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Importance of developing a content strategy before a website redesign

Content is king. After all, a well-developed content strategy can do wonders in helping al...

Importance of a Call-To-Action (CTA) in a website redesign

You’ve worked hard to give website visitors all the information, the features, the specs a...

Importance of building a SEO strategy in a website redesign

Your website looks great. The design flows seamlessly, all of the visual elements seem to ...

How does my target audience affects my website redesign?

If you’re only thinking about design, content, and user experience in your company’s websi...

5 tips to identify your unique value proposition in a website redesign

In any niche, in every industry, it’s essential to determine what sets your company apart ...

How to do a Website Competitor Analysis Before a Website Redesign

Whatever industry you’re in, you’re not alone.  Even within your direct niche, competitors...

Website assets inventory: What is it and why do you need it?

Conducting a website assets inventory is an important part of any marketing strategy. Afte...

Marketing channels affecting website performance in a website redesign

When it comes to using marketing channels to bring in new customers, it’s far better to wo...

Determine your goals in a website redesign to get measurable results

Stop.  Before you even start thinking about web layout or text boxes, color schemes or fol...

Why Should I Benchmark My Current Metrics in a Website Redesign

Let’s face it—completely redesigning your business’s website can feel like a huge risk. Af...

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