Kulture Konnect Blog

Restaurateurs are always looking for ways to keep their operations and marketing costs down. In this article, we will give you five tips that only cost time to help you get a better return on your restaurant marketing without a big investment.

Marketing trends are evolving year after year. Getting your restaurant marketing strategy right is not always easy if you don’t know where to begin. 

For the new year, there are many trends that can be used to successfully market your restaurant. These 10 fresh restaurant marketing ideas will help you stay on top of recent trends and are key to get the attention of new/existing customers.

The Instagram “Nametag”

In October, Instagram rolled out the “Nametag” feature which works similarly to a QR code. Other platforms such as SnapChat were the first to come up with this idea as it made it easier for users to add friends just by using their smartphone camera to scan usernames. These codes allow others to find and follow your account quickly (Mashable).

Yelp has always been known to be one of the top review sites for restaurants. The site offers reviews, tips and photos to give potential customers a glimpse of each restaurant from a customer's point of view. Yelp has over 140 million people visiting the site each month, making it one of the strongest crowd-sourced review sites. 

Today, other restaurant review sites have received almost just as much attention. People are no longer relying only on Yelp, but taking their curiosity to other restaurant/food-related blogs that have taken off over the last several years. These blogs offer an inside look from a blogger's point of view. They have found creative ways to share their experience with food lovers, including video clips of each blogger's experience and more, giving you a real-life look.

These popular food blogs offer more than a good review. They are the perfect platform to market your restaurant. There are several advantages! Being featured on the best food blogs will be a major help to your restaurant marketing. It will also create buzz around your diner or eatery and most importantly, give you a sales boost. We have highlighted 6 of the hottest food blog sites that will no doubt help your restaurant gain exposure.

There's only a few weeks left til 2019 kicks off and with that in mind, it's the right time to start planning your new Instagram strategy. But before doing so, let's take a look at which Instagram trends to expect this coming year.

Brands Will Work With More Micro-Influencers

Nowadays, micro-influencers are more prevalent and relevant than ever. They are present in all categories like health, food, fashion and sports. They have particular niche audiences that they are constantly and profoundly engaged with. Coupled with the fact that they like to collaborate with like-minded brands, these attributes make them great partners for other brands and businesses looking to improve their customer engagement.

Email lists have been a foundation for essentially every business over the last several years simply because of the utility of incorporating an email list for customers to subscribe to. Having a way to directly reach customers who want to engage with your product or service holds a much higher value than otherwise broadcasting your business, hoping customers will connect with you. 

Staying connected with past customers is as important or even more important than reaching new customers. Pareto's Principle of the 80-20 rule can be applied to business in the sense that 80% of your business comes from 20% of your customers. Now this is not an absolute for every business or even any business, it simply stresses the point that loyal customers make up a large percentage of a business's margin and should not be neglected. This is why so many business professionals will yell from the rooftop about how important building an email list is.

So, you've made the leap into the food truck business and you have your brand-spanking-new-shiny food truck and you are ready to hit the road and sell your amazing food to the public. According to IBIS World data, the food truck industry had 870 million dollars in revenue in 2016. So, kudos to you for making the leap!

As successful as it has become, it is also very stressful. Trucks break down, regulations get tougher and people are unpredictable. This is why you must have some solid marketing strategies to pull out when the going gets tough. Below, you will find 5 marketing strategies that can get you through a pinch for your food truck start up. The common thread through all of these is basic... Be Creative.

Whether you are working on branding your new restaurant or rebranding an existing one, restaurant branding is about more than creating a strong visual identity or a memorable dining experience for your customers. It’s about understanding exactly who you are as a company and why people are coming to your restaurant, rather than with your competitor.

Here's everything you need to know about building your restaurant branding.

For many restaurants, the holiday period, spanning from November to New Years day, is not exactly the most profitable time during the year. A decline in business is noticed by 61 percent of restaurants during the holidays (Chron).

With a little advice on getting your email marketing right can give you the holiday boost your restaurant desperately needs. 

Because who wants to lose money, right?

Let's begin.

The way consumers feel about a company and perceive their products and services is very important. The success of any company depends not only in sales, but also brand recognition, which would make it very hard for any organization to stay in business if customers are indifferent to its brand. 

As designers, we consider branding as an emotional feeling. That is why we pay so much attention to a brand as a whole, not only as a logo or a type of font... And this is why we strive to create brands that create a connection with all constituencies in a fast and simple way that does not create indifference because it is too busy or overwhelming. 

So, you are at a place where you think you might need some restaurant marketing but you are not quite sure? Check out these 10 tips to help you decide if your restaurant is ready to be launched into marketing orbit! If you answer yes to 3 or more of the below then it is a sure sign that its time to make an investment for your restaurant's future. 

1. You have no plan.  This is the single hardest thing to do because it requires management to stop and actually THINK about what they are doing.  Action without planning means running in place.  You need a plan and a sounding board for that plan.  Hire a restaurant marketing company to view your business objectively and get ready to make some changes that will bring you to the next level.