Kulture Konnect Blog

Niki Pacheco

From the very beginning, Niki has been very creative, writing and illustrating and binding with packing tape her very own children's book at the ripe age of 8! She began her professional creative studies in Santiago, Chile... and went on to graduate from The Art Institute of California - Orange County in 2004. After a year of working in the corporate world, she opened the doors to Kulture Konnect. Niki is a go-getter and will go the extra mile for her clients.
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Recent Posts

What Matters Most When Selecting a Graphic Design Studio

Posted by Niki Pacheco on Sep 11, 2018 8:30:00 AM

photo courtesy of Arlene Garcia

Look around right now.  

Just stop and take a look at your desk or your chair or the cup you are drinking out of.  Someone designed that; someone with a focused desire to reach out to you through a structured idea.  They made that thing you are looking at right now.  Does it inspire you or make you feel flat?  Does it brighten your day or darken it? Have you really thought about why you chose that dress or those glasses or that phone? 

Designers have their prints on everything we see and touch.

 

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Topics: Branding & Marketing, Business

6 Creative Restaurant Blog Ideas to Get You Started

Posted by Niki Pacheco on Sep 4, 2018 8:30:00 AM


Conventional wisdom may have told you that writing is a good habit. In today’s digital world, however, and especially in case of restaurant businesses, this statement holds true to a greater extent. Blogging is one of the most efficient ways to improve your search engine ranking.

One of the biggest challenges most restaurant owners and managers face is deciding on what to write on. The possibilities are endless. Here’s a look at 5 great blog post ideas that help improve a restaurant’s marketing:

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Topics: Branding & Marketing, Restaurants, Websites

8 Ways an Advertising Agency Can Boost Your Restaurant Marketing ROI

Posted by Niki Pacheco on Feb 8, 2018 8:30:00 AM

If you're a restaurant owner, then it's safe to assume that you understand that marketing is essential for the success and growth of your business. Many restaurants, especially restaurant chains turn to advertising agencies for their expertise and specialized knowledge since they may not have their own marketing department, and so, may need the expertise an agency can provide. Agencies will also make sure to focus on your ROI and aim high to get the results you are looking for. 

I know what you might be thinking, "but an agency is too expensive! Is it really worth the money? What if I just build up my own marketing department?"

Here’s 8 reasons why an advertising agency can provide value to your restaurant marketing and how an agency will help you boost your ROI.

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Topics: Restaurants

How to Run a Successful Menu Launch With These 8 Simple Tips

Posted by Niki Pacheco on Jan 25, 2018 8:30:00 AM

On average, restaurants need to change their menus twice a year to keep patrons coming back. "Diners prioritize delicious food when choosing a restaurant to visit, followed by quality of service." (Source) Contrary to restauranteur's general belief, 58% of diners choose where they will dine based on the quality of food, while only 22% of diners choose where they will dine based on the quality of service.  This goes to show how important your menu is and how it must showcase the wonderful dishes.

Below, I have outlined 8 simple tips for your next menu launch:  

1. Make Your Menu a Money-Making Machine 

Strategize your menu. Do you know which menu items are your stars, dogs and workhorses? Your menu should be designed to highlight your most lucrative items and drive guests to order meals that will get them coming back for more. For more indepth details on designing your menu, check out our free menu design guide.

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Topics: Branding & Marketing, Restaurants

Kulture Konnect Giving Back to the Community in a Creative Way

Posted by Niki Pacheco on Nov 14, 2017 8:23:00 AM

A little over a year ago, fate introduced us to a nonprofit that was called Santa's Elves at the time. They were going through a rebrand and a name change when our paths crossed and their mission intrigued us. Based out of Denver, Colorado, the KidsGiving365 mission since 2010 has been to inspire life-long giving in children of all ages. What sets them apart from organizations such as Angel Tree, Make a Wish Foundation or Toys for Tots is that their primary focus is on kids giving directly to kids. Toys are not dropped off into a barrel, never to be seen again. These toys are given directly from one family to the other. With their family matching program and recreation center meeting locations, the giving families and the receiving families get the rare opportunity of meeting each other and really experience the joy of giving and receiving.

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Topics: Branding & Marketing

7 Myths About Restaurant Menu Design You Need to Leave in the Past

Posted by Niki Pacheco on Oct 26, 2017 8:30:00 AM

In the 12 years of business... we have designed quite a few different menus in our time. Lots of clients come to us with ideas from the past that are no longer useful in today's restaurant consumer economy! Consumers these days have less patience, less time and they need immediate satisfaction. It's a tough crowd out there!

In the interest of education, we have outlined the below some of the most common restaurant menu design MYTHS! Please folks, do not try these at home!

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Topics: Restaurants

Kulture Konnect President Gives Back to Aspiring Restaurateurs: Becomes CRAF ProStart Culinary Competition Mentor

Posted by Niki Pacheco on Oct 24, 2017 8:30:00 AM

The restaurant industry is one of the most competitive industries I have ever known. With a measly estimated 2470 head chef positions opening up each year (according to this Culinary Career infographic), aspiring chef's really need to do all in their power to begin to get training under their belt. Even just starting a restaurant has bleak prospects with 59% of start-up restaurants closing after just 3 years. In an effort to give students an opportunity to get their foot in the door, the California Restaurant Association Foundation started multiple educational programs to, in their words, "promote the health and prosperity of the foodservice industry by investing in our youth and our workforce."

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Topics: Restaurants, Giving Back

What Your Marketing Firm Isn't Telling You About Your Rebrand

Posted by Niki Pacheco on Oct 5, 2017 8:30:00 AM

Thinking about a rebrand? Here are some things to look out for while looking for your perfect brand partner. The most important factor when looking for that perfect partner? Trust. It’s everything when it comes to hiring a marketing firm to do a rebrand. Why is trust such an important factor? Because you’re handing over the business you spent hours on end building from the ground up. So, now you want to hand it over to a complete stranger and see all your hardwork go to waste?

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Topics: Branding & Marketing

How Engaged Employees Impacts Your Social Media Restaurant Marketing

Posted by Niki Pacheco on Sep 14, 2017 8:30:00 AM

You are the boss. You have all the digital answers. You KNOW what the social media secret sauce is…the perfect strategy to get your restaurant to the next level. But, how strong is your strategy if your employees couldn't care less?

The millennial generation who are working at your restaurant know what they want when it comes to food and they want to tell their friends about it. So why don’t you simply sit back and let them do the work?  For them, posting to social media isn’t work, it’s simply…being.

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Topics: Restaurants, Social Media

Winning Marketing Strategies for Your Food Truck Start Up

Posted by Niki Pacheco on Sep 12, 2017 8:30:00 AM

So, you've made the leap into the food truck business and you have your brand-spanking-new-shiny food truck and you are ready to hit the road and sell your amazing food to the public. According to IBIS World data, the food truck industry had 870 million dollars in revenue in 2016. So, kudos to you for making the leap!

As successful as it has become, it is also very stressful. Trucks break down, regulations get tougher and people are unpredictable. This is why you must have some solid marketing strategies to pull out when the going gets tough. Below, you will find 5 marketing strategies that can get you through a pinch for your food truck start up. The common thread through all of these is basic... Be Creative.

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Topics: Branding & Marketing, Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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