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Belle Balace

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[Guest Blog]: Positive and Negative Effects of Color Psychology in Branding and Marketing

Posted by Belle Balace on Apr 17, 2018 8:30:00 AM

Do colors have specific meanings or do their meanings differ depending on how they are used in branding and marketing?

According to Color Psychology, colors do have fixed meanings and this can be a contributing factor why we love other colors more than other ones. Moreover, these color meanings affect our decision making. This makes sense because aren’t we always going to pick our favorite color?

However, some say that colors have meanings based on how they are used – which somehow also makes sense.

Here’s an interesting case in point: the color black.

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Topics: Branding & Marketing


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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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