Kulture Konnect Blog

The prospect of AI ruling over humanity isn't a new one. However, with today's artificial intelligence technology becoming more and more... intelligent and widespread; could it be time to start worrying?

What is Artificial Intelligence?

AI gives a machine the ability to imitate intelligent human behavior. The concept of AI is based on the idea of building a machine capable of thinking, acting, and learning like humans.

With enough input (like historical data and user data), advanced hardware, and software systems combined, AI is a force to be reckoned with. From virtual home assistants (Apple's HomePod, Google Home and Amazon's Echo) that can adjust the lights on command, to healthcare systems that can potentially give a more accurate diagnoses than a human counterpart, AI can be utilized in many different industries and is continually growing throughout the years.

Conventional wisdom may have told you that writing is a good habit. In today’s digital world, however, and especially in case of restaurant businesses, this statement holds true to a greater extent. Blogging is one of the most efficient ways to improve your search engine ranking.

One of the biggest challenges most restaurant owners and managers face is deciding on what to write on. The possibilities are endless. Here’s a look at 5 great blog post ideas that help improve a restaurant’s marketing:

If your restaurant accepts reservations and has a website or any form of online presence, then you need to have at least one online reservation system in place!

Why, you ask? One reason is simply because they're just worth it for all the benefits they can bring to the table.

If a website is essentially a free round-the-clock sales person for your business, then an online reservation system is the host/hostess version of that. They will save your staff time by essentially taking a task off of everyone's workload. Someone wants to walks in your restaurant for a reservation? Your staff themselves can use the online system in place. Easy. And with most people going online to find places to eat, it's actually a must to have these channels in place.

Even your brand perception can get a boost. A restaurant with no website or online reservation system can easily give a "behind the times" vibe.

When it comes to deciding whether your next website should be a single-page or a multi-page one, there can be a lot of subtle and not-so-subtle factors to consider. One of, if not the biggest not-so-subtle factor is, you guessed it: SEO. Below we'll be covering what the differences are between these two and how they can ultimately make or break your website as a whole.

What Exactly Is A Single-Page And A Multi-Page Website?

If you are unfamiliar with this trend (you shouldn't be!), here are some examples of single-page websites to get you started. Essentially, they are websites with all of their information dumped into a single page; the homepage. Sure, they may have one or two extra pages, but the idea is that everything you need to know is on one page. A sort of "quick and easy" version of your standard website.

Restaurant owners and managers are no strangers to competitive pressures in the marketplace. The digital age in which we live has turned up the heat even more for entrepreneurs in the foodservice industry. With 75 percent of consumers making dining decisions based on online search results, restaurateurs must step up their digital marketing efforts or risk getting overlooked. Like it or not, search engine optimization (SEO) is becoming an increasingly critical element in restaurant marketing.

As a restaurant owner or manager, you know how business can fluctuate from day to day or even during specific hours of the day. So, how can you maintain or increase your sales during that down time? One of the best ways to do this is through your website.

Many restaurateurs or restaurant marketing managers neglect their website, not only in terms of visual look and navigability, but also when it comes down to its potential to generate some extra cash through simple user experience tactics.

Keep reading and discover 5 simple tips to take advantage of your restaurant website and increase your bottom line:

When designing a new website, the first thing a business owner or marketing director needs to understand is what the user experience will be. That user experience (UX) is just as critical as your logo, business card or any other branding and visual identity that you establish offline and online.

Your website should be not only functional, easy to navigate, adaptable to different devices and pleasing to the eye. If users find it hard to interact with your website, it won’t matter if it is shiny and uses the latest technology… it will be deemed useless.

A big component of making it easy for users to interact with your website is with by integrating responsive design.

It's common knowledge that reducing bounce rates for your website is a standard part of the SEO process; and that a high bounce rate for your website is bad.

While this is generally true for a lot of sites, there's actually a lot more to work to it. 

Do I Need to Reduce My Bounce Rate?

First, determine what your website's current bounce rate is. Then, do some research and find out if your bounce rate is a bad sign or not before committing time and money into reducing it.

Maybe your website has a high bounce rate because it's a purely informational site like a blog site which is okay in most cases. Maybe you're focusing too much on bounce rate as a metric for your website's SEO which is not okay. Or perhaps you suspect there is a misconfiguration in your analytics code and you're getting junk data.

Once you know whether your bounce rate is good or not, read on below to find 11 ways to reduce website bounce rate.

This is an age where people are on-the-go and an online presence isn’t just a recommendation, but a requirement. According to a new study by Pew Research, eight in 10 Americans are now shopping online. That’s 79 percent of U.S. consumers who shop on the web or their phones, up from just 22 percent back in 2000. This means only one thing: you NEED to get your business “listed” on the web, and the first step to do this comes in the form of a website.

Now, websites are not created equal, and you can go the easy and quick way with a template, or really find your online tone of voice through a customized website. Here are four reasons why you should choose a custom made website over a template:

You've probably heard many different things about bounce rates. You might have wondered what exactly is a good or bad bounce rate? The reality is, it depends. In order to truly understand what's a good bounce rate, one must first know what exactly is a bounce rate.

What is a Bounce Rate?

Nowadays, it's pretty easy to write anything online. While this gives many people the chance to share their knowledge, it also means there will be plenty of misinformation. This is especially true for bounce rates.