Kulture Konnect Blog

Cutting-Edge Marketing to Grow Your Business.

Latest Stories

Featured Stories

Filter By Categories
Steve Averill
By
March 17, 2015

Five Social Media Tips for Your Restaurant Marketing


SocialMedia_RestaurantMarketing

When you look at the trend of social media use you see an all too familiar pattern: the rising peak of excitement and the dip into actual work. Pull yourself out of that dip by committing to these five principles and watch your social media efforts boost your bottom line.

1. Have fun.

If you’re not having fun then who is? Don’t commit the cardinal sin of being boring online. No one will spend a second online with content that puts them to sleep. People online are searching for something to stimulate them. So get them excited and talking and sharing your content with their friends. This should not be news to you but it might be. Every business is in the media business today so entertain us first and then you can sell to us later. 


2. Take pictures.

Pictures work better than prose. It’s simply a fact. And it’s really just a baby step because video is exploding. You just can’t type up your offerings any more. You have to package them and present them with a story. And the best way to tell that story is with pictures. Just think about facebook. Now think about what you’ve shared on facebook. Now add food to that. Nothing gets shared more online than pictures of food. Writing is pleading. Pictures are proof.

>>Jumpstart Your Brand! Get a FREE 30-Minute Restaurant Brand Assessment.

3. Make social a customer service tool.

Don’t just sell on social media use it to solve problems for your customers. Encourage them to give you feedback and respond in a timely manner. Make your brand stand for something more than food. Service them online and you’ll get them offline.

4. Be a person.

Don’t act like a company. Have a personality and make fun of yourself. Be the person you would want to meet at the restaurant. Be your customer. Be someone who just loves what they do and want to share it with the world. Have a human touch. We’re all wired to feel it.

5. Dominate one channel.

This is the one piece of advice that gets overlooked more than any other. The natural inclination is to set up on all every channel and see what works rather than choosing one to excel at. Fight against the urge to hedge your bet and take a stand. If you dominate one channel you may be able to master two.

If you found these tips useful be sure to sign up below and get more tips like these delivered straight to your inbox! 

New Call-to-action



 

Subscribe Email

Recent Blog Posts

How does my target audience affects my website ...

Posted by Niki Pacheco
If you’re only thinking about design, content, and user experience in your company’s website ...

5 tips to identify your unique value proposition ...

Posted by Jorge Pacheco
In any niche, in every industry, it’s essential to determine what sets your company apart from ...

How to do a Website Competitor Analysis Before a ...

Posted by Jorge Pacheco
Whatever industry you’re in, you’re not alone.  Even within your direct niche, competitors are ...

Website assets inventory: What is it and why do ...

Posted by Jorge Pacheco
Conducting a website assets inventory is an important part of any marketing strategy. After all, a ...

6 Tips to Build a Winning Social Media Strategy ...

Posted by Jorge Pacheco
If you don't have your social media strategy ready for this year, now’s the perfect time to do it. ...