Kulture Konnect Blog

We are happy to announce the launch of High Vibe Granola's brand new website! This is a woocommerce subscription site where consumers can sign up to receive granola regularly mailed to them via a monthly subscription. Clarisse Jereza, High Vibe's fearless leader, conveys her passion for creating these fabulous superfoods with the mission of helping us all thrive and live our best version of ourselves. She is an inspiration to us all and we know this new tool will lift her to new heights in entrepreneurial journey! 

So, I recently completed Hubspot's Partner Pipeline Generation Bootcamp and I can honestly say that it was one of the best experiences I have had. Dan Tyre was our fearless leader and he kept his pride of lions excited and motivated each week. He has the energy of gazelle that motivates and encourages and pumps the students up! It is a good thing because we all came in as fearful wide-eyed kittens not at all groomed for selling and Dan Tyre had his work cut out for him!

As global concern about the current COVID-19 pandemic grows, we’re doing our best to keep everyone healthy and safe in our workplace while also minimizing the disruptions to our day-to-day operations. With this in mind, our team has been provided with all the tools to support our clients remotely from their homes.  Kulture Konnect is committed to keeping our employees and clients safe and healthy so we also be moving any of our in-person meetings to be virtual meetings until it has been deemed safe by our state health professionals to resume in-person contact.

During these unprecedented times of the Coronavirus pandemic, more and more companies are moving to a remote working situation. We are very lucky to be living in a time where working virtually is very feasible. There are many ways that you can make this situation a very positive experience.

So, you've made the leap into the food truck business and you have your brand-spanking-new-shiny food truck and you are ready to hit the road and sell your amazing food to the public. According to IBIS World data, the food truck industry had 870 million dollars in revenue in 2016. So, kudos to you for making the leap!

As successful as it has become, it is also very stressful. Trucks break down, regulations get tougher and people are unpredictable. This is why you must have some solid marketing strategies to pull out when the going gets tough. Below, you will find 5 marketing strategies that can get you through a pinch for your food truck start up. The common thread through all of these is basic... Be Creative.

There was one point several years ago the Kulture Konnect Blog went dark for a few months. This is a classic example of "Do as I say and not as I do!"... Please, don't ever let your blog go dark for three long months as we have done. Of course, there are a bazillion reasons why we put a tragic halt to our content marketing machine like getting too busy to manage the content, prioritizing our client work over our own marketing, scrambling to get everything done before the holidays, etc. As they say though, hindsight is 20/20 and looking back today, those excuses seem to be small potatoes. After looking at our website analytics (comparing/contrasting, before and after), we learned some lessons the hard way and we want to share these lessons with all of you in the hopes of inspiring you to keep chugging along the content marketing train. Here is what we noticed when looking at our metrics over our dark period.

photo courtesy of Arlene Garcia

Look around right now.  

Just stop and take a look at your desk or your chair or the cup you are drinking out of.  Someone designed that; someone with a focused desire to reach out to you through a structured idea.  They made that thing you are looking at right now.  Does it inspire you or make you feel flat?  Does it brighten your day or darken it? Have you really thought about why you chose that dress or those glasses or that phone? 

Designers have their prints on everything we see and touch.

Conventional wisdom may have told you that writing is a good habit. In today’s digital world, however, and especially in case of restaurant businesses, this statement holds true to a greater extent. Blogging is one of the most efficient ways to improve your search engine ranking.

One of the biggest challenges most restaurant owners and managers face is deciding on what to write on. The possibilities are endless. Here’s a look at 5 great blog post ideas that help improve a restaurant’s marketing:

If you're a restaurant owner, then it's safe to assume that you understand that marketing is essential for the success and growth of your business. Many restaurants, especially restaurant chains turn to advertising agencies for their expertise and specialized knowledge since they may not have their own marketing department, and so, may need the expertise an agency can provide. Agencies will also make sure to focus on your ROI and aim high to get the results you are looking for. 

I know what you might be thinking, "but an agency is too expensive! Is it really worth the money? What if I just build up my own marketing department?"

Here’s 8 reasons why an advertising agency can provide value to your restaurant marketing and how an agency will help you boost your ROI.

On average, restaurants need to change their menus twice a year to keep patrons coming back. "Diners prioritize delicious food when choosing a restaurant to visit, followed by quality of service." (Source) Contrary to restauranteur's general belief, 58% of diners choose where they will dine based on the quality of food, while only 22% of diners choose where they will dine based on the quality of service.  This goes to show how important your menu is and how it must showcase the wonderful dishes.

Below, I have outlined 8 simple tips for your next menu launch:  

1. Make Your Menu a Money-Making Machine 

Strategize your menu. Do you know which menu items are your stars, dogs and workhorses? Your menu should be designed to highlight your most lucrative items and drive guests to order meals that will get them coming back for more. For more indepth details on designing your menu, check out our free menu design guide.