM


Conventional wisdom may have told you that writing is a good habit. In today’s digital world, however, and especially in case of restaurant businesses, this statement holds true to a greater extent. Blogging is one of the most efficient ways to improve your search engine ranking.

One of the biggest challenges most restaurant owners and managers face is deciding on what to write on. The possibilities are endless. Here’s a look at 5 great blog post ideas that help improve a restaurant’s marketing:

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Topics: Branding & Marketing, Restaurants, Websites

Understanding & Analyzing the Top Social Media Metrics That Really Matter [Webinar Recap]

Posted by Silvia Lilly on Aug 30, 2018 8:30:00 AM

Your social media metrics have been around as long as you can remember but even with that said, so many restaurateurs have never really mastered what to do with their monthly data and how to get the most out of it. Which is why Kulture Konnect's co-founder, Jorge Pacheco, offered a free webinar this past Tuesday titled, "Restaurants 101: How to Analyze Your Social Media Metrics Like a Marketing Pro," to share with restaurateurs the tools to understand and utilize their social media metrics like a marketing pro.

Each month, our team prepares a social media report for our social media clients and at some point we asked ourselves, as much as we prepare and meet with clients to go over numbers, do restaurant owners truly understand what these numbers mean?

Kulture Konnect wants to help restaurants utilize their social media marketing to it's full potential. This webinar will give restaurant owners a clear understanding of how to read monthly social media metrics, teach them which metrics matter the most, why they matter, and how they can make the most of these metrics proving ROI.

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Topics: Social Media, Business, ProTips, Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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