Kulture Konnect Blog

Restaurant Marketing Expert Jorge Pacheco Joins Dine GPS Restaurant Bootcamp Panel - Register Here

Posted by Silvia Lilly on Sep 25, 2018 8:30:00 AM

Kulture Konnect's co-founder, Jorge Pacheco, is on a roll. We praised and cheered him on as he presented for the second time at the Western Foodservice & Hospitality Expo in early August. He made us proud after conducting Kulture Konnect's first live social media webinar in late August.  This month, Jorge Pacheco was asked to be a presenter at this year's Dine GPS Restaurant Bootcamp in Coachella Valley. As a team as a whole, we are extremely excited to be a part of Dine GPS. Jorge has done a great job over the years sharing his knowledge and insight regarding restaurant marketing. He has shown his strong skills and ability to help restaurants execute successful marketing and promotional work.

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Topics: Branding & Marketing, Restaurants, Social Media

Wine Marketing: How to Use Social Media to Boost Sales and Create a Following

Posted by Shruti Kapadia on Sep 18, 2018 8:30:00 AM

In a world of digital comfort and online networking, social media marketing has become one of the best and most convenient avenues to bring in more business to a growing or already established company. Wineries are no exception, as they are able to dazzle old and new guests by creating charming online content filled with irresistible images of its finest wines and beautiful scenery. To be the best in the business, it is best to utilize the always evolving wine marketing styles.

A new business has the ability to become successful not only through hard work, but also by following trends and reaching out to new and current customers on social media outlets.

Here are some cool and modern strategies that most successful wineries follow on social media.

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Topics: Branding & Marketing, Social Media

What Matters Most When Selecting a Graphic Design Studio

Posted by Niki Pacheco on Sep 11, 2018 8:30:00 AM

photo courtesy of Arlene Garcia

Look around right now.  

Just stop and take a look at your desk or your chair or the cup you are drinking out of.  Someone designed that; someone with a focused desire to reach out to you through a structured idea.  They made that thing you are looking at right now.  Does it inspire you or make you feel flat?  Does it brighten your day or darken it? Have you really thought about why you chose that dress or those glasses or that phone? 

Designers have their prints on everything we see and touch.

 

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Topics: Branding & Marketing, Business

Improve Your Marketing Results With This Free Social Media Metric Toolkit

Posted by Silvia Lilly on Sep 6, 2018 8:30:00 AM

With social media being utilized as a marketing tool to build and grow brands, engage with consumers and reach a specific target audience, you want to be able to measure and review your monthly analytics effectively. Each platform whether it might be Facebook, Instagram or Twitter includes an analytics page designed to help you understand the behavior of your fans and consumers.  Depending upon the results from your analytics page, you should be able to glean from your data in order to make better marketing decisions. The problem is with an overwhelming amount of social media analytic data to process, it is fairly easy to leave out the most vital metrics and determine which metrics really matter. We can help.

We designed a Social Media Reporting Toolkit for business owners and professionals that will help you focus on the most important metrics and setting the right goals. In result, proving ROI. 

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Topics: Branding & Marketing, Social Media, Business

6 Creative Restaurant Blog Ideas to Get You Started

Posted by Niki Pacheco on Sep 4, 2018 8:30:00 AM


Conventional wisdom may have told you that writing is a good habit. In today’s digital world, however, and especially in case of restaurant businesses, this statement holds true to a greater extent. Blogging is one of the most efficient ways to improve your search engine ranking.

One of the biggest challenges most restaurant owners and managers face is deciding on what to write on. The possibilities are endless. Here’s a look at 5 great blog post ideas that help improve a restaurant’s marketing:

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Topics: Branding & Marketing, Restaurants, Websites

8 Questions to Ask Yourself Before Revamping Your Restaurant Branding and Marketing

Posted by Jorge Pacheco on Aug 28, 2018 8:30:00 AM

When was the last time you took a look at your restaurant branding and marketing?

Normally, branding & marketing are topics that take priority before and during the launch of a restaurant. During this initial stage of our restaurant launch, a lot of issues come up and are addressed. Things like the restaurant environment, the personality of the brand, the tone of voice for the restaurant, the restaurant logo and all that comes with it (color palette, philosophy, mission, vision, etc.), typography selection and treatment, restaurant collateral (menus, t-stands, table tents, etc.), photography and more put under the microscope. Unfortunately, branding and marketing tends to lose importance as the day-to-day operations take place.

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Topics: Branding & Marketing, Restaurants

Restaurant Marketing Expert and Co-Founder of Kulture Konnect Presents at Western Food Expo

Posted by Shruti Kapadia on Aug 23, 2018 8:30:00 AM

The Western Foodservice & Hospitality Expo in Downtown Los Angeles was nothing less than amazing. Kulture Konnect had the pleasure of attending both Sunday events and Tuesday events. A BIG shout out to The Reef Restaurant for their Culinary Clash win! It was wonderful to see all of our collegues from the California Restaurant Association! They do a spectacular job of hosting all of their members and making them feel like VIP. From coffee companies to beverage companies to chefs to restaurant owners. You name it, anyone in the food and beverage industry was in sight. The expo offered a variety of special events and featured education areas to help businesses in the food industry become more educated and more profitable.

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Topics: Branding & Marketing, Restaurants, Social Media

3 Ways Restaurant Marketing Managers Can Improve Facebook Performance

Posted by Steve Averill on Aug 21, 2018 8:30:00 AM

With over a billion users, Facebook is a giant in the social media space. Digital marketing managers often refer to the behemoth, in the context of other platforms, as “Snow White and the Seven Dwarves.” If you’ve found yourself passively accepting your meek performance numbers on Facebook, we hope these 3 simple tips will inspire you to revisit the platform that offers the most in-depth analytics on your customers and their behavior.

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Topics: Branding & Marketing, Restaurants, Social Media

How to Attract Millennials to Your Winery Using Social Media

Posted by Shruti Kapadia on Aug 16, 2018 8:30:00 AM

According to Wine & Vines, wine sales in the United States are approaching $62 billion annually, and millennials are consuming an estimated 42 percent of it. So, there is definitely a potential to make sales here. In this blog post we are looking at 7 ways social media can help bring in millennials to your winery.

Wine is taking over the drinking game just like social media has taken over TV & News. It's no surprise that millennials are attracted to reds, whites and pinks whether its comes in bottles, plastic or even cans. They want to enjoy a wine after a stressful day and unwind with their friends and family. Sure, they can go to restaurants but did you know they prefer to drink wine at home more often?

According to Modern Restaurant Management64 percent of Americans are more likely to drink wine at home than at a restaurant and that area my good friend must be tapped!

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Topics: Branding & Marketing, Social Media

5 Steps to Executing the Perfect Brand Relaunch

Posted by Marisa Soliz on Aug 14, 2018 8:30:00 AM

Has your company come to a stagnant halt, and your brand just isn't doing it for you anymore? It might be time for a rebrand and that can mean a lot of things when it comes to a company but we're going to focus on the aspect of branding. This allows you to benefit of the market audience and yourself as a company.

Companies tend to base their branding on what the audience and target market is when the company opens their doors to the world. But then, time flies by and as the years pass your company develops and changes during that time.  Maybe at the beginning you were a one-stop shop and didn't have anything that you were mainly focused on, and now you have evolved as a company and need to reassess your niche. Typically a company will go through a rebrand every 5-10 years. It is a necessity to keep up with the changing trends. Here iare 5 tips to consider as you contemplate a brand relaunch.

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Topics: Branding & Marketing


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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