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SEO? What's That?

SEO has been a topic of hot debate for years now, but what is it really? In a nutshell, it's making your webpage appear on Google when you search for something.

That's right. When you search for something on the internet, your default search engine will offer you a list of results arranged in order of relevance. Who determines this relevance, you ask? Why, it's the search engine itself. There are a bunch of search engines you can use and all of them have their own algorithms to determine how much a certain piece of content is relevant to what you just searched for. SEO is the practice of making your content appear on a search result with words that you want to be found on.

SEO is Not Dead

For years now, many have claimed that SEO is dead or dying. This is simply not true, especially when around 93% of all internet traffic has been coming from search engines.

As confusing and mysterious as SEO can be, it is still very much alive and thriving. Techniques come and go and the SEO landscape is constantly evolving, but some things never change. For example, being on page one on a SERP is still worlds apart better than being on page two.

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Why is SEO Important?

With that said, here are some of the most important SEO statistics that could give your online sales a boost and not to mention, help you on your own search engine optimization:

• 72% of online marketers believe that content creation is the most effective SEO tactic in their arsenal. This means that before tackling the SEO of a page or a site, first make sure that the content therein is of quality. Make sure it's actually useful, especially to your target audience. Although this goes without saying, make sure there are no mistakes like typos and broken or expired links.

• 75% of searchers never scroll past the first page of SERPs. As with the previous statistic, this means that if you want your content to rank, do everything you can to make it happen and aim for the first page. Go big or go home!

• 61% of potential buyers do research on a product online first before making a purchase. This shows that online reviews on-site and from third-party sites are very important. People want to know the experiences and opinions of past buyers to get a good idea of how good a product or service is before buying. A couple of negative reviews are all it takes to drive millions of potential customers away.

• 50% of consumers who search for a local business visit within a day. While it's great to have global reach, make sure to also tailor your marketing strategy to the locals, as they're the ones nearest to you and could be the most likely to convert.

• Top results on Google consist of around 2,000 words. This doesn't mean that you have to eke out those numbers for every article. What this goes to show is that longer content, containing more information and detail ranks higher on average than short content. Also, learn about cornerstone content and how it plays with the rest of your website's content.

• More searches are made on mobile devices than traditional desktops. Mobile sites have been around for years and they're becoming more and more important as technology and time move forward. In most cases, it would be wrong to say that having a mobile site isn't a must. The more you hold off on having a mobile-friendly site, the more traffic you are losing!

• Almost half of mobile users will abandon your site if it takes more than 3 seconds to load. In this day and age, simply having a mobile site isn't enough. Your mobile site must be fast and also optimized to not consume too much data and power, an obstacle that traditional desktops didn't have.

• Google may penalize your site if it shows intrusive interstitials. If you regularly browse the web, then you've definitely experienced an example of this. You search on Google and click an article. The page loads, but suddenly the entire page dims as a pop-up box loads and tells you to sign up to subscribe or to check out another product that's not even related to what you searched for in the first place.

• Social media provides around 40% of all businesses with customers. Everyone's doing it so it must work, right? Nowadays, everyone is using Facebook, Twitter, Instagram and a whole slew of other social sharing platforms. Utilizing these channels can open up new opportunities for your marketing efforts.

Your Content Should be Quality!

With all of that said, there are still a lot of things we don't know for sure about SEO, and with that new things are also popping up as well. However, with what we've explored so far, we can derive some essential rules to stick by when dealing with SEO:

• Write quality, useful content for your target audience

• Regularly update content, especially for keywords you want to continue to rank for

• Follow best web practices and make sure your own website loads fast and is up-to-date with modern standards

• Make quality connections; link to quality and authoritative sources

• Carefully utilize third-party platforms. Make the best use of social media platforms and third-party tools to help your marketing efforts

Conclusion

With this knowledge in hand, we hope you've gained a better understanding of what SEO is, why it's important and how you can get started with it.

Be sure to check out, "10 Reasons Why a Blog is Essential to Building Organic Web Traffic" and discover another SEO tactic.

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