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How does my target audience affects my website redesign?

If you’re only thinking about design, content, and user experience in your company’s websi...

5 tips to identify your unique value proposition in a website redesign

In any niche, in every industry, it’s essential to determine what sets your company apart ...

How to do a Website Competitor Analysis Before a Website Redesign

Whatever industry you’re in, you’re not alone.  Even within your direct niche, competitors...

Website assets inventory: What is it and why do you need it?

Conducting a website assets inventory is an important part of any marketing strategy. Afte...

Marketing channels affecting website performance in a website redesign

When it comes to using marketing channels to bring in new customers, it’s far better to wo...

Determine your goals in a website redesign to get measurable results

Stop.  Before you even start thinking about web layout or text boxes, color schemes or fol...

Why Should I Benchmark My Current Metrics in a Website Redesign

Let’s face it—completely redesigning your business’s website can feel like a huge risk. Af...

4 Myths about Web Accessibility

    Transcript: Hi, my name is Jorge Pacheco and today we’ll talk about 4 myths about web ...

ADA Web Compliance Lawsuits on the Rise

  Transcript: Hi, my name is Jorge Pacheco and today we'll quickly talk about the landscap...

Overlays are not enough to ensure Web Accessibility

  Transcript: Hi, My name is Jorge Pacheco. Today we'll talk about overlays that supposedl...

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Recent Blog Posts

How does my target audience affects my website ...

Posted by Niki Pacheco
If you’re only thinking about design, content, and user experience in your company’s website ...

5 tips to identify your unique value proposition ...

Posted by Jorge Pacheco
In any niche, in every industry, it’s essential to determine what sets your company apart from ...

How to do a Website Competitor Analysis Before a ...

Posted by Jorge Pacheco
Whatever industry you’re in, you’re not alone.  Even within your direct niche, competitors are ...

Website assets inventory: What is it and why do ...

Posted by Jorge Pacheco
Conducting a website assets inventory is an important part of any marketing strategy. After all, a ...

6 Tips to Build a Winning Social Media Strategy ...

Posted by Jorge Pacheco
If you don't have your social media strategy ready for this year, now’s the perfect time to do it. ...