Did you know that people form a first impression in a mere 50 milliseconds? Design is so important because it is the visual face to your company. As a business owner your brand is outward-facing to so many eyes and you want them to have a good impression of your campaign right away. But what goes into designing to help your bottom line? Sometimes design results are so intangible that it difficult to know what is working and what is not. The good news is that there are specific areas that can be explored so when it is time to design, the outcome will be on target and do what it is meant to do. Here are 5 tips for designing successful campaigns.
If you're one of the millions who is getting ready to promote Father's Day then you'll definitely want to check out the latest statistics regarding dads and purchasing behavior of men in the U.S. Understanding the purchasing behavior of your male audience is critical when it comes to marketing your products or services especially for a big holiday such as, Father's Day. Let's take a look at these 27 stats you probably didn't know about when it comes to marketing to men.
Topics: Branding & Marketing
We live in a world where simplicity reigns, where we are constantly attempting to update the outdated and push the envelope to begin that next big trend. With technology and the way we receive information, brand design is constantly evolving to take advantage of the newest technology available. In recent years, you have watched your favorite companies such as Pepsi, Stub Hub, Pizza Hut and more make changes to their logo design bringing them up to the next level. This year, back in April, American Express did just that with the help from Pentagram partner, Abbott Miller. At first glance, the American Express logo redesign is not necessarily noticeable. This is because Pentagram made the change so subtle that it's almost hard to tell.
Very quickly, before we go into full force on the logo redesign, let's get into Pentagram and Abbot Miller. Pentagram is the world's largest independently-owned design studio known for their good designs. Their works range from product packaging to exhibitions and installations, and everything in between when it comes to print and web. Built up of 20 partners ranging from London, Berlin, New York and Texas, these wonderful artists are all practicing designers. Abbott Miller, who has been a partner of Pentagram since June 1999, pioneered the concept "designer as author" according to his bio, "undertaking projects in which content and form are developed in a symbiotic relationship." Miller is also a graphic design teacher at the Maryland Institute College of Art in Baltimore.
Being in the restaurant business, you know you have to stay ahead of the curve. And being out front is great, but it’s also important to capture the zeitgeist. The millennials are the segment of the market that is currently driving popular trends. Because we work with a lot of clients in the restaurant business, we hear daily about what is working and what’s not when it comes to marketing to the millennials.
Here are some trends to keep an eye on to attract the millennial crowd
Social media matters when it comes to the restaurant business. When you talk to millennials about their most popular posts on Instagram, Twitter, SnapChat and Facebook they are almost always photos of food. Food is social. Food is fun. And discovering a great new restaurant will make you very popular among your foodie friends.
With over 2.5 billion social media users across the world, social media is seen as an integral medium that businesses and marketers feel must be utilized to reach customers. However, not all organizations on social media are experiencing success with thousands of followers and patrons among their social media accounts. This situation sheds light on the current landscape of social media and how many businesses are improperly approaching social media with an ill-advised strategy.
The idea of social media is almost a little too enticing for businesses to pursue, and how could it be ignored when almost every marketing agency and business blog is raving about how important it is to have a social media footprint. However, the underlying issue here that businesses face, is how they they operate in the realm of social media. The majority of businesses approach social media as another tool to help their businesses grow without understanding the makeup of how flourishing social media accounts work. Thus creating business accounts that clearly show a disconnect and lack of understanding for how social media functions.
Do colors have specific meanings or do their meanings differ depending on how they are used in branding and marketing?
According to Color Psychology, colors do have fixed meanings and this can be a contributing factor why we love other colors more than other ones. Moreover, these color meanings affect our decision making. This makes sense because aren’t we always going to pick our favorite color?
However, some say that colors have meanings based on how they are used – which somehow also makes sense.
Here’s an interesting case in point: the color black.
Topics: Branding & Marketing
Email lists have been a foundation for essentially every business over the last several years simply because of the utility of incorporating an email list for customers to subscribe to. Having a way to directly reach customers who want to engage with your product or service holds a much higher value than otherwise broadcasting your business, hoping customers will connect with you.
Staying connected with past customers is as important or even more important than reaching new customers. Pareto's Principle of the 80-20 rule can be applied to business in the sense that 80% of your business comes from 20% of your customers. Now this is not an absolute for every business or even any business, it simply stresses the point that loyal customers make up a large percentage of a business's margin and should not be neglected. This is why so many business professionals will yell from the rooftop about how important building an email list is.
It is very common for companies to outsource their marketing tasks and activities to an outside service provider. In most cases, companies do not possess the staff or the expertise, instead relying on an outside agency, especially in the case of any graphic design companies, giving them an edge.
However, there are certain principles and methods of best practice that must be adhered to for companies to extract the most benefit. Many a times, clients will approach agencies with various assumptions that only reveal its bad side once the work starts. This affects projects and also results in the client-agency relationship deteriorating.
How do you choose fonts and colors that fit your restaurant branding? That's a question many people ask when it comes down to starting their company. Colors are what is going to represent your comany visually, it is going to be the first impression of guests before you even get them in your doors to try your amazing food. So, a lot of thought must go into choosing these colors.
For example, in terms of color just think of the following companies and how their color choices work. With Target its known for its red bullseye, Apple is known for its metallic silver apple, and Best Buy with its big yellow tag. Each color conveys a different meaning and you want to be sure that your colors are giving off the right type of emotional meaning for your brand. Below, I share a list of colors and tips on what they represent.
Topics: Branding & Marketing
Photo Credit: John Lee, 2011 - Food Network
Who's the bleached blonde gentleman behind the wheel? Meet Guy Fieri. If you already haven't watched, he's the host of the top-rated Food Network show, 'Diners, Drive-Ins and Dives.' But don't get it twisted! He's more than a spikey blonde food tv show host. Fieri is a well-known restauranteur with more than 14 restaurants under his belt, culinary cookbooks, plus a line of barbeque sauce, salsas and more.
He's been lucky enough to have visited millions of restaurants and diners across the United States and even occasionally dropping in outside the country since 'Diners, Drive-Ins and Dives' premiered in 2007. Whether it's a popular, trendy spot or just a hole in the wall, Fieri's mission is to visit any restaurant who's doing it right.
Being a frequent watcher, I have always wondered what these restaurants were like today. Has the show helped them boost restaurant sales? And if so, how much of an impact? Are they still up and running? After doing some digging, I was able to come up with 9 restaurants that have had a positive response after appearing on the hit show. And... I was also able to get information about how to get on the show. Keep reading below.